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The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom by Jonathan Haidt | Book Summary

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The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

by Jonathan Haidt

 

The author of the #1 New York Times bestseller The Anxious Generation shows how a deeper understanding of the world’s philosophical wisdom can enrich and transform our lives

The Happiness Hypothesis is a book about ten Great Ideas. Each chapter is an attempt to savor one idea that has been discovered by several of the world’s civilizations–to question it in light of what we now know from scientific research, and to extract from it the lessons that still apply to our modern lives and illuminate the causes of human flourishing. Award-winning psychologist Jonathan Haidt shows how a deeper understanding of the world’s philosophical wisdom and its enduring maxims–like “do unto others as you would have others do unto you,” or “what doesn’t kill you makes you stronger”–can enrich and transform our lives.

 

We might already have encountered the Greatest Idea, the insight that would have transformed us had we savored it, taken it to heart, and worked it into our lives.

The foundational idea of this book: The mind is divided into parts that sometimes conflict. Like a rider on the back of an elephant, the conscious, reasoning part of the mind has only limited control of what the elephant does.

I’m a rider on the back of an elephant. I’m holding the reins in my hands, and by pulling one way or the other I can tell the elephant to turn, to stop, or to go. I can direct things, but only when the elephant doesn’t have desires of his own. When the elephant really wants to do something, I’m no match for him.

Buddha said, “Our life is the creation of our mind.”

The Golden Rule: Reciprocity is the most important tool for getting along with people.

Human thinking depends on metaphor. We understand new or complex things in relation to things we already know.

Desire and reason are pulling in different directions. I see the right way and approve it, but follow the wrong.

Confabulation: when we fabricate reasons to explain our own behavior.

The rider is good at inventing convincing explanations for your behavior, even when it has no knowledge of the causes of your behavior.

When the rest of us look out at the world, our emotional brains have instantly and automatically appraised the possibilities. One possibility usually jumps out at us as the obvious best one. We need only use reason to weigh the pros and cons when two or three possibilities seem equally good. Human rationality depends critically on sophisticated emotionality. It is only because our emotional brains works so well that our reasoning can work at all.

Exposure to words related to the elderly makes people walk more slowly; words related to professors make people smarter at the game of Trivial Pursuit; and words related to soccer hooligans make people dumber.

Automatic processes have been through thousands of product cycles and are nearly perfect. This difference in maturity between automatic and controlled processes helps explain why we have inexpensive computers that can solve logic, math, and chess problems better than any human beings can (most of us struggle with these tasks), but none of our robots, no matter how costly, can walk through the woods as well as the average six – year – old child (our perceptual and motor systems are superb).

(Marshmallow Experiment:) The successful children were those who looked away from the temptation or were able to think about other enjoyable activities. These thinking skills are an aspect of emotional intelligence – an ability to understand and regulate one’s own feelings and desires. An emotionally intelligent person has a skilled rider who knows how to distract and coax the elephant without having to engage in a direct contest of wills. It’s hard for the controlled system to beat the automatic system by willpower alone.

Once you understand the power of stimulus control, you can use it to your advantage by changing the stimuli in your environment and avoiding undesirable ones.

By choosing to stare at something that revolts the automatic system, the rider can begin to change what the elephant will want in the future.

Whenever I am on a cliff, a rooftop, or a high balcony, the imp of the perverse whispers in my ear, “Jump.” It’s not a command, it’s just a word that pops into my consciousness. When I’m at a dinner party sitting next to someone I respect, the imp works hard to suggest the most inappropriate things I could possibly say. Who or what is the imp? Dan Wegner, one of the most perverse and creative social psychologists, has dragged the imp into the lab and made it confess to being an aspect of automatic processing.

Moral judgment is like aesthetic judgment. When you see a painting, you usually know instantly and automatically whether you like it. If someone asks you to explain your judgment, you confabulate.

Moral arguments are much the same: Two people feel strongly about an issue, their feelings come first, and their reasons are invented on the fly, to throw at each other. When you refute a person’s argument, does she generally change her mind and agree with you? Of course not, because the argument you defeated was not the cause of her position; it was made up after the judgment was already made.

In moral arguments, the rider goes beyond being just an advisor to the elephant; he becomes a lawyer, fighting in the court of public opinion to persuade others of the elephant’s point of view.

What we are today comes from our thoughts of yesterday, and our present thoughts build our life of tomorrow. Our life is the creation of our mind.

To take something “philosophically” means to accept a great misfortune without weeping or even suffering. We use this term in part because of the calmness, self-control, and courage that three ancient philosophers – Socrates, Seneca, and Boethius – showed while they awaited their executions.

Adverse fortune is more beneficial than good fortune; the latter only makes men greedy for more, but adversity makes them strong.

“No man can ever be secure until he has been forsaken by Fortune.”

Nothing brings happiness unless you are content with it.

Epiphanies can be life-altering, but most fade in days or weeks. The rider can’t just decide to change and then order the elephant to go along with the program. Lasting change can come only by retraining the elephant, and that’s hard to do.

Whenever you see or hear a word that resembles your name, a little flash of pleasure biases you toward thinking the thing is good. People named Dennis or Denise are slightly more likely than people with other names to become dentists. Men named Lawrence and women named Laurie are more likely to become lawyers. Louis and Louise are more likely to move to Louisiana or St. Louis, and George and Georgina are more likely to move to Georgia. The own-name preference even shows up in marriage records: People are slightly more likely to marry people whose names sound like their own, even if the similarity is just sharing a first initial.

Bad is stronger than good. Responses to threats and unpleasantness are faster, stronger, and harder to inhibit than responses to opportunities and pleasures. This principle, called negativity bias, shows up all over psychology.

The elephant reacts before the rider even sees the snake on the path. Although you can tell yourself that you are not afraid of snakes, if your elephant fears them and rears up, you’ll still be thrown.

Thoughts can cause emotions (as when you reflect on a foolish thing you said), but emotions can also cause thoughts, primarily by raising mental filters that bias subsequent information processing. A flash of fear makes you extra vigilant for additional threats; you look at the world through a filter that interprets ambiguous events as possible dangers. A flash of anger toward someone raises a filter through which you see everything the offending person says or does as a further insult or transgression. Feelings of sadness blind you to all pleasures and opportunities.

Genes make at least some contribution to nearly every trait. Whether the trait is intelligence, extroversion, fearfulness, religiosity, political leaning, liking for jazz, or dislike of spicy foods, identical twins are more similar than fraternal twins, and they are usually almost as similar if they were separated at birth. Genes are not blueprints specifying the structure of a person; they are better thought of as recipes for producing a person over many years.

Cortical “lefties” are less subject to depression and recover more quickly from negative experiences. The difference between cortical righties and lefties can be seen even in infants: Ten-month-old babies showing more activity on the right side are more likely to cry when separated briefly from their mothers. And this difference in infancy appears to reflect an aspect of personality that is stable, for most people, all the way through adulthood. Babies who show a lot more activity on the right side of the forehead become toddlers who are more anxious about novel situations; as teenagers, they are more likely to be fearful about dating and social activities; and, finally, as adults, they are more likely to need psychotherapy to loosen up. Having lost out in the cortical lottery, they will struggle all their lives to weaken the grip of an overactive withdrawal system.

John Milton’s paraphrase of Aurelius: “The mind is its own place, and in itself can make a heaven of hell, a hell of heaven.”

You can change your affective style too – but again, you can’t do it by sheer force of will. You have to do something that will change your repertoire of available thoughts. Here are three of the best methods for doing so: meditation, cognitive therapy, and Prozac. All three are effective because they work on the elephant.

There are many kinds of meditation, but they all have in common a conscious attempt to focus attention in a nonanalytical way.

He mapped out the distorted thought processes characteristic of depressed people and trained his patients to catch and challenge these thoughts.

Depressed people are caught in a feedback loop in which distorted thoughts cause negative feelings, which then distort thinking further. Beck’s discovery is that you can break the cycle by changing the thoughts. A big part of cognitive therapy is training clients to catch their thoughts, write them down, name the distortions, and then find alternative and more accurate ways of thinking.

“cognitive behavioral therapy”

Proust wrote that the only true voyage is “not to visit strange lands but to possess other eyes.”

Horror fascinates me, particularly when there is no victim. I study moral reactions to harmless taboo violations such as consensual incest and private flag desecration. These things just feel wrong to most people, even when they can’t explain why.

Prozac: It’s easy for those who did well in the cortical lottery to preach about the importance of hard work and the unnaturalness of chemical shortcuts. But for those who, through no fault of their own, ended up on the negative half of the affective style spectrum, Prozac is a way to compensate for the unfairness of the cortical lottery.

Tit-for-tat strategy is to be nice on the first round of interaction, but after that, do to your partner whatever your partner did to you on the previous round.

Gratitude and vengefulness are big steps on the road that led to human ultrasociality, and it’s important to realize that they are two sides of one coin. It would be hard to evolve one without the other. An individual who had gratitude without vengefulness would be an easy mark for exploitation, and a vengeful and ungrateful individual would quickly alienate all potential cooperative partners.

Human beings ought to live in groups of around 150 people, judging from the logarithm of our brain size; and sure enough, studies of hunter-gatherer groups, military units, and city dwellers’ address hooks suggest that 100 to 150 is the “natural” group size within which people can know just about everyone directly, by name and face, and know how each person is related to everybody else.

When you pass on a piece of juicy gossip, what happens? Your friend’s reciprocity reflex kicks in and she feels a slight pressure to return the favor. If she knows something about the person or event in question, she is likely to speak up: “Oh really? Well, I heard that he …”

Gossip is overwhelmingly critical, and it is primarily about the moral and social violations of others.

When people pass along high-quality (juicy) gossip, they feel more powerful, they have a better shared sense of what is right and what’s wrong, and they feel more closely connected to their gossip partners.

Gossip is a policeman and a teacher. Without it, there would be chaos and ignorance.

Gossip paired with reciprocity allow karma to work here on earth, not in the next life.

Scandal is great entertainment because it allows people to feel contempt, a moral emotion that gives feelings of moral superiority while asking nothing in return. With contempt you don’t need to right the wrong (as with anger) or flee the scene (as with fear or disgust). And best of all, contempt is made to share. Stories about the moral failings of others are among the most common kinds of gossip.

The great majority of mankind are satisfied with appearances, as though they were realities, and are often more influenced by the things that seem than by those that are.

“So convenient a thing is it to be a reasonable creature, since it enables one to find or make a reason for every thing one has a mind to do.” – Benjamin Franklin

People who hold pervasive positive illusions about themselves, their abilities, and their future prospects are mentally healthier, happier, and better liked than people who lack such illusions.

People really are open to information that will predict the behavior of others, but they refuse to adjust their self-assessments.

“naive realism”:
Each of us thinks we see the world directly, as it really is.
We believe that the facts as we see them are there for all to see, therefore others should agree with us.

If they don’t agree, it follows either that they have not yet been exposed to the relevant facts or else that they are blinded by their interests and ideologies.

People acknowledge that their own backgrounds have shaped their views, but such experiences are invariably seen as deepening one’s insights; for example, being a doctor gives a person special insight into the problems of the health – care industry.

But the background of other people is used to explain their biases and covert motivations; for example, doctors think that lawyers disagree with them about tort reform not because they work with the victims of malpractice (and therefore have their own special insights) but because their self-interest biases their thinking.

It just seems plain as day, to the naive realist, that everyone is influenced by ideology and self-interest. Except for me. I see things as they are.

If I could nominate one candidate for “biggest obstacle to world peace and social harmony,” it would be naive realism because it is so easily ratcheted up from the individual to the group level: My group is right because we see things as they are. Those who disagree are obviously biased by their religion, their ideology, or their self-interest.

Naive realism gives us a world full of good and evil, and this brings us to the most disturbing implication of the sages’ advice about hypocrisy: Good and evil do not exist outside of our beliefs about them.

People want to believe they are on a mission from God, or that they are fighting for some more secular good (animals, fetuses, women’s rights), and you can’t have much of a mission without good allies and a good enemy.

If God is all good and all powerful, either he allows evil to flourish (which means he is not all good), or else he struggles against evil (which means he is not all powerful).

A three-thousand-year-old question had been given a complete and compelling psychological explanation the previous year by Roy Baumeister, one of today’s most creative social psychologists. In “Evil: Inside Human Cruelty and Agression”.

The myth of pure evil is the ultimate self-serving bias.

When someone’s high esteem is unrealistic or narcissistic, it is easily threatened by reality. In reaction to those threats, people often lash out violently. Baumeister questions the usefulness of programs that try raise children’s self-esteem directly instead of by teaching them skills they can be proud of. Such direct enhancement can potentially foster unstable narcissism.

To really get a mass atrocity going you need idealism – the belief that your violence is a means to a moral end. The major atrocities of the 20th century were carried out largely either by men who thought they were creating a utopia or else by men who believed they were defending their homeland or tribe from attack. Idealism easily becomes dangerous because it brings with it, almost inevitably, the belief that the ends justify the means. If you are fighting for good or for God, what matters is the outcome, not the path.

The world we live in is not really one made of rocks, trees, and physical objects; it is a world of insults, opportunities, status symbols, betrayals, saints, and sinners.

All this moralism, righteousness, and hypocrisy. It’s beyond silly – it is tragic, for it suggests that human beings will never achieve a state of lasting peace and harmony.
So what can you do about it?
The first step is to see it as a game and stop taking it so seriously.

Write down your thoughts, learn to recognize the distortions in your thoughts, and then think of a more appropriate thought.

You will see the fault in yourself only if you set out on a deliberate and effortful quest to look for it. Try this now: Think of a recent interpersonal conflict with someone you care about and then find one way in which your behavior was not exemplary.

Finding fault with yourself is also the key to overcoming the hypocrisy and judgmentalism that damages so many valuable relationships.

“Do not seek to have events happen as you want them to, but instead want them to happen as they do happen, and your life will go well.”

When it comes to goal pursuit, it really is the journey that counts, not the destination. Set for yourself any goal you want. Most of the pleasure will be had along the way, with every step that takes you closer. The final moment of success is often no more thrilling than the relief of taking off a heavy backpack at the end of a long hike. If you went on the hike only to feel that pleasure, you are a fool.

People’s judgments about their present state are based on whether it is better or worse than the state to which they have become accustomed. Adaptation is, in part, just a property of neurons: Nerve cells respond vigorously to new stimuli, but gradually they “habituate,” firing less to stimuli that they have become used to.

Voluntary activities, on the other hand, are the things that you choose to do, such as meditation, exercise, learning a new skill, or taking a vacation. Because such activities must be chosen, and because most of them take effort and attention, they can’t just disappear from your awareness the way conditions can. Voluntary activities, therefore, offer much greater promise for increasing happiness while avoiding adaptation effects.

Noise, especially noise that is variable or intermittent, interferes with concentration and increases stress. It’s worth striving to remove sources of noise in your life.

Conflicts in relationships – having an annoying office mate or roommate, or having chronic conflict with your spouse is one of the surest ways to reduce your happiness. You never adapt to interpersonal conflict. It damages every day, even days when you don’t see the other person but ruminate about the conflict nonetheless.

People who report the greatest interest in attaining money, fame, or beauty are consistently found to be less happy, and even less healthy, than those who pursue less materialistic goals.

There is a state many people value even more than chocolate after sex. It is the state of total immersion in a task that is challenging yet closely matched to one’s abilities. It is what people sometimes call “being in the zone.”

The keys to flow:
– There’s a clear challenge that fully engages your attention
– You have the skills to meet the challenge
– You get immediate feedback about how you are doing at each step

Pleasures are delights that have clear sensory and strong emotional components, such as may be derived from food, sex, back-rubs, and cool breezes.
Gratifications are activities that engage you fully, draw on your strengths, and allow you to lose self-consciousness.

Arrange your day and your environment to increase both pleasures and gratifications.
Pleasures must be spaced to maintain their potency.

Because the elephant has a tendency to overindulge, the rider needs to encourage it to get up and move on to another activity.

The key to finding your own gratifications is to know your own strengths.

Buddhist detachment:
What would have happened if the young Siddartha had actually descended from his gilded chariot and talked to the people he assumed were so miserable? What if he had interviewed the poor, the elderly, the crippled, and the sick?

Buddha’s emphasis on detachment may have been the turbulent times he lived in: then, it was foolish to seek happiness by controlling one’s external world. But now it is not. People living in wealthy democracies can set long – term goals and expect to meet them. We are immunized against disease, sheltered from storms, etc. Although all of us will get unwanted surprises along the way, we’ll adapt and cope with nearly all of them, and many of us will believe we are better off for having suffered. So to cut off all attachments, to shun the pleasures of sensuality and triumph in an effort to escape the pains of loss and defeat – this now strikes me as an inappropriate response to the inevitable presence of some suffering in every life.

Calm nonstriving advocated by Buddha is designed to avoid passion, and a life without passion is not a human life. Yes, attachments bring pain, but they also bring our greatest joys,

Giving monkeys raisins as a reward for each correct step in solving a puzzle (such as opening a mechanical latch with several moving parts) actually interferes with the solving, because it distracts the monkeys.

They enjoy the task for its own sake.

If you want your children to grow up to be healthy and independent, you should hold them, hug them, cuddle them, and love them. Give them a secure base and they will explore and then conquer the world on their own.

If the model says that mom is always there for you, you’ll be bolder in your play and explorations.

If the metaphor for passionate love is fire, the metaphor for companionate love is vines growing, intertwining, and gradually binding two people together.

People are not allowed to sign contracts when they are drunk, and I sometimes wish we could prevent people from proposing marriage when they are high on passionate love.

If you are in passionate love and want to celebrate your passion, read poetry.
If your ardor has calmed and you want to understand your evolving relationship, read psychology.
If you have just ended a relationship and would like to believe you are better off without love, read philosophy.

People in all cultures have a pervasive fear of death. Human beings all know that they are going to die, and so human cultures go to great lengths to construct systems of meaning that dignify life and convince people that their lives have more meaning than those of the animals that die all around them. The extensive regulation of sex in many cultures, the attempt to link love to God and then to cut away the sex, is part of an elaborate defense against the gnawing fear of mortality.

Adversity may be necessary for growth because it forces you to stop speeding along the road of life, allowing you to notice the paths that were branching off all along, and to think about where you really want to end up.

At an intuitive level, we all believe in karma, the Hindu notion that people reap what they sow. The psychologist Mel Lerner has demonstrated that we are so motivated to believe that people get what they deserve and deserve what they get that we often blame the victim of a tragedy.

Letting off steam makes people angrier, not calmer.

When people older than thirty are asked to remember the most important or vivid events of their lives, they are disproportionately likely to recall events that occurred between the ages of 15 and 25. This is the age when a person’s life blooms – first love, college and intellectual growth, living and perhaps traveling independently – and it is the time when young people (at least in Western countries) make many of the choices that will define their lives. If there is a special period for identity formation, a time when life events are going to have the biggest influence on the rest of the life-story, this is it.

Marcel Proust said: We do not receive wisdom, we must discover it for ourselves, after a journey through the wilderness which no one else can make for us, which no one can spare us, for our wisdom is the point of view from which we come at last to regard the world.

First, wise people are able to balance their own needs, the needs of others, and the needs of people or things beyond the immediate interaction (e.g., institutions, the environment, or people who may be adversely affected later on).

Ignorant people see everything in black and white – they rely heavily on the myth of pure evil and they are strongly influenced by their own self-interest.

The wise are able to see things from others’ points of view, appreciate shades of gray, and then choose or advise a course of action that works out best for everyone in the long run.
Second, wise people are able to balance three responses to situations:

adaptation (changing the self to fit the environment)
shaping (changing the environment)
selection (choosing to move to a new environment).

This second balance corresponds roughly to the famous “serenity prayer”: “God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.”

“Frugality: Make no expense but to do good to others or yourself” – (Benjamin Franklin)

Moral education must also impart tacit knowledge – skills of social perception and social emotion so finely tuned that one automatically feels the right thing in each situation, knows the right thing to do, and then wants to do it. Morality, for the ancients, was a kind of practical wisdom.

Many moral education efforts since the 1970s take the rider off of the elephant and train him to solve problems on his own. After being exposed to hours of case studies, classroom discussions about moral dilemmas, and videos about people who faced dilemmas and made the right choices, the child learns how (not what) to think. Then class ends, the rider gets back on the elephant, and nothing changes at recess. Trying to make children behave ethically by teaching them to reason well is like trying to make a dog happy by wagging its tail. It gets causality backwards.

A wonderful book – Practical Ethics – by the Princeton philosopher Peter Singer.

I have been morally opposed to all forms of factory farming. Morally opposed, but not behaviorally opposed. I love the taste of meat, and the only thing that changed in the first six months after reading Singer is that I thought about my hypocrisy each time I ordered a hamburger. But then, during my second year of graduate school, I began to study the emotion of disgust. I watched in horror as cows, moving down a dripping disassembly line, were bludgeoned, hooked, and sliced up. The sight of red meat made me queasy. My visceral feelings now matched the beliefs Singer had given me. The elephant now agreed with the rider, and I became a vegetarian.

I saw the right way and approved it, but followed the wrong, until an emotion came along to provide some force.

The modern requirement that ethics ignore particularity is what gave us our weaker morality – applicable everywhere, but encompassing nowhere.

Work on your strengths, not your weaknesses. How many of your New Year’s resolutions have been about fixing a flaw? And how many of those resolutions have you made several years in a row?

Cognitive behavioral therapy really does work!

Religion and science each begin with an easy and unsatisfying answer, but then move on to more subtle and interesting explanations.

Psychologist Alice Isen went around Philadelphia leaving dimes in pay phones. The people who used those phones and found the dimes were then more likely to help a person who dropped a stack of papers.

Happy people are kinder and more helpful than those in the control group.

“Anomie” (normlessness). Anomie is the condition of a society in which there are no clear rules, norms, or standards of value. In an anomie society, people can do as they please. But without any clear standards or respected social institutions to enforce those standards, it is harder for people to find things they want to do.

Asking children to grow virtues, looking only within themselves for guidance, is like asking each one to invent a personal language – a pointless and isolating task if there is no community with whom to speak.

Would you prefer that there be a wide variety of opinions and no dominant one? Or would you prefer that everyone agree with you and the laws of the land reflect that agreement?
If you prefer diversity on an issue, the issue is not a moral issue for you; it is a matter of personal taste.

The metaphor that has most helped me to understand morality, religion, and the human quest for meaning is Flatland, a charming little hook written in 1884 by the English novelist and mathematician Edwin Abbot.

The ethic of autonomy, the ethic of community, and the ethic of divinity:
When people think and act using the ethic of autonomy, their goal is to protect individuals from harm and grant them the maximum degree of autonomy, which they can use to pursue their own goals.

When people use the ethic of community, their goal is to protect the integrity of groups, families, companies, or nations, and they value virtues such as obedience, loyalty, and wise leadership.

When people use the ethic of divinity, their goal is to protect from degradation the divinity that exists in each person, and they value living in a pure and holy way, free from moral pollutants such as lust, greed, and hatred.

Cultures vary in their relative reliance on these three ethics,

Man is possessed of two natures – a lower, in common with animals, and a higher, peculiar to himself. The whole meaning of sin is the humiliating bondage of the higher to the lower.

The modern West is the first culture in human history that has managed to strip time and space of all sacredness and to produce a fully practical, efficient, and profane world. This is the world that religious fundamentalists find unbearable.

The great historian of religion Mircea Eliade wrote “The Sacred and the Profane”

Even a person committed to a profane existence has privileged places, qualitatively different from all others – a man’s birthplace, or the scenes of his first love, or certain places in the first foreign city he visited in his youth. Even for the most frankly nonreligious man, all these places still retain an exceptional, a unique quality; they are the “holy places” of his private universe, as if it were in such spots that he had received the revelation of a reality other than that in which he participates through his ordinary daily life.

Even atheists have intimations of sacredness, particularly when in love or in nature. We just don’t infer that God caused those feelings.

Awe is the emotion of self-transcendence.

The self is the main obstacle to spiritual advancement, in three ways.
1. The constant stream of trivial concerns and egocentric thoughts keeps people locked in the material and profane world, unable to perceive sacredness and divinity. This is why Eastern religions rely heavily on meditation, an effective means of quieting the chatter of the self.
2. Spiritual transformation is essentially the transformation of the self, weakening it, pruning it back – in some sense, killing it – and often the self objects. Give up my possessions and the prestige they bring? No way! Love my enemies, after what they did to me? Forget about it.
3. Following a spiritual path is invariably hard work, requiring years of meditation, prayer, self-control, and sometimes self-denial. The self does not like to be denied, and it is adept at finding reasons to bend the rules or cheat. Many religions teach that egoistic attachments to pleasure and reputation are constant temptations to leave the path of virtue. In a sense, the self is Satan, or, at least, Satan’s portal.

Only by seeing the self in this way, can one understand and even respect the moral motivations of those who want to make their society conform more closely to the particular religion they follow.

Love and work, for people, are obvious analogues to water and sunshine for plants.
When Freud was asked what a normal person should be able to do well, he is reputed to have said, “Love and work.”

We get more pleasure from making progress toward our goals than we do from achieving them.

Most people approach their work in one of three ways: as a job, a career, or a calling.
– If you see your work as a job, you do it only for the money, you look at the clock frequently while dreaming about the weekend ahead, and you probably pursue hobbies, which satisfy your needs more thoroughly than does your work.
– If you see your work as a career, you have larger goals of advancement, promotion, and prestige.
– If you see your work as a calling, however, you find your work intrinsically fulfilling you are not doing it to achieve something else. You see your work as contributing to the greater good or as playing a role in some larger enterprise the worth of which seems obvious to you. You have frequent experiences of flow during the work day, and you neither look forward to “quitting time” nor feel the desire to shout, “Thank God it’s Friday!” You would continue to work, perhaps even without pay, if you suddenly became very wealthy.

You might think that blue-collar workers have jobs, managers have careers, and the more respected professionals (doctors, scientists, clergy) have callings. But all three orientations represented in almost every occupation examined. Those janitors who worked this way saw their work as a calling and enjoyed it far more than those who saw it as a job.

Work at its best, then, is about connection, engagement, and commitment.

“Work is love made visible.” – Khalil Gibran

Love and work are crucial for human happiness because, when done well, they draw us out of ourselves and into connection with people and projects beyond ourselves. Happiness comes from getting these connections right.

When doing good (doing high-quality work that produces something of use to others) matches up with doing well (achieving wealth and professional advancement), a field is healthy. Genetics, for example, is a healthy field because all parties involved respect and reward the very best science. Journalism into just another profit center where the only thing that mattered was will it sell, and will it outsell our competitors? Good journalism was sometimes bad for business. Journalists who worked for these empires confessed to having a sense of being forced to sell out and violate their own moral standards. Their world was unaligned, and they could not become vitally engaged in the larger but ignoble mission of gaining market share at any cost.

A coherent profession, such as genetics, can get on with the business of genetics, while an incoherent profession, like journalism, spends a lot of time on self-analysis and self-criticism.

If your lower-level traits match up with your coping mechanisms, which in turn are consistent with your life story, your personality is well integrated and you can get on with the business of living.

When these levels do not cohere, you are likely to be torn by internal contradictions and neurotic conflicts.

You might need adversity to knock yourself into alignment.

And if you do achieve coherence, the moment when things come together may be one of the most profound of your life.

If evolution is all about survival of the fittest, then why do people help each other so much? Why do they give to charity, risk their lives to save strangers, and volunteer to fight in wars? Darwin thought the answer was easy: Altruism evolves for the good of the group: There can be no doubt that a tribe including many members who, from possessing in a high degree the spirit of patriotism, fidelity, obedience, courage, and sympathy, were always ready to aid one another, and to sacrifice themselves for the common good would be victorious over most other tribes, and this would be natural selection.

The word religion literally means, in Latin, to link or bind together.

It is worth striving to get the right relationships between yourself and others, between yourself and your work, and between yourself and something larger than yourself. If you get these relationships right, a sense of purpose and meaning will emerge.

Liberals are experts in thinking about issues of victimization, equality, autonomy, and the rights of individuals, particularly those of minorities and nonconformists.

Conservatives are experts in thinking about loyalty to the group, respect for authority and tradition, and sacredness.

When one side overwhelms the other, the results are likely to be ugly.

A society without liberals would be harsh and oppressive to many individuals.

A society without conservatives would lose many of the social structures and constraints.

A good place to look for wisdom is where you least expect to find it: in the minds of your opponents.

You already know the ideas common on your own side.
If you can take off the blinders of the myth of pure evil, you might see some good ideas for the first time.

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The Third Door: The Mindset of Success by Alex Banayan | Book Summary

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THE THIRD DOOR: The Mindset of Success By Alex Banayan

 

The larger-than-life journey of an 18-year-old college freshman who set out from his dorm room to track down Bill Gates, Lady Gaga, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers.

The Third Door takes readers on an unprecedented adventure—from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga—as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door.

Life, business, success… it’s just like a nightclub. There are always three ways in. There’s the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always… the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen—there’s always a way in. Whether it’s how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.

 

 

THE THIRD DOOR KEY IDEA #1: BILL GATES INSPIRED THE AUTHOR TO GO ON A QUEST FOR THE SECRETS TO SUCCESS.

Alex Banayan was supposed to become a doctor. At least, that was his parents’ plan for him. But at 18 years old, a month into college as a pre-med, he realized this wasn’t the path for him.

One day, while reading a biography of Bill Gates instead of studying, Banayan started wondering. Bill Gates had become the richest man in the world and revolutionized the software industry. But how? How did he go from a regular 18-year-old kid, just like Banayan, to becoming the wealthiest man in the world? Banayan started looking into other successful people: How had Steven Spielberg, a guy who didn’t even get into film school, ended up as one of the most successful directors in history? What did Lady Gaga do to pivot from waiting tables to nailing her first record deal in 2006?

Banayan couldn’t find a book that gave him the answer to these questions, so he decided to write it himself. Why not? He’d arrange interviews with Bill Gates and of other legends, travel across the US to meet with them, write up his discoveries and share them with his entire generation.

Getting the interviews was one thing, getting to them was quite another. The hard part, he quickly realized, would be funding the travel to all those interviews.

 

But as luck would have it, the game show The Price is Right was being filmed a few miles away. Winning the show was how he’d fund his quest.

 

Some googling told him that the wackier the behavior at casting, the more chance of getting selected for the show. So when he turned up on set, Banayan hugged janitors, danced with security guards and flirted with old ladies. It worked, and he got selected. He didn’t actually know how to play the game though, so began chatting to his fellow contestants. One kindly old woman, who said she’d been watching for 40 years, took a shine to him. She advised him to always guess low, as guessing too high would get you eliminated.

Hours later, with studio lights shining in his face, Banayan won the final prize – a sailboat, retail price $31,188, which he sold days later for $16,000. His quest could begin.

THE THIRD DOOR KEY IDEA #2: MEETING TIM FERRISS TAUGHT THE AUTHOR HOW TO BE PERSISTENT IN THE RIGHT WAY. EVENTUALLY.

After reading Tim Ferriss’s phenomenally popular book The 4-Hour Work Week (2007), Banayan became obsessed with meeting the author.

 

At a conference where Ferriss was speaking, Banayan hid in a bathroom during the speech, realizing that its location gave him the best chance of intercepting Ferriss as he came off stage. When Ferriss finished talking, Banayan sprung out and snatched a quick chat. Ferriss seemed interested in Banayan’s mission and said he’d get in touch.

But time passed with no contact from Ferriss, so Banayan started emailing Ferriss’s assistant. Business books say that persistence is important, Banayan reminded himself. The author was undeterred at receiving no reply, even when Ferriss’s assistant rejected the request. In total, Banayan sent 31 emails, one of which claimed that a one-hour interview with him, a college student, would be one of the best investments that Ferriss, a multi-million selling author, would ever make. Staying upbeat, Banayan always ended his emails with a cheery “Thanks in advance!”

Then one day, out of the blue, Ferriss agreed to talk. Persistence works! Or so the author thought.

When they met, Ferriss talked a little about persistence. Ferriss got his first big break after he tried to build a relationship with a certain startup CEO. Ferriss had emailed the CEO asking for a job, and was turned down 12 times. Eventually, Ferriss emailed to say he’d be in the CEO’s neighborhood the following week – a total lie – and that it would be great to stop by. When the CEO said ok, Ferriss jumped on a plane from New York to San Francisco to “casually” meet him. Ferriss got the job.

But in telling the story to Banayan, Ferriss wanted to be clear about one point: There’s a difference, he said, between being persistent and being a hassle. Ferriss was never rude, and while he was persistent, he got the balance right. He didn’t email ten times a week. He told Banayan not to say things like “Thanks in advance!” because it sounds rude and entitled. Instead, say something like “I totally understand if you don’t have time to respond.”

Months later, when reading through old emails, the author realized that Ferriss had been trying to save Banayan from himself. Only then did he understand how much he had to learn.

THE THIRD DOOR KEY IDEA #3: QI LU, A SOFTWARE SUPERSTAR, GOT HIS BREAK BY FINDING EXTRA HOURS IN THE DAY.

When a contact at Microsoft said he could get Banayan an interview with Qi Lu, Banayan wasn’t sure what to think. Any interview was good news, but he’d never even heard of this guy.

But Banayan’s interest was piqued when he learned that Lu was one of the tech world’s rising stars.

At 27 years old, Qi Lu was earning just $27 a month. Fast forward to his 47th birthday, and he was a president at Microsoft.

Qi Lu grew up in a poor village in China. As a child, he wanted to be a shipbuilder but wasn’t strong enough, so he focused on his school work and ended up studying computer science at Fudan University.

There, he had the spark of inspiration that would change his life. He realized that one thing in life is constant – whether you’re rich or poor, you only have 24 hours in a day. That led him to think that sleeping less could give him a competitive advantage over his peers.

So he started to re-engineer his sleep pattern, cutting out one hour, then another and another. At one point he slept just one hour a night, forcing himself back to consciousness with an ice-cold shower, but this was too much to keep up. Eventually, he settled on a sustainable four hours a night, and he’s stuck to that ever since.

By reducing sleep and working extra hard, Lu managed to publish five research papers on the topic of model checking in computer science astonishingly early in his academic career. One day, a visiting professor from Carnegie Mellon came to give a talk on the same topic. Lu made some perceptive observations and impressed the professor with his research. The professor suggested that Lu try and study in the US, saying he would waive his $60 application fee – $60 that Lu didn’t have.

That encounter might feel a little lucky, but it was only by carving out an extra few hours in the day that Lu had been able to deliver his research papers. As he said himself, luck is a little like a bus: If you miss one, another will come along. But if you aren’t prepared, you can’t jump on.

These days, Qi Lu is so productive that at Microsoft his colleagues say he works twice as fast as anyone else. They even have a term for it – “Qi Time.”

THE THIRD DOOR KEY IDEA #4: A WORLD CHAMPION BOXER SHOWED HOW HIDDEN RESERVOIRS OF DETERMINATION COULD MAKE THE DIFFERENCE BETWEEN SUCCESS AND FAILURE.

After his initial success in talking to Qi Lu and Tim Ferriss, Banayan hit a brick wall. Qi Lu had helpfully passed on an interview request to Bill Gates, but the message came back that Gates wouldn’t meet. Banayan embraced “Qi Time,” getting up at six o’clock every day to write more cold emails requesting interviews. But the only consequence of more emails going out was more rejections coming back in.

Eventually, “Sugar” Ray Leonard, a six-time world champion boxer, agreed to an interview at his California mansion. Banayan had written to the boxer saying that he believed the younger generation could learn from his advice.

When Leonard first started boxing as a child, he was skinnier, shorter and younger than the other kids. He knew that he needed an edge. One morning, as the yellow school bus pulled up to collect him, Leonard didn’t get on. Instead, as it pulled away, he chased it, running all the way to school. He did the same on the way home, and the same the next day. Day in, day out, rain, wind or snow, he chased the school bus.

Leonard said that, as a child, he didn’t have as much boxing experience as the other kids. But he did have the heart and the desire to improve.

Years later, in 1981, twelve rounds into a welterweight world championship fight against the then-undefeated Thomas “The Hitman” Hearns, he was getting badly beaten. His left eye was so swollen that he could barely see. But he was able to summon what he called his hidden reservoir – a buried reserve of strength and determination. It’s the reserve that allows a mother to lift a car off a trapped child, Leonard said. We all have it, and success comes to those who can tap it. When Leonard stood up for the 13th round, he exploded in a whirlwind of adrenalin and concentration. In the 14th round, with his opponent limp on the ropes, Leonard was the champion of the world.

Banayan explained to Leonard how he wasn’t getting far with his mission. Leonard told him not to let anyone tell him that his mission, his dream, isn’t possible. Stay in the fight, the boxer said, find your hidden reservoir, and you can do whatever you want to do.

THE THIRD DOOR KEY IDEA #5: BITING OFF MORE THAN YOU CAN CHEW CAN CATAPULT YOU TO SUCCESS.

It’s always good to have a mentor in life. For Banayan, that mentor was Elliott Bisnow. A 20-something kid who dropped out of school and built a company, Bisnow Media, with his dad, that would go on to sell for 50 million dollars in 2016. In 2008, Bisnow also co-founded Summit Series to provide fun conferences for entrepreneurs and the world’s elite.

Impressed at how much Bisnow had achieved so young, Banayan got in touch. They met days later in LA and quickly became friends. Bisnow helped Banayan access a world of entrepreneurs and taught him invaluable lessons. The key one was to bite off more than you can chew.

Summit Series began when Bisnow wanted to meet more young entrepreneurs. Most of us in that situation might decide to go to networking events, or perhaps move to a bigger city. Not Bisnow.

Bisnow cold-called young entrepreneurs, asking if they wanted to get a group together and hang out for a weekend. He gathered 20 young leaders, including the founders of TOMS Shoes and the websites Thrillist and CollegeHumor, and took them for a weekend’s skiing on his own money. He didn’t actually have the money, instead he put the $30,000 in upfront costs on a credit card. Then he began cold-calling companies to ask if they wanted to sponsor a conference of the top young entrepreneurs in the US. Companies started saying yes, and Summit Series was born.

Bisnow was out of his depth. He had to ask his mother what food he should provide. Granola bars? Apples? He had no idea. But he worked it out, and ever since, he’s tried to live by the philosophy that you should bite off more than you can chew – be ambitious, aim high and work out the details later.

It certainly worked for Bisnow. Summit Series is now a huge enterprise, and very popular among the business and cultural elite. Attend an event, and you might hear Richard Branson telling entrepreneurial tales in the morning, listen to national poetry slam champion IN-Q in the afternoon and hear Erin Brockovich discuss social justice, all in the same day.

Bisnow and his co-founders even bought an entire ski-resort in Utah to act as a base for an exclusive, entrepreneurial community. Bisnow is the living embodiment of what you can achieve if you aim high.

THE THIRD DOOR KEY IDEA #6: SOMETIMES YOU HAVE TO FIND YOUR OWN PATH TO SUCCESS, INSTEAD OF TRYING TO OUT-AMAZON AMAZON.

When Banayan tried to approach Bill Gates for an interview, he got this message from Gates’s office: he would never get an interview while he didn’t have a publishing deal.

So Banayan set out to find a publishing deal. The key to this was finding a literary agent. From that point on, Banayan’s motto was “get a literary agent, get Bill Gates.”

Banayan read books about how to get published and approached literary agents by the handful. He’d met plenty of entrepreneurs through Bisnow, and asked those with book deals to introduce him to their agents. He was doing everything right, but only getting rejected. There was one literary agent left on his list, and she such was a superstar – she’d even rejected Tim Ferriss for his first book – that it seemed pointless even to approach her.

It was Banayan’s college friend Brandon who changed his mind. Brandon was a bookworm and told Banayan a story he’d once read about Walmart. It was the year 2000, and brick-and-mortar retailers like Walmart were being hit hard by online shops like Amazon. Walmart was panicking about losing market-share, so they tried to replicate Amazon’s tech and strategy. But it didn’t work. One day, a new executive tried something: She hung a banner up in the office that said, “You can’t out-Amazon Amazon.” Soon afterward, Walmart’s market share boomed as they focused on executing their own business strategy, not copying Amazon’s.

Banayan, Brandon explained, was Walmart. All he’d been doing was copying other people’s strategies for success. He’d been pitching to literary agents as if he was Tim Ferriss, but without the platform and fame that Ferriss had.

Since Banayan had started his mission, he’d studied how successful people got ahead. But while that’s a good way to learn, he discovered he couldn’t tackle every problem that way. On this occasion, he needed his own playbook.

 

That night, unable to sleep, Banayan got up and wrote an email to his number-one-target literary agent. Instead of repeating his usual spiel, he wrote out why he believed in his mission. He wrote that together, the two of them could change the world. The email was more like a teenage love note than a professional email, but he sent it. A day later, she offered to represent him.

THE THIRD DOOR KEY IDEA #7: BILL GATES OFFERS LESSONS IN HOW TO BREAK THROUGH YOUR DISCOMFORT ZONE AND ACHIEVE EARLY BUSINESS SUCCESS.

After securing his book deal, Banayan eventually persuaded Bill Gates’s office to set up an interview.

Researching ahead of the meeting, Banayan discovered an incident that he felt explained Gates’s early success. It resonated with Banayan, who had always suffered from nerves when he needed to make an important phone call or conversation. The lesson? Sometimes you have to break through your discomfort.

Aged just 19, Gates and his partner Paul Allen heard that a computer company, MITS, had released the first minicomputer onto the market. Gates saw an opportunity, and the two of them wrote to MITS proposing to sell software to run on the machine. After getting no response, they debated how to follow up. Neither Bill nor Paul wanted to make the phone call. Both were nervous. Eventually, Bill took the leap. Taking some deep breaths, he told the founder of MITS that they wanted to come in and present some software. It worked, and they got the meeting.

There was one small problem – the software didn’t exist. But eight weeks of hard work later, they presented their new code, signed a deal, and made the first of many millions of sales. Having the bravery to make that phone call ultimately kicked off their success.

When the interview finally took place in Gates’s office, Banayan asked him for advice on negotiation and strategy in the early days of your career. Gates had two key pieces of advice: Firstly, if you’re young, you need a way to blast through people’s skepticism. When Gates went to sales meetings, he would overwhelm people with his expertise, talking fast and in great depth about programming language and software platforms until it was clear that he wasn’t some dumb kid.

Secondly, he surprised Banayan by saying that when establishing Microsoft in the early 1980s, he prioritized strategic positioning over immediate profit. When Microsoft began selling to IBM, he took the decision not to push for too much money to ensure he got the deal. He knew that rivals to IBM would emerge and that the prestige of working with IBM would help Microsoft sell to these rivals as well, securing higher profits. The lesson was clear: when starting out, take the position that will help you in the long term over short-term profits.

THE THIRD DOOR KEY IDEA #8: A DAY SHADOWING ZAPPOS CEO TONY HSIEH TAUGHT THE AUTHOR TO EMBRACE EGO AND ASK FOR HELP.

One day, at a party hosted by his friend, Miki Agrawal, founder of the period-proof underwear business THINX, Banayan saw Tony Hsieh, CEO of online shoe retailer Zappos. Hsieh was walking around with a clipboard that had “Wishes List” written on it, explaining that, for one day, he was acting as fairy godmother.

When Hsieh asked Banayan what he wished for, Banayan knew straight away. I want to be the Zappos CEO for the day, he said. His 20th birthday was coming up soon and he wondered if he could shadow Hsieh. Hsieh was a little surprised, but agreed.

While giving him marketing advice, Hsieh told Banayan that he should consider his end goals for the book. Most people don’t consider what their goals are, and if they do, they’re often not honest about them. In doing so, he helped Banayan understand that it’s okay to embrace your ego. Hsieh himself had written a bestseller, Delivering Happiness. For Hsieh, when he wrote Delivering Happiness, one motive was definitely vanity and ego. He thought it would be nice to tell his mum and dad that his book was number one on the bestsellers lists.

This surprised Banayan, who’d always thought of an ego as a bad thing. But Hsieh went on to explain that it’s worse to have an ego and deceive yourself that you don’t. In reality, it’s better to accept that you can accommodate an ego alongside other goals, such as wanting to inspire young entrepreneurs.

The other lesson Banayan learned from his time with Hsieh was the power of asking for help. While shadowing Hsieh in and out of meetings and through a company-wide presentation, Banayan noticed Zappos employees throwing him a few jealous looks. One approached him to say he’d worked at Zappos for years and dreamed of shadowing the boss. How did Banayan get so lucky?

Later that day, while thanking Hsieh for his time, Banayan asked the CEO why he didn’t let his employees shadow him sometimes. Hsieh looked blank. He’d be happy to, he said. But no-one ever asked him if they could.

THE THIRD DOOR KEY IDEA #9: THE AUTHOR LEARNED FROM WARREN BUFFETT AND DEAN KAMEN THAT SOMETIMES YOU NEED TO THINK AGAIN TO SOLVE A PROBLEM.

Banayan pursued Warren Buffett for an interview for months. He even flew to Buffett’s hometown of Omaha, Nebraska, in the hope of bumping into him, only to discover he arrived at the same time as the worst snow-storm for 30 years.

Banayan never met the “Oracle of Omaha,” and instead spent time in his hotel room shivering from the cold. Having read everything there is to know about Buffett, he picked up a few lessons in success.

The first was to find out what people need and use that to get access to them. In 1951, after Buffett finished his studies, he set himself up as a stockbroker. But every time he tried to get a meeting with a local businessman, they turned him down. Who wants to meet some young guy with no track record, trying to sell stocks?

So Buffet thought of a different approach: He started calling business people, telling them he could help save them from paying too high taxes. Now they finally wanted to meet, and Buffett was able to kick-start his career.

Banayan figured out that maybe people don’t want to talk to you for the reasons you want to talk to them, but that doesn’t necessarily mean they won’t talk at all. You just need to figure out what they want.

He received a similar lesson when he met Dean Kamen, inventor of the Segway and the first drug infusion pump, among other innovations. Kamen explained that sometimes it’s best to look at a problem from a different angle. Not so long ago, there’d been something of a crisis in science and technology education in the US.

Many people saw this as an educational crisis and tried to solve it by improving the education system – tinkering with course content and training new teachers. Kamen, however, believed that it was a culture crisis. He created a competition called FIRST – a non-profit which treats high-school engineering like sport by running national and international robotics competitions screened on NBC and NASA TV. FIRST has now impacted millions of lives.

So, Kamen said, don’t get frustrated if you don’t break through. Reframe the question in a way that allows you to find a solution.

THE THIRD DOOR KEY IDEA #10: STEVE WOZNIAK SHOWED THAT THERE ARE DIFFERENT WAYS TO BE SUCCESSFUL IN LIFE.

After hearing who Banayan was interviewing, one man said he didn’t feel worthy of being on the list. He was also, by some distance, the happiest guy Banayan had met.

Steve Wozniak was, alongside Steve Jobs, the co-founder of Apple. But unlike Jobs, or Gates, or Buffett, Wozniak has never been seen as a business tycoon, largely because he left Apple in 1985.

When Banayan ate lunch with Wozniak in California, Wozniak oozed happiness. He seemed to genuinely love his life, from his loving relationship with his wife to the cuteness of his dogs and the excitement of his upcoming road trip. Why all this happiness? Wozniak was happy, he said, because he felt he was living life on his own terms and doing what he wants to do, not what society dictates is the right thing.

For example, early on in the Apple story, Steve Jobs was the obvious choice for CEO. Where Wozniak was going to fit into the executive team wasn’t so clear. The last thing he wanted to do was manage staff or deal with internal politics, so he told Jobs he wanted to be a simple engineer. This was something he already knew he loved and was happy to continue doing. Maybe society says that you should reach the highest position possible, Wozniak said. But is that really what’ll make you happiest?

Wozniak’s determination to live life on his own terms also meant living by his values. This often put him in conflict with Jobs.

When Apple was filing its initial public offering in 1980, Jobs and Wozniak were all set for a huge payout. Both would become ultra-rich. But Wozniak discovered that Jobs had refused to give stock options to some employees who’d been with Apple since the beginning. Wozniak saw these people as family. After all, they’d helped make the company what it was. But Jobs wouldn’t budge. In the end, Wozniak gifted some of his own shares to the old employees, so they too could share in the financial reward. The day Apple went public, they became millionaires.

Of the two men, Jobs has gone down in history as the more successful. But as Wozniak sat back, opening a fortune cookie and laughing happily, his success seemed obvious too.

IN REVIEW: THE THIRD DOOR BOOK SUMMARY

The key message in this book summary:

We all have the power to make little choices that can alter our lives forever – to pick up the phone and make that first sales call, bite off more than we can chew, or simply follow our vision. You have the power to choose. You can accept the inertia in your life and continue waiting in line for the First Door. Or you can duck out of the line, run around the back, and take the Third Door. The choice is in your hands.

Actionable advice:

Have a pipeline.

Whatever you’re trying to achieve, build a pipeline of opportunities. Say you want to work in a startup. Don’t concentrate on just one, or two. Build a pipeline and approach them all. You’ll never know which one of your hundred startup CEOs woke up this morning thinking “We really need a new sales guy.” Building a pipeline is one way of increasing the chances that you’ll get lucky.

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The 46 Rules of Genius, The: An Innovator’s Guide to Creativity by Marty Neumeier | Book Summary

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The 46 Rules of Genius, The: An Innovator’s Guide to Creativity by Marty Neumeier

Marty Neumeier, acclaimed author of The Brand Gap and other books on business creativity, has compressed decades of practical experience into The 46 Rules of Genius—46 glittering gems that will light students path to creative brilliance. This is an essential handbook for students in graphic design, branding, marketing, business, Journalism and writing courses, and more.

The rules in this book are timeless. None of them are new, yet they can help students create something new. Michelangelo didn’t invent the hammer and chisel, but by using these tools he sculpted his brilliant works. And just as you can’t shape a block of marble with your bare hands, you can’t shape ideas with your bare mind. You need rules. Rules are the tools of genius. Use them when they help, put them aside when they don’t.

First, let me state, categorically, that the mark of true genius is simplicity.

So who exactly is a genius? A genius is any person who takes creativity to the point of originality. In other words, it’s someone who changes our understanding of a topic by turning insight into innovation.

But can anyone be a genius? According to researchers, it doesn’t take an IQ of 140 to become a genius. What it takes is imagination and the skills to apply it, driven by a passionate will toward a narrow goal.

Marty himself acknowledges that “There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward.”  The book, divided into 4 parts, is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. Part 1 (How can I innovate?) offers insightful guidance such as Feel before you thinkSee what’s not there, and Ask a bigger question. Interestingly, Rule #1 gives the paradoxical advice: Break the rules. Part 2 (How should I work?) offers down-to-earth tips on craft: Use a linear process for static elements, and Express related elements in a similar manner. The reader is also reminded: Don’t be boring! In Part 3 (How can I learn?) you find practical advice including Do your own projectsInvest in your originality, and Develop an authentic style. Finally, Part 4 (How can I matter?) deals with the deeper questions of a career in creativity, such as Overcommit to a missionBuild support methodically, and Become who you are.

When you face a problem, Marty recommends that you ask a series of 12 questions:

01 Have we seen this problem before?

02 What do we know about it?

03 Are the boundaries the right boundaries?

04 Are we solving the right problem?

05 Should we solve a bigger problem instead?

06 If we succeed, what will be improved?

07 What will be diminished?

08 What will be replaced?

09 What opportunities will it spawn?

10 Who stands to gain and who stands to lose?

11 Do we need to solve the problem at all?

12 Who says? So what? Why Not?

By asking these questions, you force yourself to think through the problem. When you’re done thinking, you need to get down to the actual work of making masterpieces like a genius. But remember that the mark of this genius is simplicity. So here’s how to simplify your work:

Test elements by removing them one by one to ensure that there are no unnecessary parts.

Discard any needless features because more is sometimes too much.

Kill vampire elements – any element that will take away from the main idea.

Place elements in a logical sequence so it is intuitive.

Group items into buckets so they make sense. For instance, group by use, meaning, size and so on.

Hide complexity behind a simple interface. Make it easy for people to use.

Align elements behind a single purpose. If there is one purpose, the whole design will appear simple and seamless.

Beyond these, you also want ensure originality in your ideas. These 6 steps of originality should take care of that:

Is the idea disorienting? Does it unsettle you?

Does it kill 10 birds with one stone?

Does it need to be proved?

Is it likely to force others to change?

Does it create affordances?

Can it be summarized in a sentence?

Now that you have gone over and beyond to give the most of yourself and prove your genius, it is important that you keep your axe sharpened by continuous learning. This, I strongly believe, is the cornerstone of an ever performing innovator. Most of this learning will be self-taught. Let these principles guide you:

Learn by doing.

Do work you love and believe in.

Harness habits – the brain form habits for routine tasks.

Keep your eyes on your main goal.

Cultivate your memory. Pay attention to knowledge that is specific to your craft.

Increase your sensitivity. Be able to notice the differences between outcomes.

Stretch your boundaries. Keep on raising the bar.

Customize your meta-skills. Focus on meta-skills such as emotional intelligence, critical thinking, imagination and intuition that will drive your professional success.

Feed your desire by keeping your passions alive by reading books and articles, talking to others and attending conferences.

Scare yourself. Be bold and audacious – push yourself way beyond your comfort zone.

Finally, and my favourite part, I’ll share my personal top 10 rules. Call them my personal mixtape, or even my genius platter, they have been carefully selected to suit my preference. Hope you like it!

Break the Rules. Creative rules are not rigid dictates but rough principles – patterns that a variety of artists, scientists, and thinkers have used for centuries as the scaffolding for their inventions

Feel before you think. Close your eyes and drift with the problem. Let it talk to you. Listen carefully. Give it your deepest empathy and fullest attention. Be available to the problem. Don’t try to fix it. Feel your way forward.

Frame problems tightly. Write a problem statement. List the constraints. List the affordances – the creative possibilities that exist within the problem. Describe the success.

Put the surprise where you want the attention. Focus attention on the most important part of your idea.

Apply aesthetics deliberately. Aesthetics is like a box of toys. When you play with these toys, applying them to your projects in various ways, you’ll find they can bring clarity, excitement, and nuance to your work.

Simplify. The opposite of simplicity isn’t complexity, it is disorder. While complexity seeks order through addition, simplicity seeks it through subtraction. In most designed products, what we respond to best is a rich, layered experience (complexity) combined with ease of use, ease of understanding, or ease of purchase (simplicity).

Start with curiosity, not belief. Instead of staring from belief, the genius starts from a position of curiosity, wonder, scepticism, and iconoclasm. The journey leads from the unknown to the known, and, with luck and perseverance, you’ll discover new information along the way.

Fuel your passion. Genius in, genius out.

Stay focused. Creativity requires sustained focus. You can’t switch off the world. But you can lock it out temporarily while you work. You can carve out quiet time to think things through by yourself, so that when you return to the world you have something deep and whole to show for it.

Make new rules. The first rule of genius is to break the rules. The last rule is to replace them with your own rules. Your job is to melt down these rules and recast them as principles that make sense to you, your discipline, and the needs of your work.

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The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip & Dan Heath Summary

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The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath

 

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us–and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck–but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

 

Key Point 1: There are three types of defining moments: peaks, pits, and transitions.

There are three major things in life: peaks, pits and transitions. Peaks include the best moments of your life, such as when you get married or achieve a huge goal. Pits can be anything that’s heartbreaking to you, like losing someone close to you or failing at something important. Finally there are transitions which could be moving from one place to another or switching careers completely.

Businesses need to seek out opportunities for their customers. Some restaurants offer free desserts or other perks to people celebrating a birthday, while others give promotions or discounts when something goes wrong with a delivery. When transitions happen, they should be marked in some way depending on the circumstance. For example, real estate agents may mark the sale of a house by giving buyers a gift basket or bottle of champagne.

When someone dies, it can be a very difficult time for their family. A business may choose to help the family during this time or make things even more difficult by adding fees and other charges. In one case, a woman lost her husband before she could go on a Viking River Cruise with him. She asked if she could bring another person instead but was told that it would cost almost $1,000 in fees. Many businesses charge fees when customers want to change reservations after something has happened like losing a loved one. This is not uncommon practice among airlines and cruise lines alike because they often do not want to refund money for deceased passengers so they make it hard for families to get refunds when there are changes needed due to death of someone close.

Key Point 2: Defining moments tend to make or break the customer experience.

Defining moments are what make customers’ experiences memorable. Generally speaking, people forget most details of their daily activities. It’s the defining moments, which can either be terrible or great, that give life shape and meaning. The same principle holds true in customer service as well. Most service-related experiences are forgettable but a few will be memorable in some way whether it is positive or negative. To help ensure the defining moment is positive organizations can manipulate four building blocks: elevation (make sure your employees treat customers with respect); insight (understand how they want to be treated); pride (show them you care about them) and connection/trust (build a relationship). A defining moment can consist of one element or all four elements; however you must have at least one of each for there to truly be an experience worth remembering.”

In the era of social media, companies have to deal with negative customer experiences more than ever. For example, United Airlines faced a PR crisis after a video went viral showing police dragging off a passenger from an overbooked flight because he refused to give up his seat. Other companies have used social media to create positive experiences that are just as powerful. Morton’s Steakhouse surprised Peter Shankman when they sent someone from their restaurant to meet him at the airport with a steak and other treats in hand after he joked on Twitter about hoping for such service. This is now considered legendary online word-of-mouth advertising.

Key Point 3: Elevation can be manipulated by appealing to the senses, by raising the stakes, and by injecting an element of surprise.

Companies can use the element of elevation to create a defining moment. There are three ways to do this: appeal to your audience’s five senses, raise the stakes for them, and surprise them. Defining moments usually require at least two of these tactics.

Danny Meyer, a New York City restaurateur, has had many experiences where he elevated the dining experience of his customers. In one case, at Eleven Madison Park, a thoughtful waiter went above and beyond to make sure that a couple celebrating their anniversary had an exceptional time. The husband confessed that he’d left a bottle of champagne in his freezer at home, so the waiter brought it over as well as some chocolates and caviar. This was an incredibly thoughtful gesture that was also delicious!

Meyer elevated the dining experience at MoMA by eliminating some of the common problems with other museum eateries. He eliminated unwieldy trays and plastic packaging, and he even displayed art from the museum’s collection.

Meyer and his team have gone above and beyond for their customers. For example, Meyer instructed Tabla’s staff to track down a woman’s lost phone and wallet after she left them in a taxi while she ate lunch with her friend. By going completely outside the restaurant’s wheelhouse of food and drink, Meyer created an unforgettable moment that cost very little but earned him priceless advertising by word of mouth.

Key Point 4: One tactic for boosting pride is to break down a lofty goal into many discrete milestones.

There are four elements to a defining moment. Pride can be elevated by turning one large goal into several milestones. Fitbit devices help users reach their fitness goals in this way, since they offer rewards and badges when users hit certain milestones.

Fitbit uses a popular business strategy called gamification to motivate people. Gamification takes an everyday activity like walking and makes it more interesting by using game-like rewards. Many fitness apps use gamification to encourage users to stay healthy.

 

Gamification is a popular way of encouraging people to do something. For example, children can be given rewards for doing their chores. Smartphones have created new ways of gamifying things with apps that include badges and leaderboards. This was named as one of the top business trends by The New York Times in 2012, but it’s still going strong five years later. It’s proven to be more than just a trend because users are motivated by their personal pride rather than meeting goals set by others (like sales from third-party vendors)

Key Point 5: Pride can be further boosted by offering recognition and practicing courage. These tactics help create defining moments.

When people take pride in their work, they are more likely to do well. Companies have tried to leverage this idea by creating award programs for employees. However, research shows that these programs can be demotivating because of how the awards are given out and perceived injustice from those who don’t win. Employees will adapt or game the system in order to win an award rather than focusing on quality work.

People feel more appreciated when their coworkers or managers thank them for going above and beyond. It’s important to express appreciation frequently, especially in a team setting where people work together on projects. Personalized comments are often better than formal incentive programs because they show the person that you’re paying attention to what they do on the job.

Another way to build pride is by cultivating courage. Courage isn’t something you’re born with, it’s a learned skill. You can practice that skill by putting yourself in situations where you have to be courageous, like the Navy SEALs do during their training exercises. This will help your employees learn how to be brave and keep control of their emotions when they face difficult situations at work.

Key Point 6: Group insights aren’t necessarily impromptu epiphanies; they can be prompted.

Insights are powerful. They can help us build defining moments in our lives and careers. People often think of insights as epiphanies that come out of nowhere, but they’re actually prompted.

Julia Galef, the cofounder of a nonprofit organization that helps people make better decisions, uses her surprise journal to keep track of any information she finds surprising. The entries help her develop deeper insights into her own work by questioning things and identifying false assumptions.

Some companies become so insular that they develop biases and assumptions in their own favor. Microsoft was guilty of this with its tool Azure, which turned out to be unusable because of a poor user experience. However, after approaching the problem from the perspective of users during an exercise at a theater, they realized they had to redesign it.

People who approach their work with a fresh perspective can come up with better ideas. For example, the Azure team imagined what users would want instead of thinking like engineers. People can also be moved around to different departments in order to see how other people do things or even try them out for themselves. A restaurateur could offer free meals at one restaurant to staff from another restaurant so that they have an expert’s point of view on how it runs and whether or not standards are being met.

Key Point 7: Individual moments of insight often come from situations in which one stretches one’s skills and, in so doing, risks failure.

We can learn a lot from our experiences, but sometimes we have to go through challenging situations in order to understand what we’ve learned.

Many people believe that there is one career path for them, but in fact there are many. Instead of thinking about it as a true or false calling, think of your job as a prototype. The most important characteristic of a prototype is that you can refine it; no version is necessarily final. When you consider different types of work, don’t just think about them intellectually–actually try new types of work and see what happens! This will inspire more ideas than just creating theoretical models.

Key Point 8: Connection can be built through group experiences and shared struggle, or by tapping into the meaning of the work for the entire team.

A connected workforce is very effective at working together and accomplishing tasks. They are more productive, efficient, and they produce higher-quality work than those who aren’t as close to each other. Many people think that time is essential for building strong relationships with others but in certain circumstances you can build relationships quickly.

In the business world, it’s important to inspire your employees. One way to do this is through a company-wide conference where people can bond over shared struggles and goals. Another way is to simply emphasize the mission of your organization and let employees take ownership of their work.

Book Structure

Throughout this book, references to popular television shows like The Bachelor and The Simpsons sit comfortably next to academic research and case studies of successful businesses.

The authors start by introducing their ideas, and then they break the book into four sections: Elevation, Insight, Pride, and Connection. Each section has two or three chapters that cover key concepts followed by a review of what was covered in that section with real-life examples. The last part is called “clinics”, which shows how to apply those concepts in real life situations. Some of the examples are made up and some come from research conducted on business leaders.

The authors write with a unified voice. They don’t always distinguish between their own experience and information that other researchers have found. They frequently refer back to examples in the text to reinforce material or show how ideas overlap.

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The Oxygen Advantage: Simple, Scientifically Proven Breathing Techniques by Patrick McKeown Summary

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The Oxygen Advantage: Simple, Scientifically Proven Breathing Techniques to Help You Become Healthier, Slimmer, Faster, and Fitter by Patrick McKeown

Improve your body’s oxygen use and increase your health, weight loss, and sports performance–whether you’re a recovering couch potato or an Ironman triathlon champion.

One of the biggest obstacles to better health and fitness is a rarely identified problem: chronic over-breathing. We often take many more breaths than we need–without realizing it–contributing to poor health and fitness, including a host of disorders, from anxiety and asthma to insomnia and heart problems.

In The Oxygen Advantage, the man who has trained over 5,000 people–including Olympic and professional athletes–in reduced breathing exercises now shares his scientifically validated techniques to help you breathe more efficiently. Patrick McKeown teaches you the fundamental relationship between oxygen and the body, then gets you started with a Body Oxygen Level Test (BOLT) to determine how efficiently your body uses oxygen. He then shows you how to increase your BOLT score by using light breathing exercises and learning how to simulate high altitude training, a technique used by Navy SEALs and professional athletes to help increase endurance, weight loss, and vital red blood cells to dramatically improve cardio-fitness.

Following his program, even the most out-of-shape person (including those with chronic respiratory conditions such as asthma) can climb stairs, run for a bus, or play soccer without gasping for air, and everyone can achieve:

Easy weight loss and weight maintenance Improved sleep and energy Increased concentration Reduced breathlessness during exercise Heightened athletic performance Improved cardiovascular health Elimination of asthmatic symptoms, and more.

With The Oxygen Advantage, you can look better, feel better, and do more–it’s as easy as breathing.

 

Chronic Overbreathing

Scientific research, as well as the experience of thousands of people I have worked with, has shown me the vital importance of learning how to breathe correctly. The problem is that correct breathing, which should be everyone’s birthright, has become extremely challenging in our modern society. We assume that the body reflexively knows how much air it needs at all times, but unfortunately this is not the case. Over the centuries we have altered our environment so dramatically that many of us have forgotten our innate way of breathing. The process of breathing has been warped by chronic stress, sedentary lifestyles, unhealthy diets, overheated homes, and lack of fitness. All of these contribute to poor breathing habits. These in turn contribute to lethargy, weight gain, sleeping problems, respiratory conditions, and heart disease.

Our ancestors lived on a natural diet in a far less competitive environment and physically worked hard, a lifestyle conducive to maintaining an efficient breathing pattern. Compare that to modern-day living, in which we spend hours slouched at a desk on computers and talking on phones, surviving on a rushed lunch of convenience food, trying to manage a seemingly neverending series of tasks and financial obligations.

Modern living gradually increases the amount of air we breathe, and while getting more oxygen into our lungs might seem like a good idea, it is in fact light breathing that is a testament to good health and fitness. Think of an overweight tourist and an Olympian both arriving for the Summer Games. As they picked up their luggage and carried it up a flight of stairs, whom would you expect to be huffing and puffing? Certainly not the Olympian.

The biggest obstacle to your health and fitness is a rarely identified problem: chronic overbreathing. We can breathe two to three times more air than required without knowing it. To help determine if you are overbreathing, see how many of these questions you answer “yes” to:

  •  Do you sometimes breathe through your mouth as you go about your daily activities?
  •  Do you breathe through your mouth during deep sleep? (If you are not sure, do you wake up with a dry mouth in the morning?)
  •  Do you snore or hold your breath during sleep?
  •  Can you visibly notice your breathing during rest? To find out, take a look at your breathing right now. Spend a minute observing the movements of your chest or abdomen as you take each breath. The more movement you see, the heavier you breathe.
  •  When you observe your breathing, do you see more movements from the chest than from the abdomen?
  •  Do you regularly sigh throughout the day? (While one sigh every now and again is not an issue, regular sighing is enough to maintain chronic overbreathing.)
  •  Do you sometimes hear your breathing during rest?
  •  Do you experience symptoms resulting from habitual overbreathing, such as nasal congestion, tightening of the airways, fatigue, dizziness, or light-headedness?

Answering yes to some or all of the questions above suggests a tendency to overbreathe. These traits are typical of what happens when the amount of air we breathe is greater than what we need. Just as we have an optimal quantity of water and food to consume each day, we also have an optimal quantity of air to breathe. And just as eating too much can be damaging to our health, so can overbreathing.

The unconscious habit of overbreathing has hit epidemic proportions all across the industrialized world, and it’s highly detrimental to our health. Chronic overbreathing leads to loss of health, poor fitness, and compromised performance and also contributes to many ailments including anxiety, asthma, fatigue, insomnia, heart problems, and even obesity. It may seem strange that such a disparate range of complaints can be caused by or worsened by overbreathing, but the breath of life influences literally every aspect of our health.

The purpose of this book is to return you to how you were meant to live and breathe. I will teach you simple methods that will counteract bad breathing habits, unearthing a new well of cardiovascular fitness that will improve your overall health and well-being. Serious athletes will achieve new levels of performance, fitness enthusiasts will unleash untapped potential, and those who are still trying to manage their health will overcome barriers to a more healthful lifestyle.

But, as with all conditions, to arrive at the remedy it’s crucial to first understand the ailment.

It is how you breathe during your daily life that determines how you breathe during physical exercise. Breathing too much air every minute, every hour, every day translates into excessive breathlessness during exercise. If our breathing is off during rest, it would be unreasonable to expect it to automatically correct itself during physical exercise. The seemingly innocuous tendency to breathe through the mouth during the day or night and breathe noticeably during rest means you will be more breathless during training and often limits your capacity to go faster and farther.

These poor breathing habits can be the difference between a healthy and vibrant life and an ill and feeble one. Overbreathing causes the narrowing of airways, limiting your body’s ability to oxygenate, and the constriction of blood vessels, leading to reduced blood flow to the heart and other organs and muscles. These systemic impacts affect your health profoundly, whether you’re a professional athlete or your main exercise is walking up the stairs of your house. Great sports careers can plateau or even be cut short by an athlete’s overbreathing. The lungs let the individual down, and—no matter how strong the rest of the body is—unnecessary, excess breaths take their toll. As most athletes know, our lungs give out long before our arms and legs.

It all comes down to our need for that invisible yet vital basis for human life: oxygen. Here’s the paradox: The amount of oxygen your muscles, organs, and tissues are able to use is not entirely dependent on the amount of oxygen in your blood. Our red blood cells are saturated with between 95 and 99 percent oxygen, and that’s plenty for even the most strenuous exercise. (A few of my clients with serious pulmonary disease have a lower oxygen saturation level, but this is very rare.) What determines how much of this oxygen your body can use is actually the amount of carbon dioxide in your blood. You may remember from biology class that we breathe in oxygen and breathe out carbon dioxide, also called CO2. Most people learn that carbon dioxide is just a waste gas that we exhale from our lungs, but it is not a waste gas. It is the key variable that allows the release of oxygen from the red blood cells to be metabolized by the body. This is called the Bohr Effect. Understanding and utilizing this physiological principle will allow you to stop overbreathing.

 

Discovered over a hundred years ago, the Bohr Effect explains the release of oxygen to working muscles and organs. Most people don’t realize that the amount of carbon dioxide present in our blood cells determines how much oxygen we can use. The crux of it is this: How we breathe determines the levels of carbon dioxide present in our blood. When we breathe correctly, we have a sufficient amount of carbon dioxide, and our breathing is quiet, controlled, and rhythmic. If we are overbreathing, our breathing is heavy, more intense, and erratic, and we exhale too much carbon dioxide, leaving our body literally gasping for oxygen.

It’s very intuitive: If we breathe better, increasing the amount of carbon dioxide inside us, then we can deliver more oxygen to our muscles and organs, including the heart and brain, and thus heighten our physical capacity. All we’re really doing is assisting the body in working the way it was meant to work in the first place.

The Oxygen Advantage

The explanation of the Bohr effect and how the body delivers oxygen was really an eye-opener to me. It reminds me of what Rich Roll wrote in his book Finding Ultra about the training method his trainer gave him to improve his running resistance. The instructions he received were basically to run at a pace that wouldn’t give him a heart rate over 140 beats per minute, even if that meant to run extremely slow and walk often. Very similar, Patrick explains several ways to train in this book that train the body to do more with less. For instance, forcing oneself to breathe only through the nose while training.

 

Measuring Fitness through the BOLT score

There is a great method to measure how efficient our breathing is. It is called the BOLT score. But first, we must understand what it means to be fit in relation to breathing.

It has been said that one of the main differences between endurance athletes and nonathletes is their response to low pressures of oxygen (hypoxia) and higher levels of carbon dioxide (hypercapnia). In other words, endurance athletes are able to tolerate a greater concentration of carbon dioxide and lower concentration of oxygen in the blood during exercise. Intense physical exercise results in increased consumption of oxygen and increased production of carbon dioxide, so it is vitally important that athletes are able to cope well with changes to these gases.

In order to attain outstanding performance during sports, it is essential that your breathing does not react too strongly to increased concentrations of carbon dioxide and decreased concentrations of oxygen. Over time, intense physical training will help to condition the body to better tolerate these changes, but a more effective method can be found in the pages of this book. The breathing exercises outlined in the Oxygen Advantage program can easily be incorporated into any form of exercise, no matter what your fitness level and even if you are laid up with an injury. You can even improve your fitness using a simple 10-minute exercise while sitting down.

A performance-related term you need to know is maximal oxygen uptake, or VO2 max. This simply refers to the maximum capacity of your body to transport and utilize oxygen in 1 minute during maximal or exhaustive exercise. VO2 max is one factor that can determine an athlete’s capacity to sustain physical exercise and is considered to be the best indicator of cardiorespiratory endurance and aerobic fitness. In sports that require exceptional endurance, such as cycling, rowing, swimming, and running, world-class athletes typically have a high VO2 max.

Furthermore, the goal of most endurance programs is to increase VO2 max.
Studies have shown that athletic ability to perform during increased carbon dioxide and reduced oxygen pressure corresponds to maximal oxygen uptake. In other words, the ability to tolerate higher concentrations of carbon dioxide in the blood means a higher VO2 max can be achieved, culminating in better delivery and utilization of oxygen by the working muscles.

The Body Oxygen Level Test (BOLT)

As far back as 1975, researchers noted that the length of time of a comfortable breath hold served as a simple test to determine relative breathing volume during rest and breathlessness during physical exercise. The Body Oxygen Level Test (BOLT) is a very useful and accurate tool for determining this relative breathing volume. BOLT is simple, safe, involves no sophisticated equipment, and can be applied at any time. BOLT differs from other breath-hold tests because it represents the length of time until the first definite desire to breathe. Holding the breath until you feel the first natural desire to breathe provides useful information on how soon the first sensations of breathlessness take place and is a very useful tool for the evaluation of breathlessness. Other breath-hold tests tend to focus on the maximum time you can hold your breath, but this measurement is not objective as it can be influenced by willpower and determination.

Athletes possess bucketloads of willpower and determination, so there is no doubt that many of us will be tempted to measure our BOLT score by holding the breath for as long as possible. But if you are serious about improving your breathing efficiency and VO2 max using the breath-hold exercises in this book, I urge you to follow the instructions carefully and measure your BOLT correctly—by holding your breath only until the first distinct urge to breathe is felt.

 

In short, the lower the BOLT score, the greater the breathing volume, and the greater your breathing volume, the more breathlessness you will experience during exercise.

To obtain an accurate measurement, it’s best to rest for 10 minutes before measuring your BOLT score. Read the instructions carefully first and have a timer on hand. You can measure your BOLT now:

  1. Take a normal breath in through your nose and allow a normal breath out through your nose.
  2. Hold your nose with your fingers to prevent air from entering your lungs.
  3. Time the number of seconds until you feel the first definite desire to breathe, or the first stresses of your body urging you to breathe. These sensations may include the need to swallow or a constriction of the airways. You may also feel the first involuntary contractions of your breathing muscles in your abdomen or throat as the body gives the message to resume breathing. (Note that BOLT is not a measurement of how long you can hold your breath but simply the time it takes for your body to react to a lack of air.)
  4. Release your nose, stop the timer, and breathe in through your nose. Your inhalation at the end of the breath hold should be calm.
  5. Resume normal breathing.

Please be aware of the following important points when measuring your BOLT score:

  •  The breath is taken after a gentle exhalation.
  •  The breath is held until the breathing muscles first begin to move. You are not measuring the maximum time that you can hold your breath.
  •  If you do not feel the first involuntary movements of your breathing muscles, then release your nose when you feel the first definite urge or first distinct stress to resume breathing.
  •  The BOLT is not an exercise to correct your breathing.
  •  Remember that measuring your BOLT involves holding your breath only until you feel the first involuntary movements of your breathing muscles. If you need to take a big breath at the end of the breath hold, then you have held your breath for too long.

How to train our breathing

At this point you have an idea why good breathing matters. The question you probably have — or should have — is, how can I train my breathing to increase my bolt score?

I’d highly recommend the Wim Hof breathing method as it seems a better system for daily practice to me than what is presented in this book. But I will quote one technique from the author.

Simulate High-Altitude Training While Walking

We begin by introducing a simple walking exercise that enables you to achieve similar benefits to those experienced during intense physical training in as little as 10 to 15 minutes. The beauty of this exercise is that it can be performed anywhere and at any time, even if an injury is preventing you from engaging in normal training. Similar to any intense physical exercise, it is important to practice at least two hours after eating. Just as it is not advisable to go for a jog directly after eating, it is also best to practice breathing exercises on an empty stomach. Not only would it be uncomfortable to perform breath holds too soon after a meal, but the benefit of the exercise would be much reduced as the process of digestion increases breathing.

During this exercise you will be practicing breath holds as you walk. For the first 2 to 3 breath holds, in order to gently acclimatize your body to lower levels of oxygen, it’s important to hold your breath only until you feel a medium hunger for air. For the remaining breath holds, challenge yourself by aiming to achieve a relatively strong need for air. Due to a delay in the pulse transit time, it is common for the decrease in oxygen saturation to take place not during the breath hold, but soon after it. Therefore, to get the most from the exercise, minimize breathing for about 15 seconds following the breath hold by taking short breaths in and out through the nose. If you have a pulse oximeter, you might enjoy observing the decrease to your oxygen saturation as you do this—effectively simulating high-altitude training and bringing the mountain to you.

  •  Walk and hold:After a minute of continuous walking, gently exhale and pinch your nose to hold your breath. If you feel uncomfortable pinching your nose while walking in public, you can simply hold your breath without holding your nose. Continue to walk while holding your breath until you feel a medium to strong air shortage. Release your nose, inhale through it, and minimize your breathing by taking very short breaths for about 15 seconds. Then allow your breathing to return to normal.
  •  Continue walking for 30 seconds and repeat:Continue walking for around 30 seconds while breathing through your nose, then gently exhale and pinch your nose with your fingers. Walk while holding the breath until you feel a medium to strong hunger for air. Release your nose and minimize your breathing by taking short breaths in and out through your nose for about 15 seconds. Then allow your breathing to revert to normal.
  •  Repeat breath holds 8 to 10 times:While continuing to walk, perform a breath hold every minute or so in order to create a medium to strong need for air. Minimize your breathing for 15 seconds following each breath hold. Repeat for a total of 8 to 10 breath holds during your walk.

 

This exercise will take about 12 minutes to complete and is highly effective at teaching your body to do more with less. At first you may only be able to hold your breath for 20 or 30 paces before you feel a strong air shortage (or less if you have asthma or are out of breath). As the number of paces per breath hold increases, the air shortage you experience will progress from easy to moderate to strong. As you feel an increased hunger for air, the breathing muscles in your abdomen or neck will begin to contract or spasm. An added effect of the contractions is to provide your diaphragm with a workout, thereby strengthening your main breathing muscle. During the longer breath holds, as you feel your breathing muscles spasm, focus on relaxing your body. Allow your muscles to go soft as you hold your breath. Relaxing the body in this way allows a longer breath hold with less stress.

With repetition, as the weeks go by, you will find yourself being able to hold your breath for 80 to 100 paces. Your ability to hold your breath will increase with practice and without stressing your body. Do not overdo it. Ideally, your breathing should recover easily and become calm within 3 or 4 breaths. While this exercise is a challenge, it should not be stressful.

If you notice any side effects, such as an elevated or stronger than normal pulse for a prolonged period after completing breath holding, then it is best to refrain from performing the stronger breath holds. Instead, concentrate on breathing lightly both during rest and physical exercise to bring benefit to your health and sports.

Breath holding can also be incorporated into a jog, run, or bike ride. While you may not be able to hold your breath for as many paces during a jog as you can during a walk, the quality of the exercise will be better because of the greater accumulation of carbon dioxide in the blood.

Breath holding during training adds an extra load that would only otherwise be experienced during maximum intensity exercise.

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The Narrow Road: A Brief Guide to the Getting of Money by Felix Dennis | Book Summary

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The Narrow Road: A Brief Guide to the Getting of Money by Felix Dennis

One of the world’s most successful media moguls shares eighty-eight tips for starting a business and getting rich. In How to Get Rich, British mogul Felix Dennis told the engaging story of how he started a media empire and became one of the wealthiest men in Britain-all without a college degree or any formal training. Now he shows readers exactly what it takes to start a business and make it successful. Dennis offers a guide for those determined to attempt what he calls the getting of money-regardless of the consequences. His eighty-eight tips include: Do not fall in love with any project. You may believe in it wholeheartedly, but must remain prepared to abandon it should it show signs of failing. If you are unwilling to fail, sometimes publicly and even catastrophically, you will never be rich. You will never get rich working for your boss. No one knows better than Dennis what it takes to get rich, and his battle-tested advice-delivered with his signature wit-will surely appeal to serious entrepreneurs.

 

In the getting of money, it’s wise to consider one’s motives for the getting itself. It’s better to wrestle with motive early and consider its strength at leisure than to be surprised by it at some perilous moment in the future when all is in the balance.

The three valid reasons for not attempting to become rich are:

  1. I do not wish to be rich
  2. I would like to be rich but I have other priorities
  3. I am too stupid to make the attempt

Apart from those listed above, most of the so-called reasons for not pursuing wealth are not reasons at all; they are excuses. They are the children of fear and the parents of a thousand “if onlys.”

Anyone in good health and of reasonable intelligence, provided they utterly commit themselves to the journey, can succeed on the narrow road. The commitment is vital.

Luck helps – but only if you do not waste time seeking it. The belief that you have a great idea is not worth shit. Ideas are ten a penny while the ability to execute counts for a great deal more.

Who is likely to succeed? Not those who want to and not those who need to or those who deserve to, but those who are utterly determined to, whatever the cost to themselves and to those around them.

There is no point in sitting around thinking about getting started – not just for the getting the money but for just about anything.

Forget glamor if the getting of money is your priority. The reason is obvious. The laws of supply and demand apply not to commodities but to the choices people make. Too many people wish to make blockbuster movies and live in Beverly Hill. Not enough people wish to start a landfill company and dig holes.

Gold rushes rarely happen in old mines. New or rapidly developing sectors often provide more opportunities to get rich.

You have to cut loose to get rich, from parents and family, from working for others, and from negative influences. It’s not that they do not care about you; they may well do. But two fears confront them: they (openly) fear you are placing yourself in harm’s way, which cannot be a good thing; and they (secretly) fear that should you succeed, you will expose their own timidity.

Young, penniless, and inexperienced? Excellent. You possess an advantage neither education nor upbringing, nor even money can buy – having almost nothing, you have nothing to lose.

Slightly better off and on the way up? You have the experience and the remnants of youthful stamina. Now is the time to decide whether you wish to continue to make your employer even richer, or, instead, become rich yourself.

Veteran manager or experienced professional? Find yourself a young and fearless partner. It’s your best, perhaps your only chance to survive and succeed on the narrow road.

If you have ever wondered why there are so few really wealthy self-made men and women in the world, you now have the answer. It has little to do with chance and everything to do with your capacity to accept the risk of being humiliated in the attempt – not just once, but many times, perhaps.

Startup capital is simply too precious to squander on physical purchases. The creating of a frugal company culture begins on the first day.

Revenues are not within your control. Cash spent on perks and fancy gear is.

Compulsion trumps desire in two ways: intensity and longevity.

The road to riches is a marathon, not a sprint.

Life is not a rehearsal. The getting of money may be a silly game, but it is a game with serious rules. It requires a level of discipline and toleration of hardship that is inimical to what most people regard as the purpose of a fulfilled life.

Cash flow is the lifeblood of any business. Failure to monitor cash flow is the source of most startup failures.

Obsessive monitoring and forecasting of cash levels cannot, of themselves, generate cash. But they can provide startup’s owner with an early warning – one that may well make the difference between ruin and survival.

Keeping costs low is a vital necessity for a startup company. One golden rule is: “Overhead walks in two legs.”

Do not fall in love with any project. You may believe in it wholeheartedly, but must remain prepared to abandon it should it show signs of failing. Then, examine whether the failure lies in the product or service itself or in its implementation.

If you are determined to become rich, there is only one talent you require: the talent to identify, hire, and nurture others with talent.

Talent is indispensable, although it is always replaceable. There are six simple rules concerning talent: identify it, nurture it, reward it, protect it from being poached. And when the time comes, fire it.

Whatever you can do, or dream you can, begin it – Boldness has genius, power and magic in it. – Johann Wolfgang von Goethe

If you are seeking for the right place and the right time, you are reading the wrong book. It is always the right time and this is the only place we have.

You must choose between seeking riches or seeking contentment. You may achieve neither, but you surely cannot seek both.

Given time, a salary begins to exert an attraction and addictiveness all of its own; regular paychecks and crack cocaine have that in common.

Working for others is a reconnaissance expedition; a means, not an end; an apprenticeship, not a goal.

There are only six ways of obtaining capital. You can be given or inherit it; you can win it; you can steal it; you can marry it; you can earn it; you can borrow it. However, the best two options we have here are either earning capital or borrowing it.

Very, very few entrepreneurs who accept a 51 percent partner in a new venture will get rich if they are also expected to run it. Control is mandatory.

You cannot get rich all on your own. No one can. You have to work within (or more likely, create) the right environment.

Human capital is by far the most important element of your environment, whether you’re starting up or deep in the game. By focusing on obtaining the right human capital you vastly increase your chances of becoming rich. Your employees, colleagues, professional advisors, suppliers, and customers are all human capital. Choosing those that will serve you best is an art form.

In the earliest days of a startup, you will likely have to do the hiring yourself.

The truth is, there are many clever, cunning, and adept people who are risk-averse. You are not risk-averse, because you are dedicated to becoming rich. Believe it or not, much cleverer people than yourself will happily work for you, providing they do not have to brave the narrow road.

When hiring, ignore prejudices, likes, and dislikes. This is not only good law, it’s good sense. Effectiveness, integrity, adeptness, professionalism, a desire to shine in the world – these are the attributes you seek. Who you like or do not like is irrelevant.

Team spirit is for losers, financially speaking. It is the glue that binds losers together – a strategy used by employers to shackle useful employees to their desks.

The road to riches begins with commitment and proceeds upon the basis of decisions and actions taken.

Listen by all means – listening intently is one of the most underrated of all entrepreneurial talents – but defer to no one.

Equal partnership suck!

Anyone determined to create wealth from a standing start must make a pact with themselves to abandon the fear of failure. One cannot banish fear, but one can face it down, crush it, bury it, padlock it in the deepest recess of your heart and soul – and leave it there to rot.

Having a great idea is not enough. It is the manner in which ideas are executed that counts. Implementation will always trump ideas, however good those ideas are.

If you never have a single great idea in your life, but become skilled in executing the great ideas of others, you can succeed beyond your wildest dreams. They do not have to be your ideas – execution is all.

Man alone lays claim to ownership. We purport to believe that individuals or groups can “own” the most astonishing things: islands, mines, mountains, forests, rivers, hills, and deserts. Such a collective delusion illustrates how silly the chasing of wealth really is. It defies logic because we are mortal and can take nothing with us. Wealth may provide access, but never true ownership.

The getting of money is a game. While the objective is absurd, the rules are deadly serious – precisely the reverse of the position taken by many who wish to become rich. In their estimation, the objective is serious while the rules are often absurd.

Contracting an incurable disease is a serious matter; the death of a loved one is a serious matter; even the rejection of your affection can be a serious matter. The making and losing of money is not a serious matter.

Ownership of an asset isn’t the most important thing in the getting of money – it is the only thing.

There is only one enemy – time.

Time spent recharging your batteries and maintaining your physical and mental health is not wasted. It is a necessity. Time frittered away attending to tasks easily achieved but relatively inessential to your ultimate goal is wasted – a criminal waste of precious resource.

Prioritizing is the key for every successful entrepreneur.

Luck is what happens when preparation meets opportunity. – Seneca

Preparation is the key. Being prepared to do the heavy lifting and the homework in advance. Getting on with the job in hand, but remaining alert enough to spot a lucky opportunity when it arrives and then hammering at it with prepared intensity. If one is not prepared, the opportunity will go begging. If one is not alert, all the preparation will be for naught.

All who learn to delegate wisely (and early) increase their chances of success in the getting of money to a significant degree. Entrepreneurs and moguls are often poor managers because they never had time to practice the art of management. They were too busy delegating and becoming rich.

Tenacity will sustain and encourage you; not just to persist, but to do so in a more adaptable way.

Without self-belief, nothing can be accomplished. With it, nothing is impossible.

Persistence offers you a second or third bite at the cherry. Tenacity ensures that you will continue to search for alternative ways to succeed. Self-belief encourages you to stare down failure and naysayers while tenacity works its magic.

Embrace our doubts; without them, there is only naked ego, the kind of certainty that leads to untrammeled arrogance, to cruelty, or worse.

How to become a leader? By not seeking all the glory your smarter employees earn.

Making time to sleep well, eat well, and take an occasional walk in the park is not slacking, not a betrayal of the cause. It’s just good sense. Keeping mentally and physically fit is essential.

It is difficult facing up to swiftly changing realities on the ground. Most of us would prefer for things to stay pretty much the same so that we can carry on making money in the same way. But things do not stay the same.

Ownership shall be half of the law, doing an outstanding job shall be the other half.

Besides increase your chance in succeeding, there is an extra benefit attached to excellence. Should your company fail, the reputation of what was produced will endure while the failure of the business itself will soon be forgotten.

Breaking your neck is a misfortune. Losing someone you love is a tragedy. Failing to accumulate a fortune on the narrow road is not a misfortune, it’s just a part of the game.

When going through hell, keep going.

Never fall in love with a deal. A deal is just a deal. There will always be other deals and other opportunities. No deal is a must-do deal.

The best time to sell a business is when you don’t have to. The worst time is when you have little choice.

Hire the best-qualified accountant or finance director you can afford, even before you can afford them.

Success has a thousand fathers. Failure is always an orphan. – Anonymous

Closing down a business is a miserable affair. Shoulder the responsibility squarely. Get it done as fairly and responsibly as you can. And remember, there will be other opportunities later. You’ll be back.

It was all just a silly game, wasn’t it? Don’t forget to help other young entrepreneurs when you can. But don’t tell them what you found at the end of the road. No need to spoil the surprise!

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Who Will Cry When You Die by Robin Sharma | Book Summary

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Who Will Cry When You Die? by Robin Sharma

Life Lessons from the Monk Who Sold His Ferrari. Would you like to replace that empty feeling inside you with a deep sense of peace, passion, and purpose? Are your hoping that your life will not only be successful but significant? Are you ready to have the very best within you shine through and create a rich legacy in the process? If so, this potent little book, with its powerful life lessons and its gentle but profound wisdom, is exactly what you need to rise to your next level of living. Offering 101 simple solutions to life’s most frustrating challenges, bestselling author and life leadership guru Robin Sharma will show you exactly how to recreate your life so that you feel strikingly happy, beautifully fulfilled, and deeply peaceful. This is a truly remarkable book that readers will treasure for a lifetime!

 

  1. Maintain Perspective

 

Often in life, we lose track of what is important to us. We focus on things that have little importance.

How big our daily life problems are really?

Focusing on those little problems gives us a sense that life is pretty hard.

What if you change your perspective and look from a different perspective?

Humans are tiny particles when compared to billions of stars in the universe.

Once we switch the perspective, we realize that what we thought as a giant hurdle of our life is actually a little event that doesn’t matter that much when seen from a different point of reference.

According to Robin Sharma, our lives are mere blips on the canvas of eternity.

Whenever you face any stressful situation, try to see it from different angles or shift your perspective.

Maintaining your perspective will help you look at problems more wisely and rationally.

  1. Journal Your Ideas

Many people love writing diaries.

Diaries are the recollection of our memories. When you look at your diary, you see the movie of your past life.

But along with diary writing, you should also do journaling.

Journaling is a bit different than diary writing.

Journaling includes writing lessons that you learn from every single day of your life. It also involves writing your reason for being and finding meaning in your daily life.

It has tremendous benefits. For example, it helps you boost your self-awareness.

By journaling your ideas, you get more connected to your deeper self.

  1. Be Honest

There is an adage that honesty is the best policy.

But how many people do you think follow that? A few.

What’s worse, breaking promises has become a habit now. People consider breaking bonds of trust as normal.

Is this a good thing? Hell, no.

You must be honest with the people around you.

Whenever you show dishonesty, you fuel this terrible habit, and due to it, your brain automatically urges you to lie more and more.

Being dishonest also adversely affects how much you keep the promise with yourself.

  1. Embrace The Present

Robin advises seeing your days as mini-lives.

We set goals. And we give our best to achieve those goals. We try to control the future. So most of our time is spent chasing distant goals.

And in that race of accomplishing great things, we forget to respect what’s already in front of us. We don’t feel privileged for all the things we have.

All we have is now.

But still, so many people never reach a stage where they could embrace the present moment. And in the hope of achieving some grandiose distant reality, they take the current reality for granted.

Robin says that we walk this earth for a short time.

Shouldn’t we respect what we have now?

  1. Don’t Dwell In The Past

Some people focus on what lies ahead, while some focus on what happened to them in the past.

Dwelling in the past has some severe consequences.

But why do people dwell in the past?

People have setbacks and failures. So when they look back, they feel bad, and try to bury their failures as much as possible.

Robin enlightens us with the fact that if you have more failures than others, then perhaps it’s because you have to serve a higher purpose.

We know happiness only when we know what being unhappy means.

We know victory only when we know what failing feels like.

Instead of worrying and complaining about your past, you should see it as a feedback mechanism.

  1. Have A Morning Routine

The way you begin your day determines the way you will live your day.

~Robin Sharma

If you had to launch a rocket or missile, would you launch it at an incorrect angle? No.

The same is the case with our day. We must launch our day with preparation.

Robin suggests that you should have morning rituals to follow.

For example, you could start your day by drinking warm water, walking in the woods, etc.

The important part is, the more organized your morning is, the more organized your entire day will be.

  1. Be Childish

Children come to us more highly evolved than adults to teach us the lessons we need to learn.

When we grow old, we start to value less of our playful child within us. We get busy doing businesses, paying bills, commuting to the office, etc.

Somewhere down the road of life, we lose touch with the child inside us.

Although we grow taller, we start becoming less happy and less energetic.

Robin shares his son’s story eating the warmest and the vital part of the bread while ignoring the outer layer.

This reminded Robin that adults could learn so many things from children by observing them.

Robin also realized how his son focused on the core of the bread. And how we can transfer that same concept to our lives by focusing on the things that matter.

 

  1. Practice Self-Talk

We talk to ourselves every day. But we do it unconsciously most of the time.

Talking to ourselves is correlated with our thoughts.

Thoughts have the incredible power to shape our lives, attract prosperity, etc.

Practicing self-talk also makes you more aware of your thoughts.

You don’t need to push yourself and practice deliberate self-talk. You just have to be more conscious of it.

The words you speak to yourself change your mindset.

So you better watch how you speak to yourself because it’ll ultimately reflect in your life.

  1. Practice Silence

 

Practicing silence is as important as practicing self-talk.

The best way to practice silence is to find a place where you can be in solitude and spend some quality time with yourself.

Being in solitude cuts off outside noise and allows you to calm your inner turbulence.

You might say, “I’m too busy. I can’t practice silence.”

But really? Can’t you find time for yourself?

Can’t you stop for a moment to fill gas in your vehicle?

Saying that you don’t have enough time to practice silence on a regular basis is a lot like saying that you are busy driving to stop for gas.

  1. Go On A News Fast

 

A lot of things happen in the world; some are good while some are bad. And this gives birth to the news.

News informs us about the events happening around the world.

It’s good to be aware of what’s happening in the world.

The problem starts when people begin to consume a lot of news, more news than they should.

These days, news channels keep bombarding us with negative news. It gives us the impression that nothing positive is happening in the world.

But is this true? Definitely, not.

Again, some events are constructive, while others are destructive.

Most people even start their day by opening a newspaper, which then again drains the mood and energy of the person reading it, because it’s filled with negative news, that sells well.

Why do these newspapers highlight negative news more?

It’s because humans, by nature, tend to focus more on tragic events rather than positive and uplifting events.

An earthquake is bound to gather more attention than the discovery of another chemical element.

Here is a tip:

Try to practice news-fast.

This will help you focus more, and you’ll also spend quality time with yourself.

It’s worth noting that avoiding news won’t make you oblivious. You will still be able to get the news circulating through your friends or colleagues.

  1. Be Kind To Strangers

Imagine what this world would look like if everyone were kinder to each other.

Great, wouldn’t it?

Everyone is kind to himself, but to strangers, it’s a whole different matter.

Most people are only kind to their friends and family members and don’t care about others.

Robin suggests that you don’t need to do great acts to improve the quality of your life.

You can be great every single day of your life by showing compassion towards others.

You can help people you find on the street or help a blind old lady cross the road.

By doing these little acts of decency, you can live a more fulfilling life.

  1. Take Weekly Holidays

Job is a part of life. It gives you money to survive. But it isn’t everything.

You should also carve out some quality time for yourself by taking weekly holidays.

That way, you’ll be able to recharge yourself with more energy and be ready for your work after the holidays.

  1. Your Body Is A Temple

Our consciousness lives inside our bodies.

That’s why we must give respect to our bodies by treating it as a temple.

But in reality, we abuse our bodies by not giving it the exercise it needs. On top of that, we put in a lot of junk food.

Also, studies have shown that mental and physical health are correlated.

So take care of your body.

  1. Laugh More

Even though people have almost everything they can imagine, most of them aren’t happy.

You should practice laughing more.

If you tend to become depressed, you can ameliorate this by laughing more.

  1. Take More Risks

Taking more risks opens up new opportunities.

People often avoid taking the roads less traveled.

But the more risks you take in your life, the more unique experiences you gather.

Once you walk the less traveled road and overcome the hurdles along the way, your life’s quality and richness get improved.

Therefore, take more risks. Don’t fear. You never know what’s waiting for you on the other side of the risk.

  1. Time Is Money

We all have same allotment of twenty-four hours in a day. What separates the people who create great lives from the also-rans is how they use these hours.

Most people think that time is infinite. This is a myth.

You should consider your time as money.

Would you squander your money if you have a limited amount? Obviously, not.

When you realize that life is short and time is limited, you become cautious about how you spend your life moments.

  1. Take Action

Most people slip into the addiction of thinking and never put the efforts to accomplish their goals. Put simply, they keep dreaming and never take any action to realize them.

So don’t just sit and dream all day.

Take action.

  1. Enjoy The Process

It’s in the process that you grow and become better.

Some people get so focused on accomplishing goals. But they forget that it’s those hardships that constitute the fun part.

Life isn’t about the reward or the end goal; it’s about the journey that you experience.

  1. Rewrite Your Story

Imagine if you had the chance to rewrite the story of your life.

What part of your life would you change?

Sadly, you can’t change the past. What’s done is done.

Fortunately, you can plan and rewrite your life’s story by finding out what needs to be changed in your life.

Grab a pen and write down what’s really holding you from living a life you want to live.

  1. Never Hesitate To Ask For Help

Sometimes, people feel embarrassed and hesitate to ask for help.

You should understand that there are times when you don’t get something unless you ask for it.

  1. Find Meaning In Your Work

Whatever you do in your daily life, it must have some meaning.

Because if you don’t find meaning in what you do, it’s meaningless.

Try to find a higher purpose for your work.

  1. Watch Uplifting Movies

 

Instead of watching the news and tv shows all day, you can watch some positive and motivational movies.

For example, you can watch documentaries of great people like Steve Jobs.

  1. Have Great Friends

Cultivating friendships is one of the surest ways to find more happiness and joy in your life.

Friendships and relationships help us in being resilient in tough times.

Also, great friends help you in achieving more in life.

  1. Develop Invaluable Skills

You should develop invaluable skills within yourself.

Those skills will help you grow professionally.

  1. See Your Day As A Life

Don’t think that life is long. See your life as a set of many mini-lives.

Let me explain.

Would you play Counter-Strike full day if you knew that you’re going to die tomorrow?

No way, unless your life doesn’t have any meaning.

Thinking your day as life gives you a clear picture of your top priorities.

And therefore, you only do those things that matter the most to you.

  1. Take The Control Of Your Life

You must take charge of your life.

Start with small things. Try to be deliberate in what you do.

  1. Worry Less

There are so many things you can’t change in your life.

For example, you can’t stop an alien invasion. Or you can’t stop gravity from pulling objects. Such things are beyond our control.

We often tend to worry a lot about things that aren’t in our control.

What’s the point of worrying and taking so much stress when you don’t have the power to change everything.

It’s understandable that a little worrying and stress is often helpful and helps us focus more, but do it too much, and you might get yourself into trouble.

Therefore, worry less. Find things that are in your control.

Live life with fewer worries.

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What if it Does Work Out? How a Side Hustle Can Change Your Life by Susie Moore | Book Summary

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What If It Does Work Out? How a Side Hustle Can Change Your Life by Susie Moore

What allows you to make extra money, use that talent of yours in a way you can’t with your day job and hedge your bets against an uncertain economy? Side hustle.

But it’s not always a breeze. You will need a combination of creative thinking and hard work to attract your first clients and build your brand. Add onto that the need to manage cash flow, handle various administrative tasks, etc. What If It Does Work Out is written to help you overcome these challenges and bring your side hustle ideas to life.

 

First, How Can I Get Past My Fear?

These are probably the worst things you are thinking can happen when you launch your side hustle:

  1. You happen to lose some money in setup costs.
  2. You change your mind about your side hustle idea.
  3. People laugh when you tell them about it.
  4. You don’t know what to do or how to start.
  5. You start and then quit.
  6. You never make any money from it.
  7. Your company/boss is not supportive.
  8. You find your passion disappointing.
  9. You aren’t good at your side hustle.
  10. Someone says “I told you so.”

Perhaps the worst that can happen is your side hustle builds, you quit your job to focus on it full time, and for whatever reason your new income flow is not financially sustainable. SO WHAT? If it does fail, most of the time you can get another job and then reassess. This is especially true if you keep your network alive! Keeping in touch with people is important and when you do, almost nothing in career-land is irreversible.

 

How Can I Find My Side Hustle?

  1. Think of 3 big problems you’ve solved or successes you’ve had.These don’t have to be work-related. And they don’t have to be impressive by anyone else’s standards. Just brainstorm three things that you’re proud to have achieved or three problems you’re proud to have solved.
  2. Now, Identify the skills that helped you achieve these three things.It’s so rare that we take time to acknowledge all that we’ve done and all that we’re capable of. But it’s essential to recognize your strengths if you want to build a successful side hustle. Let your mind explore everything you bring to the table that allowed you to achieve those accomplishments or solve those problems.
  3. Think about how you can apply your skills in a new way. Remember, a successful side hustle is all about doing the best you can with what you have. What you have is a clear set of skills that have already proven to get you results.

 

Am I Ready Now?

Like many things in life, conditions are never perfect and it never feels like the exact right time to embark on the adventurous journey of launching a business. The same is true with your side hustle. You will never, ever, ever be “ready” to start a side hustle. The sooner you understand this, the better. Getting started now just means that you arrive at your destination sooner.

Second, there’s a mistake that we think we are taking action. Maybe we’re doing research, taking a course, going to a million galleries, or reading a thousand books, and we feel we should get the credit for exploring our idea. Not so fast! Consuming relevant materials matters, but it alone won’t result in anything apart from your own increasing knowledge. And the purpose of knowledge is to be used. To inspire. To lead you to create. Knowledge, as Napoleon Hill says in Think and Grow Rich, is only “potential power.” You’ve got to do the work as well.

 

Think Big But Start Small

Let’s get real for a minute here. Say you wanted to take one or two days off work to do some research on your side hustle, bang out some meetings or finally complete your book; Cheryl Strayed went to the woods for three weeks to complete her best-selling book, Wild, even though she had small children. This is just one of many examples.

 

The good news is you can do it too! No one else’s life is going to drastically change because you press “pause” on your other obligations. So many people think: Time off? No way! Not me, I can’t. Their involvement seems too crucial to step away even briefly. But even the president of the United States takes time off. Sometimes when we fear something it seems more serious than it is. What we think might happen is often so far removed from reality.

 

Remember this: It’s a side hustle! While you build your new business you will still be busy with a job that pays the bills. But this is not an excuse to go slow or to put it off. There is an old Chinese proverb that I love: “The best time to plant a tree was 20 years ago. The second-best time is today.” The future is created in the present moment. Let go of your fear, and leap. Do it now, do it now, do it now.

 

Tell Stories

There are three things you need to craft when pitching a story:

  1. Keep it personal. People love to connect on a human leveland we all love stories.
  2. Speak about bringing value to an audience.
  3. Stay current. You are likely to get a higher success rate when you pitch ideas that are relevant and topical.

 

Above all, be prepared to put yourself out there. These days that doesn’t just have to be in the real world but it can be through online and social relationships as well. Every conversation, and I mean every conversation, can create business for you, whether it be an idea, a contact, or an invaluable second opinion, all the way through to a contract or sale.

 

Work On Your Elevator Pitch

Every side hustler needs an elevator pitch. Now, what is an elevator pitch, exactly? It’s a way to simply and easily describe your product or service in a snap. More than anything, it needs to be clear and concise to draw people in.

 

First, the elevator pitch should answer the question, “Who are you?” and your enthusiastic description of your unique skills.

 

Here are some examples:

My name is Katy.

I am a photographer.

I specialize in maternity photos.

What I do is help women feel their most gorgeous, natural, and comfortable in their beautiful final stages of pregnancy.

What makes me the best is how I help women feel at ease so that their true essence comes through on camera and shows in the results.

Could this be useful to someone you know?

I take new client consultations Tuesdays and Thursdays after 6 p.m.

 

Be Patient With Content Marketing

You may hear the term “content marketing” thrown around a lot. What is it? Simply producing and sharing valuable content, for free, with the intent to make a sale in the future—from how to style your hair with a beachy wave to how to whip up the perfect summer salad. Pure and simple.

 

Whether it’s through blog posts, video tutorials, webinars or free samples, people want to “try before they buy.” Content marketing builds familiarity and trust, but it also takes time. And this is where most people slip up. The average blogger gives up after their first post—they get frustrated about the fact that they aren’t famous or making money after five minutes. But guess what? As with any business, it takes time and consistency before anyone notices you.

 

Advice on Pricing

There are two main risks here: overpricing and underpricing.

If you overprice, you will hurt your sales, box clients out, and struggle to get crucial testimonials and have sufficient “wins” in your business. You will be inaccessible to your target audience.

 

But most common in side hustles is not overpricing, it’s underpricing. If you underprice you will kill your margins and your product/service might appear “cheap.” Many people equate price with value, so if you are too far on the lower end the assumption might be that your product or service is simply no good. Which is not necessarily true! It just means that sneaky impostor syndrome has got you too scared to raise your rate more in line with your market.

 

The best way to kick off your pricing is to know your competition: What is the going rate for your product/service on the market? How do you compare in terms of quality, expertise, and experience?

 

What You Don’t Know About Failure

Here is what you need to remind yourself of when you experience rejection in your side hustle. You are not alone. Oprah Winfrey was pulled off the air as an evening news reporter and was told that she was “unfit for TV.” Michael Jordan was cut from his high school basketball team. Walt Disney was fired from a local newspaper when his editor told him he lacked imagination.

 

Everyone should be sacked at least once in their career because perfection doesn’t exist.

 

  1. Rowling admits that her first Harry Potter book was rejected by twelve publishing houses. Twelve! Here is what she said, “Failure in life is inevitable.It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default.

 

There is much value in failing! Don’t let personal or professional setbacks negatively impact your outlook: reframe them as learning and growth opportunities.

 

The Possibilities Are Endless

Here is a little universal truth that not everyone is aware of. When you walk in the direction of your dreams, take action, get busy, and gain momentum, the universe greets you halfway. In times of doubt, guard your thoughts like a bulldog. When doubt creeps in, defer to why it will work out (spoiler: it always does).

 

It’s not for the money. It’s not to be a CEO of something. It’s not to have full creative control or to one day hand in that overdue resignation letter. It’s because you have to. It’s because your contribution matters

 

What Will You Do Now?

Yes, you’ve learnt tips, tools and positive self-talk that hopefully save you some frustration. But what’s more important than the advice? Your inner wisdom. The wisdom that’s compelling you to create something. That whisper that pushes you forward, the one that won’t let up even when you feel down. The voice that urges you to forge ahead.

 

Honor that wisdom. It’s not wrong. It asks you, “Hey, what if it does work out?”

 

So let’s find out.

 

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