The Short Cut to Sales & Marketing Success: Work Smart, Not Hard. Work Less, Make More Traci Bild Interview For over two decades Traci Bild, Founder of Bild & Co has been redefining business as usual, establishing processes and systems that simplify the complexities of business while accelerating financial results and Company valuations. Working with both private and publicly traded companies niched in seniors housing on both the ownership and operator side, Traci and her team have positively impacted 80% of the top 100 seniors housing operators in the U.S., Canada, U.K, the Caribbean, and India. While the Bild & Co team will continue to drive financial performance for seniors housing owners and operators who meet the criteria to partner; Traci is pivoting. In January 2022 COO Jennifer Saxman was promoted to CEO. Jennifer will run the day-to-day business at Bild & Co while Traci shifts the Companies consulting and advisory services into the Life Plan, multifamily, active adult, and apartment sector; helping companies to scale smart and profitably through her legendary Bild Sales System and her new Bild Culture System. “You can’t scale a company smart or profitably without a loyal workforce that is 100% vested in the company’s success. We are at a historic moment in time, where employees are prioritizing their lives and seeking an improved work-life blend; it’s my mission to help create the future of work, one company at a time.” Traci is known for her tell it like it is style and walks her talk. Bild & Co has been on Inc. Magazine’s Fastest Growing Private Companies List, earned the Best Places to Work award, and has been featured in national media to include CBS Sunday Morning News, The Today Show, Sunrise Australia, the WSJ, the BBC, and USA Today among many others. Traci is the author of four books including industry favorite Zero Lost Revenue Days and her most recent bestseller (Jan 2022) The Short Cut to Sales & Marketing Success: Work Smart, Not Hard. Work Less Make More. To speak with Traci about advisory services to include Scaling Smart & Profitably or The Bild Culture System, text 813.390.3349. If you are looking to grow occupancy, revenue, and NOI or implement a sales training or train the trainer program within your organization, email firstname.lastname@example.org and Jennifer Saxman will follow up within 24 hours.