50 Words to Your Dreams Chapter 45 Sales by Michael George Knight



Sales is the ability to persuade other people to your idea, product, service or your way of thinking. On your path to success you are going to need to acquire the skill of sales to sell people on your dreams and goals. Life is not a one-person show, we live in a society with over 7 billion people living on earth. For your dreams to manifest into existence, it is going to involve people who will need to be sold on your goals, products, services and your vision.


If you cannot sell others on your dreams, chances are they will always stay a dream for you and never become a reality. That is why sales is such an important skill to develop and utilize.


We are all in the sales game, no matter what you do in life. Just look at the natural sales skills a child demonstrates to their parents. Always getting attention, persuading, always pushing, always asking and not taking no as an answer. Child are remarkable displaying their natural sales ability, but throughout the growth stages into adult life it seems to be lost for the many. The beautiful thing about sales is it is a skill and any skill can be developed and learned.



Understand that nothing in life happens until someone is sold. A man selling himself to a woman, a woman selling herself to a man, a company selling themselves through an ad persuading you to buy their product or service. A person selling themselves in a job interview. The list goes on and on. We live in a world where everything is for sale and you are constantly being sold on what to think, do and buy. Selling makes things happen, without the transfer of selling and buying not much happens in the world. Progress is made through the transaction of selling, persuading and closing.



If no one is cheering for you, encouraging you, pushing you, educating you, supporting you, you have no other choice than to sell you on you. Sell you on your gifts and talents, your work ethic, your attitude, your dreams, your goals, your aspirations and your future. Be your own cheerleader, be your own number one fan. Love yourself if no one out their shows you love. Many people don’t sell themselves on themselves and fail to reach their dreams because their lack of belief in themselves, waiting for someone to come into their life with the magic key. Not knowing its in their own mind not in the pocket of someone else. That key is their mind, your mind is maker or destroyer of your dreams either selling you on why you can or why you can’t. The only difference is one little letter t, that t stands for thought. Can or can’t is only a thought, not a reality, a reality only when accepted as truth, so sell you on you and be sold on your dreams.



A huge reason why many people don’t live their dreams is because their dreams never leaves the lips of their mouth, locked up in the mind of the dreamer afraid to tell another soul. Locked up as thoughts in the mind never being heard outside of the head. How are people going to help you achieve your dreams when you never speak into existence the very dreams you daydream about with your eyes open, but heart closed. Open your heart to others and start selling your dreams to people. Talk about your visions, aspirations, goals, dreams and your future. Speak with enthusiasm, speak with confidence, speak with certainty that one day you will achieve. By selling your dreams to people, you in turn sell yourself on your dreams. By explaining to another your thoughts, you in turn clarify your mission. You open yourself up to either criticism or encouragement, feedback or an insult. But most importantly you open yourself to the universe by putting your dreams into words and speaking them into existence. Let people shine a light on your darkness to make the way brighter for you and the path to dream clearer. Sell people on your dreams and they might just sell you on your dream.



  • A positive attitude is a thousand times more important than the product itself. Remember that a product can be shopped, but a great attitude cannot. A price can be beat, but a great attitude is priceless. There’s nothing more valuable to anyone than a positive person. (Grant Cardone)
  • A sale is made in every exchange of ideas or communication, there are no exceptions. (Grant Cardone)
  • A salesman cannot know too much but he can talk too much. (Frank Bettger)
  • A salesman who can’t close deals won’t like selling. (Grant Cardone)
  • All successful sales professionals utilize listening skills to their fullest. (Zig Ziglar)
  • Any form of effort through which one person persuades another to cooperate is salesmanship. (Napoleon Hill)
  • Be an able salesman and you can be almost anything else you wish to be. (Napoleon Hill)
  • Emotion makes the prospects take action now, and logic enables them to justify the purchase later. (Zig Ziglar)
  • Every successful person knows how to sell what they offer. Enthusiasm and organization are the basic elements in selling. (Dale Carnegie)
  • Everything in life is a sale and everything you want is a commission. (Grant Cardone)
  • Force yourself to act enthusiastic, and you’ll become enthusiastic. (Frank Bettger)
  • Hard work is the only thing that will turn sales training and ability into money. No amount of good health, courage, or imagination is worth a dime unless it is put to work. The amount of pay a salesman gets is usually fixed by the amount of very hard, intelligent work that he actually puts out. Many people side-step this factor of success. (Napoleon Hill)
  • If a man attains a high station in life, it is because he has acquired or was blessed with a natural ability as a salesman. (Napoleon Hill)
  • If we can give someone a reason for buying and an excuse for buying, the chances are rather dramatically improved that he will buy. (Zig Ziglar)
  • If you take care of your customers, they’ll take care of you. (J. J. Pocock)
  • In sales, it’s not what you say; it’s how they perceive what you say. (Jeffrey Gitomer)
  • Interestingly enough, the more salespeople know about their prospects needs, the better position they are in to meet those needs. Not only that, but the trust factor goes up when the prospects see salespeople intensely listening to their needs and desires. (Zig Ziglar)
  • It’s not what you sell, it’s how you sell. (Matthew Dixon)
  • Make the individual more important than the individual sale, and you’ll make more sales. (Grant Cardone)
  • Most salespeople I meet spend too much time selling the product and forget that selling is 80 percent people and 20 percent product. (Grant Cardone)
  • Never forget a customer; never let a customer forget you. (Frank Bettger)
  • New customers are the best source of new business. New customers! (Frank Bettger)
  • None of us buy products. We all buy products of the product which are called benefits or need solutions. In short, we don’t buy what the product is; we buy what the product does for us. (Zig Ziglar)
  • One demonstration is worth more than a thousand words. If possible, let the customer perform the demonstration. Let the customer help you make the sale. (Frank Bettger)
  • Our success in most any type of activity will always be in exact ratio to our ability to influence people. And the best way I know to influence people is to care enough, to know enough, to serve them well. (Earl Nightingale)
  • People buy personalities and ideas much more quickly than they buy merchandise. (Napoleon Hill)
  • People buy what they want when they want it more than they want the money it costs. (Zig Ziglar)
  • Quit the business you think you’re in right now and get into the people business. (Grant Cardone)
  • Remember that people are motivated to buy, or not to buy, through their feelings. Remember also that much of what they believe to be, their own “feelings,” consist, in reality, of thought impulses which they have unconsciously picked up from vibrations of thought released by the salesman. (Napoleon Hill)
  • Salespeople should take lessons from their kids. What does the word ‘no’ means to a child? Almost nothing. (Jim Rohn)
  • Salespeople make the world go round. Salespeople drive entire economies. (Grant Cardone)
  • See things from the other person’s point of view and talk in terms of his wants, needs, desires (Frank Bettger)
  • Selling is a prerequisite for life. Selling impacts every person on this planet. Your ability or inability to sell, persuade, negotiate, and convince others will affect every area of your life and will determine how well you survive. (Grant Cardone)
  • Selling is the art of persuading your prospects to buy your solutions to their problems and wants. (Jack Collis)
  • Selling is the art of planting in the mind of another a motive which will induce favourable action. (Napoleon Hill)
  • Selling is the easiest job in the world if you work it hard, but the hardest job in the world if you try to work it easy. (Frank Bettger)
  • Selling isn’t an innate ability. It is a set of identifiable skills that could be learned. (Matthew Dixon)
  • Selling with integrity is the only way you can build a long-term career with the same company selling the same product to the same people, which brings sales stability and financial security. (Zig Ziglar)
  • Service is the key to success. Don’t just sell things; find out what people really want. This requires greater than normal thought and observation. (Russell Conwell)
  • Showmanship is not only one of the important factors in master salesmanship, but it is important in practically every other calling. An efficient showman is one who can dramatize the commonplace events of life and give them the interesting appearance of uniqueness. Efficient showmanship calls for sufficient imagination to be able to recognize things, people and circumstances, which are capable of being dramatized. (Napoleon Hill)
  • Successful salesmen groom themselves with care. (Napoleon Hill)
  • The best salespeople do not “sell” they find out what the other person wants, then help them find the best way to get it. (Frank Bettger)
  • The first, and probably the most important, step in selling anything: Sell yourself first! (Frank Bettger)
  • The importance of integrity in building a sales career. With integrity you have nothing to fear because you have nothing to hide. (Zig Ziglar)
  • The master salesman becomes a master because of his or her ability to induce other people to act upon motives without resistance or friction. (Napoleon Hill)
  • The master salesman paints a word picture of the thing he if offering for sale. The canvas on which he paints in the imagination of the prospective buyer. (Napoleon Hill)
  • The most important sale, selling yourself. Only to the degree you are sold can you sell. (Grant Cardone)
  • The most important specialized skills are sales and understanding marketing. (Robert Kiyosaki)
  • The wisest and best salesman is always the one who bluntly tells the truth about his article. He looks his prospective customer in the eye and tells his story. That is always impressive. And if he does not sell the first time, he leaves a trail of trust behind. A customer, as a rule, cannot be fooled a second time by some shady or clever talk that does not square with the truth. Not the best talker wins the sale but the most honest talker, there is something in the look of the eye, the arrangement of words, the spirit of a salesman that immediately compels trust or distrust, being bluntly honest is always safe and best. (George Matthew Adams)
  • There is the whole thing in a nutshell. There is the whole foundation of this business of selling – Calls! (Frank Bettger)
  • To be an effective salesperson, you have to believe in human beings. You have to have a positive outlook about people. You have to believe that people are good and that they want to make the right decision. Your buyers are just like you. (Grant Cardone)
  • To become a master salesman you must daily engage in study time, reading time, thinking time, and planning time. (Napoleon Hill)
  • When a salesman stops making enough calls, frequently the real reason is that he has lost interest and enthusiasm for his own sales story. (Frank Bettger)
  • When you realize that the prospect is human, you are less likely to be intimidated. (Zig Ziglar)
  • Women are the greatest salespeople on earth. They are superior to men because they are more subtle, more dramatic, and use greater finesse. Men often believe they are selling themselves to women in proposals of marriage. Generally, however, it is the woman who does the selling. She does it by making herself charming, attractive and alluring. (Napoleon Hill)


That’s a wrap on

50 Words to Your Dreams

Chapter 45: Sales

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