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To Belong Or Not To Belong? Whether in personal, social, or corporate settings, people have a desperate need to feel like they belong. In Ricardo’s new book, To Belong or Not To Belong | Why People Want to Belong — or Not, he takes you through an intensely personal journey towards understanding belonging in its personal, social, and corporate contexts. All leaders need to learn how to create cultures where people long to be, and this book will help them immensely.