The Diluted Start-up Michael Bronfman





The undiluted Start Up

Transcript 2:51 read

“As over the years I’ve spent a lot of time with different people, with different experiences, and I’ve experienced a lot myself. And I thought, I get a lot of people come to me on a very frequent basis saying, how do you do this? And how do you do that? How do Start a company, how do you run a company?

How do maintain mindset while running a company? Very common sort of type of questions around business specific. And what I’ve decided to do is essentially create, I guess what you’d call an online course to be able to give people my experience in a very short period of time. So, I’ve basically, as you could appreciate, I’ve made a lot of mistakes in my lifetime in business.

I’ve spent a lot of money in business, and I see a lot of value of being able to, being myself, 18-year-old again, going back and giving that expertise to other people that are either looking to start a business or looking to scale their companies. That allows them to essentially save a lot of money and a lot of mistakes that I’ve made get access to some of the best elements of business that I’ve being able to collate over the years.

Things, that I didn’t think about when I was younger, that have failed me miserably because of the wrong business partners or the wrong elements of business. Things like shareholders agreements which I’ve paid a lot of money for in the past. Financial models, having the right lawyers, having the right accountants, trademarking, all that kind of stuff that people don’t really know when, first starting out, that can really bite you long term.

And so, what I essentially, really would like to do is ensure that people that are going through the process are able to do so without making as many mistakes as I did and without essentially costing them a lot of. As much as it did to me to then in turn not give them the ability to quit. So that’s the main message.

I think. I also find that not many people are teaching what I’m teaching with this system, and that goes back to things like timing, the three things that really impact the success of a business. And that’s timing, people and essentially funding. I think a lot of people are not teaching about looking at, things like trends or thinking about trends and also working with the right people and making sure you’ve got the right people on board.

Not having to pretend that you know it all, I think is very important. Understanding that there’s people that are much, much better than you in areas that could bring a lot more value, which then allows you to then scale at a much faster rate. And I think starting out in business, you don’t really realize that.

Or you don’t know where to access those people, or you don’t know how to do it, or you don’t know how to structure the deal in a way that doesn’t cost you millions of dollars. And so that’s something that I really would like to teach people.”

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