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The Gospel of Wealth by Andrew Carnegie | Book Summary

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The Gospel of Wealth Summary provides key takeaways, review, quotes and author biography of Andrew Carnegie’s book regarding wealth. Andrew Carnegie could be long gone. But, his views about wealth still hold.

Andrew Carnegie was one of the wealthiest men in the USA. Hence, his open support for the capitalist model is simple to understand. Carnegie was a Scottish immigrant to America. He collected colossal fortune especially in the steel sector in the late 1800s. Carnegie Steel Co. was more than $400mn in today’s dollar when it sold. He devoted his remaining life to noble causes. The North American Review published his essay in 1889. Though short, this essay is full of Carnegie’s wisdom and vision.

Carnegie felt that law of competition is a capitalist society’s base. Hence, he said, just some rivals can – and must – control wealth. This isn’t a politically correct idea in today’s world. But, Carnegie encouraged the wealthy to accept their duty toward society. He practiced what he talked. In his lifetime, he gave over $350mn to many causes. This included setting up many libraries and Carnegie Mellon University. His ideas of charity and capitalism are rooted in using the dollar for a good purpose. Therefore, we recommend this book The Gospel of Wealth to all of you.

“THE PROBLEM OF OUR AGE IS THE PROPER AD­MIN­IS­TRA­TION OF WEALTH.”

This Summary Will Help You Learn

  • Why Carnegie thought that wealth distribution is the base of capitalism,
  • How the competition law impacts a capitalist society, and
  • Why and how the rich must leave a lasting legacy.

Take-Aways

  • The real value of money relies on its proper distribution.
  • Law of competition forms the base of capitalism.
  • Despite its faults, capitalism forms favorable economic situations for society.
  • Capitalism forms a difference between the rich and the middle class.
  • It’s certain that most wealth falls with the few.
  • The rich must follow a humble lifestyle and have a positive social image.
  • Wealthy people must help their fellow beings.
  • Proper oversight is needed; else recipients will mishandle charity.
  • Random acts of donation are often ineffective. They don’t benefit the full society.
  • Donors should play an active part in the proper use of their resources.

The Gospel of Wealth Summary

Capitalism as a Vehicle for Growth

Economic development and growth are necessary for a capitalist society. An ideal system forms a line between the rich and poor. Industry leaders do their duties by creating business opportunities. These produce profit and offer employment for ordinary people. Financial success allows leaders in other areas to enjoy luxuries. These luxuries are beyond the access of the working class.  But, this isn’t a negative situation. Instead, such difference shows economic growth. In a capitalist system, the quality of goods/services is better. Plus, the prices are lower, and hence things are affordable for everyone. Some people may go back to the days of more equality among people. But, going back to those days will only be damaging.

Today’s working class can access necessities. These things were luxuries for even the prosperous 100 years ago. Sadly, economic growth comes at a considerable price. This is especially true in interpersonal relations. The growing gap between employee-employer becomes a ground for mistrust. An executive can’t have excellent relationships with all his workers especially when it’s a massive operation with thousands of people. Hence, workers become just names and faces. And so, both sides are unable to understand the problem of the other. Thus, the ultimate result is damaging to interpersonal relations.

The Law of Competition

The competition law forces employers to be careful about the expenses. Hence, salaries become a primary source of conflict between employee-employer. The law of competition has these flaws. But, rejecting its highly positive sides will be short-sighted. For future growth, competition is key. No other system can promote the growth of business this much. An individual may suffer in the process. But, society as a whole reaps the benefits. The ones who accept it will bloom. And, the ones who don’t accept this will fail.

The competition law builds an environment which develops leaders who have great skills. They know that profitability is the right measure of growth, especially in a free market economy. Capitalism allows great people to attain excellent results. This is the opposite of a communist society where individual growth isn’t encouraged. Capitalism, supported by competition, is better than communism.

This system enables all people to find their economic status. It appreciates the spur of individualism in every person. Also, it doesn’t support artificial limits which can stop growth. The system may not be perfect. But, it rewards people who are capable and motivated.

Distribution of Wealth

Capitalism offers excellent chances to nearly all members of society. But, only a few are lucky to have the means to collect wealth. Such people have just three practical options for distributing their extra wealth. These are:

  1. Leave a legacy for their family members on their death.
  2. Fund organizations and projects to benefit society.
  3. Distribute resources all through their lives.

History is proof that heirs mishandle legacies. European royal families gave their estates to the eldest male child. Even if his lavish ways of living ensured the destruction of the money, this behavior raises the question if parents must give their wealth to children. Of course, a parent won’t make his child live in poverty. Because ensuring a decent life for a child is a parental duty. Still, there’s a chance that parents do a disservice by giving millions to their kids. This’s especially true for children who can’t fend for themselves. Or those who don’t have any charitable goals. Hence, parents should teach their kids a sense of responsibility. And, also by giving them proper education.

There’s the second scenario as well. That is people, leaving their wealth for public consumption. Here, they give up the chance to do charity while being alive. Sadly, those left in charge don’t use the wealth for society’s best interests.

The rich have the power to sponsor things from which society can benefit.

Higher Taxes May Help

Higher taxes are a suitable means of discouraging the rich from hoarding money. They’ll also encourage wealthy people to allocate their resources while they’re alive. And, not waiting for others to do so once they die. People who collect money but don’t use for society aren’t worthy of admiration. The community won’t appreciate this. It’ll feel that they left their money because they can’t take it to their grave.

For Society’s Benefit

The best way of allocating surplus is ensuring that it benefits maximum people. The primary goal is to create a system which invests wealth in noble causes. This is more desirable than the less effective traditional approach. In the old method, donors allocate small sums to society over many years. In the absence of clear direction and control, money may not be appropriately used. People may end up spending it on unnecessary things.

Samuel J. Tilden was former governor of New York. He gave $5mn to build a free library in NYC. This’s a great example of how to spend one’s fortune for society’s benefit. A library opens the world’s treasure contained in books for all. But, Tilden would’ve been more praised, if he did this when he was alive. This way there wouldn’t have been the legal controversy and delay.

Wealthy people should identify and be thankful for their gift. They have the chance to help their fellow beings. The power to make other people’s lives better is a rare gift. And no one should waste this.

The mandate for the Wealthy

The mandate for the rich is apparent. Live a humble life without any fanfare. Provide sensibly for your family. And see all extra money as a way of helping society. The rich are just acting as a “trustee and agent” for their poor fellow beings. Wealthy people should find the best way to use their assets for society’s benefits.

Of course, there’s no universal definition of indulgence. Hence, one can’t identify whether a rich person is leading a life of luxury. One can’t even tell the level to which a person works within his sensibility. But, public sentiment is a mediator of good taste. It could be in matters of lifestyle, dressing or behavior. A person showing his money prefers appearance over substance. Also, he doesn’t see charity seriously. In this sense, the public’s judgment is often right.

Sensible Charity

The random distribution of donation is a big hurdle in society’s growth. There’s a dire need for wise advice and administration. Otherwise, donors waste millions on the unworthy and drunken. Randomly donated money increases the problems it should be removing. The money you give drunkards will not bring any change to their lives. Instead, they’re likely to misspend it. Giving charity may make people feel good about themselves. It may also stop beggars from being a nuisance for some-time. But, the same amount invested in a worthy cause will have a more significant impact.

The primary goal of the charity is benefitting people who want to improve their life. But, they don’t have the means to do so. In a few cases, otherwise, hard-working people are struck with bad luck. Hence, they want temporary financial help. In most cases, though, donors must donate to those whose intentions are genuine. And not to those who are just seeking a handout. So, if you wish to give, find where your money is going.

Follow people who build infrastructure which helps societal growth. For example, books, libraries, etc. help people to grow their mental and physical skills. Museums please the senses and elevate the society by large.

“NOT EVIL, BUT GOOD HAS COME… FROM THE AC­CU­MU­LA­TION OF WEALTH BY THOSE WHO HAVE HAD THE ABILITY AND ENERGY TO PRODUCE IT.”

Solving the Problem

The proper allocation of money has many benefits. It leaves the wealthy free to continue collecting wealth. Plus, it assures the rich that they won’t have to compromise their individuality. Instead, society trusts them to act on behalf of the deprived. Hence, the rich will use their powers to manage the society’s wealth for the larger good.

Millionaires should realize that there’s no pride in dying rich. The wealthy who don’t donate when they’re alive will die unsung. Applying this “gospel of wealth” will help the humankind. It will also mend the gap between the poor and the rich.

The Gospel of Wealth Quotes

“The problem of our age is the proper ad­min­is­tra­tion of wealth.”

“Not evil, but good has come… from the ac­cu­mu­la­tion of wealth by those who have had the ability and energy to produce it.”

“In­di­vid­u­al­ism, Private Property, the Law of Ac­cu­mu­la­tion of Wealth and the Law of Competition… are the highest result of human experience.”

“The price which society pays for the law of competition, like the price it pays for cheap comforts and luxuries, is also great; but the advantages of this law are also greater still than its cost.”

“It is to this law that we owe our wonderful material development.”

“Upon the sacredness of property civ­i­liza­tion itself depends – the right of the laborer to his hundred dollars in the savings bank, and equally the legal right of the millionaire to his millions.”

“What is the proper mode of ad­min­is­ter­ing wealth after the laws upon which civ­i­liza­tion is founded have thrown it into the hands of the few?”

“By taxing estates heavily at death the State marks its con­dem­na­tion of the selfish millionaire’s unworthy life.”

The rich “have it in their power during their lives to busy themselves in organizing bene­fac­tions from which the masses of their fellows will derive lasting advantage.”

“There is no mode of disposing of surplus wealth creditable to thoughtful and earnest men… save by using it year by year for the general good.”

“Of every thousand dollars spent in so-called charity today, it is probable that nine hundred and fifty dollars is unwisely spent.”

“In bestowing charity, the main con­sid­er­a­tion should be to help those who will help themselves.”

“No man is… to be thanked by the community to which he only leaves wealth at death. Men who leave vast sums in this way… would not have left it at all had they been able to take it with them.”

 

The Excellence Habit by Frank Satire | Book Summary

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The Excellence Habit: How Small Changes In Our Mindset Can Make A Big Difference In Our Lives by Frank Satire

The Excellence Habit is biography of an idea, and the idea is simple. The main source of success is excellence, and excellence depends more on our internal circumstances. Grit, determination, and the discipline to put in the hard work as a matter of habit, and not a matter of need, are crucial.

The Excellence Habit is a reminder that we are the owners of our success. There are no magic formulas, shortcuts, or secret sauce. We will learn from many, yet the most important steps, we need to take on our own. Over the course of our adult life, it is always us, who have the most power. We will not always be in control and nobody is. But we can choose to maximize our effect on this planet, on our loved ones and on our personal fulfillment by building an Excellence Habit.

The Excellence Habit also examines the distinction between success and excellence. Success is achieving high goals. Excellence is doing the right thing, even when not driving towards any goal. It is a small mindset shift, which will produce big results. Excellence can and will lead to success. Success, on the other hand, can be the biggest enemy of excellence. More often than not success is measured in social influence, recognition and wealth. For those practicing it faithfully –

Excellence is its own biggest reward!

What Is Being Said In Detail:

The Excellence Habit has five chapters titled One, Two, Three, Four, Five.

The first chapter teaches us about the three rules of excellence:

 

The Iceberg Principle. The majority of our effort is invisible to the eye, but we still need to keep on working on our excellence. Because all of that work (process) will pay off in the future in unexpected ways.

The Law Of Not Selling Out. The law states that we need to “stick to our guns” no matter what. And by “guns,” the author means standards, core values, beliefs, and principles.

The Journey Mindset. Excellence is a journey and we need to stick to the path that might lead us to unexpected places. But if we follow The Law Of Not Selling Out while having The Journey Mindset, the end result will still be aligned with who we are and what we believe in.

 

The second chapter teaches us about: 

The Tennis Ball Effect. We can control our thoughts, actions, and response to any situation we find ourselves in. But once “the ball hits the net and goes up in the air,” we’re no longer in control. Focus on what you can control.

The Broken Window Of Our Soul. The power of context is usually bigger than we give it credit. Create an environment that helps you with excellence and you will increase your odds.

Wiping Out Our Inner Graffiti. It’s about reframing our mindset to “I belong here” and making sure we’re working on our psychological wellbeing.

Changing Our Bodies To Change Our Minds. Small tweaks to your body language can increase your confidence and affect your mind positively (power poses).

 

The third chapter talks about: 

Rewriting Our Story. Start telling yourself a story that will help you achieve excellence. It will help out with changing your mindset.

Addicted To Excellence. If you’re a high-achiever, frame your tasks as tasks and you will be motivated. If you’re an under-achiever, frame them as fun and you’ll be more motivated to do them.

The N-Effect. The N-Effect reduces our motivation with the increase of total competitors. So if you want excellence, try to frame the tasks as if you have no competition (competing only against myself as an example.)

 

The fourth chapter is about:

“Move Your Own Cheese” For Organizations. As a big organization, cultivate and establish entrepreneurial habits (speed, agility, failing fast and small).

Design, Build, Launch, Survive! How to stay agile and entrepreneurial with your business (start-up) once size, investors, and problems start to appear. (Focusing on excellence and core values).

People Matters. Treat people like they make a difference and they will make a difference.

 

And the last chapter is about: 

Drivers of Our Behavior And Resistance. Usually, we think that the grass is greener on the other side. So when we are here, all we want is to be there. You need to push through this (human) bias of thinking that it’s always better over there. It’s just “Resistance,” as Steven Pressfield would call it.

Trouble And Resistance. To fight trouble and resistance, we need to find our authentic life, the thing that brings our joy in our life and is in true harmony with the world.

Resistance And Exile. When we make great progress and go on a hero’s journey, we eventually need to come back. And this return home doesn’t feel like home. Everything is the same, yet we’re different. And this feeling of exile is what stays. We need to find a way to deal with these different kinds of exiles (fear of success, exile in our daily lives that come with change, etc.).

The “I Could Have Been Somebody” Regret. You are still enough as you are. Keep plowing ahead, making the best out of what you have. Make small changes that can have large (positive) effects on your life and the life of people around you. Stay strong, move forward, don’t look back to earlier plans.

 

Most Important Keywords, Sentences, Quotes:

Excellenceology

 

“A life worth living is spent outside your comfort zone!” became Marco’s favorite sentence and a maxim he strives to apply relentlessly to this day.

…during our honeymoon at a new job, this blind belief is rewarded. We bust our chops, we get recognized, and we get a pat on the back. It is this pat on the back that changes our attitude from blind belief to justified belief. Our idea that hard work pays off is proven correct, so we place more trust in the system. When what we think is true turns out to be true, we trust ourselves all the more. And we never revisit our comfortable adult choice.

Our decision-making is guided, and more often than not misguided by habits, which are based on biases. We build habits centered on irrational beliefs.

Professional success is mostly about achieving ever-higher business goals. In most cases, we measure success against the amount of social influence, recognition, and money we obtain. Success is about results. Excellence, on the other hand, is about the process.

What did we learn? What did we teach? In a way, excellence is a lot more than success and it is a lot more personal.

Greeks had the concept of arête, which translates to outstanding “fitness for purpose.” It appears in the works of Aristotle and Homer, and it basically means excellence of any kind.

The Greek goddess that personified arête was called Harmonia.

The need for continuous change is at the center of the idea of the Excellence Habit, and it also might be the hardest one to accept. In pursuit of this fundamental idea I will take you on a journey over the skies of New York to learn how supreme excellence saved a damaged airplane full of passengers. I am going to introduce you to three fascinating principles I call The Iceberg Principle, The Law of Not Selling Out, and The Journey Mindset. We will revisit the famous Princeton Theological Seminary experiment to examine how the Good Samaritan relates to the power of context.

I will tell you more about Amy Cuddy, and how she was able to wipe her inner graffiti and change her inner context to succeed. I will take you on a trip with the founder of Phunware, a successful tech start-up in Austin, to understand how to build an Excellence Habit in an organization and make it stick.

 

Chapter One

Poor person a hundred years ago, we would likely call them unfortunate. Back then, we would describe them as someone who did not have enough fortune, who was not lucky enough. Nowadays, we would not be surprised to hear someone at the bottom of society called a loser. I think we can all agree that there is a big difference between unfortunate and a loser. As a society, we have evolved to believe less in God and more in ourselves. We are in the driver’s seat of our lives, and, therefore, we own both success and failure. On a personal level, this has made it more difficult to feel good about our current level of success. By accepting the idea that we could achieve anything, we have increased the pressure on ourselves to do it. Paradoxically, this makes it more difficult to reach our goals.

Excellence, therefore, is a function of the people who choose it, the preparation itself, and the principles, which apply to this preparation. And when excellence happens, it is because all these agents of change have converged. These agents of change I call the Iceberg Principle, the Law of Not Selling Out, and the Journey Mindset.

Expressed: “No one knows the right answer, no one knows precisely what will happen, no one can produce the desired future, on-demand.”

Sometimes adversity will disguise itself in the form of success, or worse— the desire for success.

 

Chapter Two

In 1969, Stanford psychologist Philip Zimbardo arranged for two cars with no license plates to be placed unattended in the Bronx, New York, and Palo Alto, California. Within minutes of its abandonment, the car in the Bronx was attacked. The first vandals were a family: a father, a mother, and a young son. They took the car’s battery and radiator. Within twenty-four hours that car was stripped of everything of value. Then, the windows were smashed in, upholstery ripped apart, and the neighborhood kids started using it as a playground. At the same time, the car in Palo Alto remained untouched for more than a week. Then, Zimbardo deliberately took a hammer and smashed it. Soon after, people in Palo Alto also joined in the destruction.

This experiment was used to examine what is known in criminology as the broken windows theory. Undesirable events like these can occur in any civilized community when the sense of mutual regard and civility are lowered by actions that suggest indifference. In other words, when a broken window is left broken, soon after someone will smash a second one, and in a short time, the property will be vandalized. In an article in 1982, criminologists James Wilson and George Kelling argued that crime is the inevitable result of the disorder.

By 1994, the graffiti and fare-beating initiatives produced a drastic reduction in crime in the subway. The key lesson from these events is that the power of context is greater than we usually assume. We are more than just sensitive to changes in our environment. We are delicately fine-tuned to them. And, even minor changes to our context can alter our oath to excellence in ways we could not have foreseen.

 

Just as with our external circumstances, our internal state can have “broken windows.” From childhood trauma and bad experiences to poor habits and wrong choices, we carry with us the luggage of our inner circumstances. And just as with the broken windows theory in criminology, we are exquisitely sensitive to minor changes in our internal context. Without noticing, we can be affected by a smell, a tune on the radio, or an old poster. An odd thought could pop up during a meeting at the office, and then we find ourselves drifting for fifteen minutes and missing important information.

What do you tell yourself when your core identity is taken away from you?

 

Chapter Three

Every person who has ever achieved deliberate change first made up their minds that they wanted to change.

Oscar winners pointed out in their acceptance speech that the award was an impossible dream? So, if we want to deliberately build a more fulfilling life, we need to start imagining it first.

It becomes necessary to have a second look at how we motivate ourselves. When some of us have difficulties getting motivated at work, then it is time to examine more closely what kind of achiever we are. The motivational dynamics we rely on may not be the best fit.

When the number of total competitors we are about to face reduces our motivation to compete, we have the N-Effect.

 

Chapter Four

Within two weeks of this conversation, Taffy had figured out what the problem had been and made the experiment work. The results became the foundation of his dissertation. He ended up with six publications out of this and became one of the most productive graduate students to come out of that university. It all happened because he was pushed to look back, question why something wasn’t working, and figure out how to make it work.

Even in a successful business, developing multiple shots on a goal can increase the odds of greater success.

“If you don’t have a healthy ego, you probably shouldn’t be an entrepreneur. It is not a question of whether the company will stumble, but when and how badly. This requires entrepreneurs to be confident and aggressive as business people.”

When we started Phunware, the consensus was that we were trying to boil the ocean, ultimately, not going to build anything. What Knitowski says about communications is significant. Never take money from people and then forget to communicate openly and regularly. Leaders should do this monthly, even though most management teams do not

When you communicate openly, candidly, and transparently, then everyone is on the same sheet of paper and everyone can be part of the potential solution when tough times surface.

When month after month you communicate and you really are not asking for help, when you do actually ask for help, you’ll be amazed at the people willing to fight with you, to get you through those challenges.

For a lot of companies, start-ups are a lot like making sausage. You don’t always want to see what goes into making the sausage, but you always want it to taste good at the end.

It’s the equivalent of Murphy’s Law for startups and it’s not about being pessimistic. Rather, it is about being an experienced optimist and preparing for whatever the market may throw at you.

Do they answer to their boss, or to the customer? Do they feel accountable to each other?

“When you treat people like they make a difference, they will make a difference.”

 

Chapter Five

“When I was here, I wanted to be there. When I was there, all I could think of was getting back to the jungle.”

The truth is—there is no here versus there. With time we realize that here is the only place we can be. And we can choose to be present here and now, or let our minds drift. Now, the yearning to be someplace better is perfectly normal. It is almost universal and it does have its positives, too. The desire to improve our lives is a major motivational force. But which of the many roads do we take? And how do we reconcile this choice with our vision for ourselves?

What I am getting at is the concept of Resistance.

Fear of rejection. In the process, he got famous, got a book deal, and got published. We, too, can face our Resistance and then follow the clues. To do this, we need to become aware of the many manifestations of Resistance. We need to be brutally honest with ourselves and to leave our comfort zones. This means doing things we are not very good at. Or, not good at, yet. And, this means doing them now. There is no better time than now. We will never be ready. If we reach “ready,” this means we are comfortable. The point of this is to move outside of our comfort zone and learn to be productive, while there. Then do it again, and again, and again. Until we build it into a habit. That would be an Excellence Habit.

Get in trouble? They are still searching for their authentic life. There may be a lot of stress or none. They could own millions or be penniless. Married with kids or alone. And, they get in trouble. They are still looking for their cheese. Or they found the cheese, and it is too big and scary. “How am I going to write a movie script? Sell it and convince the studio to hire me in the leading role? Who am I? Sylvester Stallone?” He was a nobody, too, when he did all these things. So, instead of doing the work, we play around.

Ray Bradbury, the author of Fahrenheit 451, had a “Don’t Think!” sticker above his typewriter. It helped him focus on doing his work. My sticker says “Don’t Look!” We can’t find what we are searching for with our eyes. Our eyes are for looking at the world around us, at the Universe. What we want is inside of us. Sometimes, it is relatively easy to find and sometimes it is buried deep. Our authentic life emerges when we do what brings true joy, helps others, and is in true harmony with the world.

In his seminal work The Hero With The Thousand Faces, mythologist Joseph Campbell argues that all stories we tell follow the same blueprint. From Cinderella, to Mad Max, to The Bridges of Madison County, or Mission Impossible 8.

But the world doesn’t know what this feels like. Often the world doesn’t even notice. The hero might spend the rest of her days without anyone ever knowing what she’d lived through. This is exile. Deafening silence takes over after the thrill of the adventure. Everyday life is back after walking on the moon. The hero deals with the unsettling sensation of being back, but not really being home.

 

All: “Hey, look at me for a moment! I’ve got a great piece of work here!” There is a natural awkwardness that comes with an act like this. We resist raising our hand. Our work should speak for itself. Well, even Shakespeare had to raise his hand and promote his first works to get noticed. So, raise your hand. And while imagining a better future, let’s also imagine a better self. Unless we give our power away, we are in charge of creating our future. Let’s find out our inner graffiti and wipe the walls clean. Let’s fix the broken windows inside, and create a mental context that matches the tasks ahead. When we start spending time on improving the small things inside, the big things in our way don’t look that big anymore. We are not perfect and will never be. However, the reason to pursue excellence is not perfection. Excellence is about being the best we can be and living our best life.

We can find ourselves thinking, “I could have been somebody better!” If you ever get to a moment like that, I want to say to you, “Don’t be that, tiger!” Keep the chin up and stay with a positive attitude.

Build it with excellence and build excellence as a habit.

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The 1-Page Marketing Plan by Allan Dib | Book Summary

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Your Entire Marketing Strategy on One Page

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

Introduction

  • It’s very common for small businesses never to grow past the point at which they generate just enough profit for the owner(s) to make a modest living.
  • Professionals have plans, and those plans are based on high-leverage activities.
  • By far the biggest leverage point in any business is marketing.
  • Marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer.
  • All the stuff you usually associate with marketing are tactics.
  • Strategy is the big-picture planning you do prior to the tactics.
  • Strategy without tactics leads to paralysis by analysis.
  • Tactics without strategy leads to the “bright shiny object syndrome.”
  • Do NOT mimic large businesses.
  • Direct response marketing is what you should be doing as a small business.
  • Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action.
  • Trackable, measurable, uses compelling copy, includes multi-step, short-term follow-up, incorporates maintenance follow-up of unconverted leads.

 

Act I: The “Before” Phase

  • You’re dealing with prospects, people who may not even know you exist. In this phase you identify a target market, craft a compelling message and deliver the message through advertising media.  Goal: get your prospect to know you and respond to your message.  Once they’ve indicated interest by responding, they become a lead and enter Phase II.

 

Chapter 1: Selecting Your Target Market

  • You must be extremely focused on one niche here.
  • Goal of ad is for prospects to say “hey, that’s for me”.
  • Dominate one niche, then move to the next. Never do all at once.
  • Use PVP index to find ideal target market.
  • Be as specific as possible.
  • Create an avatar for your target customer.

 

Chapter 2: Crafting Your Message

  • One ad, one objective.
  • If something in the ad isn’t helping you achieve that objective, you should get rid of it (including things like company name/logo)
  • Rather than try and sell directly, just get prospects to indicate interest.
  • Develop a unique selling proposition (USP): entire goal of USP is to answer question about why someone should buy from you rather than from nearest competitor.
  • Avoid things like “quality” and “great service”.
  • You know you’re marketing your business as a commodity when prospects start the conversation by asking you about price.
  • Two questions you must ask yourself:
  • Why should they buy?
  • Why should they buy from me?
  • The uniqueness can come from the way it’s packaged, delivered, supported or even sold.
  • When you confuse them, you lose them.
  • Create your elevator pitch:
  • You know [problem]? Well, what we do is [solution]. In fact, [proof].
  • Purchasing is done with emotions and justified with logic after the fact.
  • Avoid boring, “professional” sounding copy, and use emotional, strong sales copy with compelling calls to action.
  • People love authenticity, personality, and opinion. Even if they don’t agree with you, they’ll respect you for being real and open.
  • Take advantage of this by adding video to your website featuring you.
  • Address “elephants in the room” – things all your customers think about but no one wants to bring up.
  • Use “the enemy in common” in your copy.
  • Here’s my take on naming— if you need to explain the name, to me that’s an automatic fail. The title should equal content.
  • Always choose clarity over cleverness.

 

Chapter 3: Reaching Prospects with Advertising Media

  • Hire experts that specialize in whatever media you decide is right for your campaign.
  • You must know customer acquisition cost and lifetime value to track marketing success.
  • A successful marketing campaign has three elements: market, message and media – you must hit all three for a successful campaign.
  • Try and own your own marketing resources: build an email list, a website, a blog, etc.
  • Email marketing tips: don’t spam, be human, use a commercial system, give them value, and automate.
  • Snail mail is a great way to complement email.
  • Try and have at least 5 different sources of new leads and customers, and try and make them paid media (reliable and forces your to focus on ROI).

 

Act II: The “During” Phase

  • In this phase, you’re dealing with leads, people who know you and have indicated interest in what you offer by responding to your marketing message.  Here you’ll capture them into a database, nurture them with regular value-add information and convert them into paying customers. The goal here is to get them to buy for the first time.

 

Chapter 4: Capturing Leads

  • When interested leads respond to your ads, you put them in a database so you can build value for them, position yourself as an authority and create a relationship built on trust.
  • Why do some businesses get a constant flow of leads and prospects while others struggle to get any? The answer is the same as the answer to our personal flight dilemma— infrastructure. Some businesses have built a marketing infrastructure that constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers.
  • To build a system, we need to think it through from start to end.  We need to understand how it works and what resources we’ll need to run it.
  • You want all leads and customer interactions to end up in your CRM.

 

Chapter 5: Nurturing Leads

  • In marketing, the money is in the follow-up.
  • Immediately after you’ve captured a lead, they should go into your system, where repeated contacts are made over time.
  • Contact does not mean obnoxiously trying to pester leads into buying. You build a relationship, giving them value in advance of them buying anything from you, building trust and demonstrating authority in your field of expertise in the process.
  • Now that you have a database of high-probability prospects, your job is to market to them until they buy or die.
  • Instead of being a pest, I advocate becoming a welcome guest. Send your high-probability prospects a continuous stream of value until they’re ready to buy.
  • A “shock and awe package” is one of the best ways to be mind-blowingly amazing. A shock and awe package is essentially a physical box that you mail or deliver to prospects full of unique, benefit-laden assets related to your business and industry.
  • One of the commonalities amongst high-growth businesses is that they focus heavily on marketing and make a lot of offers. Some of these offers end up being misses and some end up being hits.
  • Could it really be that simple? Making more compelling and more frequent offers? The short answer is, yes.
  • Develop a marketing calendar for all your marketing activities, and assign someone responsibility.  Ideally hire or outsource.
  • In addition to scheduled activities, think about event-triggered activities.
  • A rule of thumb I like to use is if someone else can do it 80% as good as you can, then you should delegate it.

 

Chapter 6: Sales Conversion

  • By the time you get prospects to the point of sales conversion, they should already be pre-framed, pre-motivated and pre-interested and essentially asking to buy from you. If you have to convince them or put on the hard sell, then you likely need to improve your lead nurturing process.
  • Once you’ve reached a level of competence, the real profit comes from the way you market yourself.
  • Resolve to stop positioning yourself as a commodity and competing solely on price. The result to your bottom line will be phenomenal.
  • Instead, you need to move towards the model of “educate, educate, educate.” With education, you build trust.
  • You must stop selling and start educating, consulting and advising prospects about the benefits your products and services deliver compared to each and every competitor in your category.
  • This would be a good time to share with you my definition of an entrepreneur: “someone who solves people’s problems at a profit.”
  • Bottom line, don’t let them think you are in sales for one second.
  • Consultative, advisory selling is the most cost-effective, the most enduring, the most impactful and the most powerful marketing strategy a business owner could ever devise.
  • Pricing strategies:
  • Offer just a “standard” and “premium” option (priced about +50% but offering 2x+ value).
  • Offer unlimited variation of your product/service.
  • Add ultra-high-ticket item.
  • Resist urge to discount.
  • Invite them to try before buying.
  • Make payment easy, and if possible offer payment plans.

 

Act III: The “After” Phase

  • You’re now dealing with customers. Turn your customers into raving fans by delivering a world-class experience. Then find ways of doing more business with them and increasing lifetime value.  Create an environment where referrals continually come your way.

 

Chapter 7: Delivering a World-Class Experience

  • One of the things that separates extraordinary businesses from ordinary ones is that they lead tribes, tribes of raving fans— not just customers.
  • Here are a few of the qualities of these extraordinary businesses that become tribe leaders:
  • They continually focus on wowing their customers, which turns them into raving fans
  • They create and foster lifetime relationships
  • They make it easy and fun to deal with them
  • They create a sense of theater around their products and services
  • They have systems so that they can reliably and consistently deliver a great experience
  • Do anything other than stay a boring commodity – be innovative in every aspect of your business.
  • Become a major voice of value to your customers.
  • One of the major distinctions between successful entrepreneurs and “wantrepreneurs” is that successful entrepreneurs are predominantly content creators whereas wantrepreneurs are predominantly content consumers. Even more than just content creators, successful entrepreneurs are often prolific content creators.
  • Tell your audience about all the effort that goes into delivering your product or service.
  • The fact is, no one cares about your logo, company name or some dubious claim about being the leader in your industry.
  • They want to know about what your product will do for them, and your backstory is essential to this.

Products Make You Money, Systems Make You a Fortune

  • The most valuable business systems are those which are replicable. If your business relies on a genius or superstar talent at the center of it, then it will be difficult or impossible to replicate.
  • Systems allow mere mortals to run an extraordinary business.
  • There are four main types of business systems you need to create, regardless of what type of business you’re in. You’re almost guaranteed to make a fortune, if you can create scalable and replicable systems in these four areas of your business:
  • Marketing system: generate a consistent flow of leads into the business
  • Sales system: lead nurturing, follow-up and conversion
  • Fulfillment system: the actual thing you do in exchange for the customer’s money
  • Administration system: accounts, reception, human resources and so on; support of all the other business functions
  • If you went overseas for six months, when you came back would your business be in better or worse shape than when you left it? Would you even have a business to come back to?
  • One of the best tools you can use in building business systems is checklists.
  • To recap, it’s essentially a three-step process:
  • Identify all the roles in your business
  • Define what tasks each role performs
  • Create checklists for properly completing these tasks
  • Now scaling becomes super easy – just add people.
  • Think carefully about how you want to exit – you’ll rarely make as much money running a business as you will selling one.

 

Chapter 8: Increasing Customer Lifetime Value

  • The real profit comes from figuring out how to sell more to existing customers.  Five ways to do this:
  • Raise prices (make sure to explain why, explain benefits, or grandfather)
  • Upsell (if they buy primary expensive product, add on smaller items)
  • Ascension (move customers to higher tier products)
  • Frequency (increasing frequency at which they buy)
  • Some numbers you need to track:
  • Leads: calculate the number of new leads that come into your business
  • Conversion rate: calculate the percentage of leads you converted into paying customers.
  • Average transaction value: know the average dollar amount that customers spend with you.
  • Break-even point: identify the dollar amount you need to make to keep your doors open.
  • Key metrics to track in subscription business:
  • Monthly recurring revenue
  • Churn rate
  • Customer lifetime value
  • Focus on your “Tribe” customers:
  • The Tribe: this set of customers are raving fans, supporters and cheerleaders who promote your business and are actively conspiring for your success.
  • Fire the rest.
  • Another way to categorize customers is using Net Promoter Score (NPS) – positive scores are good, >+50 is excellent
  • The Net Promoter Score is calculated based on responses to a single question, “How likely is it that you would recommend our company/ product/ service to a friend or colleague?”

 

Chapter 9: Orchestrating and Stimulating Referrals

  • This brings us to one of the best strategies for getting what you want in business and indeed in life— just ask.
  • Ask for referrals from customers for whom you’ve delivered a good result, and/or make it known during the sales or on boarding process you expect them to give you referrals.
  • Be specific in your requests for referrals (who you ask and what kind of referral you want to receive).
  • Try and find other complementary businesses that your customer deals with before they deal with you and form partnerships or lead exchanges.
  • Giving a gift card or voucher is a great way to do this.

Building Your Brand

  • Think of your business as a person. What attributes make up its personality?
  • What’s its name?
  • What does it wear? (i.e., design)
  • How does it communicate? (i.e., positioning)
  • What are its core values and what does it stand for? (i.e., brand promise)
  • Who does it associate with? (i.e., target market) Is it well-known? (i.e., brand awareness)
  • When all is said and done, branding is something you do after someone has bought from you rather than something you do to induce them to buy from you.

 

Conclusion

  • Remember, it’s all about implementation. I’ll reiterate— knowing and not doing is the same as not knowing.
  • In my experience, I’ve found that entrepreneurs fail to implement for one of the following three reasons:
  • Paralysis by analysis: they keep trying to learn more or get stuck chasing the latest bright shiny object in the hope that they’ll get everything perfect the first time around.
  • Remember 80% out the door is better than 100% in the drawer. Successful entrepreneurs have a bias for action, implement quickly and course correct along the way.
  • Inability to delegate: as mentioned in Chapter 5, business is a team sport.
  • “My business is different”: pretty much any conceivable problem you have or are going to encounter has been solved by someone at some time.

Time is Not Money

  • As entrepreneurs, we only get paid for bringing value to the market— not for time.
  • Put simply entrepreneurs work in the results economy, whereas most other people work in the time and effort economy.
  • The more times we create value by getting, retaining and satisfying a customer, the more we get paid. Unfortunately, many business owners get distracted “playing business.” Playing business is when you do peripheral activities that don’t really create much value. Some examples of “playing business” include things like constantly checking email and endless, nonsense meetings that have no real point or agenda.
  • Instead of playing business, you must do business. Winning in business requires you to have a relentless focus on the activities that deliver value.

Your Transition from Business Owner to Marketer

  • Remember, no one knows how good your products or services are until after the sale. Before they buy, they only know how good your marketing is. Put simply, the best marketer wins every time.
  • Marketing is the master skill of business. It will help you make your current business a success and, importantly, it will help make other businesses and enterprises you may be involved with in the future successful.

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Men are from Mars and Women are from Venus | John Gray | Book Summary

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The Phenomenal #1 New York Times Bestseller

In his classic guide to understanding the opposite sex, Dr. John Gray, provides a practical and proven way for men and women to improve their communication and relationships by acknowledging the differences between them.

 

Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to Earth and amnesia set in: they forgot they were from different planets.

 

Based on years of successful counseling of couples and individuals, Men Are from MarsWomen Are from Venus has helped millions of couples transform their relationships. Now viewed as a modern classic, this timeless book has helped men and women realize how different they can be in their communication styles, their emotional needs, and their modes of behavior, and offers the secrets of communicating without conflicts, allowing couples to give intimacy every chance to grow.

 

Book Summary

 

“John Gray, you’re a fair-weather friend! As long as I’m sweet, loving Bonnie you are here for me, but as soon as I’m not, you walk right out that door.”

 

How had I missed this? She just needed me to go over and hold her. Another woman would have instinctively known what Bonnie needed. But as a man, I didn’t know that touching, holding, and listening were so important to her. By recognizing these differences I began to learn a new way of relating to my wife. I would have never believed we could resolve conflict so easily.

 

 

In my previous relationships, I had become indifferent and unloving at difficult times, simply because I didn’t know what else to do. As a result, my first marriage had been very painful and difficult.

 

With this new awareness of our differences Bonnie and I were able to improve dramatically our communication and enjoy each other more.

 

 

Men Are from Mars, Women Are from Venus is a manual for loving relationships in the 1990s. It reveals how men and women differ in all areas of their lives. Not only do men and women communicate differently but they think, feel, perceive, react, respond, love, need, and appreciate differently. They almost seem to be from different planets, speaking different languages and needing different nourishment.

 

 

This expanded understanding of our differences helps resolve much of the frustration in dealing with and trying to understand the opposite sex. Misunderstandings can then be quickly dissipated or avoided. Incorrect expectations are easily corrected. When you remember that your partner is as different from you as someone from another planet, you can relax and cooperate with the differences instead of resisting or trying to change them.

 

Certainly the journey of creating a loving relationship can be rocky at times. Problems are inevitable. But these problems either can be sources of resentment and rejection or can be opportunities for deepening intimacy and increasing love, caring, and trust.

Many men have denied some of their masculine attributes in order to become more loving and nurturing. Likewise many women have denied some of their feminine attributes in order to earn a living in a work force that rewards masculine attributes.

 

Chapter 1: Men Are from Mars Women Are from Venus

 

REMEMBERING OUR DIFFERENCES

 

Without the awareness that we are supposed to be different, men and women are at odds with each other. We usually become angry or frustrated with the opposite sex because we have forgotten this important truth. We expect the opposite sex to be more like ourselves. We desire them to “want what we want” and “feel the way we feel.”

 

We mistakenly assume that if our partners love us they will react and behave in certain ways-the ways we react and behave when we love someone. This attitude sets us up to be disappointed again and again and prevents us from taking the necessary time to communicate lovingly about our differences.

 

Men mistakenly expect women to think, communicate, and react the way men do; women mistakenly expect men to feel, communicate, and respond the way women do. We have forgotten that men and women are supposed to be different. As a result our relationships are filled with unnecessary friction and conflict.

 

Clearly recognizing and respecting these differences dramatically reduce confusion when dealing with the opposite sex. When you remember that men are from Mars and women are from Venus, everything can be explained.

 

GOOD INTENTIONS ARE NOT ENOUGH

 

Falling in love is always magical. It feels eternal, as if love will last forever. We naively believe that somehow we are exempt from the problems our parents had, free from the odds that love will die, assured that it is meant to be and that we are destined to live happily ever after.

 

But as the magic recedes and daily life takes over, it emerges that men continue to expect women to think and react like men, and women expect men to feel and behave like women. Without a clear awareness of our differences, we do not take the time to understand and respect each other. We become demanding, resentful, judgmental, and intolerant.

 

With the best and most loving intentions love continues to die. Somehow the problems creep

 

  1. The resentments build. Communication breaks down. Mistrust increases. Rejection and

repression result. The magic of love is lost.

 

 

Love dies. It happens to almost everyone.

 

 

Each day millions of individuals are searching for a partner to experience that special loving feeling. Each year, millions of couples join together in love and then painfully separate because they have lost that loving feeling. From those who are able to sustain love long enough to get married, only 50 percent stay married. Out of those who stay together, possibly another 50 percent are not fulfilled. They stay together out of loyalty and obligation or from the fear of starting over.

 

 

Chapter 2: Mr. Fix-It and the Home-Improvement Committee

 

The most frequently expressed complaint women have about men is that men don’t listen. Either a man completely ignores her when she speaks to him, or he listens for a few beats, assesses what is bothering her, and then proudly puts on his Mr. Fix-It cap and offers her a solution to make her feel better. He is confused when she doesn’t appreciate this gesture of love. No matter how many times she tells him that he’s not listening, he doesn’t get it and keeps doing the same thing. She wants empathy, but he thinks she wants solutions.

 

The most frequently expressed complaint men have about women is that women are always trying to change them.

 

She forms a home-Improvement committee, and he becomes her primary focus.

 

WE ON MARS

 

A man’s sense of self is defined through his ability to achieve results.

 

To offer a man unsolicited advice is to presume that he doesn’t know what to do or that he can’t do it on his own.

 

LIFE ON VENUS

 

A woman’s sense of self is defined through her feelings and the quality of her relationships.

Instead of being goal oriented, women are relationship oriented; they are more concerned with expressing their goodness, love, and caring.

When a woman tries to improve a man. he feels she is trying to fix him. He receives the message that he is broken. She doesn’t realize her caring attempts to help him may humiliate him. She mistakenly thinks she is just helping him to grow.

 

GIVE UP GIVING ADVICE

 

Without this insight into the nature of men, it’s very easy for a woman unknowingly and unintentionally to hurt and offend the man she loves most.

 

Generally speaking, when a woman offers unsolicited advice or tries to “help” a man, she has no idea of how critical and unloving she may sound to him. Even though her intent is loving, her suggestions do offend and hurt. His reaction may be strong, especially if he felt criticized as a child or he experienced his father being criticized by his mother.

 

LEARNING TO LISTEN

 

Likewise, if a man does not understand how a woman is different, he can make things worse when he is trying to help. Men need to remember that women talk about problems to get close and not necessarily to get solutions.

 

So many times a woman just wants to share her feelings about her day, and her husband, thinking he is helping, interrupts her by offering a steady flow of solutions to her problems. He has no idea why she isn’t pleased.

 

To summarize the two most common mistakes we make in relationships:

 

  1. A man tries to change a woman’s feelings when she is upset by becoming Mr. Fix-It and offering solutions to her problems that invalidate her feelings.

 

  1. A woman tries to change a man’s behavior when he makes mistakes by becoming the home-improvements committee and offering unsolicited advice or criticism.

 

A woman greatly appreciates Mr. Fix-It, as long as he doesn’t come out when she is upset. Men need to remember that when women seem upset and talk about problems is not the time to offer solutions; instead she needs to be heard, and gradually she will feel better on her own. She does not need to be fixed.

 

When our partner resists us it is probably because we have made a mistake in our timing or approach.

 

WHEN A WOMAN RESISTS A MAN’S SOLUTIONS

 

When a woman resists a man’s solutions he feels his competence is being questioned. As a result he feels mistrusted, unappreciated, and stops caring. His willingness to listen understandably lessens.

By clearly understanding that his timing and delivery are being rejected and not his solutions, a man can handle a woman’s resistance much better. He doesn’t take it so personally. By learning to listen, gradually he will experience that she will appreciate him more even when at first she is upset with him.

 

A man wants to make improvements when he feels he is being approached as the solution to a problem rather than as the problem itself.

 

If you are a woman, I suggest you practice restraining from giving any unsolicited advice or criticism. The men in your life not only will appreciate it but also will be more attentive and responsive to you.

 

If you are a man, I suggest you practice listening whenever a woman speaks, with the sole intention of respectfully understanding what she is going through. Practice biting your tongue whenever you get the urge to offer a solution or change how she is feeling. You will be surprised when you experience how much she appreciates you.

 

Chapter 3: Men Go to Their Caves and Women Talk

 

One of the biggest differences between men and women is how they cope with stress. Men become increasingly focused and withdrawn while women become increasingly overwhelmed and emotionally involved. At these times, a man’s needs for feeling good are different from a woman’s He feels better by solving problems while she feels better by talking about problems. Not understanding and accepting these differences creates unnecessary friction in our relationships. Let’s look at a common example.

 

When Tom comes home, he wants to relax and unwind by quietly reading the news. He is stressed by the unsolved problems of his day and finds relief through forgetting them.

 

His wife, Mary, also wants to relax from her stressful day. She, however, wants to find relief by talking about the problems of her day. The tension slowly building between them gradually becomes resentment.

 

Feels ignored. Without understanding their differences they will grow further apart.

 

COPING WITH STRESS ON MARS AND VENUS

 

When a Martian gets upset he never talks about what is bothering him. He would never burden another Martian with his problem unless his friend’s assistance was necessary to solve the problem. Instead he becomes very quiet and goes to his private cave to think about his problem, mulling it over to find a solution. When he has found a solution, he feels much better and comes out of his cave.

 

If he can’t find a solution then he does something to forget his problems, like reading the news or playing a game. By disengaging his mind from the problems of his day, gradually he can relax. If his stress is really great it takes getting involved with something even more challenging, like racing his car, competing in a contest, or climbing a mountain.

 

When a Venusian becomes upset or is stressed by her day, to find relief, she seeks out someone she trusts and then talks in great detail about the problems of her day. When Venusians share feelings of being overwhelmed, they suddenly feel better. This is the Venusian way.

 

On Venus sharing your problems with another actually is considered a sign of love and trust and not a burden. Venusians are not ashamed of having problems. Their egos are dependent not on looking “competent” but rather on being in loving relationships. They openly share feelings of being overwhelmed, confused, hopeless, and exhausted.

 

A Venusian feels good about herself when she has loving friends with whom to share her feelings and problems. A Martian feels good when he can solve his problems on his own in his cave. These secrets of feeling good are still applicable today.

 

FINDING RELIEF IN THE CAVE

 

When a man is stressed he will withdraw into the cave of his mind and focus on solving a problem. He generally picks the most urgent problem or the most difficult. He becomes so focused on solving this one problem that he temporarily loses awareness of everything else. Other problems and responsibilities fade into the background.

 

Tom watches a football game to release his stress and unwind. He releases his mind from trying to solve his own problems by solving the problems of his favorite team. Through watching sports he can vicariously feel he has solved a problem with each play. When his team scores points or wins, he enjoys the feeling of success. If his team loses, he suffers their loss as his own. In either case, however, his mind is released from the grip of his real problems.

 

HOW WOMEN REACT TO THE CAVE

 

When a man is stuck in his cave, he is powerless to give his partner the quality attention she deserves. It is hard for her to be accepting of him at these times because she doesn’t know how stressed he is. If he were to come home and talk about all his problems, then she could be more compassionate. Instead he doesn’t talk about his problems, and she feels he is ignoring her. She can tell he is upset but mistakenly assumes he doesn’t care about her because he isn’t talking to her.

 

To expect a man who is in his cave instantly to become open, responsive, and loving is as unrealistic as expecting a woman who is upset immediately to calm down and make complete sense. It is a mistake to expect a man to always be in touch with his loving feelings just as it is a mistake to expect a woman’s feelings to always be rational and logical.

 

When Martians go to their caves they tend to forget that their friends may be having problems too. An instinct takes over that says before you can take care of anybody else, you must first take care of yourself. When a woman sees a man react in this way, she generally resists it and resents the man.

 

She may ask for his support in a demanding tone, as if she has to fight for her rights with this uncaring man. By remembering that men are from Mars, a woman can correctly interpret his reaction to stress as his coping mechanism rather than as an expression of how he feels about her. She can begin to cooperate with him to get what she needs instead of resisting him.

 

On the other side, men generally have little awareness of how distant they become when they are in the cave.

 

These are five common misunderstandings:

 

  1. When she says “You don’t listen,” he says “What do you mean I don’t listen. I can tell you everything you said.”

 

When a man is in the cave he can record what she is saying with the 5 percent of mind that is listening. A man reasons that if he is listening with 5 percent, then he is listening. However, what she is asking for is his full undivided attention.

 

  1. When she says “I feel like you are not even here,” he says “What do you mean I’m not here? Of course I am here. Don’t you see my body?”

 

He reasons that if his body is present then she shouldn’t say he is not there. However, though

 

his body is present, she doesn’t feel his full presence, and that is what she means.

 

  1. When she says “You don’t care about me,” he says “Of course I care about you. Why do you think I am trying to solve this problem?”

 

  1. When she says “I feel like I am not important to you,” he says “That’s ridiculous. Of course you are important.”

 

  1. When she says “You have no feelings. You are in your head,” he says “What’s wrong with that? How else do you expect me to solve this problem?”

 

FINDING RELIEF THROUGH TALKING

 

When a woman is stressed she instinctively feels a need to talk about her feelings and all the possible problems that are associated with her feelings. When she begins talking she does not prioritize the significance of any problem. If she is upset, then she is upset about it all, big and small. She is not immediately concerned with finding solutions to her problems but rather seeks relief by expressing herself and being understood. By randomly talking about her problems, she becomes less upset.

 

As a man under stress tends to focus on one problem and forget others, a woman under stress tends to expand and become overwhelmed by all problems. By talking about all possible problems without focusing on problem solving she feels better. Through exploring her feelings in this process she gains a greater awareness of what is really bothering her, and then suddenly she is no longer so overwhelmed.

 

To feel better, women talk about past problems, future problems, potential problems, even problems that have no solutions. The more talk and exploration, the better they feel. This is the way women operate. To expect otherwise is to deny a woman her sense of self.

 

Just as a man who is stuck in the cave needs little problems to distract him, a woman who doesn’t feel heard will need to talk about other problems that are less immediate to feel relief. To forget her own painful feelings she may become emotionally involved in the problems of others. In addition she may find relief through discussing the problems of her friends, relatives, and associates. Whether she is talking about her problems or others’ problems, talking is a natural and healthy Venusian reaction to stress.

 

HOW MEN REACT WHEN WOMEN NEED TO TALK

 

When women talk about problems, men usually resist. A man assumes she is talking with him about her problems because she is holding him responsible. The more problems, the more he feels blamed. He does not realize that she is talking to feel better. A man doesn’t know that she will appreciate it if he just listens.

 

If he assumes she is asking for advice, then he puts on his Mr Fix-It hat to solve her problems. If he assumes she is blaming him, then he draws his sword to protect himself from attack. In both cases, he soon finds it difficult to listen.

 

On the other hand, if he feels attacked, then he begins to defend himself.

 

Men also become particularly frustrated when a woman talks about problems that he can do nothing about. For example, when a woman is stressed she could complain:

 

  • “I’m not getting paid enough at work.”

 

  • “My Aunt Louise is getting sicker and sicker, each year she gets sicker.”

 

  • “Our house just isn’t big enough.”

 

  • “This is such a dry season. When is it going to rain.

 

  • “We are almost overdrawn in our bank account.”

 

Men also become impatient when women talk about problems in great detail. A man mistakenly assumes that when a woman talks in great detail that all the details are necessary for him to find a solution to her problem. He struggles to find their relevance and becomes impatient.

 

In addition, listening is difficult for a man because he mistakenly assumes there is a logical order when she randomly changes from one problem to another. After she has shared three or four problems he becomes extremely frustrated and confused trying logically to relate these problems.

 

If he can remember that talking in detail is helping her to feel good, then he can relax. Just as a man is fulfilled through working out the intricate details of solving a problem, a woman is fulfilled through talking about the details of her problems.

 

Once a Venusian feels heard she stops dwelling on her problems and becomes very positive. With this awareness, a Martian was able to listen without feeling responsible for solving all her problems.

 

As men learn to listen without feeling blamed or responsible, listening becomes much easier.

 

Chapter 4: How to Motivate the Opposite Sex

 

Men are motivated and empowered when they feel needed. Women are motivated and empowered when they feel cherished.

 

In most sports today we can see an extension of this Martian competitive code. For example, in tennis I not only want to win but also try to make my friend lose by making it difficult for him to return my shots. I enjoy winning even though my friend loses.

 

Most of these Martian attitudes have a place in life, but this win/lose attitude becomes harmful in our adult relationships. If I seek to fulfill my own needs at the expense of my partner, we are sure to experience unhappiness, resentment, and conflict. The secret of forming a successful relationship is for both partners to win.

 

Given the opportunity to prove his potential, a man expresses his best self. Only when he feels he cannot succeed does he regress back to his old selfish ways.

 

Most men are not only hungry to give love but are starving for it. Their biggest problem is that they do not know what they are missing. They rarely saw their fathers succeed in fulfilling their mothers through giving. As a result they do not know that a major source of fulfilment for a man can come through giving. When his relationships fail he finds himself depressed and stuck in his cave. He stops caring and doesn’t know why he is so depressed.

 

At such times he withdraws from relationships or intimacy and remains stuck in his cave. He asks himself what it is all for, and why he should bother. He doesn’t know that he has stopped caring because he doesn’t feel needed. He does not realize that by finding someone who needs him, he can shake off his depression and be motivated again.

 

Not to be needed is a slow death for a man.

 

Most men have little awareness of how important it is to a woman to feel supported by someone who cares. Women are happy when they believe their needs will be met. When a woman is upset, overwhelmed, confused, exhausted, or hopeless what she needs most is simple companionship. She needs to feel she is not alone. She needs to feel loved and cherished.

 

What she needs most is just someone to listen.

 

Through sharing her feelings she begins to remember that she is worthy of love and that her needs will be fulfilled. Doubt and mistrust melt away. Her tendency to be compulsive relaxes as she remembers that she is worthy of love-she doesn’t have to earn it; she can relax, give less, and receive more. She deserves it.

 

Many women today are also tired of giving. They want time off. Time to explore being themselves. Time to care about themselves first. They want someone to provide emotional support, someone they don ‘t ‘have to take care of.

 

The Venusians needed to learn how to receive while the Martians needed to learn how to give.

 

This same change commonly takes place in men and women as they mature. In her younger years, a woman is much more willing to sacrifice and mould herself to fulfil her partner’s needs. In a man’s younger years, he is much more self-absorbed and unaware of the needs of others. As a woman matures she realizes how she may have been giving up herself in order to please her partner. As a man matures he realizes how he can better serve and respect others.

 

As a man matures he also learns that he may be giving up himself, but his major change is becoming more aware of how he can succeed in giving. Likewise, as a woman matures she also learns new strategies for giving, but her major change tends to be learning to set limits in order to receive what she wants.

 

 

Giving Up Blame

 

When a woman realizes she has been giving too much, she tends to blame her partner for their unhappiness. She feels the injustice of giving more than she has received.

 

As a man experiences limits, he is motivated to give more. Through respecting limits, he automatically is motivated to question the effectiveness of his behaviour patterns and to start making changes. When a woman realizes that in order to receive she needs to sets limits, then automatically she begins to forgive her partner and explore new ways of asking for and receiving support. When a woman set limits, she gradually learns to relax and receive more.

 

When she wakes up and remembers her needs, he also wakes up and wants to give her more.

 

 

LEARNING TO GIVE

 

A man’s deepest fear is that he is not good enough or that he is incompetent. He compensates for this fear by focusing on increasing his power and competence. Success, achievement, and efficiency are foremost in his life.

 

Just as women are afraid of receiving, men are afraid of giving.

 

It is difficult for a man to listen to a woman when she is unhappy or disappointed because he feels like a failure.

 

Chapter 5: Speaking Different Languages

 

EXPRESSING FEELINGS VERSUS EXPRESSING INFORMATION

 

Even today we still need translators. Men and women seldom mean the same things even when they use the same words. For example, when a woman says “I feel like you never listen,” she does not expect the word never to be taken literally. Using the word never is just a way of expressing the frustration she is feeling at the moment. It is not to be taken as if it were factual information.

 

To fully express their feelings, women assume poetic license and use various superlatives, metaphors, and generalizations.

 

The number one complaint women have in relationships is: “I don’t feel heard.” Even this complaint is misunderstood by men!

 

Because many men don’t understand that women express feelings differently, they inappropriately judge or invalidate their partner’s feelings. This leads to arguments.

 

The biggest challenge for women is correctly to interpret and support a man when he isn’t talking.

 

When a man is silent it is easy for a woman to imagine the worst.

 

Women have a lot to learn about men before their relationships can be really fulfilling. They need to learn that when a man is upset or stressed he will automatically stop talking and go to his “cave” to work things out. They need to learn that no one is allowed in that cave, not even the man’s best friends.

 

Both men and women need to stop offering the method of caring they would prefer and start to learn the different ways their partners think, feel, and react.

 

Never go into a man’s cave or you will be burned by the dragon!

 

Much unnecessary conflict has resulted from a woman following a man into his cave. Women just haven’t understood that men really do need to be alone or silent when they are upset.

 

When a man goes into his cave he is generally wounded or stressed and is trying to solve his problem alone. To give him the support that a woman would want is counterproductive. There are basically six ways to support him when he goes into his cave. (Giving him this support will also shorten the time he needs to spend alone.)

 

How to Support a Man in His Cave

 

  1. Don’t disapprove of his need for withdrawing.

 

  1. Don’t try to help him solve his problem by offering solutions.
  2. Don’t try to nurture him by asking questions about his feelings.
  3. Don’t sit next to the door of the cave and wait for him to come out.
  4. Don’t worry about him or feel sorry for him.
  5. Do something that makes you happy.

 

Men need to find ways to show they care while women need to find ways to show they trust.

 

It is very difficult for a man to differentiate between empathy and sympathy. He hates to be pitied.

 

To enrich our relationships, we need to make little changes. Big changes generally require some suppression of who we truly are. This is not good.

 

When a man pulls away, a woman appreciates him saying out loud “I need some time to think about this, I will be back” or “I need some time to be alone. I will be back.” It is amazing how the simple words “I will be back” make such a profound difference.

 

A woman should not be judged for needing this reassurance, just as man should not be judged for needing to withdraw.

 

A man commonly feels attacked and blamed by a woman’s feelings, especially when she is upset and talks about problems. Because he doesn’t understand how we are different, he doesn’t readily relate to her need to talk about all of her feelings.

 

He mistakenly assumes she is telling him about her feelings because she thinks he is somehow responsible or to be blamed. Because she is upset and she is talking to him, he assumes she is upset with him. When she complains he hears blame. Many men don’t understand the (Venusian) need to share upset feelings with the people they love.

 

Sharing Responsibility

 

Good communication requires participation on both sides. A man needs to work at remembering that complaining about problems does not mean blaming and that when a woman complains she is generally just letting go of her frustrations by talking about them. A woman can work at letting him know that though she is complaining she also appreciates him.

 

Men feel frustrated by problems unless they are doing something to solve them. By appreciating him, a woman can help him realize that just by listening he is also helping.

 

A man often blames a woman for being blaming when she is innocently talking about problems. This is very destructive to the relationship because it blocks communication.

 

Relationships thrive when communication reflects a ready acceptance and respect of people’s innate differences.

 

Chapter 6: Men Are Like Rubber Bands

 

Men are like rubber bands. When they pull away, they can stretch only so far before they come springing back. A rubber band is the perfect metaphor to understand the male intimacy cycle. This cycle involves getting close, pulling away, and then getting close again.

 

A man automatically alternates between needing intimacy and autonomy.

 

When a man pulls away, he is fulfilling a valid need to take care of himself for a while.

 

There are two ways a woman may unknowingly obstruct her male partner’s natural intimacy cycle. They are: (1) chasing him when he pulls away; and (2) punishing him for pulling away.

 

Chapter 7: Women Are Like Waves

 

A woman is like a wave. When she feels loved her self-esteem rises and falls in a wave motion. When she is feeling really good, she will reach a peak, but then suddenly her mood may change and her wave crashes down. This crash is temporary. After she reaches bottom suddenly her mood will shift and she will again feel good about herself. Automatically her wave begins to rise back up.

 

A woman’s self-esteem rises and falls like a wave. When she hits bottom it is a time for emotional housecleaning.

 

Life is filled with rhythms-day and night, hot and cold, summer and winter, spring and fall, cloudy and clear. Likewise in a relationship, men and women have their own rhythms and cycles. Men pull back and then get close, while women rise and fall in their ability to love themselves and others.

 

Even when a man is succeeding in supporting a woman she may become even more upset.

 

Reassuring Insights

 

  1. A man’s love and support cannot instantly resolve a woman’s issues. His love, however, can make it safe for her to go deeper into her well. It is naive to expect a woman to be perfectly loving all the time. He can expect these issues to come up again and again. Each time, however, he can get better at supporting her.

 

  1. A woman going into her well is not a man’s fault or his failure. By being more supportive he cannot prevent it from happening, but he can help her through these difficult times.

 

  1. A woman has within herself the ability to spontaneously rise up after she has hit bottom. A man does not have to fix her. She is not broken but just needs his love, patience, and understanding.

 

When negative feelings are suppressed positive feelings become suppressed as well, and love dies. Avoiding arguments and fights certainly is healthy but not by suppressing feelings.

 

When a woman is feeling hurt, she may sound as if she is blaming him. But if she is given care and understanding, the blame will disappear. Trying to explain to her why she shouldn’t be hurt will make matters much worse.

 

Men argue for the right to be free while woman argue for the right to be upset. Men want space while women want understanding.

 

She was fighting to be heard, just as he was fighting to be free. He learned that by supporting her need to be heard she could support his need to be free.

 

By supporting her need to be heard she could support his need to be free.

 

THREE STEPS FOR SUPPORTING HER WHEN HE NEEDS TO PULL AWAY

 

  1. Accept Your Limitations
  2. Understand Her Pain
  3. Avoid Arguing and Give Reassurance

 

 

Money Doesn’t Fulfill Emotional Needs

 

Martians tend to think money is the solution to all problems

 

When they were poor, money was the major focus of her pain, but as they became more financially secure she became more aware of what she was not getting emotionally. This progression is natural, normal, and predictable.

 

As a woman’s financial needs are fulfilled she becomes more aware of her emotional needs.

 

Regardless of wealth, status, privilege, or circumstances, a woman needs permission to be upset and allow her wave to crash.

 

FEELINGS ARE IMPORTANT

 

If a woman is not supported in being unhappy sometimes then she can never truly be happy. To be genuinely happy requires dipping down into the well to release, heal, and purify the emotions. This is a natural and healthy process.

 

Just as a glass of water can be viewed as half full or half empty, when a woman is on her way up she sees the fullness of her life. On the way down she sees the emptiness. Whatever emptiness she overlooks on the way up comes more into focus when she is on her way down into her well.

 

Chapter 8: Discovering Our Different Emotional Needs

 

Men and women generally are unaware that they have different emotional needs. As a result they do not instinctively know how to support each other. Men typically give in relationships what men want, while women give what women want. Each mistakenly assumes that the other has the same needs and desires. As a result they both end up dissatisfied and resentful.

 

Both men and women feel they give and give but do not get back. They feel their love is unacknowledged and unappreciated. The truth is they are both giving love but not in the desired manner.

 

THE TWELVE KINDS OF LOVE

 

Most of our complex emotional needs can be summarized as the need for love. Men and women each have six unique love needs that are all equally, important. Men primarily need trust. acceptance, appreciation, admiration, approval, and encouragement. Women primarily, need caring, understanding, respect, devotion, validation, and reassurance.

 

  1. She Needs Caring and He Needs Trust

2.She Needs Understanding and He Needs Acceptance

  1. She Needs Respect and He Needs Appreciation
  2. She Needs Devotion and He Needs Admiration
  3. She Needs Validation and He Needs Approval
  4. She Needs Reassurance and He Needs Encouragement

 

A man commonly makes the mistake of thinking that once he has met all of a woman’s primary love needs, and she feels happy and secure, that she should know from then on that she is loved.

 

THE KNIGHT IN SHINING ARMOR

 

Deep inside every man there is a hero or a knight in shining armor. More than anything, he wants to succeed in serving and protecting the woman he loves. When he feels trusted, he is able to tap into this noble part of himself. He becomes more caring. When he doesn’t feel trusted he loses some of his aliveness and energy, and after a while he can stop caring.

 

Many people give up when relationships become too difficult. Relationships become easier when we understand our partner’s primary needs. Without giving more but by giving what is required we do not bum out. This understanding of the twelve different kinds of love finally explains why our sincere loving attempts fail. To fulfill your partner, you need to learn how to give the love he or she primarily needs.

 

LEARNING TO LISTEN WITHOUT GETTING ANGRY

 

The number one way a man can succeed in fulfilling a woman’s primary love needs is through communication. As we have discussed before, communication is particularly Important on Venus. By learning to listen to a woman’s feelings, a man can effectively shower a woman with caring, understanding, respect, devotion, validation, and reassurance.

 

When a man can listen to a woman’s feelings without getting angry and frustrated, he gives her a wonderful gift. He makes it safe for her to express herself. The more she is able to express herself, the more she feels heard and understood, and the more she is able to give a man the loving trust, acceptance, appreciation, admiration, approval, and encouragement that he needs.

 

The secret of empowering a man is never to try to change him or improve him.

 

The best way to help a man grow is to let go of trying to change him in any way.

 

Chapter 9: How to Avoid Arguments

 

One of the most difficult challenges in our loving relationships is handling differences and disagreements. Often when couples disagree their discussions can turn into arguments and then without much warning into battles. Suddenly they stop talking in a loving manner and automatically begin hurting each other: blaming, complaining, accusing, demanding, resenting, and doubting.

 

Men and women arguing in this way hurt not only their feelings but also their relationship. just as communication is the most important element in a relationship, arguments can be the most destructive element, because the closer we are to someone, the easier it is to bruise or be bruised.

 

Some couples fight all the time, and gradually their love dies. On the other extreme, some couples suppress their honest feelings in order to avoid conflict and not argue. As a result of suppressing their true feelings they lose touch with their loving feelings as well. One couple is having a war while the other is having a cold war.

 

Most couples start out arguing about one things and within five minutes, are arguing about the way they are arguing.

 

It is not what we say that hurts but bow we say it. Quite commonly when a man feels challenged, his attention becomes focused on being right and he forgets to be loving as well. Automatically his ability to communicate in a caring, respectful, and reassuring tone decreases. He is aware neither of how uncaring he sounds nor of how hurtful this is to his partner.

 

To avoid arguing we need to remember that our partner objects not to what we are saying but to how we are saying it. It takes two to argue, but it only takes one to stop an argument. The best way to stop an argument is to nip it in the bud. Take responsibility for recognizing when a disagreement is turning into an argument. Stop talking and take a time-out.

 

THE FOUR F’S FOR AVOIDING HURT

 

There are basically four stances that individuals take to avoid getting hurt in arguments. They are the four f’s: fight, flight, fake, and fold. Each of these stances offers a short-term gain, but in the long run they are all counterproductive.

 

Men rarely say “I’m sorry” because on Mars it means you have done something wrong and you are apologizing.

 

How Men Unknowingly Start Arguments

 

The most common way men start arguments is by invalidating a woman’s feelings or point of view. Men don’t realize how much they invalidate.

 

The most common way women unknowingly start arguments is by not being direct when they share their feelings.

 

One of the reasons relationships are so successful in the beginning is that a man is still in a woman’s good graces. He is still her knight in shining armor. He receives the blessings of her approval and, as a result, rides high. But as soon as he begins to disappoint her, he falls from grace. He loses her approval. All of a sudden he is cast out into the doghouse.

 

 

Chapter 10: Scoring Points with the Opposite Sex

 

When a woman keeps score, no matter how big or small a gift of love is, it scores one point; each gift has equal value.

 

Some men may start out in a relationship doing the little things, but having done them once or twice they stop. Through some mysterious instinctive force, they begin to focus their energies into doing one big thing for their partners. They then neglect to do all the little things that are necessary for a woman to feel fulfilled in the relationship. To fulfill a woman, a man needs to understand what she needs to feel loved and supported.

 

The way women score points is not just a preference but a true need. Women need many expressions of love in a relationship to feel loved. One or two expressions of love, no matter how important, will not, and cannot, fulfill her.

 

THE MAGIC OF DOING LITTLE THINGS

 

It’s magic when a man does little things for his woman. It keeps her love tank full and the score even. When the score is even, or almost even, a woman knows she is loved, which makes her more trusting and loving in return. When a woman knows she’s loved, she can love without resentment.

 

Doing little things for a woman is also healing for a man. In fact, those little things will tend to heal his resentments as well as hers. He begins to feel powerful and effective because she’s getting the caring she needs. Both are then fulfilled.

 

Become less driven to be more and more successful and begin to relax more and spend more time with his wife and family.

 

Most men strive for greater and greater success because they believe it will make them worthy of love.

 

Women commonly complain that their male partner starts out more loving and then gradually becomes passive. Men also feel unfairly treated. In the beginning women are so appreciative and loving, and then they become resentful and demanding. This mystery can be understood when we realize how men and women keep score differently.

 

There are five major reasons a man stops giving. They are:

 

  1. Martians Idealize Fairness.
  2. Venusians Idealize Unconditional Love.
  3. Martians Give When They Are Asked.

 

As we have seen, keeping the score even is important to a man. When a man feels he has given more in a relationship, he will instinctively begin to ask for more support; he naturally feels more entitled to receive and starts asking for more. On the other hand, when he has given less in a relationship, the last thing he is going to do is ask for more. Instinctively he will not ask for support but will look for ways that he might give more support.

 

When a woman doesn’t ask for support, a man mistakenly assumes the score must be even or that he must be giving more. He does not know that she is waiting for him to offer his support.

 

  1. Venusians Say Yes Even When the Score Is Uneven. Men don’t realize that when they ask for support, a woman will say yes even if the score is uneven. If they can support their man, they will.

 

  1. Martians Give Penalty Points. Women don’t realize that men give penalty points when they feel unloved and unsupported. When a woman reacts to a man in an untrusting, rejecting, disapproving, or unappreciative way, he gives minus or penalty points.

 

A major source of love for a man is the loving reaction that a woman has to his behavior. He has a love tank too, but his is not necessarily filled by what she does for him. Instead it is mainly filled by how she reacts to him or how- she feels about him.

 

 

Chapter 11: How to Communicate Difficult Feelings

 

When we are upset, disappointed, frustrated, or angry it is difficult to communicate lovingly. When negative emotions come up, we tend momentarily to lose our loving feelings of trust, caring, understanding, acceptance, appreciation, and respect. At such times, even with the best intentions, talking turns into fighting. In the heat of the moment, we do not remember how to communicate in a way that works for our partner or for us.

 

THE LOVE LETTER TECHNIQUE

 

One of the best ways to release negativity and then communicate in a more loving fashion is to use the Love Letter Technique. Through writing out your feelings in a particular manner, the negative emotions automatically lessen and the positive feelings increase.

 

HEALING NEGETAVE FEELINGS

 

Understanding and accepting another’s negative feelings are difficult, if your own negative feelings have not been heard and supported. The more we are able to heal our own unresolved feelings from childhood the easier it is responsibly to share our feelings and to listen to our partner’s feelings without being hurt, impatient, frustrated, or offended.

 

To retrain ourselves we must re-parent ourselves. We must acknowledge that there is an emotional person inside us who gets upset even when our rational adult mind says there is no reason to be upset. We must isolate that emotional part of our self and become a loving parent to it.

 

Ironically, the very act of avoiding our negative emotions gives them the power to control our lives.

 

Books can inspire you to love yourself more, but by listening to, writing out, or verbally expressing your feelings you are actually doing it.

 

Many people grow up too quickly because they reject and suppress their feelings. Their unresolved emotional pain is waiting inside to come out to be loved and healed. Although they may attempt to suppress these feelings, the pain and unhappiness continue to affect them.

 

Most physical diseases are now widely accepted as being directly related to our unresolved emotional pain. Suppressed emotional pain generally becomes physical pain or sickness and can cause premature death. In addition, most of our destructive compulsions, obsessions and addictions are expressions of our inner emotional wounds.

 

A man’s common obsession with success is his desperate attempt to win love in hopes of reducing his inner emotional pain and turmoil. A woman’s common obsession with being perfect is her desperate attempt to be worthy of love and reduce her emotional pain. Anything done to excess can become a means to numb the pain of our unresolved past.

 

When you write a Love Letter you are loving yourself, but when you share a letter you are receiving love. To grow in our ability to love ourselves we need to receive love as well. Sharing the truth opens the door of intimacy through which love can enter.

 

When you take the time to listen to your feelings you are in effect saying to the little feeling person inside “Your matter. You deserve to be heard and I care enough to listen.”

 

Chapter 12: How to Ask for Support and Get It

 

If you are not getting the support you want in your relationships a significant reason may be that you do not ask enough or you may ask in a way that doesn’t work. Asking for love and support is essential to the success of any relationship. If you want to G-E-T then you have to A-S-K.

 

On Venus their motto is “Love is never having to ask!”

 

If a woman is not asking for support a man assumes he is giving enough.

 

STEP 1: ASKING CORRECTLY FOR WHAT YOU ARE ALREADY GETTING

 

The first step in learning how to get more In your relationships is to practice asking for what you are already getting. Become aware of what your partner is already doing for you. Especially the little things, like carrying boxes, fixing things, cleaning up, making calls, and other little chores.

 

When he hears a demanding tone, no matter how nicely you phrase your request, all he hears is that he is not giving enough. This makes him feel unloved and unappreciated. His tendency is then to give less until you appreciate what he is already giving.

 

Tips for Motivating a Man

 

There are five secrets of how to correctly ask a Martian for support. If they are not observed, he may be easily turned off. They are: appropriate timing, non-demanding attitude, be brief, be direct, and use correct wording.

 

One way women are sure to relate to the significant difference between would and could is to reflect for a moment on this romantic scene. Imagine a man proposing marriage to a woman. His heart is full, like the moon shining above. Kneeling before her, he reaches out to hold her hands. Then he gazes up into her eyes and gently says, “Could you marry me?”

 

Immediately the romance is gone. Using the c word he appears weak and unworthy. In that moment, he reeks of insecurity and low self-esteem. If instead he said “Would you marry me?” then both his strength and vulnerability are present. That is the way to propose.

 

Similarly, a man requires that a woman propose her requests in this manner. Use the w words.

 

The c words sound too untrusting, indirect, weak, and manipulative.

 

Use “would you” or “will you” phrases.

 

Other request statements that work are “Would you please … ?” and “Would you mind … ?”

 

STEP 2: PRACTICE ASKING FOR MORE (EVEN WHEN YOU KNOW HE MAY SAY NO)

 

The second step of this process is to let him realize that he can say no and still receive your love. When he feels that he can say no when you ask for more, he will feel free to say yes or no. Keep in mind that men are much more willing to say yes if they have the freedom to say no.

 

When you ask a man for support and you do not reject him for saying no, he will remember that, and next time he will be much more willing to give.

 

Healthy Relationships

 

A relationship is healthy when both partners have permission to ask for what they want and need, and they both have permission to say no if they choose.

 

STEP 3: PRACTICE ASSERTIVE ASKING

 

Once you have practiced step 2 and you can graciously accept a no, you are ready for step 3. In this step you assert your full power to get what you want. You ask for his support, and if he starts making excuses and resists your request, you don’t say “OK” as in step 2. Instead you practice making it OK that he resists but continue waiting for him to say yes.

When a man grumbles it is a good sign—he is trying to consider your request versus his needs.

 

He will go through internal resistance at shifting his direction from what he’s focusing on to your request. Like opening a door with rusty hinges, the man will make unusual noises. By ignoring his grumbles they quickly go away.

 

The Pregnant Pause

 

One of the key elements of assertive asking is to remain silent after you have asked for support. Allow your partner to work through their resistance. Be careful not to disapprove of his grumbles. As long as you pause and remain silent, you have the possibility of getting his support. If you break the silence you lose your power.

 

Chapter 13: Keeping the Magic of Love Alive

 

Love brings up our unresolved feelings. One day we are feeling loved, and the next day we are suddenly afraid to trust love. The painful memories of being rejected begin to surface when we are faced with trusting and accepting our partner’s love.

 

THE 90/10 PRINCIPLE

 

By understanding how past unresolved feelings periodically surface, it is easy to understand why we can become so easily hurt by our partners. When we are upset, about 90 percent of the upset is related to our past and has nothing to do with what we think is upsetting us. Generally only about 10 percent of our upset is appropriate to the present experience.

 

When Couples Suddenly Feel Their Resentment

 

Repeatedly I have counseled couples who have been married for over twenty years. Their children have grown up and left home. Suddenly the woman wants a divorce. The man wakes up and realizes that he wants to change and get help. As he starts to make changes and give her the love she has been wanting for twenty years, she reacts with cold resentment.

 

It is as though she wants him to suffer for twenty years just as she did. Fortunately that is not the case. As they continue to share feelings and he hears and understands how she has been neglected, she gradually becomes more receptive to his changes. This can also go the other way; a man wants to leave and the woman becomes willing to change, but he resists.

 

THE SEASONS OF LOVE

 

A relationship is like a garden. If it is to thrive it must be watered regularly. Special care must he given, taking into account the seasons as well as any unpredictable weather. New seeds must be sown and weeds must be pulled. Similarly; to keep the magic of love alive we must understand its seasons and nurture love’s special needs.

 

The Springtime of Love

 

Failing in love is like springtime. We feel as though we will be happy forever. We cannot imagine not loving our partner. It is a time of innocence. Love seems eternal. It is a magical time when everything seems perfect and works effortlessly. Our partner seems to be the perfect fit. We effortlessly dance together in harmony and rejoice in our good fortune.

 

The Summer of Love

 

Throughout the summer of our love we realize our partner is not as perfect as we thought, and we have to work on our relationship. Not only is our partner from another planet, but he or she is also a human who makes mistakes and is flawed in certain ways.

 

The Autumn of Love

 

As a result of tending the garden during the summer, we get to harvest the results of our hard work. Fall has come. It is a golden time-rich and fulfilling. We experience a more mature love that accepts and understands our partner’s imperfections as well as our own. It is a time of thanksgiving and sharing. Having worked hard during summer we can relax and enjoy the love we have created.

 

The Winter of Love

 

Then the weather changes again, and winter comes. During the cold, barren months of winter, all of nature pulls back within itself. It is a time of rest, reflection, and renewal. This is a time in relationships when we experience our own unresolved pain or our shadow self. It is when our lid comes off and our painful feelings emerge. It is a time of solitary growth when we need to look more to ourselves than to our partners for love and fulfillment. It is a time of healing. This is the time when men hibernate in their caves and women sink to the bottom of their wells.

 

After loving and healing ourselves through the dark winter of love, then spring inevitably returns. Once again we are blessed with the feelings of hope, love, and an abundance of possibilities. Based on the inner healing and soul searching of our wintery journey, we are then able to open our hearts and feel the springtime of love.

 

SUCCESSFUL RELATIONSHIPS

 

After studying this guide for improving communication and getting what you want in your relationships, you are well prepared for having successful relationships. You have good reason to feel hopeful for yourself. You will weather well through the seasons of love.

 

Remember that love is seasonal. In spring It is easy, but in summer it is hard work. In autumn you may feel very generous and fulfilled, but in winter you will feel empty. The information you need to get through summer and work on your relationship is easily forgotten. The love you feel in fall is easily lost in winter.

 

Education theory states that to learn something new we need to hear it two hundred times.

 

Not only do we need to hear it two hundred times but we also need to unlearn what we have learned in the past.

 

Integrating this new wisdom of having loving relationships is a new challenge.

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Rich Dad’s Increase Your Financial IQ: Get Smarter with Your Money | Robert Kiyosaki | Book Summary

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Introduction

Robert Kiyosaki’s premise is that the American educational system teaches students very little about financial knowledge.

He believes that this lack of financial education is very serious issue because, as we live in a capitalist world that is constantly on the move, most people are not at all able to make the right decisions for themselves with regard to their money, which can sometimes lead to some very serious consequences (e.g., the “subprime crisis”).

For these two reasons, he believes that it is essential for people to take responsibility for their own financial education, as well as that of their children.

His objective, with Increase Your Financial IQ; is to teach the reader to become more financially astute so that they can understand and process the financial information that is widely available; and then make the right decisions about their money in order to grow their finances. The author is no stranger to the subject, as he has become well known within the area of economic analysis with his first book, Rich Dad, Poor Dad.

Chapter 1: What is Financial Intelligence

Just as intelligence is the ability to solve problems, financial intelligence is the ability to solve money problems. To increase your financial intelligence and get rich, the first thing that you need to do is solve your money problems.

To explain this, the author gives us a comparison between a financial problem and toothache.

If you don’t get your toothache fixed, it will lead to serious consequences. It is the same with money. If, for example, you are short of money, and rather than find a solution to this problem, you begin to live life on credit, you will accumulate debts, and then you will take out a loan to repay these debts, which then puts you in more and more into debt until you go bankrupt.

The rules of money have changed

In this chapter Robert Kiyosaki addresses a key point in the book Increase Your Financial IQ. He explains that in 1971, President Nixon caused a profound change in monetary rules when he announced that the value of the dollar would no longer be linked to gold. He changed the status of the dollar from that of money to that of currency. Now, money has a concrete, tangible, reliable, perennial value. On the contrary, a currency only has the value that people wish to give it. It must constantly be in circulation to keep its value. If people no longer wish to accept it, it loses all value.

Why did the government do this, you may ask? Simply because it chose to “cheat” and take advantage of the American people’s lack of financial knowledge rather than resolve their financial problems. The government was in debt. Thanks to this new law, it was able to “print money” to artificially reduce its debts. The consequences didn’t take long to materialize: inflation exploded, Americans lost their ability to buy things, they went into debt, and the government’s financial problems only got worse.

The author explains that this financial bomb, in relation to monetary rules, turned savers into losers and debtors into winners.

Under the rules of old capitalism, it was financially smart to save money and avoid credit. In the era of the new capitalism, it is insane to tie up currency. Instead, borrow today to acquire assets, which will increase in value and generate cash flow, and pay back tomorrow with dollars that will cost less due to inflation.

Robert Kiyosaki completely disapproves of this change in the monetary rules and finds the system totally unfair. He is also saddened to see that most people still trust the state to solve their money problems, for their retirement and for their health. However, he believes as we can’t change the system, and can’t rely on the state to provide us with financial security, we need to learn how this new system works and use it to our advantage to make ourselves rich. And, in order to do so, we need to improve our financial intelligence.

Chapter 2: The 5 Financial IQs

Robert Kiyosaki believes that there are many different aspects of intelligence. In no way does he regard financial intelligence as superior to any other intelligence, but he does think that, as we live in a money-driven world, it is a form of intelligence that will be helpful to all of us to some degree.

Financial intelligence can be broken down into 5 sub-parts that he calls IQ.

  • Financial IQ 1: know how to make more money
    The more money you make, the higher your IQ 1 will be
  • Financial IQ 2: know how to protect your money
    The lower the percentage of your income that goes to the government, the higher your IQ 2 will be
  • Financial IQ 3: know how to manage your money
    The higher the proportion of your income that you manage to keep (savings, investment), the higher your IQ 3 will be
  • Financial IQ 4: know how to make your money work
    The higher the return on your investments in relation to the capital invested and the less risky your investments, the higher your IQ 4 will be
  • Financial IQ 5: know how to increase your financial information

The more that you can understand, analyse and make sense of financial information, the higher your IQ 5 will be

In this chapter he also comes back to the Cash-Flow Quadrant, a concept already outlined in his book of the same name. Through a simplistic diagram, this quadrant represents the 4 groups of people who operate in the financial world:

  • E = employees
  • S = self-employed
  • O = owners of businesses with 500 or more employees
  • I = investors

He explains that those who move, or want to move, into the P and I quadrants are the ones who have the most to gain from the development of their financial intelligence because their income is directly linked to their financial intelligence. Success in the P and I quadrants is measured by money.

Chapter 3: Financial IQ 1 to make more money

Tip #1:

Robert Kiyosaki’s first piece of advice in regards to IQ 1 is to work, not for money; but to learn how to make more money. With reference to his own experience, he explains that, at the start of his career; he deliberately chose a job with a much lower salary than he could have had elsewhere; just to enable him learn how to sell. With this on-the-job experience, he was then ready to start his first company.

Tip #2:

His second piece of advice is: “You can quit when you win but never when you lose”. The process is more important than the goal. When you are faced with challenges, don’t give up because that’s when you learn how to solve problems and increase your IQ 1.

Tip #3:

His third piece of advice is that once you have overcome a challenge, move on to the next one. Job security is the worst enemy of IQ 1. It is the experience that you gain when you solve the more complex challenges that you really gain knowledge from.

Tip #4:

Solve your own money problems, but also solve other people’s problems, that is the ultimate secret to make more money. He points out that this can be backed up by the fact that the more major problems a company solves, the more successful it becomes.

Chapter 4: Financial IQ 2 to protect your money

Robert Kiyosaki believes that the world is full of predators who want your money.

IQ 2 allows you to keep most of what you earn and give as little as possible to these “predators”.

For Robert Kiyosaki, the first “predator” is of course the government. He is not against taxes per se, and he is well aware of the importance of public service. But he believes that bureaucrats, rather than sort out the problems that exist, which should be their primary role; can only do two things when faced with a new problem:

  • Continually increase taxes
  • Continually borrow, and thus add more and more to the debt.

So rather than do their job and solve problems, they make them even worse.

So, dejected by this hopeless scenario; he has made it his mission to always pay them as little money as possible. And he finds the State totally incompetent and has no confidence in it to manage his future financial security (retirement, health…).

He puts the blame on:

  • Bankers who, in exchange for 5% interest, use your savings to give out loans at 20%.
  • Brokers and financial advisors, who are actually just salespeople with no real experience or competence in investment, who have not understood that the rules of money have changed and who charge a very high price for antiquated and risky advice.
  • Spouses who steal your money in the event of a divorce

In short, this chapter can be summarized as follows:

  • Don’t trust anyone
  • Protect your money and use expert lawyers, accountants and tax specialists
  • Learn to manage your money rather than put it in the trust of “fake experts”

Chapter 5: Financial IQ 3 to Manage Your Money

In this chapter, he returns to the notion of personal financial balance sheet; already extensively discussed in his first book “Rich Dad, Poor Dad”. He explains how, even if you start from nothing; one can attain a budgetary surplus (=wealth) if you can focus what you spend on the acquisition of assets; assets that will then generate additional income.

Lesson 1: a budget surplus is not possible to achieve if you spend.

The advice he gives with regards to management of one’s money is to always and no matter what, pay yourself first and make the acquisition of assets a priority (savings, investments, but also courses, sports clubs and donations to good causes). He doesn’t believe that you should live below your means and; instead, recommends, even when things are hard; that you continue to maintain your lifestyle; and expenditure on assets and to use your IQ 1 to earn more money.

Lesson 2: The expense column is a crystal ball

We can easily predict the financial future of any individual purely through a look at what their expenses are. A person who spends most of their money on assets: savings, investments, courses, coaches, gyms … will inevitably become richer than someone who spends most of their money on consumer goods or other materialistic liabilities (car…)

Lesson #3: Assets pay for liabilities

Robert Kiyosaki is not averse to the acquisition of materialistic liabilities to make yourself happy. However, he recommends that you only do it with money generated beforehand by an asset. For example, I want to buy this nice car (passive) which will cost me X€ when I buy it + X€ each month in maintenance, so I need X€. So, to do this, I need to purchase a rental property (asset) and I will only pay for this car when this new asset generates enough income to cover these costs. From this perspective, if we choose to buy liabilities, we become richer because we develop our IQs 1, 3 and 4 and increase our asset base.

Lesson #4: Spend it to get rich

A business that finds itself in financial difficulty tends to cut back on its expenditure when, in fact; it needs to increase its expenditure on its marketing and advertising in order to revive its sales. Someone who is financially challenged needs to do the same when, in order to get out of it, they need to increase their expenditure on assets and take on good debt. If you take out a loan to buy an asset, it is a “good debt”, as opposed to a loan to finance a liability, which is a very “bad debt”.

Chapter 6: Financial IQ 4 to make your money grow

This chapter discusses two key concepts related to the subject of investments:

  • The control
  • Financial leverage

Robert Kiyosaki returns to his initial observation: we are in the era of the new capitalism where the acquisition of assets with borrowed money is financially smarter than to save. The problem, he explains, is that because people are not financially literate, they are unable to invest properly on their own and are, unfortunately, dependent on obsolete advice from the government and “fake experts” who encourage them to invest their money in diversified investment funds. Not only are their returns derisory and their money depreciates due to inflation, but, even worse, in the event of a crash, they become helpless spectators to their total lack of financial security.

This is why, once again, in order to secure and increase the value of your money, it is essential, in the opinion of the author, to develop your financial intelligence, and in particular your IQ 4, in order to know how to exercise control over your investments and how to make the best use of the power of financial leverage.

To explain this, he again refers to his own experience, this time as a real estate investor. He explains that, in the context of a rental property investment, the return is not linked, as with the stock market or in a purchase-resale transaction, to the speculative value of the property in the future; it is linked to your ability to increase your income (rents) and to reduce your expenses (monthly loan payments, work, taxes, miscellaneous expenses…). It is through your knowledge and your expertise that you increase your return and decrease your risks if you are able to minimize the impact of market fluctuations on your investments. This gives you total control over your investment.

The author explains that control must be maintained over the 4 columns of the investment’s financial statement:

  • Income
  • Expenses
  • Assets
  • Liabilities

Income:

The investor must find a way to get the highest possible rents. This can be done with increases in rents that were below market; or make the property attractive with the addition of amenities and improvements. They must also make sure to avoid any rental shortfalls with the use of a careful selection of tenants and to take out insurance to cover unpaid rents.

Expenses:

The investor should seek to reduce all expenses. They need to buy below the market price, to negotiate the internal work and other expenses, to have access to a good accountant to reduce the taxes… A badly managed property can be transformed into very good investment if you are able to improve the way it is managed.

Assets:

Robert Kiyosaki has no expectation for a rise in the market to guarantee him an increase in the value of his assets. It is his skills and his ability to increase rents, lower expenses; and reduce his monthly loan payments that make his assets increase in value.

Liabilities:

The investor must always make sure that they have the best possible deal in terms of finances and renegotiate them regularly (rates, monthly payments, etc.)

So, we can clearly see that control is applied at all levels of the financial situation; and that it is this control, and nothing else; that makes it possible to increase the return and decrease the risks. 

So, a high return does not necessarily mean a high risk. If you have control and are aware of how to manage it, you can combine “high return” with “low risk”.

The importance of control is the reason why Robert Kiyosaki; when asked if a business is a good investment, usually answers “I don’t know. Are you a good investor?”

It is for this very reason that Warren Buffet, considered by some to be the most successful investor in the world, as well as one of the richest men in the world, says this: “Diversification is a protection against ignorance. It makes very little sense for those who know what they’re doing”.

The other big advantage of this type of investment is that it offers the chance to use the power of financial leverage (credit) to get richer faster and with other people’s money, this is what he calls “do more with less”. So, it’s the bank that will finance the purchase of the property and the tenants who have the responsibility to repay the loan to the bank, so both of them work in unison to rapidly increase your personal wealth. In relation to this, Robert Kiyosaki once again makes the point of the importance to build your knowledge of IQ 4 before you use financial leverage. Indeed, financial leverage should only be used if you are able to exercise total control over your investments, otherwise it can backfire with destructive consequences.

In this chapter, Robert Kiyosaki identifies three types of investors:

Those who invest for capital gain: Capital gain is when you invest at a certain price and hope to sell for more. The stock market or if you buy and sell real estate are examples of investments based on the speculation of a capital gain and chance plays an important role. Robert Kiyosaki doesn’t believe in this approach to investment for various reasons:

  • The risk is high because you don’t have enough control
  • It’s a high rate of tax
  • For the author, it is not a question of real investments but rather of a trade where one exchanges one’s time for money (quadrant T)

Those who invest for cash flow: Cash flow is an investment to ensure an income (=yield). Savings is an example of an investment based on cash flow. The problem with this type of investment is that the return is too low, compared to inflation, to be of any real value. Moreover, the risk is far from zero because, in the event of a crash, the money may be worthless.

Those who invest for both capital gain and cash flow: this is illustrated by the example of rental property investment. This is the best type of investment for a few reasons:

  • You are not subject to market fluctuations (since the value of the asset is not based on the market but on the return), which greatly reduces the risks
  • You have control
  • And you can use the power of leverage

Robert Kiyosaki also gives some tips on how to become a good investor in this chapter:

  • Find the right partners, surround yourself with capable people
  • Get the best finance possible and adjust the rate, the deferment of maturity, the duration of the loan
  • Put good management in place (= control)
  • Start small and progress slowly
  • Aim high

Chapter 7: Financial IQ 5 to Improve Your Financial Reports

In this chapter, Robert Kiyosaki recounts another period of his life when he was in the Vietnam War. He was in the army at the time and his job, among other things; was to collect and process top-secret information. This exposure made him aware of the importance of information; and especially of the importance to know exactly how to handle it. Information, when properly analyzed and given meaning, is the greatest asset of all.

We live in the information age. Information is synonymous with wealth.

The main advantage of the current information age is that it is valuable, accessible, free and abundant. The main disadvantage is that it is valuable, accessible, free and abundant.

In other words, “too much information kills information” and to know how to use all of this information correctly, you have to develop your IQ 5.

To deal with information overload, we must first learn to classify information:

  • Is the information relevant? i.e. currently relevant or already outdated
  • Is the information credible? What is the source of this information?
  • Is the information valuable? You have to develop your IQ 5 in order to have access to this privileged information
  • Can the information be correlated with other information? This is what allows us to define trends
  • Is the information reliable? We must be aware of possible scams to manipulate a situation
  • Is information a fact or an opinion? A fact is a physically verifiable fact. An opinion is an idea that may or may not be supported by a fact

With regard to this, the author advises that decisions should always be made on the basis of fact rather than opinion. To follow the advice of a financial advisor “expert” and invest your money in a diversified mutual fund portfolio is a typical example of a poor financial decision, which is based solely on opinion. If you invest in the purchase of a house because a real estate promised that the neighborhood would soon increase in value, would also be another example.

Most investors invest for capital gain; so their decisions are inevitably based purely on opinions of what will happen in the future (speculation). Conversely, investors who invest for cash flow rely primarily on facts (yield calculations; level of rental demand, demographics, condition of the property; neighborhood climate, etc.), but, at the same time, take opinions; and thoughts into consideration with an informed and open-minded attitude.

In this chapter, the author also discusses the concept of trends (which are opinions based on facts). With the ability to analyze information, you can identify cycles and trends and then be able to anticipate the rise or fall of the market.

Chapter 8: Financial Integrity

What the author means by “financial integrity” is the integrity, i.e. comprehensive knowledge; of financial intelligence, which means to know how to use the 5 financial IQs.

To determine a person’s financial integrity, you need only look at their personal financial statement (income, expenses, assets, liabilities). And that’s what banks do when they analyze our loan applications. They check our overall level of financial intelligence in order to assess the risk they take on if they choose to finance us. Unfortunately, most people are unaware of the importance, and even the definition, of a personal financial statement. Without this knowledge the results they receive will not be helpful.

Robert Kiyosaki explains that it is crucial to strive for financial integrity because to only possess a good IQ 1 and 2, for example, is not enough to become rich or financially secure. Only financial integrity will allow you to reach these two objectives. To alleviate this problem, he insists on the importance for everyone to train to develop the IQ that they lack the most at the present time.

Throughout this chapter, he also discusses his total lack of trust in the State to ensure the safety and prosperity of American citizens. Financial integrity is, in his opinion, just as important at government level.

Unfortunately, as he has said before, there is absolutely no fiscal integrity on the part of government, because rather than solve the problems, they just cause more inflation, raise taxes and add to the current debt. Robert Kiyosaki believes that there is a good chance that the pension and health care systems will collapse and that our survival will depend on our ability to take charge of our own financial integrity through financial education.

Chapter 9: Develop Your Financial Genius

In this chapter, the author explains how to effectively build up your financial intelligence:

Lesson #1: Develop your intrapersonal intelligence and learn to master your subconscious

In this section the author turns to the notion of multiple intelligences (Howard Gardner’s concept).

Gardner believes that there are 7 forms of intelligence:

  1. Linguistic (ability with language and languages)
  2. Logical-mathematical (ability to understand logical and abstract concepts)
  3. Musical (ability to understand and reproduce musical language)
  4. Corporeal-kinesthetic (dexterity in the use of the body and its movements)
  5. Visuo-spatial (ease to find and move in a given space)
  6. Interpersonal (ability to interact with others)
  7. Intrapersonal (ability to control emotions and manage risk)

Only the first two are acknowledged by the traditional educational system. However, Kiyosaki points out that the most important one for the development of one’s financial intelligence is the seventh: intrapersonal intelligence; and that it must therefore be nurtured in order to succeed in the financial field. This form of intelligence is connected to a very powerful part of our brain: the subconscious mind. And if your subconscious mind is governed by fear, as is often the case; you will never act because you will prefer to avoid any risk. So, Kiyosaki believes it is crucial that you work on your “unconscious limiting thoughts” in order to develop your intrapersonal intelligence and be able to act without the fear to be paralyzed by your subconscious.

Lesson #2: To change your life, change your environment and your perception of yourself

The author then raises the issue of “mirror neurons” or the influence of our environment on ourselves; and of ourselves on our environment. Our brain is programmed to mimic what we see in others and to conform to the image that they have of us.

Based on this observation, the author encourages us to:

 

    • Surround ourselves with people we want to be like (to change your life, change your environment)
    • Change our perception of ourselves (if I think I am a loser, others will think I am a loser)
    • Develop the ability to think objectively

Lesson #3: The best way to learn is if you do it

In another paragraph, Robert Kiyosaki discusses the concept to learn with reference to the “learning pyramid” below:

He explains that the best way to learn is if you actually do it, and then copy it. That’s why he developed the game “CASH-FLOW” to help people learn how to develop their financial intelligence through simulation and games.

Chapter 10: Develop Your Financial IQ, Some Practical Applications

This chapter basically focuses on the promotion of its commercial offers:

  • Seminars
  • Training sessions
  • Coaching sessions
  • Games
  • Clubs

The most important thing to remember that it is when we teach ourselves; that we will be able to progress towards financial independence.

At the end of Increase Your Financial IQ, he also stresses the importance of courage and the need to take action in our lives. The entrepreneurs, the investors, the rich people are those who dare, those who act.

Finally, he talks about the importance to know how accept and welcome “feedback” in order to evolve and adapt to the market and the environment.

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Living In Your Top 1% by Alissa Finerman | Book Summary

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IF YOU KNEW YOU WOULD SUCCEED AT ANYTHING YOU SET YOUR MIND TO . . . WHAT WOULD YOU DO? Regardless of where you are in your life, “Living in Your Top 1%” will give you the framework you need to turn your vision into a reality. In this empowering and thought-provoking book, Alissa Finerman shares the most powerful ingredients for success and translates them into nine simple and easy-to-implement rituals. Combining research from the best thinkers in the field with a collection of compelling stories, Alissa has created a comprehensive guide to reaching your true potential. The book helps to assess where you currently are in your life, identify the areas that you would like to excel in, and develop your own personal roadmap to get there. This includes identifying your core priorities, breaking down the process of pursuing meaningful goals, and teaching you how to overcome obstacles along the way. The book is divided into three sections: Assess, Create, and Implement. Each section includes three rituals that will inspire you to create the reality you want. The nine rituals will challenge you to think differently, take action, and get RESULTS. “Living in Your Top 1%” is a practical and motivational “how-to” guide that can make an immediate impact in your life. The author has done extensive research in many self-help areas across the board to be able to provide you with a well-rounded framework available in one book. The quest starts by asking yourself, “What does my top 1% look like?” Ultimately, the “laws of success” do not change. The only thing that changes is how we practice them.

Living In Your Top 1% Key Idea #1: Take responsibility for your life.

You’re probably eager to start your journey to becoming your best possible self, but first, let’s take a breath and look at you.

Start by identifying the core areas of your life. Look at where you are and what you’ve done thus far; and with this in mind, think about which things in life are important to you.

Your core areas depend mostly on your personal preferences. They can include things such as your career, your health, your financial situation or your relationships. The main thing is that you trust your gut and be honest with yourself about what those preferences are. Don’t, for example, fool yourself into chasing ambitious career goals if you really only care about having a stable family life with lots of time for your stamp collection.

Once you have your list, rate each core area from one to ten, based on how happy you are with each area right now.

The ranking will show you what your priorities are, and which areas are most in need of intervention. But before you start working on them, it’s important to prioritize yourself.

Today, many people are willing to bend over backwards to help others, but continuously ignore their own needs. But sadly, if you don’t make yourself a priority, no one else will either.

Just as flight attendants tell you to put on your own oxygen mask before helping others, you should make sure to first help yourself, so that you can thereafter properly help others.

So how can you prioritize yourself? Make a list of seven actions – that take less than fifteen minutes to complete – where you make yourself a priority (i.e., reading a magazine). Over the next week, complete one action a day.

Both these factors – knowing what is important to you and making yourself a priority – are key prerequisites for both personal and professional fulfillment.

Living In Your Top 1% Key Idea #2: Make your mindset a successful one.

When you try your hand at something new and fail, how do you react?

This question is explored in the book Mindset by Carol Dweck, a psychologist at Stanford University. According to Dweck, there are two distinct types of mindsets.

People with a growth mindset think of life as a learning process, in which they can improve their abilities. They believe that their skills are not fixed, so they seek out new things to learn and thus grow as individuals. They say things such as, “If at first you don’t succeed, try, try again.”

Yet people with a fixed mindset believe they are stuck with whatever abilities they already have, and no amount of practice will change this. They say things such as, “Basketball is just not the right game for me.”

Why is this important?

Because people with a growth mindset are far more likely to succeed in life than those with a fixed mindset. Therefore, you to should try to actively adopt a growth mindset, by staying positive and optimistic.

How?

Focus on positivity, for example, with a simple exercise that encourages you to use more positive words.

Set up a jar in which you place a dollar every time you say something negative, whether a word or statement, such as “I can’t“ or “Today was a disaster.“ At the end of each month, donate the money to a charity of your choice.

This should help you think more positive thoughts, which in turn trigger more positive emotions.

But overcoming negativity is no easy task. Psychologist Barbara Fredrickson discovered that for a person to “flourish,” or have high levels of mental well-being, that person needed to experience roughly three positive emotions to neutralize just one negative emotion.

Thus you cannot simply be slightly more positive than negative – you really have to tilt the tables.

Living In Your Top 1% Key Idea #3: Focus on your strengths and ignore weaknesses – you’ll feel great!

We all have our weaknesses, and many of us think we should devote a lot of effort to fixing them. But in fact, it would be more productive and much less of a chore to focus on our strengths, working with what we’re already good at – for example, at work.

This strength-based approach is an important prerequisite for personal excellence. This was shown through decades of research by the Gallup Organization on how people can excel and be their best every day.

Gallup found that people who use their strengths daily are six times more likely to feel engaged in their jobs and three times more likely to report an excellent quality of life than people who don’t.

Using your strengths regularly is also advocated by the positive psychology movement, founded in 1998 by psychologist Martin Seligman. His research indicates that people tend to be happier when they use their strengths on a regular basis, rather than focusing on fixing their weaknesses and improving what they’re not so great at.

The amazing thing about using your strengths is that it can cause a virtuous cycle. The positive emotions you get from using your strengths encourage you to be creative, which in turn helps you build new skills and relationships – yet more strengths for you to use!

So you might be wondering: What exactly are my strengths?

Getting a comprehensive view of your strengths is important, so consider using these online tools to map them properly.

The VIA Survey of Character Strengths is a free online assessment tool, with 240 questions to help you identify your top-five strengths. It can be found here: www.authentichappiness.com.

Gallup uses Strengthsfinder, another assessment tool to help identify a person’s strengths. To access this tool, you need to purchase the book StrengthsFinder 2.0 by author Tom Rath for a registration code.

Living In Your Top 1% Key Idea #4: Go outside your comfort zone, but don’t stray too far.

Every mentor, life coach and self-help author says the same thing: you have to leave your comfort zone to challenge yourself and develop as an individual.

But what may be surprising is that you shouldn’t stray too far.

Why?

Because there are three different zones of comfort to consider:

The comfort zone refers to actions you are the most comfortable taking. Here, both the level of stress and mental stimulation are low.

In the stretch zone, things are a little less comfortable as you feel increasingly challenged. Stress levels are still manageable, however, and actually keep you sharp and focused. As a result, you learn and grow.

In the stress zone, your challenges constantly overwhelm you, and can’t do your best as you’re simply too stressed. Because you’re in survival mode, you don’t learn and soon become exhausted.

So which zone do you think is the right one if you want to keep growing as an individual?

You guessed it: the stretch zone.

You should try to figure out exactly where your stretch zone lies and then get in there as often as possible. But how do you do this?

Try scheduling your priorities: If getting in shape is a priority for you, adhere to a workout schedule. Ideally, get some friends to join you, so peer pressure will keep you from skipping workouts.

But you also need to mind your stress levels. One way to do this is a simple productivity mantra: “Do it, dump it or delegate it.” If something is important, do it yourself. If not, forget about it. And finally, if someone else can do it, delegate the task. This will help you avoid taking on so much that you slide into the stress zone.

Living In Your Top 1% Key Idea #5: Set the right goals and begin with small steps.

If you don’t yet have clearly defined goals in life, it’s time to make them.

Why?

Having a goal to strive toward is good for you. Studies show that people who have a goal that is personally significant are happier than people who don’t. This is because goals motivate, give hope and once they’re reached, boost confidence as you realize: “Hey, I did it!”

Arnold Schwarzenegger, for example, always set extremely ambitious goals for himself, and as a result was successful in four highly competitive areas: acting, bodybuilding, politics and real estate.

So how do you set goals the right way?

One common approach is to set goals that are SMART: Specific, Measurable, Attainable, Realistic and Timely. For example, “Every Tuesday at 2 p.m., I am going to do thirty push-ups.”

Just make sure your goals are in line with your personal priorities so that you’ll be motivated in the long run. For example, if a sense of adventure in life is a priority for you, then you could set a goal to organize every year four long hikes with your family.

Once you’ve set your goals, start taking small steps toward attaining them.

Why small? Because each step will be easier to complete and thus help you get started as well as build confidence. You won’t feel overwhelmed if you take it one small step at a time.

The Japanese refer to this approach as “kaizen,” meaning making continuous, small improvements that have a big cumulative impact.

So define the right goals and plot small, manageable steps to attain them. After all, you wouldn’t try to read a 400-page book in a single sitting. You’d probably read about twenty pages a night, and in this way, you’d be finished in under a month without once feeling overwhelmed.

Living In Your Top 1% Key Idea #6: To make progress, choose a course of action and pursue it consistently.

Once you’ve set your goals, it’s time to take action to attain them. If you want to become healthier, for example, you need to start exercising!

You’ll probably quickly realize that you have lots of paths toward achieving your health goal. You could start running, hiking, biking, swimming, shooting hoops, lifting weights and so on. So how do you choose the right course of action for you?

Some options have a bigger impact on your health and fitness than others, so naturally it’s important to be selective about where you invest your time and energy.

To properly evaluate your options, look at the goals you’ve set and ask yourself: Would this course of action really help me reach my goals? Is there an even better way? This kind of critical examination should help you decide which action to take.

Of course, whatever choice you make, it will bring some results. The only way not to get results is to sit back and do nothing.

In addition to choosing the right actions, another key determinant of reaching your goals is consistency.

Arnold Schwarzenegger didn’t become a world-famous bodybuilder by working out every now and then. He adhered to a consistent and rigorous workout regimen for years to achieve his goals!

So how can you become consistent in your actions so that you reach your own goals?

One way is to tell a friend or your partner about your goals over the next thirty days, and the specific actions you’ll take to reach them. Ask them to hold you accountable by asking for status updates and punishing you if you fail. This way their watchful eye will keep you moving forward!

Living In Your Top 1% Key Idea #7: Obstacles are a part of life, and you’ll have to overcome them to reach your goals.

Nothing meaningful in life can be achieved easily. So don’t delude yourself into thinking that you can reach your goals and become your best possible self without putting in lots of hard work and overcoming a few obstacles on the way.

What’s important is that you shouldn’t let a few bumps discourage you from your quest. Adversity is just an inevitable part of your journey to success.

Consider Thomas Edison: He ran over 2,000 failed experiments before he succeeded and invented the light bulb. Imagine if he had given up after the first 1,000 failures!

Obstacles are just a part of life, which means that success can be yours only if you have the perseverance to overcome them.

So how can you do this best?

By redefining your obstacles. Understand that you’re not the only person facing roadblocks – everyone encounters them, so you just have to deal with them as effectively as possible.

One method is to start looking at solutions, instead of just seeing the obstacle. Whenever you encounter an obstacle, write down three possible solutions for overcoming it. For example, if your boss doesn’t give you that promotion this time, write down three things you could do better next time around.

This approach prevents you from being discouraged, as while you can identify the obstacle, you’re already taking the first steps to overcoming it.

Living In Your Top 1% Key Idea #8: Become resilient in the face of setbacks and keep going in spite of them.

The Chinese philosopher Confucius once said, “Our greatest glory is not in never falling, but in rising every time we fall.”

He was right. Resilience – the ability to bounce back from setbacks and keep going – is a key determinant of success.

Consider that even Michael Jordan was once cut from his high school basketball team, only to later become the greatest basketball player of all time. Or that Walt Disney was once fired by his newspaper editor for his supposed lack of imagination and good ideas.

The importance of resilience can also be seen in a study by psychologists Emily Werner and Ruth Smith, in which for over 30 years, they followed the lives of 689 high-risk children born in Hawaii. They wanted to understand why some of them became successful despite facing challenges such as poverty, abuse, lack of parenting and alcoholism. And the result? The children who succeeded did so thanks to having built resilience.

Luckily for you, resilience is a quality that can be trained and strengthened.

One useful exercise is composing a list of important life lessons learned as a result of mistakes you’ve made, and then thinking about how those lessons have helped you. This will make you understand that failure is an important and beneficial part of life, and you’ll find yourself bouncing back from future failures far more quickly.

But the most important way to train resilience is to invest time in building and strengthening your relationships with your community, friends and family. Research shows that people are more resilient to stress and get sick less often if they have a supportive social circle.

Living In Your Top 1% Key Idea #9: Maintain a conscious balance of all the things that are important to you.

We spend our lives juggling our time and attention among things that are important to us, such as work, family, friends and hobbies. We strive for balance, hoping that one or two areas don’t overwhelm everything else to the point of neglect.

You probably know some people who are particularly adept at this balancing act. They are the ones who are always busy but still find time to help you move or meet for lunch. But others are obviously completely out of balance: they may have little going on but never manage to return a phone call.

Learning to control the balance in your life is the final factor in becoming your best possible self.

To achieve this control, you have three tools at your disposal.

Look at the bigger picture. Understand which actions will lead to which outcomes, so that you never blindly act without considering how it will affect you in the long run. For instance, if you feel like taking on a new project at work, ask yourself, at what cost? Will this new responsibility prevent you from seeing your family, or force you to drop a hobby that’s important to you?

Identify your non-negotiables. These are things in life – beliefs, commitments and values – that you’re not willing to compromise for any reason. One example could be watching every one of your daughter’s basketball games. Once you know your non-negotiables, you’ll have an easier time defining how you should balance your life.

Make conscious trade-offs. There’s only 24 hours in a day, and you can’t be in three places at once, so you have to make conscious trade-offs. Do you go to your cousin’s wedding or work overtime to finish that important presentation? The right answer depends on you, but by making a proactive, conscious choice, you’re empowering yourself.

In Review: Living In Your Top 1% Book Summary

The key message in this book:

To become your best possible self, you need to start by looking at yourself. What’s important

to you? Then it’s just a matter of setting meaningful goals and taking small steps toward them,

no matter what obstacles or setbacks you encounter.

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Let Your Life Speak | Listening for the Voice of Vocation by Palmer J. Parker | Book Summary

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With wisdom, compassion, and gentle humor, Parker J. Palmer invites us to listen to the inner teacher and follow its leadings toward a sense of meaning and purpose. Telling stories from his own life and the lives of others who have made a difference, he shares insights gained from darkness and depression as well as fulfillment and joy, illuminating a pathway toward vocation for all who seek the true calling of their lives.

Listening to life

Parker opens by exploring the idea of vocation:

“Ask me whether what I have done is my life.” For some, those words will be nonsense, nothing more than a poet’s loose way with language and logic.

They remind me of moments when it is clear-if I have eyes to see-that the life I am living is not the same as the life that wants to live in me.

The idea of dictating vocation to our lives is misguided. Vocation is received, not created. It is discovered within by listening, not by seeking validation or information from the outside world:

“Before you tell your life what you intend to do with it, listen for what it intends to do with you. Before you tell your life what truths and values you have decided to live up to, let your life tell you what truths you embody, what values you represent.”

Trying to live someone else’s life, or to live by an abstract norm, will invariably fail-and may even do great damage.

Vocation does not come from willfulness. It comes from listening. I must listen to my life and try to understand what it is truly about-quite apart from what I would like it to be about-or my life will never represent anything real in the world, no matter how earnest my intentions.

Vocation is not a goal to be pursued. It means a calling that I hear.

We listen for guidance everywhere but within

Verbalizing is not the only way our lives speak, of course. They speak through our actions and reactions, our intuitions and instincts, our feelings and bodily states of being, perhaps more profoundly than through our words.

We are like plants, full of tropisms that draw us toward certain experiences and repel us from others. If we can learn to read our own responses to our own experience-a text we are writing unconsciously every day we spend on earth-we will receive the guidance we need to live more authentic lives.

Not everything our spirit tells us is happy and positive:

 

I must also let it speak things I do not want to hear and would never tell anyone else!

To truly discover who we are and what we should do, we have to take dark journeys, into confusion, disquiet, and even sometimes depression.

We must make quiet space for the spirit to speak. Our intuition will not force its way onto us. It won’t shout over the din of our outside lives or inner chatter:

The soul speaks its truth only under quiet, inviting, and trustworthy conditions. The soul is like a wild animal-tough, resilient, savvy, self-sufficient, and yet exceedingly shy.

Vocation is not a goal to be achieved but a gift to be received

Vocation is not found in the external, but comes from an internal voice, a self-knowing

 

Now I become myself

The journey to self-discover can be long. We spend lots of time applying masks to ourselves that don’t fit:

What a long time it can take to become the person one has always been! How often in the process we mask ourselves in faces that are not our own. How much dissolving and shaking of ego we must endure before we discover our deep identity-the true self within every human being that is the seed of authentic vocation.

Life leaves a trail of breadcrumbs as to our ideal vocation. Particularly our early lives. But the hints left behind aren’t often explicit. We have to use interpretation:

Life begins putting into slots very early, yet our childhoods offer many clues as to our true vocation. Often these clues are coded and must be examined and explored to be truly understood. A career desire or interest we had as kids might actually reveal a deeper truth. But we have to examine it. For example:

 

Hidden in my desire to become an “ad man” was a lifelong long fascination with language and its power to persuade, the same fascination that has kept me writing incessantly for decades.

 

Finding vocation means asking the right questions:

“Who am I,” is a more important question to ask than “What should I do with my life?”

 

Vocational choice is not always rational:

Vocation at its deepest level is, “This is something I can’t not do, for reasons I’m unable to explain to anyone else and don’t fully understand myself but that are nonetheless compelling.”

Knowing our own limitations is key to unlocking our greatest strengths:

We must withdraw the negative projections we make on people and situations-projections that serve mainly to mask our fears about ourselves-and acknowledge and embrace our own liabilities and limits.

 

Self-care is imperative to self-discovery:

 

self-care is never a selfish act-it is simply good stewardship of the only gift I have, the gift I was put on earth to offer to others.  Anytime we can listen to true self and give it the care it requires, we do so not only for ourselves but for the many others whose lives we touch.

 

We create positive change for ourselves and others when we commit to authenticity:

They decide no longer to act on the outside in a way that contradicts some truth about themselves selves that they hold deeply on the inside. They decide to claim authentic selfhood and act it out-and their decisions ripple out to transform the society in which they live, serving the selfhood of millions of others.

 

When way closes

Negative guidance–closing an errant path we were on–is as important as clarity about the way forward:

As doors close, a clear path may not emerge. But paths closed to us offer similar guidance:

 

“… in sixty-plus years of living, way has never opened in front of me. But a lot of way has closed behind me, and that’s had the same guiding effect.”

 

Stop pounding on the door that just closed, turn around-which puts the door behind us-and welcome the largeness of life that now lies open to our souls.

There is as much guidance in what does not and cannot not happen in my life as there is in what can and does-maybe maybe more.

The opening may reveal our potentials while the closing may reveal our limits-two sides of the same coin, the coin called identity.

We are told we can be and do anything. This is simply not true. To make our greatest impact, we must be clear and honest about what we cannot do. We must also learn our limits in order to grow:

It would be nice if our limits did not reveal themselves in such embarrassing ways as getting fired from a job. But if you are like me and don’t readily admit your limits, embarrassment may be the only way to get your attention.

Ignoring or trying to push through our limits causes harm to ourselves and others

Exceeding our limits for too long has consequences.

God asks us only to honor our created nature, which means our limits as well as potentials. When we fail to do so, reality happens-God happens-and way closes behind us.

 

To cross our true nature is to cross God:

 

If, as I believe, we are all made in God’s image, we could all give the same answer when asked who we are: “I Am who I Am.” One dwells with God by being faithful to one’s nature. One crosses God by trying to be something one is not. Reality-including one’s own-is divine, to be not defied but honored.

 

Our strongest gifts are those which come most naturally to us:

Our strongest gifts are usually those we are barely aware of possessing. They are a part of our God-given given nature, with us from the moment we drew first breath, and we are no more conscious of having them than we are of breathing.

 

All the way down

Depression, despite all our clinical and pharmaceutical attempts otherwise, remains a mystery:

 

Depression demands that we reject simplistic answers, both “religious” and “scientific,” and learn to embrace mystery, something our culture resists. Mystery surrounds every deep experience of the human heart: the deeper we go into the heart’s darkness or its light, the closer we get to the ultimate mystery of God.

 

Helping a depressed person often means just being present, as God does for us:

One of the hardest things we must do sometimes is to be present to another person’s pain without trying to “fix” it, to simply stand respectfully at the edge of that person’s mystery and misery. Standing there, we feel useless and powerless, which is exactly how a depressed person feels-and our unconscious need as Job’s comforters is to reassure ourselves that we are not like the sad soul before us.

God gives us strength by suffering with us

 

Living grounded can prevent an emotional and intellectual crash:

 

First, I had been trained as an intellectual not only to think-an activity I greatly value-but also to live largely in my head, the place in the human body farthest from the ground.

Second, I had embraced a form of Christian faith devoted less to the experience of God than to abstractions about God,

 

Third, my altitude had been achieved by my ego, an inflated ego that led me to think more of myself than was warranted ranted in order to mask my fear that I was less than I should have been.

Ignoring the True Self for too long can induce depression:

 

The figure calling to me all those years was, I believe, what Thomas Merton calls “true self.” This is not the ego self that wants to inflate us or deflate us, another form of self-distortion, not the intellectual self that wants to hover above the mess of life in clear but ungrounded ideas, not the ethical self that wants to live by some abstract moral code. It is the self planted in us by the God who made us in God’s own image- the self that wants nothing more, or less, than for us to be who we were created to be. True self is true friend. One ignores or rejects such friendship only at one’s peril.

Sometimes, the way to God is down:

 

When I was finally able to turn around and ask, “What do you want?” the answer was clear: I want you to embrace this descent into hell as a journey toward selfhood-and a journey toward God.

two crucial features of any spiritual journey. One is that it will take us inward and downward, toward the hardest realities of our lives, rather than outward and upward toward abstraction, idealization, and exhortation. The spiritual journey runs counter to the power of positive thinking.

 

But, says Annie Dillard, if we ride those monsters all the way down, we break through to something precious-to “the unified field, our complex and inexplicable caring for each other,”

 

We have to embrace and explore all facets of ourselves–light and dark:

 

the self is not set apart or special or superior but is a common mix of good and evil, darkness and light; a place where we can finally embrace the humanity we share with others.

The descent down to God and true self can be painful:

 

But this person did not tell me that the path to humility, for some of us at least, goes through humiliation, where we are brought low, rendered powerless, stripped of pretences and defences, and left feeling fraudulent, empty, and useless-a humiliation that allows us to regrow our lives from the ground up, from the humus of common ground.

 

Serving the true self will serve others:

 

When I started attending to my own truth, more of that truth became available in my work and my relationships. I now know that anything one can do on behalf of true self is done ultimately in the service of others.

 

Living authentically is God’s instruction:

 

I had missed the deep meaning of a biblical teaching that I had always regarded as a no-brainer: “I set before you life or death, blessing or curse. Therefore, choose life” (Deuteronomy 30:19). Why, I wondered, would God waste precious breath on saying something so obvious? I had failed to understand the perverse comfort we sometimes get from choosing death in life, exempting ourselves from the challenge of using our gifts, of living our lives in authentic relationship with others.

 

 

Leading from within

Consciousness is what ignites change and action. Thought before form. Thought begets form:

“Consciousness precedes Being” and “the salvation of this human world lies nowhere else than in the human heart.” Material reality is not the fundamental factor in the movement of human history. Consciousness is. Awareness is. Thought is. Spirit is. These are not the ephemera of dreams. They are the inner Archimedean points from which oppressed people have gained the leverage to lift immense boulders and release transformative change.

 

The inner life is where we should focus and learn:

 

We like to talk about the outer world as if it were infinitely complex and demanding, but it is a cakewalk compared to the labyrinth of our inner lives!

 

Facing our challenges head on is the only way to grow:

 

But then she shouted ten words I hope never to forget, words whose impact and meaning I can still feel: “If you can’t get out of it, get into it!”

 

There are “five monsters” of our shadow selves that hold us back and hold us down:

Insecurity about identity and worth. When we are insecure about our own identities, we create settings that deprive other people of their identities as a way of buttressing our own.

Belief that the universe is a battleground, hostile to human interests .

Functional atheism: the belief that ultimate responsibility for everything rests with us. It leads us to impose our will on others, stressing our relationships, sometimes to the point of breaking. It often eventuates in burnout, depression, and despair, as we learn that the world will not bend to our will and we become embittered about that fact.

 

Fear of the natural chaos of life.

 

The denial of death itself. Though we sometimes times kill things off well before their time, we also live in denial of the fact that all things must die in due course.

 

While our truth lies within, we still need others to help us interpret and live out what we learn:

that inner work, though it is a deeply personal matter, is not necessarily a private matter: inner work can be helped along in community. Indeed, doing inner work together is a vital counterpoint to doing it alone. Left to our own devices, we may delude ourselves in ways that others can help us correct.

 

There is a season

Society operates in a manufacturing-oriented mindset. We don’t have a spirit of discovery. Instead, we believe we must force and will everything into creation:

We do not believe that we “grow” our lives-we believe that we “make” them. Just listen to how we use the word in everyday speech: we make time, make friends, make meaning, make money, make a living, make love.

Parker uses the seasons on earth to draw powerful parallels to our lives.

Autumn is when we need to appreciate beauty, realize change is inevitable, and sow the seeds of future growth. Autumn isn’t just summer’s end. It is it’s first precursor, laying the groundwork for the next summer:

A time of beauty and decline, but when nature spreads seeds for new growth in the future.

In retrospect, I can see in my own life what I could not see at the time. How the job I lost helped me find work I needed to do, how the “road closed” sign turned me toward terrain I needed to travel, how losses that felt irredeemable forced me to discern meanings I needed to know.

On the surface, it seemed that life was lessening, but silently and lavishly the seeds of new life were always being sown.

if we want to save our lives, we cannot cling to them but must spend them with abandon.

Winter seems harsh, but there is beauty and growth in embracing it, and in realizing change is occurring even when all seems dead and still.

It is a season when death’s victory can seem supreme: few creatures stir, plants do not visibly grow, and nature feels like our enemy. And yet the rigors of winter, like the diminishments of autumn, are accompanied by amazing gifts. One gift is beauty, different from the beauty of autumn but somehow lovelier still: I am not sure that any sight or sound on earth is as exquisite as the hushed descent of a sky full of snow. Another gift is the reminder that times of dormancy and deep rest are essential to all living things.

“The winters will drive you crazy until you learn to get out into them.” Until we enter boldly into the fears we most want to avoid, those fears will dominate our lives. But when we walk directly into them-protected from frostbite by the warm garb of friendship or inner discipline or spiritual guidance-we can learn what they have to teach us.

 

Spring starts out slow and messy before bursting forth with the promise of summer.

Before spring becomes beautiful, it is ugly, nothing but mud and muck.

I love the fact that the word humus-the decayed vegetable matter that feeds the roots of plants-comes from the same root that gives rise to the word humility. It helps me understand that the humiliating events of life, the events that leave “mud on my face” or that “make my name mud,” may create the fertile soil in which something new can grow.

Spring teaches me to look more carefully for the green stems of possibility: for the intuitive hunch that may turn into a larger insight, for the glance or touch that may thaw a frozen relationship, for the stranger’s act of kindness that makes the world seem hospitable again.

 

Summer is a time of easy gratitude and abundance. When we reap the harvest of the work done in the other seasons.

 

Summer’s keynote is abundance.

Abundance is a communal act, the joint creation of an incredibly complex ecology in which each part functions on behalf of the whole and, in return, is sustained by the whole. Community doesn’t just create abundance-community is abundance.

Daily I am astonished at how readily I believe that something I need is in short supply. If I hoard possessions, it is because I believe that there are not enough to go around. If I struggle with others over power, it is because I believe that power is limited.

It is difficult to trust that the pool of possibilities is bottomless, that one can keep diving in and finding more.

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Less Doing, More Living Make Everything in Life Easier by Ari Meisel | Book Summary

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This book will give readers new tools and techniques for streamlining their workload, being more efficient in their day-to-day activities, and making everything in life easier.

Less is more-or, more specifically, the less you have to do, the more life you have to live. Efficiency expert Ari Meisel details his ‘Less Doing’ philosophy, which will streamline your life, and make everything easier.

In business and our personal lives, it often seems as if the only way to get more done is by putting in more time-more hours at the office, more days running errands. But what if there were a way that we could do less, and free up more time for the things and people we love?

Optimizing workflow with twenty-first-century apps and tools Creating an ‘external brain’ in the Cloud to do all of your ‘lower’ thinking-like keeping track of appointments, meetings, and ideas Use technology to live a paper-free life The three fundamentals of wellness-fitness, sleep, and nutrition-and technological approaches to improving these areas of life And so much more This book will give readers new tools and techniques for streamlining their workload, being more efficient in their day-to-day activities, and making everything in life easier.

Introduction

The three keys to Less Doing are:

Optimize

Automate

Outsource

For any challenge, the first thing to do is optimize it. Break it down to its bare minimum, simplify it, and eliminate everything that’s not completely necessary. Once you’ve boiled the task down to its essentials, the goal is to break what’s left into bite-sized tasks that can be replicated and possibly delegated.

Nine fundamental principles:

The 80/20 Rule

Creating an “External Brain”

Customization

Choose Your Own Workweek

Stop Running Errands

Finances

Organization

Batching

Wellness

Fundamental 1: 80/20 Rule

We only have so much time, and if you want to be successful without spending all day working, then you have to learn to work smarter.

A huge part of this is focusing on the items that have a large return.

How do you know which areas of your life are yielding high returns?

That’s where tracking comes in.

Tracking is crucial because if you don’t track—or measure—what you’re doing, you can’t make it better.

Optimizing your processes and creating the “manual of you”

You need to break each process down to the fewest, most explicit steps possible so that they are easy for you to complete and, more important, can be automated or outsourced entirely.

Once a process has been perfected, delegate the task out of your sight and out of your mind. It’s the first step to making life as easy as can be.

Ultimately, 20 percent of your energy (not time, but energy) should be spent on work.

Spend the other 80 percent on rest and self-improvement.

This may seem counterintuitive, but by investing in rest and self-improvement, you reap benefits that make you far more efficient and feed your work.

It’s a self-supporting cycle.

Resources for the 80/20 Rule

Self-tracking and awareness: know where you are allocating resources so you can find areas to improve efficiency.

RescueTime: http://bit.ly/1b9DAyI

Basis: http://bit.ly/HHRkJ3

FitBit: http://amzn.to/HuCoOE

iDoneThis: http://bit.ly/1b9E8ET

TimeHop: http://bit.ly/HuCAxn

Thryve Food Tracker: http://bit.ly/1b2Nzcu

Creating the “Manual of You”: http://bit.ly/HuD8DB

Essential vs. Optional: http://bit.ly/1cCz3LZ

Fundamental 2: Creating an “External Brain”

Have a system that allows you to find anything at any time. You need constant, universal, instant access to everything you know. Using your memory to store everything is stressful and unreliable.

Instead, you can create an “external brain” that stores everything reliably, offers instant access, and frees your mind for more interesting work.

The heart of the external brain is note-taking. If an idea is in your head, get it out. Ideas in your brain work like traffic on a highway: we have to create idea flow for good ideas to come out.

Emptying Your Inbox

With an optimized inbox, everything there is something that should be dealt with, deleted, or deferred.

If it’s something you’ve already finished, delete it.

If it’s something you can do now, do it.

If it’s not something you can do now, defer it to a time that you can.

Eliminating Your To-Do List

Your to-do list is destroying you!

I’m adamantly and vehemently against all to-do lists of all kinds, whether it’s Post-it notes, Wunderkit, Google Tasks, or worst of all, a whiteboard.

The problem with the way most people use to-do lists is that they become a dumping ground for things that can’t actually be done.

All it does is remind you of what you’re not getting done.

That creates cognitive dissonance, which makes us subconsciously unhappy and unable to go forward.

You don’t have to worry about to-do lists or prioritizing.

All you need to do is work on your timing.

Every task has a time associated with it: when it needs to be started, checked on, or finished.

The idea is to bring those tasks into focus at the times you can actually deal with them—and then you deal with them.

Then you never have to worry or think about them again.

That’s where FollowUp.cc comes in.

It allows you to replace your to-do list, using your e-mail inbox.

Because it comes into your e-mail, and e-mail is a disruptive technology (unlike calendars and other reminder systems), you can use it to get rid of your to-do list completely.

To eliminate your to-do list, take an approach similar to dealing with e-mails.

Look at your current list and ask yourself this question: “When is the right day and time for me to do this item?” Then choose one of the following four options:

Do it now.

Defer it to the right time using FollowUp.cc. If it’s a regularly recurring task, use Re:snooze.  For approximate intervals, use HassleMe.co.uk.

Delegate it to your virtual assistant.

E-mail or manually add it to Evernote if it has to do with an idea, notes, or research.

For most items on your to-do list, the key is finding the right timing.

Timing a task well isn’t just about whether I’m busy or not busy—everybody has a different circadian rhythm.

Just like there are morning people and night people and people who work out at different times, there are better times of day for each person to make phone calls, do meetings, and work.

Now, obviously, we live in a world where we have to work with other people’s schedules, but you want to do the best you can to work within the schedule that works best for you.

People often try to accomplish this with various calendars and reminder tools, but there’s something special about e-mail.

This disruptive technology is uniquely suited to getting us to do things.

You’ve probably had the experience that when a calendar reminder pops up, you snooze it.

Then you snooze it again, then again, then again. Then it’s gone—and undone. E-mail doesn’t do that.

If it’s at the top of the list, it needs to be dealt with, deferred, or deleted. That’s it.

By processing e-mail this way and using FollowUp.cc to handle deferrals, you can keep your inbox clear and eliminate your to-do list.

You can also replace most of the functionality of a CRM system, because you now have a system for handling follow-ups with customers and prospects.

After you eradicate your to-do list, you’ll never need it again. Your inbox will become your de facto, extremely short-term and hyper-focused list of things that need to be done now—and that’s all you need to be concerned with. Once you get your e-mail optimized and handling your to-do list for you, the final piece of your external brain is a virtual assistant.

Hiring A Virtual Assistant

With on-demand assistants, there’s a pool of assistants. One of them gets your task, does it, and moves on. You may never interact with that person again, and she knows nothing about you. With dedicated assistants, you deal with the same person every day, and he knows a lot about you and does a lot of things for you.

on-demand assistants are great for people who are just starting out and have few tasks, and they’re great for very advanced people. In the middle, you should be with a dedicated assistant. For virtual assistants, there are two companies I like to use.

On-demand: Fancy Hands. Their service starts at twenty-five dollars a month for five tasks. For ninety-five dollars a month, you get unlimited tasks. They use all U.S.-based assistants. Dedicated: Zirtual. For $197 a month, you get a dedicated assistant and unlimited access, although the system tops out at ten hours. There are also more expensive plans that offer more hours per month. Again, the assistants are all U.S.-based. You always get the same person, so he or she gets to know you, your tasks, your e-mail, your habits, and your preferences.

The two biggest concerns I hear from people are that they don’t have the time to train someone new and that they don’t know which tasks to have the assistant perform. But with plans starting at twenty-five dollars for five tasks, there’s no excuse not to give it a try.

Resources for Creating an “External Brain”

Create a note-taking system that is archived, searchable, and shareable. Stop prioritizing and get rid of your to-do list by working on your timing.

Fundamental 3: Customization

We live in a society that offers operation for customization of just about everything imaginable. Food, clothes, vehicles and even a box of LEGO’s can be designed and manufactured specifically for you. There is tangible value in getting exactly what you want and leaving out what you don’t.

There are many companies devoted to creating customer products. If what you need is less tangible, like software or travel planning, you can find someone to do it for you on Elance.

Another favourite outsourcing website is www.Fiverr.com where people will do gigs for five dollars, ranging from the extremely bizarre to the very useful.

Fundamental 4: Choose Your Own Workweek

What Is A Workweek?

My workweek consists of the times when clients, vendors, and other business contacts can have a reasonable expectation of getting in touch with me and/or receiving some sort of work product.

It’s not that I only work two days a week. I’m working all the time, and I love what I do.

On Tuesday and Wednesday, I know I’ll have hectic days, but this form of batching fuels me to power through with motivation and efficiency.

Remember, your workweek is not the time when you do your work, it’s the time during which business contacts can interact with you. You can limit this to as much or as little time as works best for you.

Fundamental 5: Stop Running Errands

I don’t want you to run errands, ever ever ever again. They’re not efficient, and there’s no way to make them efficient. They’re a waste of your time.

The number-one service I recommend to eliminate errands is Amazon Subscribe and Save.

It allows you to subscribe to nonperishable items that Amazon sells: dog food, toilet paper, toothpaste, and other things like that.

You can set what you want and how much—for example, three tubes of toothpaste every two months.

You can cancel any delivery at any time, and you can get an extra delivery at any time, so it’s hardly even a subscription, and you immediately get a 5 to 15 percent discount for buying this way.

Most important, once you set it up, you don’t have to think about it anymore.

For errands that you can’t eliminate or automate, it’s time to outsource. You can get someone to do these real-world, in-person tasks for you. One such service is called TaskRabbit.

It’s a lot like Elance but for real-world tasks.

You can use the TaskRabbit iPhone app to enter a request by voice or text.

You tell them what you need and when you need it, and a TaskRabbit provider will complete the task for you.

It’s a competitive market among the helpers, so you’ll get fast responses and competitive rates.

TaskRabbit can handle tasks like dropping off donations for charity, buying groceries, taking your car to the shop, hanging a shelf in your apartment, fixing your computer, and doing your holiday shopping.

The site will also offer suggestions, free of charge.

Fundamental 6: Finances

The less doing lifestyle is about efficiency, and we believe this efficiency should translate to financial savings, too. It’s not enough to simply manage your finances.

To accomplish these goals, you need a clear picture of where your money is and where it’s going.

Fundamental 7: Organisation

Organization comes in many forms, from mental checklists to email processes to designing the layout for your physical space.

The key is to set limits.

What Limits?

Upper limits and lower limits each have a place and can be useful in their own right.

Examples:

A single box of electronics. Adding anything new requires something old to be taken out and dumped/sold

Never have more than 50 emails in your inbox

You don’t need more than 8 boxes of cereal

You shouldn’t spend more than a few minutes per hour on Facebook

Upper limits are obvious, but many people miss the other side of the coin, the minimum limits to the things we do. These apply very well to travel (I want to take one trip per month), fitness (I will run 30 miles per week), nutrition (I will cook at home 3 times per week) and so on.

Fundamental 8: Batching

Batching is the flip side of what we discussed in the fourth Fundamental, Choose Your Own Workweek: we’re batching similar task together to gain efficiency.

Batching is all about “getting in the zone” and minimizing transition time. Instead of constantly getting interrupted and switching focus, you let similar tasks accumulate and deal with them all at once.

As you think about the tasks you could do in batches, remember that it’s even better to eliminate those tasks altogether if you can. Many small nuisance tasks involve processing paper in one way or another. In some cases eliminating the paper means you can stop doing these tasks altogether.

Fundamental 9: Wellness

Wellness is the foundation of everything else. As technologically efficient as I can make you, you’re still a person. If you’re not sleeping enough or eating well, there’s a limit to how productive you can be.

It comes down to the amount of stress in your life and how you deal with that stress. To attack stress we need to look at fitness and nutrition.

Sleep is the cornerstone of a healthy lifestyle and the main determining factor of wellness. It’s important to recognise that good sleep, it’s really about quality, not quantity. There are many ways to affect your sleep – diet and exercise happen to be among the easiest to control.

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