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50 Words to Your Dreams Chapter 41 Courage by Michael George Knight

Chapter 41: Courage


 

Courage is defined as the ability to do something that frightens us. We all can utilize the courage inside us but most times we don’t. On the way to realizing your dreams in life you will need to develop the muscle of courage through use, through faith, through persistence, through discipline and through plain old hard work. Escape the life of the old and move into the new. Live your dreams and not your past. Leave behind the mediocre and live out your greatness. Courage doesn’t grow by taking the safe and comfortable route, it grows by risking failure, rejection, criticism and risk standing out from the crowd.

 

Having the courage not to give up when it gets hard, pushing that extra bit, studying that little more, doing what your scared to do, making that call you need to make, seeing that person you need to see, having that chat you have been dreading and the courage to try that one more time. To climb the mountain of personal success you will be meet with obstacles that will require courage to overcome. The success you are after requires courage, first the courage to dream and believe it can be achieved and the courage to act in spite of circumstances standing between you and your goal. Be courageous or live a life of victimhood.

 

COURAGE TO BE YOURSELF

With the world bombarding you constantly with the lives and lifestyle of other people, it is becoming harder to have the courage to be yourself. Having the awareness first that you are unique, you are different, you are you, you don’t have to be like anyone else. Having the courage to live your life the way you want, fashioning the lifestyle you want to live takes courage. Not conforming, not listening to others and not being a carbon copy of social media and the likes takes courage. Be yourself authentically unique and realize the world needs more independent thinkers, doers and creators. The world needs courageous people to change the old into the new, the false into the truth, the ugly into the beautiful and leave a trail for those to walk a better path.

 

IF ONLY I HAD THE COURAGE TO…

Can you imagine how many people go through life only to find themselves at the end period of their lives looking back with regrets and asking themselves, “If only I had the courage to…” The courage to dream bigger, the courage to go back and do things differently, the courage to live a life true to myself, the courage to walk away, the courage to stand up, the courage to speak up, the courage to seek help, the courage to take action. Instead of waiting for your final years to look back and ask yourself the question” If only I had the courage to…” Ask yourself right now, “If I live a long life and look back on my life, what will I regret most not doing?” In other words, your biggest regrets in life will be not your failures, but the failure to even try. What do you have to lose when you choose courage over fear, action over inaction? Jim Rohn said it best “We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.”

 

QUOTES ON COURAGE

 

  • A great part of courage is the courage of having done the thing before. (Ralph Waldo Emerson)
  • A lot of people do not muster the courage to live their dreams because they are afraid to die. (Les Brown)
  • A warrior is not about perfection. Or victory. Or invulnerability. He is about absolute vulnerability. That is the only true courage. (Peaceful Warrior)
  • All our dreams can come true, if we have the courage to pursue them. (Walt Disney)
  • Change and growth comes down to one thing, the courage to act. (Mel Robbins)
  • Courage can’t see around corners but goes around them anyway. (Mignon McLaughlin)
  • Courage does not mean fearlessness. Fearlessness happens if you go on being courageous and more courageous. That is the ultimate experience of courage fearlessness. (Osho)
  • Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day whispering, ‘I will try again tomorrow.’ (Mary Anne Radmacher)
  • Courage doesn’t mean you don’t get afraid. Courage means you don’t let fear stop you. (Bethany Hamilton)
  • Courage is a love affair with the unknown. (Osho)
  • Courage is almost a contradiction in terms. It means a strong desire to live taking the form of readiness to die. (Gilbert K. Chesterton)
  • Courage is an inner resolution to go forward despite obstacles. (Martin Luther King Jr.)
  • Courage is being scared to death but saddling up anyway. (John Wayne)
  • Courage is contagious. When a brave man takes a stand, the spines of others are often stiffened. (Billy Graham)
  • Courage is doing what you’re afraid to do. There can be no courage unless you’re scared. (Eddie Rickenbacker)
  • Courage is going from failure to failure without losing enthusiasm. (Winston Churchill)
  • Courage is grace under pressure. (Ernest Hemingway)
  • Courage is more exhilarating than fear and in the long run it is easier. We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up, seeing it is not as dreadful as it appeared, discovering we have the strength to stare it down. (Eleanor Roosevelt)
  • Courage is not limited to the battlefield or the Indianapolis 500 or bravely catching a thief in your house, the real tests of courage are much quieter. They are the inner tests, like remaining faithful when nobody’s looking, like enduring pain when the room is empty, like standing alone when you’re misunderstood. (Charles Swindoll)
  • Courage is resistance to fear, mastery of fear, not absence of fear. (Mark Twain)
  • Courage is risking the known for the unknown, the familiar for the unfamiliar, the comfortable for the uncomfortable. (Osho)
  • Courage is simply the willingness to be afraid and act anyway. (Robert Anthony)
  • Courage is the first of human qualities because it is the quality which guarantees the others. (Aristotle)
  • Courage means to keep working in a relationship, to continue seeking solutions to difficult problems, and to stay focused during stressful periods. (Denis Waitley)
  • Courage must be the part of every man or woman who succeeds in any undertaking. (Napoleon Hill)
  • Courage, a truly courageous person is not someone that never feels fear, but who fears the right thing at the right time in the right way. (Aristotle)
  • Forget safety. Live where you fear to live. Destroy your reputation. Be notorious. (Rumi)
  • He is a man of courage who does not run away, but remains at his post and fights against the enemy. (Socrates)
  • He who is not courageous enough to take risks will accomplish nothing in life. (Muhammad Ali)
  • How few there are who have courage enough to own their faults, or resolution enough to mend them. (Benjamin Franklin)
  • I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear. (Nelson Mandela)
  • If you could get up the courage to begin, you have the courage to succeed. (David Viscott)
  • In the beginning there is not much difference between the coward and the courageous person. The only difference is, the coward listens to his fears and follows them, and the courageous person puts them aside and goes ahead. The courageous person goes into the unknown in spite of all the fears. (Osho)
  • It is curious that physical courage should be so common in the world and moral courage so rare. (Mark Twain)
  • It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power. (Alan Cohen)
  • It takes as much courage to have tried and failed as it does to have tried and succeeded. (Anne Morrow Lindbergh)
  • It takes courage to grow up and become who you really are. ( E. Cummings)
  • Life shrinks or expands in proportion to one’s courage. (Anais Nin)
  • Man cannot discover new oceans unless he has the courage to lose sight of the shore. (Andre Gide)
  • Most of us have far more courage than we ever dreamed we possessed. (Dale Carnegie)
  • Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk and to act. (Maxwell Maltz)
  • One man with courage makes a majority. (Andrew Jackson)
  • People may hate you for being different and not living by society’s standards but deep down, they wish they had the courage to do the same. (Unknown)
  • Success is not final, failure is not fatal: it is the courage to continue that counts. (Winston Churchill)
  • Taking action on those things you fear is how you build courage. Courage is an exercise in action, it’s not just a trait. Everyone has the ability to be courageous; you just have to take action. (Grant Cardone)
  • The desire for safety stands against every great and noble enterprise. (Tacitus)
  • The opposite of courage in our society is not cowardice it is conformity. (Rollo May)
  • The paradox of courage is that a man must be a little careless of his life even in order to keep it. (Gilbert K. Chesterton)
  • The secret of happiness is freedom, the secret of freedom is courage. (Thucydides)
  • To look at something as though we had never seen it before requires great courage. (Henri Matisse)
  • We need to find the courage to say no to the things and people that are not serving us if we want to rediscover ourselves and live our lives with authenticity. (Barbara de Angelis)
  • What a new face courage puts on everything. (Ralph Waldo Emerson)
  • What would life be if we had no courage to attempt anything? (Vincent Van Gogh)
  • You can choose courage or you can choose comfort but you cannot have both. (Brene Brown)
  • You will find as you grow older that courage is the rarest of all qualities to be found in public life. (Benjamin Disraeli)
  • You will never do anything in this world without courage. It is the greatest quality of the mind next to honor. (Aristotle)

 

That’s a wrap on

50 Words to Your Dreams

Chapter 41: Courage

Let me know your thoughts on Chapter 41

If you need some accountability in your life

connect with me for a free coaching sessions at

coaching@bestbookbits.com  

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Stay tuned for Chapter 42 in the series “Motivation”

50 Words to Your Dreams Chapter 40 Become by Michael George Knight

Chapter 40: Become

 

Become simply means begin to be. Begin to become the person you envision yourself to be in the future. Don’t fake it till you make it, work at it until you are it. Develop yourself with all your unique talents and gifts that make you who you are. Become the best version of yourself not only for you but for others. Becoming the best version of yourself is the best thing you can do for yourself and the best gift you can give others. Becoming better than your previous self and becoming all that you can be enables others to become all that they can be and on and on growth continues.

 

Each year you should be shedding your skin of your old self and be morphing into the new you. Like a caterpillar transforming into a butterfly, completely changing from your old self into the new. Life is always becoming, with an ever-new present moment giving us the opportunity to become what we want to be. The present moment being a gift gives you the opportunity to become a better person and walk a different path. Leaving the past behind and forging ahead into the future to become whatever you want to be.

 

BECOME MORE THAN YOUR ARE

Becoming more than you are so you can fill the cups of others is a core principle in the evolution of the human species. Without the minority of the few becoming more than they are to lift the majority of many to higher heights we wouldn’t have the society we have and enjoy. Becoming more than you are by achieving as much as you can, learning as much as you can to educate others, creating more than you need to give to others, earning more to give more. Everyone benefits when you become more than you are. Nobody benefits when you become less than can be, nobody benefits from poverty, nobody benefits from negativity. The world right now needs more people becoming their very best, chasing and achieving their dreams, filling their cups up to overflow into the lives of others for the betterment of humanity.

 

QUOTES ON BECOME

  • Aging is an extraordinary process where you become the person you always should have been. (David Bowie)
  • As we become adults, we then seem to tend to choose to associate with those most like us. The weak attract the weak; the poor are most comfortable with the poor; the successful are drawn toward those who are successful; those of optimistic views and attitudes select those of their own What we have become largely determines the kind of people, events, books, and lifestyle that we select. (Jim Rohn)
  • Be soft. Do not let the world make you hard. Do not let pain make you hate. Do not let the bitterness steal your sweetness. (Unknown)
  • Be strong, but not rude. Be kind, but not weak. Be bold, but don’t bully. Be humble, but not shy. Be confident, but not arrogant. (Jim Rohn)
  • Be the best at what you do and the world will beat a path to your door. (Sam Walton)
  • Be the type of person you want to meet. (Unknown)
  • Be who you are. Not who the world wants you to be. (Unknown)
  • Become a possibilitarian. No matter how dark things seem to be or actually are, raise your sights and see possibilities. Always see them, for they’re always there. (Norman Vincent Peale)
  • Become a student of your interests. (David Deangelo)
  • Become curious instead of judgmental. (Abraham Hicks)
  • Before they can ‘have’, they have to ‘be.’ (Robert Kiyosaki)
  • Beware of what you become in pursuit of what you want. Don’t sell out. (Jim Rohn)
  • Don’t let someone else’s opinion of you become your reality. (Les Brown)
  • If you wish the world to become loving and compassionate, become loving and compassionate yourself. If you wish to diminish fear in the world, diminish your own. These are the gifts that you can give. (Gary Zukav)
  • It is the person you become, not the things you achieve, that is most important. (Les Brown)
  • It’s not what we get that makes us valuable it’s what we become. (Jim Rohn)
  • Maybe the journey isn’t so much about becoming anything. Maybe it’s about unbecoming everything that isn’t you so you can be who you were meant to be in the first place. (Unknown)
  • Most of us become what we study. (Robert Kiyosaki)
  • Stop trying to look for the right person and start trying to become the right person. (Unknown)
  • Success comes from knowing that you did your best to become the best that you are capable of becoming. (John Wooden)
  • The only person you are destine to become is the person you decide to be. (Ralph Waldo Emerson)
  • The privilege of a lifetime is to become who you truly are. (Carl Jung)
  • The roots of true achievement, lie in the will to become the best that you can become. (Harold Taylor)
  • The self is only that which it is in the process of becoming. (Kierkegaard)
  • Those who seek a better life must first become a better person. (Jim Rohn)
  • To become different from what we are, we must have some awareness of what we are. (Eric Hoffer)
  • Try not to become a man of success, but rather try to become a man of value. (Albert Einstein)
  • We become what we behold. We shape our tools and then our tools shape us. (Marshall McLuhan)
  • We work to become, not to acquire. (Elbert Hubbard)
  • What you become directly influences what you get. (Jim Rohn)
  • When I let go of what I am, I become what I might be. (Lao Tzu)
  • Who you become in the journey is what matters, it’s not the finish line that’s important it’s the character building that makes you become different. (Unknown)
  • You become what you envision yourself being. (Lewis Howes)
  • You can have more than you’ve got because you can become more than you are. (Jim Rohn)
  • You will become as small as your controlling desire; as great as your dominant aspiration. (James Allen)

 

That’s a wrap on

50 Words to Your Dreams

Chapter 40: Become

Let me know your thoughts on Chapter 40

If you need some accountability in your life

connect with me for a free coaching session at

coaching@bestbookbits.com  

For 100’s of Video, Written & Audio Book Summaries check out our website

bestbookbits.com

Stay tuned for Chapter 41 in the series “COURAGE”

 

Michael Matthews: Thinner Leaner Stronger Summary

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Thinner Leaner Stronger by Michael Matthews

Thinner Leaner Stronger by Michael Matthews

 

Michael Matthews’ Thinner Leaner Stronger begins with a straightforward promise:

No matter how bad you might think your genetics are, no matter how lost you might feel after trying and abandoning many types of workouts and diets, you absolutely, positively can have the lean, sexy body that you dream about.

Unsurprisingly, his book is a collection of common mistakes and busted myths supplanted by relevant sets of laws and rules which, if strictly followed, can lose you “10 to 15 pounds of fat in a breeze” and can get you “that ‘Hollywood babe’ body” in no more than three months.

Matthews believes that achieving this is “not nearly as complicated as the fitness industry wants you to believe” and that it is precisely because of the fitness industry that so many women have problems changing their bodies the way they like to.

Seems like a great place to start our summary, doesn’t it?

When the Myth Brings You Money, Print the Myth

“I’m going to tell you something that the kings of the multi-billion-dollar health and fitness industry don’t want you to know,” writes Matthews at the very beginning of Thinner Leaner Stronger. “You don’t need any of their crap to get into shape and to look better than you ever have before.”

Meaning:

  • You don’t need to starve yourself with super low-calorie diets;
    • You don’t need to constantly change up your exercise routines;
    • You don’t need to grind out hours and hours of boring cardio to shed your ugly belly fat and get lean and toned;
    • You don’t need to spend hundreds of dollars every month on supplements or fat loss pills;
    • You don’t need to completely abstain from “cheat” foods.

Then, why do so many people around you do all of these things?

In one word:

Money.

Simply put, when people are willing to spend money on certain types of products or pieces of advice, then you can be sure that “there will never be a scarcity of new, ‘cutting edge’ things for them to empty their wallets on, and there will always be scores of brilliant marketers inventing new schemes to keep people spending.”

The truth is rather brutal:

Fitness magazines, for one, don’t want you to lose weight and get into the shape of your dreams, because, then, you would stop buying them.

What they want you is this: to buy not just them, but also the supplements they advertise.

Because that’s where they get their money from!

To top this, personal trainers are rarely fitness experts, because all you need to do to pass the certification test is memorize some basic information about exercise and nutrition.

Also, they never gave students nutrition advice, even though that amounts to about four-fifths of the equation for a great body.

The 8 Biggest Muscle Building Myths & Mistakes

As a direct result of the above, “nine out of ten people you see in the gym lifting weights don’t train correctly.”

How would they?

They are usually doing nothing more but following worthless programs found on the internet or in magazines, or maybe a not-very functional exercise routine prescribed by their trainers.

Chances are that you have probably fallen victim to one or more of these false pieces of advice at some point in the past, and that you’re currently doing pretty much the same, i.e., playing the game of no gains or, in the best-case scenario, the game of “slow, stubborn gains.”

Well, Matthews would like to speed up the process for you by first busting the 8 biggest muscle building myths and mistakes.

Let’s hear it, Michael!

Myth & Mistake #1: The Lies of Toning and Shaping

No matter what you do or how well you do it, you will never change the shape of your muscles. It is determined by genetics.

Hence, the claims that some exercises create “long, lean” muscles, while others result in “bulky, ugly” muscles is a myth, unsupported by any known science.

Whether you do yoga or weight training, the shape of your muscles will remain the same, and the only thing that will change is their growth: weight training, of course, grows muscles faster than yoga, which, in turn, makes them more flexible.

All in all, you can have sexy arms and shapely legs—only not the very ones of your favorite model.

Myth & Mistake #2: Lifting Weights Will Make You Bulky

This myth is already addressed in #1, but Matthews is so irritated by it that he feels the need to repeat it.

Unless you’re a genetic freak,” he writes, “you not only won’t get bulky from weight training, you couldn’t even if you wanted to. Your body simply can’t do it. It lacks the hormones and genetic programming.”

Myth & Mistake #3: The More You Exercise, the Better

Exercising too long on a daily basis leads to overtraining which, in turn, makes you lethargic and gives your body too little time to repair your muscles. Consequently, this can sometimes cause you to lose muscles and hold onto fat.

The optimal time: 45 to 60 minutes of workout per day.

Myth & Mistake #4: You Have to “Feel the Burn” to Get Bigger and Stronger Muscles

When your muscles are burning, what you’re actually feeling is lactic acid building up in your muscles, and that may be not as bad as it sounds, but it is not good either.

Not to go into detail, it certainly means that you’re doing yourself more harm than good.

“No pain, no gain”?

“One of the worst fallacies out there,” according to Matthews.

Myth & Mistake #5: Wasting Time with the Wrong Exercises

If you’re going to the gym to improve your muscle tone and get stronger, then you need to know that this requires three simple things: “lift progressively heavier weights, eat correctly, and give your body sufficient rest.”

The most effective muscle-building exercises are known as “compound exercises” (because they involve multiple muscle groups) and include the Squat, Deadlift, and Bench Press.

“Isolation exercises” such as the Cable Fly, Dumbbell Curl, and Leg Extension (which involve one muscle group only) are little short of wasting your time.

Myth & Mistake #6: Training Like an Idiot

Unfortunately, most people don’t have a clue as to the proper form of exercises, and this doesn’t merely hold back their progress, but it also opens the door to debilitating injuries since it causes unnecessary wear and tear on ligaments, tendons, and joints.

Don’t be that idiot: exercise only what science says is helpful and beneficial.

Myth & Mistake #7: Training Like a Wussy

OK, this is the other end of the spectrum: training without pushing yourself forward. That will, of course, never work.

Even though evolution works against you when it comes to your perfect body—everyone avoids discomfort in favor of pleasure and ease—if you’ve decided to go to the gym, then you need to put in the effort.

Especially when it’s difficult to do so.

Myth & Mistake #8: Eating to Stay Weak or Get Fat

As we said above, exercising is merely one part of the equation; the other is nutrition. And even the women who know this are way, way off when it comes to eating properly.

“If you don’t eat enough calories and get enough protein, carbs, and fats throughout the day,” writes Matthews, “your muscles simply don’t grow bigger or stronger. It doesn’t matter how hard you train; if you don’t eat enough, you won’t gain any muscle to speak of.”

The opposite is also true: “if you eat too many calories, eat bad carbs and fats, and don’t know how to proportion and plan your meals properly, you can gain muscle, but it will be hidden underneath an ugly sheath of unnecessary fat.”

The Real Science of Muscle Growth

Congratulations: you’ve just learned how to do it wrong! Now, it’s time for the more important part: how do you correctly go about building your muscles?

By never forgetting and always adhering to the four laws below, because, as Matthews says, they are “as certain, observable, and irrefutable as those of physics.”

The First Law of Muscle Growth: Muscles Grow Only if They’re Forced to

The first law of muscle growth is one that needs explaining rather than merely stating. In other words, everybody knows that muscles grow only if they are forced to, but very few people know why.

Matthews explains.

It’s rather simple, really.

By lifting weights, you’re actually causing tiny tears (i.e., “micro-tears”) in the muscle fibers, which then your body repairs so that it is better prepared to handle the stimulus which caused the damage in the first place.

Consequently, if you’re not producing “micro-tears” in your muscles, your muscles won’t grow since they’d deem themselves adapted to your current needs.

But, just as important, if you’re producing too many “micro-tears” in your muscles, then your body won’t be able to repair them, and this will hinder your muscle growth as well.

“For optimal muscle growth,” concludes Matthews, “you must train in such a way that causes optimal micro-tearing and then you must feed your body what it needs to grow and give it the proper amount of rest.”

The Second Law of Muscle Growth: Muscles Grow from Overload, Not Fatigue or “Pump”

As we said above, the feeling of “burning” in your muscles is not synonymous with muscle growth; it’s actually just fatigue in the form of too much lactic acid.

Consequently, the burning sensation is not an indicator of optimum workout—it’s oftentimes quite the opposite.

The same holds true for the pump you feel when training. It is merely the result of blood being “enclosed” in the muscles, and, while not bad, it’s also not the primary driver of growth.

What is, then?

Overload.

Overload always gives muscles a very clear reason to grow, which means that plain old heavy weightlifting is the best workout for muscle growth known to man.

And, contrary to what many trainers and magazines say, you don’t need to change your routine every week or two: you can do the above every day, and the results will inevitably show.

The Third Law of Muscle Growth: Muscles Grow Outside the Gym

If you understood well the first law of muscle growth, you already know that muscles actually grow outside the gym.

Inside it, you’re merely creating the “micro-tears” which your body needs to repair while you’re resting afterward; it is this “repair” the thing we term as “muscle growth.”

Consequently, working out too much doesn’t do you any good. Sleeping eight hours a day after exercising for no more than one does.

The Fourth Law of Muscle Growth: Muscles Grow Only if They’re Properly Fed

Even if you do the perfect workout and give your muscles the optimum amount of rest time, if you don’t eat correctly, your muscles won’t grow bigger or stronger—period.

“Simply put,” writes Matthews, “your diet determines about 70 – 80% of how you look (muscular or scrawny, lean or flabby).”

Precisely because of this, instead of summing up the main points of the book, we’ve opted to share with you a few more nutrition-related insights from Thinner Leaner Stronger in our “Key Lessons” section.

We know you won’t mind.

Key Lessons from “Thinner Leaner Stronger”

  1.     The 5 Biggest Fat Loss Myths & Mistakes
    2.      The Real Science of Healthy Fat Loss
    3.      Setting Fitness Goals to Motivate Yourself

The 5 Biggest Fat Loss Myths & Mistakes

Just as there are muscle building myths and mistakes, there are myths and mistakes related to burning fat as well. Matthews dispels five of them:

#1. Counting Calories Is Unnecessary
Of course it’s pretty essential to count your calories if you want to get fit! If you want to lose fat, your body must burn more energy than it receives through your food, and the energy potential of food is measured in calories. Consequently, eating more calories than you can burn through the day results in more fat. It’s that simple.

#2. Do Cardio = Lose Weight
Not if you’re eating too many calories! Cardio enhances fat loss, but only to a certain point. If you eat 600 calories more than you need, jogging will burn only half of that, and you’ll still gain fat at the end.

#3. Chasing the Fads
The Atkins diet. The paleo diet. The wild dietThe bulletproof diet… Well, how many diets are there? you wonder. Well, the truth is, there are only a few rules (see next lesson), and everything else is just a fad which makes some people serious money.

#4. Doing Low Weight and High Reps Builds “Lean Muscle”
Being lean is not a matter of exercising: it is a matter of having low body fat. And it’s something you certainly won’t achieve with a routine based on low weight and high reps.

#5. Spot Reduction
Fat can be reduced only via proper dieting, and not via isolated exercises targeted at spot reduction. And when it is reduced, your body will decide in what way. “Our bodies are all genetically programmed differently, and there’s nothing we can do to change that,” says Matthews.

The Real Science of Healthy Fat Loss

Now that you know the myths—it’s time you get to know the three fundamental laws of fat loss:

The First Law of Fat Loss: Eat Less Than You Expend = Lose Weight
Getting toned has nothing to do with fads and magazine advice, and it has everything to do with simple biology and even simpler math: energy consumed versus energy expended.

Unless your metabolism is very fast, every calorie you give to your body that isn’t burned off turns to fat. If you give your body fewer calories than it can burn throughout the day, than it makes up for the deficit by burning its own energy stores, i.e., fat.

The bottom line: it doesn’t matter what you eat, as long as your calories are right.

The Second Law of Fat Loss: Eat on a Schedule That Works Best for You
As we just said, fat loss is much more related to how much you eat than it is to when you eat.

Since different people have different metabolisms, there isn’t one definite science-backed recommendation to take note of when it comes to your meal schedule.

Just adhere to the one which seems to work best for you based on your experience.

The Third Law of Fat Loss: Use Cardio to Help Burn Fat
Even though cardio doesn’t equal burning fat, it does accelerate fat loss, and if your genetics isn’t on your side (fast calorie-regulating metabolism), it’s a nice way to get into the “super lean” category (15% body fat and under).

Setting Fitness Goals to Motivate Yourself

“This is so simple and clichéd that you’d think it wouldn’t need stating, but it does,” says Michael Matthews before stating the obvious: “Before you lift a weight, hop on a treadmill, or cut a calorie, you must have specific, tangible goals set in your mind as to why you’re doing it.”

Setting them is as easy as 1-2-3:

#1. Determine what your ideal body should look like; don’t just throw around adjectives: find a picture; after all, you don’t go to the barbershop without one, do you?

#2. Determine your ideal state of health. Matthews’ is along these lines: “o have a vital, energetic, strong, and disease-free body that lives long and allows me to stay active and enjoy my life to the fullest.” That’s motivating, isn’t it?

#3. Give yourself a reason to achieve these goals. Whether it’s being better at some of your hobbies or getting more attention from your partner—it doesn’t matter. Just give yourself one that will motivate you along the road. Because, after all, it is a long one.

“Thinner Leaner Stronger Quotes”

  • Building lean muscle is, in essence, just a matter of following these four laws religiously: lift hard, lift heavy, get sufficient rest, and feed your body correctly.
  • Cardio can enhance fat loss in two ways—burning calories and speeding up your metabolic rate—but that’s it.
  • Research shows that certain activities like watching TV and drinking alcohol can increase, not decrease, stress.
  • The most important aspect of meal scheduling is that you work out what makes dieting most enjoyable for you, and what fits your lifestyle. This way you can actually stick to your diet, which is what matters in the end.
  • No matter how ‘ordinary’ you might think you are, I promise you that you can not only create an extraordinary body, but an extraordinary life as well.

50 Words to Your Dreams Chapter 41 Courage by Michael George Knight

Chapter 41: Courage


 

Courage is defined as the ability to do something that frightens us. We all can utilize the courage inside us but most times we don’t. On the way to realizing your dreams in life you will need to develop the muscle of courage through use, through faith, through persistence, through discipline and through plain old hard work. Escape the life of the old and move into the new. Live your dreams and not your past. Leave behind the mediocre and live out your greatness. Courage doesn’t grow by taking the safe and comfortable route, it grows by risking failure, rejection, criticism and risk standing out from the crowd.

 

Having the courage not to give up when it gets hard, pushing that extra bit, studying that little more, doing what your scared to do, making that call you need to make, seeing that person you need to see, having that chat you have been dreading and the courage to try that one more time. To climb the mountain of personal success you will be meet with obstacles that will require courage to overcome. The success you are after requires courage, first the courage to dream and believe it can be achieved and the courage to act in spite of circumstances standing between you and your goal. Be courageous or live a life of victimhood.

 

COURAGE TO BE YOURSELF

With the world bombarding you constantly with the lives and lifestyle of other people, it is becoming harder to have the courage to be yourself. Having the awareness first that you are unique, you are different, you are you, you don’t have to be like anyone else. Having the courage to live your life the way you want, fashioning the lifestyle you want to live takes courage. Not conforming, not listening to others and not being a carbon copy of social media and the likes takes courage. Be yourself authentically unique and realize the world needs more independent thinkers, doers and creators. The world needs courageous people to change the old into the new, the false into the truth, the ugly into the beautiful and leave a trail for those to walk a better path.

 

IF ONLY I HAD THE COURAGE TO…

Can you imagine how many people go through life only to find themselves at the end period of their lives looking back with regrets and asking themselves, “If only I had the courage to…” The courage to dream bigger, the courage to go back and do things differently, the courage to live a life true to myself, the courage to walk away, the courage to stand up, the courage to speak up, the courage to seek help, the courage to take action. Instead of waiting for your final years to look back and ask yourself the question” If only I had the courage to…” Ask yourself right now, “If I live a long life and look back on my life, what will I regret most not doing?” In other words, your biggest regrets in life will be not your failures, but the failure to even try. What do you have to lose when you choose courage over fear, action over inaction? Jim Rohn said it best “We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.”

 

QUOTES ON COURAGE

 

  • A great part of courage is the courage of having done the thing before. (Ralph Waldo Emerson)
  • A lot of people do not muster the courage to live their dreams because they are afraid to die. (Les Brown)
  • A warrior is not about perfection. Or victory. Or invulnerability. He is about absolute vulnerability. That is the only true courage. (Peaceful Warrior)
  • All our dreams can come true, if we have the courage to pursue them. (Walt Disney)
  • Change and growth comes down to one thing, the courage to act. (Mel Robbins)
  • Courage can’t see around corners but goes around them anyway. (Mignon McLaughlin)
  • Courage does not mean fearlessness. Fearlessness happens if you go on being courageous and more courageous. That is the ultimate experience of courage fearlessness. (Osho)
  • Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day whispering, ‘I will try again tomorrow.’ (Mary Anne Radmacher)
  • Courage doesn’t mean you don’t get afraid. Courage means you don’t let fear stop you. (Bethany Hamilton)
  • Courage is a love affair with the unknown. (Osho)
  • Courage is almost a contradiction in terms. It means a strong desire to live taking the form of readiness to die. (Gilbert K. Chesterton)
  • Courage is an inner resolution to go forward despite obstacles. (Martin Luther King Jr.)
  • Courage is being scared to death but saddling up anyway. (John Wayne)
  • Courage is contagious. When a brave man takes a stand, the spines of others are often stiffened. (Billy Graham)
  • Courage is doing what you’re afraid to do. There can be no courage unless you’re scared. (Eddie Rickenbacker)
  • Courage is going from failure to failure without losing enthusiasm. (Winston Churchill)
  • Courage is grace under pressure. (Ernest Hemingway)
  • Courage is more exhilarating than fear and in the long run it is easier. We do not have to become heroes overnight. Just a step at a time, meeting each thing that comes up, seeing it is not as dreadful as it appeared, discovering we have the strength to stare it down. (Eleanor Roosevelt)
  • Courage is not limited to the battlefield or the Indianapolis 500 or bravely catching a thief in your house, the real tests of courage are much quieter. They are the inner tests, like remaining faithful when nobody’s looking, like enduring pain when the room is empty, like standing alone when you’re misunderstood. (Charles Swindoll)
  • Courage is resistance to fear, mastery of fear, not absence of fear. (Mark Twain)
  • Courage is risking the known for the unknown, the familiar for the unfamiliar, the comfortable for the uncomfortable. (Osho)
  • Courage is simply the willingness to be afraid and act anyway. (Robert Anthony)
  • Courage is the first of human qualities because it is the quality which guarantees the others. (Aristotle)
  • Courage means to keep working in a relationship, to continue seeking solutions to difficult problems, and to stay focused during stressful periods. (Denis Waitley)
  • Courage must be the part of every man or woman who succeeds in any undertaking. (Napoleon Hill)
  • Courage, a truly courageous person is not someone that never feels fear, but who fears the right thing at the right time in the right way. (Aristotle)
  • Forget safety. Live where you fear to live. Destroy your reputation. Be notorious. (Rumi)
  • He is a man of courage who does not run away, but remains at his post and fights against the enemy. (Socrates)
  • He who is not courageous enough to take risks will accomplish nothing in life. (Muhammad Ali)
  • How few there are who have courage enough to own their faults, or resolution enough to mend them. (Benjamin Franklin)
  • I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear. (Nelson Mandela)
  • If you could get up the courage to begin, you have the courage to succeed. (David Viscott)
  • In the beginning there is not much difference between the coward and the courageous person. The only difference is, the coward listens to his fears and follows them, and the courageous person puts them aside and goes ahead. The courageous person goes into the unknown in spite of all the fears. (Osho)
  • It is curious that physical courage should be so common in the world and moral courage so rare. (Mark Twain)
  • It takes a lot of courage to release the familiar and seemingly secure, to embrace the new. But there is no real security in what is no longer meaningful. There is more security in the adventurous and exciting, for in movement there is life, and in change there is power. (Alan Cohen)
  • It takes as much courage to have tried and failed as it does to have tried and succeeded. (Anne Morrow Lindbergh)
  • It takes courage to grow up and become who you really are. ( E. Cummings)
  • Life shrinks or expands in proportion to one’s courage. (Anais Nin)
  • Man cannot discover new oceans unless he has the courage to lose sight of the shore. (Andre Gide)
  • Most of us have far more courage than we ever dreamed we possessed. (Dale Carnegie)
  • Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk and to act. (Maxwell Maltz)
  • One man with courage makes a majority. (Andrew Jackson)
  • People may hate you for being different and not living by society’s standards but deep down, they wish they had the courage to do the same. (Unknown)
  • Success is not final, failure is not fatal: it is the courage to continue that counts. (Winston Churchill)
  • Taking action on those things you fear is how you build courage. Courage is an exercise in action, it’s not just a trait. Everyone has the ability to be courageous; you just have to take action. (Grant Cardone)
  • The desire for safety stands against every great and noble enterprise. (Tacitus)
  • The opposite of courage in our society is not cowardice it is conformity. (Rollo May)
  • The paradox of courage is that a man must be a little careless of his life even in order to keep it. (Gilbert K. Chesterton)
  • The secret of happiness is freedom, the secret of freedom is courage. (Thucydides)
  • To look at something as though we had never seen it before requires great courage. (Henri Matisse)
  • We need to find the courage to say no to the things and people that are not serving us if we want to rediscover ourselves and live our lives with authenticity. (Barbara de Angelis)
  • What a new face courage puts on everything. (Ralph Waldo Emerson)
  • What would life be if we had no courage to attempt anything? (Vincent Van Gogh)
  • You can choose courage or you can choose comfort but you cannot have both. (Brene Brown)
  • You will find as you grow older that courage is the rarest of all qualities to be found in public life. (Benjamin Disraeli)
  • You will never do anything in this world without courage. It is the greatest quality of the mind next to honor. (Aristotle)

 

That’s a wrap on

50 Words to Your Dreams

Chapter 41: Courage

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Matthieu Ricard: Happiness: A Guide to Developing Life’s Most Important Skill Book Summary

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HAPPINESS By Matthieu Ricard

BOOK SUMMARY: WHAT’S IN IT FOR ME? BANISH NEGATIVITY AND SUFFERING FROM YOUR MIND FOREVER.

The key to happiness is something that we all wish to possess. If you doubt that, just consider how many tons of books about happiness burden shelves worldwide.

And yet, so many of these books fail to teach you one crucial element: you can’t become happy through external things like success or wealth. It’s only by looking inside yourself that you can find real joy. This book summary, based on the thinking of a highly influential Buddhist monk and philosopher, show you how to do this, providing the basics you need to attain true happiness.

 

In this book summary, you will learn

 

  • why fleeting pleasure will ultimately lead to pain;
  • what the hedonistic treadmill is; and
  • why you are not one but two entities.

SUMMARY PT 1: REAL HAPPINESS IS A LONG-TERM MENTAL STATE WE HAVE TO CONSCIOUSLY WORK TOWARD.

Are you happy? Interestingly, how you answer that question might depend on where you’re from. There’s a wide gap between the Western conception of happiness and the Buddhist idea of true, long-lasting happiness.

 

Many Westerners think of happiness as a momentary, fleeting feeling. The intensity and duration depend on circumstances outside their control. A Westerner might feel happy about passing an exam, for instance, or winning a game or having a pleasant encounter with someone.

 

Happiness, however, shouldn’t be limited to such fleeting moments. Real, profound happiness is something more: it comes with having a healthy state of mind.

 

That means cultivating a mental state unburdened by memories and future plans. The only thing that matters is what’s happening now: the present. So the key to leading a happy and fulfilling life is being at peace with the present.

 

This approach to happiness mirrors Buddhist thought, which holds that one can attain a state of profound and sustained well-being when freed of negative emotions. Buddhists denote this state with a Sanskrit word: sukha.

 

Happiness is something that can be cultivated, but you do have work at it. Studies have shown that about 25 percent of our potential for happiness is defined by our genes – but that means 75 percent is up to us!

 

So you have a lot of power over your happiness. The way you think, live and perceive the world around you has a major impact on your mental well-being.

 

All in all, happiness is a matter of interpretation. It may be very difficult to change the world, but changing how you interpret it is manageable.

 

SUMMARY PT 2: SEEK HAPPINESS WITHIN YOURSELF, NOT FROM THE OUTSIDE WORLD.

You can’t buy happiness. In fact, external factors in general have a limited impact on happiness. Wealth and social status do have some effect on your happiness, but they only account for about 10 to 15 percent of it.

 

Happiness would be out of reach if it was purely an external phenomenon. After all, our desires know no limits; the amount of control we have over the world, in contrast, is very limited.

 

Consider love, for example. There’s no way to ensure that your lover will always love you back. So if your happiness depends on that, you’re setting yourself up for disappointment and heartbreak.

 

People often think they have everything they need to be happy – and yet still feel unhappy. Psychologists Philip Brickman and Dan Campbell call this the hedonic treadmill. It’s as if we’re running on a treadmill, sweating and straining, but never advancing an inch. We eagerly pursue the new and the exciting, but our level of happiness doesn’t rise.

 

A person might get excited about buying a new car, for example, only to have that joy squashed when a newer model comes out. That’s what happens when you seek happiness in the outside, instead of focusing on your inner being.

 

It’s useless to cling to temporary things like cars. Accepting that is the first step toward finding inner peace and true serenity. True happiness comes from reaching such a high state of inner well-being that you’re no longer broken by failure or blown full of false pride by success.

 

Etty Hillesum, a writer who died in the Holocaust, wrote about this just a year before she lost her life in Auschwitz. “When you have an interior life,” she wrote, “it certainly doesn’t matter what side of the prison fence you’re on.”

 

SUMMARY PT 3: HAPPINESS IS NOT THE SAME THING AS PLEASURE.

Before you can achieve true happiness, you have to understand what it is – and then pinpoint those things that encourage it. But many people start down the wrong path, confusing happiness with other enjoyable emotions, like pleasure.

 

Pleasure might seem like the fastest and easiest road to happiness, but, sooner or later, you’ll come to a dead end. Pleasure is momentary by nature: it occurs under certain circumstances at a certain time.

 

A pleasurable experience can quickly become neutral or unpleasant because pleasure is so unstable and fleeting. A good meal, for example, is enjoyable up to a certain point; if you eat to excess, however, you’ll get sick.

 

Long-lasting happiness shouldn’t be confused with pleasure. A lot of people assume that fame or wealth would bring them all they desire, but such things offer only short-term satisfaction and won’t have much influence on your well-being.

 

In fact, one study found that even winning the lottery doesn’t change a person’s happiness that much. It causes a temporary spike in happiness but does nothing to prevent that happiness from falling back to former levels.

 

Chasing immediate, pleasurable desires ultimately leads to disappointment. And we only focus on external pleasures because we’re too scared to turn our attention toward the place where it really counts: our inner world.

 

That’s why people seek external stimulation and distractions, like shopping, alcohol or drugs. Unfortunately, those things only pull us away from each other and, if we’re not careful, alienate us from ourselves.

 

Western countries have staggering depression rates because of this. Life becomes meaningless when you lose that crucial connection to yourself and the world around you.

 

SUMMARY PT 4: HAPPINESS ISN’T ABOUT AVOIDING SUFFERING. IT’S ABOUT FREEING YOURSELF FROM WORRIES ABOUT LIFE.

In developed countries, about three-quarters of people claim to be satisfied with their quality of life. And yet, levels of unhappiness remain high. Why is this?

 

The answer has to do with the way people understand what happiness is. A lot of people think happiness is just a momentary respite from suffering. They might feel happy on the weekend because they don’t have to work, for example.

 

But the concept of happiness is elusive and deceptive. As we’ve seen, most people think happiness hinges on temporary things like relationships or money, so they’re at a high risk of becoming unhappy if they lose their partner or their job. This partly explains why 15 percent of North Americans experience a major episode of depression before the age of 35.

 

Buddhists call this depressive state dukkha – the opposite of sukhaDukkha doesn’t only refer to temporary unpleasantness; it’s a high vulnerability to suffering that can cause a person to feel like life is meaningless when things don’t go as hoped.

 

How can we end this cycle of suffering? Buddhism holds that suffering is universal and unavoidable, but that our pain doesn’t actually stem from the suffering we experience. Rather, it stems from the unhappiness we create.

 

If a person loses her job, for instance, she’ll be consumed by unhappiness. That unhappiness doesn’t actually result from the loss of the job itself, though. It arises from this person’s worries about loss of wealth, status and career prospects.

 

Giving up this unnecessary worrying is the key to moving toward true, long-lasting happiness and leading a more fulfilling life.

 

SUMMARY PT 5: THE EGO IS THE TRUE SOURCE OF SUFFERING AND CONFLICTED EMOTION.

Have you ever felt like everyone around you was self-centered or self-absorbed? Most people put themselves before all else. Buddhism, however, sees such egotism as a source of misery.

 

The ego causes a lot of problems and conflict with personal identity. To sort this out, Buddhism distinguishes between two “I”s: the natural, instinctive “I” we use when we say “I’m hungry” and the conceptual “I” we imagine but that doesn’t actually exist.

 

Think of it this way: you might act tough or proud around your colleagues or friends, but that’s just an imagined identity. You only act like that because that’s how you want to be perceived by those people.

 

But it’s this second “I” that slowly becomes the core of a person’s being. They’ll turn away from anything they think threatens it, and gravitate toward anything that pleases or flatters it.

 

That’s why a minor joke made at your expense at work might feel like a major attack on your character. It’s a blow to your ego and comes off as a threat to your identity when it really shouldn’t be such a big deal.

 

Our egos also arbitrarily assign certain qualities to the people and things around us. When you think “this is nice” or “this is ugly,” you unconsciously let your mind superimpose these attributes on the thing you’re thinking about.

 

This habit leads to labeling a person as good or evil based only on one aspect of that person’s personality. Egos are stubborn, too: once you put a label on something it can be hard to think of that thing in any other way.

 

Further trouble arises as the gap between the real world and the ego’s conceptions widen. The ego will reach a point where it falters and shatters, taking your self-confidence with it and leaving you with only frustration and suffering.

 

SUMMARY PT 6: FREE YOURSELF FROM YOUR OWN EGO.

The concepts of identity and status are closely connected to unhappiness. That’s why it’s imperative to detach from your ego.

 

A person who clings to a specific self-image will do anything to make sure that that image is recognized and accepted. Such a person will devote all their time and energy to seeking validation. Ever worked with someone who spends more time smiling and cracking jokes than doing actual work? Such people are usually overly invested in having their identity praised and accepted.

 

According to Buddhist thought, real confidence and inner peace can only be achieved through egolessness. The ego is simply too fragile to be a reliable foundation. When you think too highly of yourself, you’re putting yourself at risk of being emotionally shut down when things do go wrong.

 

That’s why it’s important to separate yourself from your ego. Detaching from your ego makes you less vulnerable and gives you inner strength, putting you on the path toward true, profound happiness!

 

Humility is another key part of ego-free happiness. So acknowledge your limits! If you’re humble, you won’t need validation from other people, a freedom that can prevent much distress and disappointment. In that sense, humility is the source of inner freedom.

 

And when you become humble and relinquish your ego, you can also focus more on other people’s concerns. You’ll be much more attuned to the sufferings of others once you stop regarding yourself as of prime importance.

 

History shows that real heroes are people who freed themselves from their egos. Gandhi, Martin Luther King, Jr., Mother Teresa, the Dalai Lama, Nelson Mandela – these people focused on helping others because they’d ceased to focus on themselves.

 

SUMMARY PT 7: YOUR THOUGHTS AND EMOTIONS CAN BE YOUR WORST ENEMIES.

Thoughts and emotions can be your best friends – but they can also be your worst enemies.

The main sources of pain in our lives often aren’t what we think they are. During war, for example, it’s been shown that depression and suicide rates actually decrease. The most powerful causes of distress are elsewhere. But where?

 

When you feel like your life is falling apart, it seems like everything in the world is against you. Any little thought or perception can become a source of suffering. So, after experiencing a breakup or the death of a loved one, for example, even the smallest thing can trigger a storm of rage or despair.

It’s not unusual to be consumed by negative thoughts during difficult times, but those thoughts are often out of sync with reality.

Think about your last breakup, for example. There was probably a time when you completely hated your ex-partner. But now, after some time has passed, how do you about this person? You probably realize you focused too much on his or her negative traits when things were falling apart.

Negative emotions can get out of control when we dwell on them like this. They can fester and grow like an untreated infection.

If you let yourself burst into rage whenever you’re cut off in traffic, for example, that can turn into an even worse habit. You might start pointlessly losing your temper in even more petty situations.

That’s why it’s essential to identify your triggers. Overcoming your triggers is an important part of the journey toward inner peace. You might be tempted to make witty but mean-spirited remarks when you’re mad, for instance, but that only makes you and others around you feel worse.

SUMMARY PT 8: EXAMINE YOUR NEGATIVE THOUGHTS AND EMOTIONS SO YOU CAN OVERCOME THEM AND ACHIEVE INNER PEACE.

If you don’t control your own emotions, they might end up controlling you. How can you prevent this?

 

Buddhism holds that opposite emotions cannot arise at the same instant. We might fluctuate between love and hate, for example, but it’s impossible to feel both for the same person at the same time.

 

Consequently, you can gradually eliminate hate and other negative emotions by familiarizing yourself more and more with altruistic love and kindness – because love and hate simply can’t exist at the same time.

 

Positive thoughts work as an antidote to the negativity in your life. They’re the only true source of long-lasting well-being.

 

If you suppress your negative emotions, though, they’ll eventually resurface in other ways, perpetuating your unhappiness and furthering your troubles. You need to acknowledge the existence of these negative thoughts so they don’t consume you.

 

Negative emotions, thoughts and memories can be overcome, however. And once they are, they’ll dissipate without leaving a trace in your mind. They’ll be absorbed back into your consciousness like waves going back into the sea and slowly lose their grip on your mind.

 

You can only understand your negative thoughts by thinking deeply about their roots. You’ll be able to deconstruct them and see that, at the core, they don’t have any substance.

 

So if you’re feeling overwhelmed by anger, look inwards. You’ll realize your anger is just an emotion and you don’t have to let it control you. After all, it’s just a temporary state of suffering and you’re the one who’s reacting to it. This kind of thinking allows you to detach yourself from your anger and prevents you from succumbing to a momentary fit of rage.

 

IN REVIEW: HAPPINESS BOOK SUMMARY

The key message in this book:

Achieving long-lasting happiness is hard work. It requires overcoming your ego, reconciling yourself to negative emotions, reorienting your world view and re-examining the definition of concepts like “happiness” and “pleasure.” You can’t do those things overnight, but if you stay dedicated to the path, you can bring yourself to a high sense of sukha – an achievement much more fulfilling than any temporary pleasure you might get from wealth or fame.

 

Actionable advice:

Eliminate your pain by focusing on it.

When you experience something that causes pain, whether physical or emotional, bring it into focus, even if it’s difficult. Visualizing the pain will lessen it, because you’ll understand that it’s an emotion separate from your true identity.

 

SHOUT OUT TO https://conscioused.org FOR DOING THE WRITTEN SUMMARY

Robert Kiyosaki: The Business of the 21st Century Book Summary

DOWNLOAD THE PDF SUMMARY HERE: the Business of the 21st Century by Robert Kiyosaki

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#1 Your job is not going to take care of you. In today’s world there is no such thing as a job security, even if you work for a big corporation or the government. Good jobs are hard to find and even harder to keep.

 

#2 When times are bad is when the real entrepreneurs emerge. Many new businesses are formed when the economy is bad. One person’s adversity is another person’s opportunity. Some people are even forced into starting a business of their own because they can’t find a good job.

 

#3 The S quadrant is typically a trap. As a self-employed person, you are still trading hours for dollars and you don’t have any leverage. You basically own your own job.

Everything relies on you and you alone. That’s until you want to take time off or you lose your ability to work. Most people working in the “S” quadrant work twice as hard as they did in their job and make half as much.

 

#4 When you’re talking to someone who values having a job, it is difficult to explain why you might not want a job. Most people have the employee mindset and have no desire to be their own boss. Most people have been programmed their entire life to work for someone else as an employee.

 

#5 A college education is important for traditional professions, but not for people looking to build wealth. If you want to be a doctor, lawyer or accountant, you need to go to college. But if you want to be an entrepreneur it isn’t required. Most successful entrepreneurs never went to college! Even if you go to college, it won’t prepare you for starting and growing your own business. College teaches people how to be employees.

 

#6 People who work for income work harder and harder, only to be taxed more and more. The more you make the more the government takes, and at a higher rate. Employees have no tax incentives either. Owning a business allows you to legally minimize your taxes.

 

#7 In the course of starting a new business – and I’m talking about a successful business – you can easily go Eve to ten years without getting a paycheck. Most successful businesses in the real world take a few years just to make their first dollar of profits. That’s why you need substantial savings before going full time, or you should start your business part-time, while you keep your day job. Nothing worth accomplishing is fast, free or easy.

 

#8 While personal success if fulfilling, it’s much more fulfilling when you can help many others create their own success as well.

Life is about helping others. The more people you serve and help, the more money you make and the more success you achieve.

 

#9 The single most powerful form of promotion in the world is personal word-of-mouth. Nothing will ever beat word of mouth advertising. Companies spend BILLIONS of dollars on advertising to get their customers talking about them and sharing their message with others. That’s why network marketing is such a powerful business concept.

 

#10 The reason people want to know how much they can earn per month is that they are thinking in terms of living in the E quadrant or the S quadrant. Employees focus on making more money. Entrepreneurs focus on building an asset that makes money. This is the difference between linear income and residual income.

 

#11 If it doesn’t make you money, it’s not an asset, it’s a liability. Anything that takes your money out of your pocket is a liability.

 

#12 When you build a business, you are building an asset. The purpose of building a business is to build something that you can sell one day for a big profit, or retire from and still earn residual income.

 

#13 In network marketing, instead of earning income, you build an asset – your business – and the asset generates income. This is where most people get confused about network marketing. Your goal is to build your network, which can pay you for many years to come, not just today.

 

#14 The biggest popular misconception about network marketing is that it’s a selling a business. I believe all entrepreneurs must be salespeople. At a bare bones minimum, you must be able to sell yourself and sell your ideas.

 

#15 In network marketing, the whole point is not to sell a product, but to build a network. The real money comes from building a big network of customers and distributors. This industry is about a lot of people doing a little bit.

 

#16 Network marketing is not about earning more income; it’s about building an asset. Your ultimate goal is to build an asset that continues to pay you month-after-month.

 

#17 The No. 1 value you get from the experience is a real-world business education. MLM is the best business school that I know of. You will learn selling, marketing, leadership, communication, accounting, business operations, training, and countless other real-world skills that will help you in your day job and future business endeavours.

 

#18 You don’t really have freedom until you have financial freedom. Until you have enough residual income coming in that pays for your living expenses each month, or more, you will never be totally free. Most people are only one or two paychecks away from bankruptcy.

 

#19 Many people spend their lives hanging out and networking with people who hold them back Financially. Take advice from people who have what you want and avoid the haters. Surround yourself with people who uplift you and encourage you and avoid the people who bring you down. Never take advice from someone who doesn’t have what you want.

 

#20 According to the Direct Selling Association (DSA), a significant number of people who join network marketing companies and stick with them rank the social network they belong to as an even higher priority than the income they earn. Most people want to belong to something bigger than themselves. They want more friends and better relationships. Your job is to create a team culture than enables that. Create a strong community and attrition won’t be a huge problem.

 

#21 The power is not in the product; the power is in the network. Your product is important, but your network is even more important.

 

#22 The richest people in the world build networks. Everyone else looks for work. Once you own a network, you can make money on demand. Companies like Amazon, eBay, AT&T and Coca-Cola all own large networks of people.

 

#23 It is not a business for those gifted in sales. This is a business for leaders and teachers, not salesmen. This really is a sponsoring and teaching business, not a recruiting and selling business. If you are really good at selling you might want to pursue a career that pays large commissions per transaction, such as real estate.

 

#24 Network marketing is about sharing information and personal stories, and not about hard selling. Use the products. Develop a good product story. Share your story with others. Facts tell, but stories sell. There is no need to lie, deceive, hard sell or pressure anyone to do the business.

 

#25 In network marketing, you are the messenger, not the message. Use third party tools to grow your business. Take yourself out of the equation. Keep the business so simple even an eight year old could do it.

 

#26 Being on the front lines means not caring about whether or not you are liked. Of course, we all want to be liked – but to be a great leader, you have to set boundaries, monitor the behavior of your staff, and take corrective action when necessary. Leaders have to set the example, do the right thing, and not worry about what everyone else is doing or thinking. When you are a leader you are a trailblazer, not someone following the pack. If you aren’t the lead dog, the view never changes.

 

#27 Wealth is not the same thing as money. Wealth is not measured by the size of income. Wealth is measured in time. True wealth is determined by the number of months you can live, and sustain your current standard of living, without going to a job.

 

#28 Getting a business off the ground typically takes about Five years. Rome wasn’t built in a day. You won’t achieve overnight success. No matter what type of business you start, it’s going to take some time and sweat equity to launch it and grow it.

 

#29 Don’t try to use your business as an income source to live on. Be smart about how you spend your bonus check. During your first few years in business, and keep a day job to pay  your day bills. It’s going to take some time to build up your. Even of it back into your business to grow it.

 

#30 Keep your day job. You need a job to keep the financial pressure off your back while you are building your business. My personal mentor tells me this all the time.

 

#31 If you suck all the income out of your new business to burn on monthly living expenses, then you’re not building a business; you’re just building yourself another job.

One of my best pieces of advice is to get a job, or keep your day job, during your first few years in your network marketing businesses.

 

#32 A true business owner never stops investing and reinvesting to build the business. Your business is like a small baby. You need to nurture it, spend time with it, and love on it until it grows and takes on a life of its own. Invest in your personal development. It’s the only investment you can’t lose money on.

 

#33 Network marketing is, at its core, a relationship business. It’s not a business that revolves around making sales; it is a business that revolves around making connections. This is the ultimate people business. The more rock solid long-term relationships you can make, the more money you will make.

 

#34 I think party plan businesses – a type of network marketing business that revolves around in-home parties – are ideal for so many women looking to start their own business. If you enjoy selling in small groups, you should really consider the party-plan business.

 

#35 You have to go out there and make things happen. You can’t think your way to success. You have to roll up your sleeves and do the work. Success is usually disguised as hard work.

 

#36 The most lucrative and viable network marketing opportunities will not expect you to reinvent the wheel. Find a simple system that works and follow it, until you can find or develop a better way. As Michael Gerber says, “the system is the solution.”

 

#37 “Great salesman” types cannot duplicate themselves. The good recruiters typically can’t teach their team how to do the same thing. It’s the teachers that do the best in our industry.

 

#38 If getting rich were easy, everybody would be rich.

Achieving success at anything in life takes time, money, effort and skill. There is no free lunch in the real world.

 

#39 It is people in the E and the S quadrants who are most often sucked into the get-rich-quick schemes and scams of life. There is no such thing as get rich quick.

 

#40 It takes time to build great companies and great business leaders. This business, just like any other business, will take you several years to get off the ground. It will also take you several years to master your skills and become a network marketing professional.

 

#41 Most people want money but are unwilling to invest their time. This is not a business for dreamers. Everyone wants to be successful, but few people are willing to put in the required work. This is a business for doers.

 

#42 Ten thousand hours: Do the math. If you work eight hours a day, five days a week, you hit the 10,000 hour mark after Live years of full-time effort. It takes 10,000 hours to become an expert at something.

 

#43 Losing is a part of the process of winning. You will need to fail your way to success. Success is never a straight line. It has ups and downs, zigs and zags. Move one step forward, two steps back.

 

#44 You can plan all you want, study all you want, and learn all you want, but the only people who win in network marketing are people who take action – today, tomorrow, and every day. Until you roll up your sleeves and do the work, nothing will happen in your business. You won’t think your way to the top.

 

 

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  • Imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries in existence today.  This is the known market space. Blue oceans denote all the industries not in existence today.  This is the unknown market space.
  • In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known.  Here, companies try to outperform their rivals to grab a greater share of existing demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities and cut-throat competition turn the red ocean bloody.
  • Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth.  Although some blue oceans are created well beyond existing industry boundaries, more are created from within red oceans by expanding existing industry boundaries, as Cirque du Soleil did. In blue oceans competition is irrelevant because the rules of the game are waiting to be set. Put the clock forward twenty years, or perhaps 50. How many now unknown industries will likely exist then? If history is any predictor of the future, the answer is “a lot”.
  • Value innovation is the corner stone of blue ocean strategy. Instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

 

 

  • Knowing your why means having a clear purpose, and this makes you and your business more appealing.
  • Finding your WHY can be challenging, but once you have it in your life, you can wake up each morning with purpose and determination.
  • Customers would rather give money to a business with a progressive identity than save a few bucks buying from a more generic company.
  • A great way to find that passion is to work your way through the golden circle. We tend to operate on three levels. The first level, the outer circle, is all about “WHAT” we do, while the middle circle is “HOW” we do it. Finally, at the center is the golden circle, which determines “WHY” we do it.
  • An outsider’s perspective can help you uncover your why.
  • A WHY Discovery Workshop can help a business define their corporate culture, as well as their mission statement and vision for the future – all of which will make it easier for employees to make the right decisions on the ground.
  • Start by offering your WHY statement to those who ask, “What do you do?”
  • Sharing your WHY with the world will push you to commit to it and back up your words with actions.

  • Every year a sea of new companies are born around the world. Most fail within a few years; some make it a bit longer. Only a small number of them grow to become big, successful game-changers.
  • The four D’s are driversdemandsdiscipline and decisions.
  • Only two to three percent of all US companies will become high-impact firms that last for over 25 years and contribute substantially to overall economic growth.
  • Companies must enhance their personnel management in tandem with their growth.
  • Make sure that the right people are doing the right things and doing them correctly.
  • Start motivating and make the switch from managing to coaching.
  • Strive to make your team’s job easier by listening to them.
  • Be sure to set clear expectations. Tell your employees what their top priority should be, but let them find out how to achieve it on their own.
  • Make your company’s mission clear by formulating a core purpose.
  • Use your company’s strengths to improve your revenue.

  • Stick means understood, remembered and with the capacity of making an impact.
  • Simple ideas stick, complicated ones don’t.
  • The idea of CI, or Commander Intent, very useful when you need people to act on your behalf in a big organization.
  • It’s a very short and simple sentence that sums up the overarching goal of the organization and function as a filter for localized decision making.
  • Analogies and metaphors can also help simplify complex issues. For example Disney calls the staff in their parks “cast members” as it project its parks as theaters. Disney doesn’t need to explain why it’s important to behave in a certain way to its employees: being a “cast member” reminds everyone they’re always on stage.
  • Attention is key in making your message stick. We need to both get attention and keep it.
  • The key to get someone’s attention is to break their patterns, or to surprise.
  • The easier we can relate to something, the more we understand it and remember it.
  • A checklist that will guarantee your idea will stick. To make an idea stick it must make the audience: 1) Pay attention (unexpected) 2) Understand and remember (concrete) 3) Agree and believe (credible) 4) Care (emotional) 5) Be able to act on it (story)

  • Google still maintains a startup mentality. How does Google achieve that? By focusing on so-called smart-creatives. Smart-creatives are employees who possess a curious, ambitious personality and combine it with their tech know-how.
  • Successful companies need to rely on employees who can give them a competitive edge. These employees are called smart-creatives by Google. Smart-creatives combine ideas from different areas. They combine business and tech expertise in a creative way.
  • Quality employees are the engine of a successful business, so they should be a top priority.
  • Hiring should be a top priority.
  • To attract smart and creative people, you have to create a company culture which attracts those types of employees.
  • Employees should be able to speak their mind and have freedom to make their own decisions.
  • Create a climate for innovation.
  • Try to shoot for bigger goals by “10xing” everything.
  • Enforce discussions instead of decisions.
  • The company culture defines the company’s success. So focusing on creating the right culture and conditions can be the primal way to the long-term success of a company.

  • It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.
  • Great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a constant.
  • Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.
  • Advice for making great content: “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Make it for your customer or your audience, not for yourself.
  • Consumers want infotainment, not information. Information is cheap and plentiful; information wrapped in a story, however, is special.
  • All Companies Are Media Companies.
  • A hundred years ago Michelin tires started reviewing rural restaurants to encourage people living in the cities to drive farther and wear their tires out more quickly.
  • The investment you make in familiarizing yourself with the ins and outs with social media platforms will pay off, now and in the future.

  • Ultimately, the business that can spend the most to acquire a customer wins.
  • The Secret Formula. Who are your dream clients? Where can you find them? What bait will you use to attract them? What result do you want to give them?
  • The Value Ladder. This is where you want to take your client. This is where you can provide them the most value – and also charge them the most.
  • The only limit to your value offerings is your imagination. Keep thinking of higher and higher levels of service, and you can keep charging more and more money. There’s always something else you can offer.
  • A sales funnel is just the online process you take someone through to get them to ascend through the different levels of your Value Ladder.
  • I like to think of the Internet as a huge mountain, and your ideal customer – your traffic – is gold inside that mountain. Your job as a marketer is to find the goal and mine it out.
  • You have to build a list.
  • If you want to be successful in any part of your life, you need to find someone else who is already doing what you want to do and model your effort after theirs.
  • Once you get someone to say the first yes, it’s so much easier to get the second yes.

  • Three successful rules to follow:
  • 1) Don’t differentiate without a difference.
  • 2) Don’t fight a new wave of technology instead grab it.
  • 3) And instead of cost-based pricing, focus on what market will accept as a price and then work towards cutting costs to make money out of it. This will allow for economies of scale.
  • When a new CEO is brought in, usually when the company is struggling, he succeeds not because he is better but because he does not have the same emotional attachment to the obsolete past as the previous one.
  • Quality of the first version of a new technology is usually shoddy, but one should think about its long-term potential and significance assuming that the quality will eventually become good.
  • The inertia of Success: Senior managers prefer to spend time on same old strategies since they are good at it, they find it uncomfortable to focus on the new one and hence, fail when inflection points are encountered.
  • While navigating inflection points, it’s important for everyone to aim for one single direction, don’t split the company along multiple directions, hedging is expensive and it dilutes commitment, facing competition with only half the resources is dangerous.
  • Be always alert and aware of changes in the environment. Keep an eye on whether your company is losing grounds to competitors or is the whole sector is being transformed.

  • Airbnb tapped into something greater than low prices and an abundance of available inventory. It offered an experience that was special and different…It also opened up access to different kinds of neighbourhoods than traditional tourist zones.
  • If you launch and no one notices, you can keep launching. We kept launching, and people kept writing about it. We thought we’d just keep launching until we got customers.
  • Kept refining their vision, broader vision came into focus: website where booking a room in someone’s home would be as easy as booking a hotel.
  • It’s much better to have one hundred users who love you than one million users who “sort of like you”
  • Go to your users.
  • Airbnb’s business is fundamentally about leveraging a network effect: the more people who list, the more appealing it is to travellers. The more travellers who use it, the more appealing it is to hosts.
  • Airbnb is a case study for the kinds of collisions that can happen when new ideas and technologies come out of nowhere to threaten the status quo and incumbent industries–and how the political realities on the ground aren’t always as smooth as the ascending line on these companies’ unfettered growth charts.

  • Being broke can lead to innovation and authenticity, two keys to success.
  • Necessity is the mother of invention.
  • Being short on resources can generate real creativity and inspiration that would otherwise never emerge.
  • Realize that innovation comes from a singular vision that starts from the bottom up, not the top down.
  • Think of your brand as a personal relationship with your customer; like any good relationship, it has to be built on solid foundations. So be true to yourself – otherwise, the relationship is doomed to fail.
  • Being at a disadvantage and having few resources is actually a proven a recipe for success.
  • In fact, immigrants to the United States are twice as likely as US citizens to start their own business.
  • Being authentic will help you stay focused on your target audience.
  • Don’t let funding or debt steer you away from your vision.
  • The four stages of success. First is the item, Second is the label, Third is the brand and Fourth is the lifestyle.

  • Microbusinesses—businesses typically run by only one person—have been around since the beginning of commerce. What’s new, however, is how quickly someone can start a business and reach a group of customers. The building process is much faster and cheaper today than it has ever been. Going from idea to startup can now take less than a month and cost less than $100.
  • Convergence represents the intersection between something you especially like to do or are good at doing (preferably both) and what other people are also interested in.
  • The not-so-secret recipe for microbusiness alchemy: Passion or skill + usefulness = success.
  • The basics of starting a business are very simple; you just need a product or service, a group of people willing to pay for it, and a way to get paid.
  • Value means helping people. If you’re trying to build a microbusiness and you begin your efforts by helping people, you’re on the right track.
  • Always focus on what you can add or take away to improve someone’s life … and then prepare to get paid.
  • Get paid to do what you love by making sure it connects to what other people want.
  • Find the convergence between what you love and what other people are willing to buy.
  • The best social media strategy? Talk about yourself, and your business. Self-promote.
  • If you ever want to sell your business, you’ll need to build teams and reduce owner dependency.

  • Disruptions create a new market and business model.
  • One disruption spawns a wave of disruptions as it propagates to different markets.
  • You can profit without inventing by applying a disruption to new markets or creating ancillary services/products. For example cloud computing, wearable technology, 3-D printing etc are providing the chance of making a fortune with hundreds of related applications of the new tech.
  • Other people’s money is the best funding. To tap it create opportunity for others with your product.
  • You can do whatever you want in life as long as you can find someone who is willing to pay for it.
  • Massive problem equals massive opportunity.
  • Big organizations prefer to overpay for a new promising startup than do the internal investment required to do the disruptions themselves. And this is all great news for the disruptors. Most Silicon Valley millionaires indeed didn’t become millionaires by building profitable businesses, but by selling to bigger and established companies.
  • The faster you can kill bad ideas, the quicker you can pivot to successful one. Speed to fail should be every entrepreneur’s motto.
  • Disruptors don’t have to discover something new but only discover a practical use for new discoveries.
  • The secret to OPM is to find someone else’s problem and make your product their solution.

  • Always think big, go after the very best and fight like hell.
  • Know your market (ask people’s opinions, till you gather enough information to make a gut decision) market research is better done yourself.
  • Make the other guy feel like he is winning. Don’t make deals without leverage. Never feel or come across as desperate to make or do the deal.
  • Promoting the hell out of the product is easy when you have done your work, and you have done it right.
  • You have to be very tough, 10x tougher than the toughest person you know. Why? You will get walked over.
  • You are the complete package. The way you dress, the way you look. The way you talk. Your manners. This is surrounding part to making all your deals.
  • You want your best customers to feel incredibly special.
  • Employ the best and work with the best.
  • Always talking to people. In particular people with higher authority and power than you.
  • Never trust anyone in business. No one.
  • Success is a matter of consistent persistence of developing a relationship with the person you are trying to do a deal with as long as possible until when the timing is right.
  • Always pay for the best. Work with the best. Live with the best. Speak with the best. And sell to the best.

  • Most small business owners work in their business rather than on their business.
  • People who are exceptionally good in business are so because of their insatiable need to know more.
  • If you are unwilling to change, your business will never be capable of giving you what you want.
  • Everybody who goes into business is actually three-people-in-one: The Entrepreneur, The Manager, and The Technician.
  • The Entrepreneur lives in the future, never in the past, rarely in the present. He’s happiest when left free to construct images of ‘what-if’ and ‘if-when.’
  • The typical small business owner is only 10 percent Entrepreneur, 20 percent Manager, and 70 percent Technician.
  • Most businesses are operated according to what the owner wants as opposed to what the business needs.
  • The three phases of a business’s growth: Infancy, Adolescence, and Maturity.
  • If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic.
  • The purpose of going into business is to get free of a job so you can create jobs for other people.
  • The ultimate reason to create a business of your own is to sell it.
  • If your customer doesn’t perceive he needs something, he doesn’t, even if he actually does.

  • Everyone knows the Internet represents one of the biggest cultural shifts since the printing press, but I think society has been slow to recognize that it represents the biggest shift in history in how we do business.
  • Money goes where people go – where there is an audience, advertisers are eager to follow.
  • You can do better so long as you’re willing to live and breathe your passion.
  • Everyone – EVERYONE – needs to start thinking of themselves as a brand. It is no longer an option; it is a necessity.
  • Scarcity breeds desire.
  • Storytelling is by far the most underrated skill in business.
  • Where the eyeballs go, opportunity follows. Money follows eyeballs.
  • Authenticity is key. The most important thing to remember is to be authentic, to be yourself. That authenticity is what will give you your greatest chance of success.
  • Your brand will be unique and interesting because you are unique and interesting.
  • You’re in business to serve your community. Don’t ever forget it.
  • Patience is the secret sauce.
  • Legacy is greater than currency, Legacy is the mortar of successful, lasting brands.
  • The greatest paradox surrounding the Internet is that as much as it allows us to isolate and limit ourselves only to what we believe is immediately relevant to our specific needs, so does it allow us to connect at unprecedented levels and extend ourselves beyond our farthest horizons.

  • It doesn’t matter what’s the challenge is, whether it’s business or personal, if it’s something you enjoy, just do it. You’ll be glad you did.
  • Having fun should be at the core of your business. Concentrate on having fun and the money will follow.
  • Long term, you won’t make money if profit is the goal. Make the goal to have fun and your passion will drive success.
  • Whatever your dream is, go for it. Always beware if the risks are too random or too hard to predict, but remember, if you opt for a safe life, you will never know what it’s like to win. Have no regrets, think big and go for it.
  • Challenge is the core and mainspring of all human action. If there’s an ocean, we cross it. If there’s disease, we cure it. If there’s a wrong we right it. If there’s record, we break it. And if there’s a mountain, we climb it.
  • There’ nothing like being your own boss and making decisions on your terms. Make sure you stand on your own two feet, rely on yourself and do all you can to make yourself a stronger, better person.
  • Be fair in all your dealings. Don’t cheat – but aim to win.’ This rule should extend to your private life. My motto is, ‘Never do anything if it means you can’t sleep at night.’ It’s a good rule to follow. Be polite to everyone around you. Not just those you’re trying to impress. Look after your reputation and family name. Money means nothing if you’re not trusted.
  • Business people are in a unique position to do good and evoke change. Create the change you want to see and be genuine i.e. Not just to look good.

  • A big part of entrepreneurship is management. In order to run a successful startup, you need to be an effective manager, there will be so many different tasks and people that will need to be managed.
  • A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.
  • Build-measure-learn. In order to achieve the key goal of a startup: Build – transforming an idea into a product. Measure – you need to be able to take customers reactions, measure, and learn from the results. Are you on the right track or not?
  • The three things you need to define in order to follow a Lean Startup are: the vision, the strategy required to reach the vision and the product which should define the strategy.
  • The products a startup builds are really experiments; the learning about how to build a sustainable business is the outcome of those experiments. For startups, that information is much more important than dollars, awards, or mentions in the press, because it can influence and reshape the next set of ideas.
  • The Minimum Viable Product is simply the fastest way to get through the Build-Measure-Learn feedback loop with the minimum amount of effort.
  • In contrast, in the Lean Startup, the goal is not to produce more stuff efficiently. It is to—as quickly as possible—learn how to build a sustainable business.
  • Sustainable growth is characterised by one simple rule: New customers come from the actions of past customers.

  • The way of the side hustle: defined as a moneymaking project you start on the side, usually while still working a day job. In other words, it’s a way to create additional income without taking on the risks of going full throttle into the world of working for yourself.
  • But a side hustle isn’t just about putting extra cash in your pocket. In today’s environment, where the idea of a business having any sense of loyalty to its workers has all but disappeared, the side hustle is the new job security. It affords you the ability to decide.
  • When you receive multiple paychecks from different sources, you are no longer dependent on the whims of a single employer. More income means more options. More options mean more freedom.
  • Money does grow on trees – you just have to plant the right seeds, in the right soil.
  • There are very few prerequisites to side hustling.
  • Side hustle skills are not taught in school.
  • The only way to master side hustle skills is by doing.
  • A side hustle has many benefits, but it all starts with an idea.
  • A side hustle is like a hobby, with one big difference: most hobbies cost money. A side hustle makes money.
  • Almost every hustle idea that’s worth pursuing shares three qualities. You want your idea to be feasible, profitable, and persuasive.
  • Every side hustle has a target customer, a specific type of person that its product or service is designed for.
  • Transform Your Idea into an Offer.
  • Do more of what’s important, and less of what’s not.
  • Ask Ten People for Help don’t be an army of one.
  • Grow What Works, Let Go of What Doesn’t.

  • Start-up = largest group of people you can convince of a plan to build a different future.
  • All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.
  • What valuable company is nobody building? Valuable company = Create value + Capture value.
  • Building a monopoly: Perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.
  • Once you dominate a niche market expand to adjacent markets (always expand, example amazon and ebay)
  • Ownership, Foundation and control
  • Ownership = who legally owns a company’s equity? (founders, employees, investors)
  • Possession = who actually runs the company on a daily basis? (managers)
  • Control = who formally governs the company affairs? (board of directors which includes founders)
  • Startups don’t need to pay high salaries because they can offer something better, part ownership of the company itself.
  • Equity can’t create perfect incentives, but it’s the best way for a founder to keep everyone in the company broadly aligned.
  • Startups should care about sales just as much as they care about the product.
  • Primer on how to sell a product. CLV (Customer Lifetime Value) > CAC (Customer Acquire Cost) The more expensive the product-> bigger sales costs-> more important to sale.

  • Self-awareness is so vital-you have to be true to yourself at all times.
  • If you’re earning what you need to live the life you want and loving every day of it, you’re crushing it.
  • When it comes to professional opportunities, this is the best time to be alive in the history of humankind.
  • A strong personal brand is your ticket to complete personal and professional freedom.
  • Snapchat, Instagram, and Facebook are the NBC, ABC, and CBS of our day. Your audience is waiting for you. What you need to do is figure out how you’re going to become the next Empire.
  • Use today’s social-media platforms to develop your brand and expand your influence.
  • Eat shit for as long as you have to.
  • What really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.
  • Your source of success lies in how much you CARE. Still the best marketing strategy ever.
  • Always put your money back into your business.
  • Your business can’t be just a job; it has to be a calling.
  • Be patience. Be methodical. Pay off your debts. Live simply. Put yourself last. Once you’ve reached your brand and business goals, then you can start living it up.
  • Develop high-quality native microcontent.
  • The Internet plays the middleman role now, not the gatekeepers, and the Internet can’t stop you from putting your work out there. Put your stuff up and see what the market has to say about it.
  • You are the reason why you’re not crushing it yet.
  • Your creativity will be the variable to your success.

Grant Cardone and Gary Vaynerchuck Live Melbourne, Australia August 2019 Seminar Notes

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Grant Cardone

  • Helping others saved my life. Helping others always makes me better. Helping others is a great investment.
  • 1) FINANCIAL TARGETS: The ultimate financial target of the super wealthy is never money, it’s freedom, choices, and control.
  • 2) MARKETING IS SENIOR TO SALES: Best known always beats best product.
  • 3) MONEY MASTERY: Self Enhancement, Business Skills / Marketing, Cash flow
  • Never go anywhere with one quarter.
  • Taking action will never fail you. You can’t get great without taking action.
  • The 10X Rule: Massive Action. The only difference between success and failure.
  • Most people fail in life because they simply underestimate the amount of energy, effort and resources it will take to achieve a certain target. When applied, the Ten Times Rule will deliver abundance in every area of your life.
  • Every problem you solve, you create new ones. Bigger and better ones.
  • You have to sell people on your vision.
  • Stop playing defence mode.
  • Manufacture your own equity with a business.
  • Who told you money won’t make you happy?
  • Don’t take advice on people who quit.
  • Don’t take money advice from people who gave up on money.
  • We have been influenced by people who have quit.
  • People are looking at bigger circles to follow.
  • How to buy time to get attention to get more money to get more time.
  • Money is useless until it is used.
  • Something’s you don’t need to figure the cost.
  • Don’t think about the expenses that make the company profitable.
  • Don’t buy anything that doesn’t cash flow.
  • Buy dumb shit with passive income only, not active income.
  • Invest in self, everything you borrow and spend should be self.
  • Buy things that cash flow. A business that cash flows. Real Estate that cash flows.
  • Be around people who can make ideas a reality.
  • Who knows you is senior to who you know.
  • 7 Billion people in the world. There is no shortage of money, there is money everywhere.
  • We walk into a restaurant and look at the pricing on the menu, we are programmed by money.
  • Replicate successful people.
  • A team is more fun than solo, the right team.
  • People will know you based on what you are doing.
  • Hang around people who have a better work ethic than you.
  • Money follows attention. If you want money, you need to get attention.
  • If you’re struggling, you’re selfish.
  • If you’re broke, invest in yourself. Keep investing in yourself consistently and with time your investments will pay out.
  • Why spending money on self-education vs. keeping money in the bank? Because you must trust in yourself more than you trust in the banks.
  • Cash is nothing – cash flow is everything.

 

Gary Vaynerchuk

  • Spend 20 to 30 hours tasting TikToc and LinkedIn.
  • Create 3 to 4 pieces of content on each social media platform a day.
  • 99% of people won’t do anything with the data I give you.
  • Why are you insecure about likes and judgement?
  • You are impatient.
  • Do you think there is a hack?
  • Do you just want to flex?
  • How do you redefine success?
  • We should only focus on happiness.
  • What is your north star?
  • I study human behaviour like anthropology.
  • Where do your consumers spend their attention?
  • Make content, as much of it as humanly possible.
  • The under-priced platforms at scale is TikToc and LinkedIn.
  • Be the best and be first.
  • Are you good at video, audio or written word. Find out your strength.
  • Create native images on Instagram.
  • Technology doesn’t give a shit of our opinions.
  • Why do we consume content over and over, more, more, why wait. Create content don’t just consume.
  • Mohammad Ali hacked the media, he knew television. He hacked peoples mind. Hacked the attention of society at the time.
  • The internet doesn’t care what you look like. It’s open and its free.
  • We still find ways to complain.
  • You can’t read up on doing pushups.
  • Everything is being stripped away but Brand.
  • All advantages are being commoditized by technology.
  • Make content for social platforms on mobile devices.
  • Build a brand that comes out of people’s mouth.
  • Make content at scale.
  • Social Media. You post, they comment, you talk. It’s social, be social.
  • Watch what I do, not what I say.
  • Unless you truly love what you do, someone else will love it more and be more successful.
  • The reason why people have not tried to follow their dreams, is fear of judgement.
  • You are irrelevant as a business, if you don’t create content on social media daily.
  • If you want to grow a brand, your content needs to follow these 3 pillars: Educate, Entertain and Inspire.
  • The greatest marketing strategy ever is caring for the end consumer.
  • Your framework must be selfless and put your followers needs first.
  • Produce valuable content at mass scale and you’ll win in the macro!

Elena Cardone

  • A story about the strength of Clydesdale Horses and working together.
  • One Clydesdale Horse can pull around 8000 pounds of weight by themselves.
  • Two Clydesdale Horse’s can pull around 24,000 pounds of weight together. That’s Three time what one can pull solo.
  • But two Clydesdale Horse’s who have trained together can pull around 32,000 pounds which is four times the amount of one horse.
  • Now that’s horses. What about people. What can two people do if they work together. Work on their strengths and weaknesses together, goals together, launch together.

 

Adam Hudson

  • Success come through risk, innovation and hard work.
  • Rich people get paid 3 times. #1 – For their time #2 Profit #3 Equity
  • Beginners think about cash flow today
  • Young entrepreneurs think about making profit at the end of the year
  • The wealthy think about the value of what they’re building after 5, 10 or 20 years.
  • Poor people work for money, Rich people work for assets.

 

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