
Zen Mind, Beginner’s Mind: Informal Talks on Zen Meditation and Practice by Shunryu Suzuki
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Zen Mind, Beginner’s Mind: Informal Talks on Zen Meditation and Practice
by Shunryu Suzuki
In the beginner’s mind there are many possibilities, but in the expert’s there are few
So begins this most beloved of all American Zen books. Seldom has such a small handful of words provided a teaching as rich as has this famous opening line. In a single stroke, the simple sentence cuts through the pervasive tendency students have of getting so close to Zen as to completely miss what it’s all about. An instant teaching on the first page. And that’s just the beginning.
In the forty years since its original publication, Zen Mind, Beginner’s Mind has become one of the great modern spiritual classics, much beloved, much reread, and much recommended as the best first book to read on Zen. Suzuki presents the basics-from the details of posture and breathing in zazen to the perception of nonduality-in a way that is not only remarkably clear, but that also resonates with the joy of insight from the first to the last page.
“In the beginner’s mind there are many possibilities, but in the expert’s there are few.”
Shunryu Suzuki begins the book by stating the essence of Zen Buddhism — “Shoshin (初心)” or “beginner’s mind”.
He says:
“The practice of Zen mind is beginner’s mind. The innocence of the first inquiry — what am I? — is needed through Zen practice. The mind of the beginner is empty, free of the habits of the expert, ready to accept, to doubt, and open to all the possibilities. It is the kind of mind which can see things as they are, which step by step and in a flash can realise the original nature of everything.”
He further elaborates:
“In the beginner’s mind there is no thought, “I have attained something.” All self-centered thoughts limit our vast mind. When we have no thought of achievement, no thought of self, we are true beginners. Then we can really learn something.”
The purpose of practice is to turn a skill into a habit. To make it automatic, something delegated to your subconscious mind.
But this can result in arrogance. The more you do something, the better you are at it, and the less likely you will be open-minded about it.
“Suppose you recite the Prajna Paramita Sutra only once. It might be a very good recitation. But what would happen to you if you recited it twice, three times, four times or more? You might easily lose your original attitude towards it.
The same thing will happen in your other Zen practices. For a while, you will keep your beginner’s mind, but if you continue to practice one, two, three years or more, although you may improve some, you are liable to lose the limitless meaning of original mind.”
This is why it’s a fundamental idea of Zen Buddhism. (And likewise, it can be applied anywhere else.)
Just like everything, keeping a beginner’s mind requires constant practice.
After this, the book is split into the three different aspects of Zen.
The Right Practice
There are three practices of Zen Buddhism: the zazen posture, breathing and bowing.
- Zazen (“座禅”)
This is the sitting posture commonly associated with the philosophy.
This is how Suzuki describes each aspect of the posture.
Legs
“When you sit in the full lotus position, your left foot is on your right thigh, and your right foot is on your left thigh. When we cross our legs like this, even though we have a right leg and a left leg, they have become one.
The position expresses the oneness of duality: not two, and not one. This is the most important teaching: not two, and not one. Our body and mind are both two and one. Our life is not only plural, but also singular. Each one of us is both dependent and independent.”
Posture
“The most important thing in taking the zazen posture is to keep your spine straight. Your ears and your shoulders should be on one line. Relax your shoulders, and push up towards the ceiling with the back of your head. And you should pull your chin in.
Also to gain strength in your posture, press your diaphragm down towards your lower abdomen (hara). This will help you maintain your physical and mental balance.”
Hands
“Your hands should form the “cosmic mudra”. If you put your left hand on top of your right, middle joints of your middle fingers together, and touch your thumbs lightly together (as if you held a piece of paper between them), your hands will make a beautiful oval.”
- Breathing
Once your posture is correct, you can focus on your breathing.
Focus on your breath as if it was a door opening and closing. Just watch the door open and close, without trying to open or close the door yourself.
If it helps, his other analogy was to watch your breath as if you were watching the waves of the sea. Just watch the waves come and go, without trying to control it.
And while you’re watching your breath, you’ll realise that your thoughts keep coming and distracting you from your focus. That’s okay. Watch your thoughts as they come. You don’t have to restrict them or control them.
“When you are practicing zazen, do not try to stop your thinking. Let it stop by itself. If something comes into your mind, let it come in, and let it go out. It will not stay long. When you try to stop your thinking, it means you are bothered by it. Do not be bothered by anything. It appears as if something comes from outside your mind, but actually it is only the waves of your mind, and if you are not bothered by the waves, gradually they will become calmer and calmer.”
- Bowing
Finally, bowing.
This is done to remove the ego and surrender oneself to the universe.
“Bowing helps to eliminate our self-centered ideas. This is not so easy. It is difficult to get rid of these ideas, and bowing is a very valuable practice. The result is not the point; it is the effort to improve ourselves that is valuable. There is no end to this practice.
Each bow expresses one of the four Buddhist vows. These vows are: “Although sentient beings are innumerable, we vow to save them. Although our evil desires are limitless, we vow to be rid of them. Although the teaching is limitless, we vow to learn it all. Although Buddhism is unattainable, we vow to attain it.” If it is unattainable, how can we attain it? But we should! That is Buddhism.”
The Right Attitude
Like with everything, you need to bring the right attitude to practice.
- Be present
Here’s an analogy from Suzuki:
“To cook is not just to prepare food for someone or for yourself; it is to express your sincerity. So when you cook you should express yourself in your activity in the kitchen.
You should allow yourself plenty of time; you should work on it with nothing in your mind, and without expecting anything. You should just cook!
That is also an expression of our sincerity, a part of our practice. It is necessary to sit in zazen, in this way, but sitting is not our only way. Whatever you do, it should be an expression of the same deep activity.
We should appreciate what we are doing. There is no preparation for something else.”
A further elaboration:
“As long as we have some definite idea about or some hope in the future, we cannot really be serious with the moment that exists right now. But there is no certain way that exists permanently. There is no way set up for us. Moment after moment we have to find our own way. Some idea of perfection, or some perfect way which is set up by someone else, is not the true way for us.”
Being present is not something that is solely reserved for zazen practice. It should be an attitude that is brought everywhere in your life.
“Now zazen is over, and we will go about our everyday activity.” But this is not the right understanding. They are the same thing. We have nowhere to escape. So in activity there should be calmness, and in calmness there should be activity. Calmness and activity are not different.”
- Acceptance and non-judgment
He writes:
“Before we were born we had no feeling; we were one with the universe. This is called “mind-only,” or “essence of mind,” or “big mind”. After we are separated by birth from this oneness, then we have feeling. You have difficulty because you have feeling. You attach to the feeling you have without knowing just how this kind of feeling is created.
When you do not realize that you are one with the river, or one with the universe, you have fear. Our life and death are the same thing. When we realize this fact we have no fear of death anymore, and we have no actual difficulty in our life.”
This is also applicable to our daily lives, especially in communicating with each other.
“When you listen to someone, you should give up all your preconceived ideas and your subjective opinions; you should just listen to him, just observe what his way is. We put very little emphasis on right and wrong or good and bad. We just see things as they are with him, and accept them. This is how we communicate with each other.
Usually when you listen to some statement, you hear it as a kind of echo of yourself. You are actually listening to your own opinion. If it agrees with your opinion you may accept it, but if it does not, you will reject it or you may not even really hear it.”
- Not adding anything to your practice
Don’t bring anything to your practice. No ego, no pride, no ideals, no goals.
“When something becomes dualistic, that is not pure. If you think you will get something from practicing zazen, already you are involved in impure practice. It is all right to say there is practice and there is enlightenment, but we should not be caught by the statement.
You should not be tainted by it. When you practice zazen, just practice zazen. If enlightenment comes, it just comes. We should not attach to the attainment.”
The Right Understanding
There are 8 core principles:
- The true purpose of Zen is to see things as they really are.
- We exist not for the sake of something else, but for the sake of ourselves.
- Focus on experience, not philosophy.
- Do not focus too much on your teachings or what your teacher says. Zazen is all about you. Your teacher gives you the understanding, but only you can find your true nature.
- Practice should be done daily and consistently.
- Practice should be done according to the individual.
- Practice emptiness. Hearing all information as if it’s the first time you heard it. Don’t add your preconceived notions to it.
- Buddha is in everyone, everything and in every action. That makes all actions and things equally important. This is why you need to practice presence and mindfulness.
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You Can Negotiate Anything: World’s Best Negotiator Tells You How To Get What You Want Herb Cohen
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You Can Negotiate Anything by Herb Cohen
Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator.
From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love-it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice-“Be patient, be personal, be informed-and you can bargain successfully for anything.”
Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself-
.The three crucial steps to success
. Identifying the other side’s negotiating style-and how to deal with it
. The win-win technique
. Using time to your advantage
. The power of persistence, persuasion, and attitude
. The art of the telephone negotiation, and much more
We all negotiate on a daily basis. Whether it is with our family, friends, business partners, or tax officials.
Negotiations are ubiquitous, though. So you’d better start to developing your skills in negotiations, it will serve you well in life.
Know whom to talk to
The first thing to look for when you are trying to accomplish something is whom to talk to. Who would have the authority or power to give you the desired result? When talking to someone at an organization, you often do better by talking to the manager or director. Every organization has some type of hierarchy, the higher the person you speak to, the more power they will likely have to accomplish what you are trying to negotiate.
The author of this book once he showed up at a Mexican Hotel where there were no free rooms for him. He calmly asked for the manager and examined:
— “Would you have room for the President of Mexico if he shows up?”
— “Sí señor.” Answered the manager.
— “Well, he’s not coming, so I’ll take his room.”
When should you negotiate?
Before you enter into a negotiation, you should ask yourself whether the negotiation will meet your needs, whether you will feel comfortable negotiating to obtain your end goal and whether the negotiation will be worth the effort.
Don’t mistake negotiations for battlefields
Try not to see negotiations as a zero-sum game. The type of negotiations where one party’s gain is another party’s loss is best to be avoided.
One signal of such negotiators, also called Soviet-style negotiators, is the unwillingness to make concessions. They tend to set high initial positions and show an unwillingness to change their position.
Another tactic is to use emotional tactics such as bullying or even crying. Although crying is more often employed in personal relationships for example in spousal arguments.
Using limited authority can also help to avoid having to make concessions. If a person with no power to make concessions on his or her own is sent to make a negotiation, the other party has no choice but to accept the deal as-is.
Win-win deals happen when everyone’s needs are satisfied
Trust is very important in negotiations. You should first build a relationship with the other party. The reason is that in order to meet everyone’s needs, each party has first to be willing to communicate its true needs and make concessions if necessary.
Sometimes both parties have to give up something that they want in order to reach a deal, this is called making a concession and is part of the win-lose negotiation mindset. But win-win negotiations are possible and much better.
For everyone’s needs to be satisfied, they first need to be harmonized. And in order to harmonize, one has to understand their true needs first. Often the exposed desire does not represent the true need, let’s see an example.
Consider a situation where your family is planning to go on vacations. Your spouse wants to go to Texas. Your son wants to go to the Rocky Mountains, while you crave for the beautiful Great Lakes. At first, there seems to be no possible reconciliation for this situation. Each place is mutually exclusive with the other ones, so it appears that this negotiation will end in a deadlock.
It is when you look beyond the apparent demands that you see the true needs are in reality different. Your spouse just wanted to go to a warm place. Your son just wanted to see mountains, and you wanted to swim and snorkel. After identifying the real needs, you decide that going to a resort in Colorado can fulfill everyone’s needs. An at first unsolvable negotiation has ended with a win-win deal.
Tap into sources of power to negotiate successfully
Negotiations often depend on the sources of power each party has at their disposal. An example of the power of authority in negotiations is a boss who has the power to reward or punish his employees through the assignment of different types of tasks.
The power of alternatives
Another often used source of power are alternatives. Imagine you walk into a sales department with the intention to get a discount on a refrigerator. Your could just tell the salesman that another store across the street sells the same refrigerator for less money. The alternative of another store would give you more power over the negotiation.
The power of precedent
Another example is the power of precedent which you could employ by telling the salesmen something like “Look, my brother bought this same fridge with a discount.”
The power of expertise/credentials
Another option is to present yourself as an expert in fridges and telling them something like: “I’m an expert in fridges — here is my card — that fridge over there is overpriced!”
The sales clerk will most likely have several counter arguments like pointing out a sign which says “No discounts.” Usually, the one with the most apparent, not actual power will win the negotiation, because the other party’s power is mostly based on perception, not actual verification.
Let the other party invest time and effort
If you let the other party invest their time and energy in a negotiation, they are more likely to compromise their interests. Let’s see an example. Suppose you go to a store, but instead of directly going to the model of fridge you want, you ask the sales clerk to show you every single fridge in the store.
Furthermore, you could ask him lots of technical questions, forcing him to dig up manuals for each model, then you say you have to think about it and leave. The next day you come back with your friend who “knows fridges” and you ask the sales clerk to demonstrate each model again.
After all this rigmarole you finally ask for a discount. The sales clerk — after having invested so much time — will be likely to make such a compromise on the deal to at least get a sale out of hours of time.
Before entering into a negotiation set a goal with your party
If you enter into a store with your family, in contrast, it is the sales clerk who could easily get you committed to buy a product. Once he gets your spouse and children interested in a fridge, he has more power over your decision to buy that fridge.
That’s why it is beneficial to discuss your party’s shared goals before entering into a deal with someone else.
Gather information about your counterpart
Information about the other party can give you big advantages in the negotiation process. If you know what the constraint, goals, needs and desires of the counterpart are, you will be able to focus your negotiation better.
For example if you want to buy an item, you’d do better if you have some knowledge about the true value of the object. By doing so, you will be more qualified to reach a sound deal. Also when offering your price, for example, 100$, and the seller rejects it angrily, don’t jump to 500$ immediately. Doing so will tell him that you probably will go much higher still.
Or before negotiating a raise with your boss, you could look up next year’s salary budget to see if there is leeway for another rise.
When dealing with experts, it can be useful to play a little dumb and ask lots of questions. Let them explain everything in layman’s terms, doing so can reveal valuable information about their interests to you. Of course, you will probably have to counter with some information too. It would be best if you consider beforehand how you will divulge your information without revealing your constraints.
Deadlines are powerful negotiation influencer
The author once tried to negotiate a deal in Japan on behalf of his employer. He stayed for a full two weeks, but instead of starting the negotiation right away, his hosts insisted that he experienced the Japanese hospitality and culture first. Only the last day they started to discuss the deal seriously. As the author couldn’t return empty handed, he had to compromise to reach a deal on the way to the airport.
When you find yourself in a similar situation, just consider what the consequence of not adhering to the deadline will be and whether it is worth exceeding it.
Don’t get emotionally involved but make the other party do so
Whenever negotiating something it could be easy to take things personally. Try to stay cool instead and imagine you are negotiating on someone else’s behalf.
Sometimes playing emotionally can help your situation, for example when a cop calls you over, you’d be better off playing a confused tourist in a hurry and at the brink of tears than to enter into an argument.
Being likable is powerful, if you like a sales persona at a particular store, you are more likely to shop there. Even courtrooms are not immune to likeability, sometimes the juries will absolve someone of guilt despite overwhelming evidence, simply because the prosecutor seems unpleasant.
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The 46 Rules of Genius, The: An Innovator’s Guide to Creativity by Marty Neumeier | Book Summary
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The 46 Rules of Genius, The: An Innovator’s Guide to Creativity by Marty Neumeier
Marty Neumeier, acclaimed author of The Brand Gap and other books on business creativity, has compressed decades of practical experience into The 46 Rules of Genius—46 glittering gems that will light students path to creative brilliance. This is an essential handbook for students in graphic design, branding, marketing, business, Journalism and writing courses, and more.
The rules in this book are timeless. None of them are new, yet they can help students create something new. Michelangelo didn’t invent the hammer and chisel, but by using these tools he sculpted his brilliant works. And just as you can’t shape a block of marble with your bare hands, you can’t shape ideas with your bare mind. You need rules. Rules are the tools of genius. Use them when they help, put them aside when they don’t.
First, let me state, categorically, that the mark of true genius is simplicity.
So who exactly is a genius? A genius is any person who takes creativity to the point of originality. In other words, it’s someone who changes our understanding of a topic by turning insight into innovation.
But can anyone be a genius? According to researchers, it doesn’t take an IQ of 140 to become a genius. What it takes is imagination and the skills to apply it, driven by a passionate will toward a narrow goal.
Marty himself acknowledges that “There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward.” The book, divided into 4 parts, is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. Part 1 (How can I innovate?) offers insightful guidance such as Feel before you think, See what’s not there, and Ask a bigger question. Interestingly, Rule #1 gives the paradoxical advice: Break the rules. Part 2 (How should I work?) offers down-to-earth tips on craft: Use a linear process for static elements, and Express related elements in a similar manner. The reader is also reminded: Don’t be boring! In Part 3 (How can I learn?) you find practical advice including Do your own projects, Invest in your originality, and Develop an authentic style. Finally, Part 4 (How can I matter?) deals with the deeper questions of a career in creativity, such as Overcommit to a mission, Build support methodically, and Become who you are.
When you face a problem, Marty recommends that you ask a series of 12 questions:
01 Have we seen this problem before?
02 What do we know about it?
03 Are the boundaries the right boundaries?
04 Are we solving the right problem?
05 Should we solve a bigger problem instead?
06 If we succeed, what will be improved?
07 What will be diminished?
08 What will be replaced?
09 What opportunities will it spawn?
10 Who stands to gain and who stands to lose?
11 Do we need to solve the problem at all?
12 Who says? So what? Why Not?
By asking these questions, you force yourself to think through the problem. When you’re done thinking, you need to get down to the actual work of making masterpieces like a genius. But remember that the mark of this genius is simplicity. So here’s how to simplify your work:
Test elements by removing them one by one to ensure that there are no unnecessary parts.
Discard any needless features because more is sometimes too much.
Kill vampire elements – any element that will take away from the main idea.
Place elements in a logical sequence so it is intuitive.
Group items into buckets so they make sense. For instance, group by use, meaning, size and so on.
Hide complexity behind a simple interface. Make it easy for people to use.
Align elements behind a single purpose. If there is one purpose, the whole design will appear simple and seamless.
Beyond these, you also want ensure originality in your ideas. These 6 steps of originality should take care of that:
Is the idea disorienting? Does it unsettle you?
Does it kill 10 birds with one stone?
Does it need to be proved?
Is it likely to force others to change?
Does it create affordances?
Can it be summarized in a sentence?
Now that you have gone over and beyond to give the most of yourself and prove your genius, it is important that you keep your axe sharpened by continuous learning. This, I strongly believe, is the cornerstone of an ever performing innovator. Most of this learning will be self-taught. Let these principles guide you:
Learn by doing.
Do work you love and believe in.
Harness habits – the brain form habits for routine tasks.
Keep your eyes on your main goal.
Cultivate your memory. Pay attention to knowledge that is specific to your craft.
Increase your sensitivity. Be able to notice the differences between outcomes.
Stretch your boundaries. Keep on raising the bar.
Customize your meta-skills. Focus on meta-skills such as emotional intelligence, critical thinking, imagination and intuition that will drive your professional success.
Feed your desire by keeping your passions alive by reading books and articles, talking to others and attending conferences.
Scare yourself. Be bold and audacious – push yourself way beyond your comfort zone.
Finally, and my favourite part, I’ll share my personal top 10 rules. Call them my personal mixtape, or even my genius platter, they have been carefully selected to suit my preference. Hope you like it!
Break the Rules. Creative rules are not rigid dictates but rough principles – patterns that a variety of artists, scientists, and thinkers have used for centuries as the scaffolding for their inventions
Feel before you think. Close your eyes and drift with the problem. Let it talk to you. Listen carefully. Give it your deepest empathy and fullest attention. Be available to the problem. Don’t try to fix it. Feel your way forward.
Frame problems tightly. Write a problem statement. List the constraints. List the affordances – the creative possibilities that exist within the problem. Describe the success.
Put the surprise where you want the attention. Focus attention on the most important part of your idea.
Apply aesthetics deliberately. Aesthetics is like a box of toys. When you play with these toys, applying them to your projects in various ways, you’ll find they can bring clarity, excitement, and nuance to your work.
Simplify. The opposite of simplicity isn’t complexity, it is disorder. While complexity seeks order through addition, simplicity seeks it through subtraction. In most designed products, what we respond to best is a rich, layered experience (complexity) combined with ease of use, ease of understanding, or ease of purchase (simplicity).
Start with curiosity, not belief. Instead of staring from belief, the genius starts from a position of curiosity, wonder, scepticism, and iconoclasm. The journey leads from the unknown to the known, and, with luck and perseverance, you’ll discover new information along the way.
Fuel your passion. Genius in, genius out.
Stay focused. Creativity requires sustained focus. You can’t switch off the world. But you can lock it out temporarily while you work. You can carve out quiet time to think things through by yourself, so that when you return to the world you have something deep and whole to show for it.
Make new rules. The first rule of genius is to break the rules. The last rule is to replace them with your own rules. Your job is to melt down these rules and recast them as principles that make sense to you, your discipline, and the needs of your work.
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The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip & Dan Heath Summary
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The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip Heath and Dan Heath
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us–and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck–but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Key Point 1: There are three types of defining moments: peaks, pits, and transitions.
There are three major things in life: peaks, pits and transitions. Peaks include the best moments of your life, such as when you get married or achieve a huge goal. Pits can be anything that’s heartbreaking to you, like losing someone close to you or failing at something important. Finally there are transitions which could be moving from one place to another or switching careers completely.
Businesses need to seek out opportunities for their customers. Some restaurants offer free desserts or other perks to people celebrating a birthday, while others give promotions or discounts when something goes wrong with a delivery. When transitions happen, they should be marked in some way depending on the circumstance. For example, real estate agents may mark the sale of a house by giving buyers a gift basket or bottle of champagne.
When someone dies, it can be a very difficult time for their family. A business may choose to help the family during this time or make things even more difficult by adding fees and other charges. In one case, a woman lost her husband before she could go on a Viking River Cruise with him. She asked if she could bring another person instead but was told that it would cost almost $1,000 in fees. Many businesses charge fees when customers want to change reservations after something has happened like losing a loved one. This is not uncommon practice among airlines and cruise lines alike because they often do not want to refund money for deceased passengers so they make it hard for families to get refunds when there are changes needed due to death of someone close.
Key Point 2: Defining moments tend to make or break the customer experience.
Defining moments are what make customers’ experiences memorable. Generally speaking, people forget most details of their daily activities. It’s the defining moments, which can either be terrible or great, that give life shape and meaning. The same principle holds true in customer service as well. Most service-related experiences are forgettable but a few will be memorable in some way whether it is positive or negative. To help ensure the defining moment is positive organizations can manipulate four building blocks: elevation (make sure your employees treat customers with respect); insight (understand how they want to be treated); pride (show them you care about them) and connection/trust (build a relationship). A defining moment can consist of one element or all four elements; however you must have at least one of each for there to truly be an experience worth remembering.”
In the era of social media, companies have to deal with negative customer experiences more than ever. For example, United Airlines faced a PR crisis after a video went viral showing police dragging off a passenger from an overbooked flight because he refused to give up his seat. Other companies have used social media to create positive experiences that are just as powerful. Morton’s Steakhouse surprised Peter Shankman when they sent someone from their restaurant to meet him at the airport with a steak and other treats in hand after he joked on Twitter about hoping for such service. This is now considered legendary online word-of-mouth advertising.
Key Point 3: Elevation can be manipulated by appealing to the senses, by raising the stakes, and by injecting an element of surprise.
Companies can use the element of elevation to create a defining moment. There are three ways to do this: appeal to your audience’s five senses, raise the stakes for them, and surprise them. Defining moments usually require at least two of these tactics.
Danny Meyer, a New York City restaurateur, has had many experiences where he elevated the dining experience of his customers. In one case, at Eleven Madison Park, a thoughtful waiter went above and beyond to make sure that a couple celebrating their anniversary had an exceptional time. The husband confessed that he’d left a bottle of champagne in his freezer at home, so the waiter brought it over as well as some chocolates and caviar. This was an incredibly thoughtful gesture that was also delicious!
Meyer elevated the dining experience at MoMA by eliminating some of the common problems with other museum eateries. He eliminated unwieldy trays and plastic packaging, and he even displayed art from the museum’s collection.
Meyer and his team have gone above and beyond for their customers. For example, Meyer instructed Tabla’s staff to track down a woman’s lost phone and wallet after she left them in a taxi while she ate lunch with her friend. By going completely outside the restaurant’s wheelhouse of food and drink, Meyer created an unforgettable moment that cost very little but earned him priceless advertising by word of mouth.
Key Point 4: One tactic for boosting pride is to break down a lofty goal into many discrete milestones.
There are four elements to a defining moment. Pride can be elevated by turning one large goal into several milestones. Fitbit devices help users reach their fitness goals in this way, since they offer rewards and badges when users hit certain milestones.
Fitbit uses a popular business strategy called gamification to motivate people. Gamification takes an everyday activity like walking and makes it more interesting by using game-like rewards. Many fitness apps use gamification to encourage users to stay healthy.
Gamification is a popular way of encouraging people to do something. For example, children can be given rewards for doing their chores. Smartphones have created new ways of gamifying things with apps that include badges and leaderboards. This was named as one of the top business trends by The New York Times in 2012, but it’s still going strong five years later. It’s proven to be more than just a trend because users are motivated by their personal pride rather than meeting goals set by others (like sales from third-party vendors)
Key Point 5: Pride can be further boosted by offering recognition and practicing courage. These tactics help create defining moments.
When people take pride in their work, they are more likely to do well. Companies have tried to leverage this idea by creating award programs for employees. However, research shows that these programs can be demotivating because of how the awards are given out and perceived injustice from those who don’t win. Employees will adapt or game the system in order to win an award rather than focusing on quality work.
People feel more appreciated when their coworkers or managers thank them for going above and beyond. It’s important to express appreciation frequently, especially in a team setting where people work together on projects. Personalized comments are often better than formal incentive programs because they show the person that you’re paying attention to what they do on the job.
Another way to build pride is by cultivating courage. Courage isn’t something you’re born with, it’s a learned skill. You can practice that skill by putting yourself in situations where you have to be courageous, like the Navy SEALs do during their training exercises. This will help your employees learn how to be brave and keep control of their emotions when they face difficult situations at work.
Key Point 6: Group insights aren’t necessarily impromptu epiphanies; they can be prompted.
Insights are powerful. They can help us build defining moments in our lives and careers. People often think of insights as epiphanies that come out of nowhere, but they’re actually prompted.
Julia Galef, the cofounder of a nonprofit organization that helps people make better decisions, uses her surprise journal to keep track of any information she finds surprising. The entries help her develop deeper insights into her own work by questioning things and identifying false assumptions.
Some companies become so insular that they develop biases and assumptions in their own favor. Microsoft was guilty of this with its tool Azure, which turned out to be unusable because of a poor user experience. However, after approaching the problem from the perspective of users during an exercise at a theater, they realized they had to redesign it.
People who approach their work with a fresh perspective can come up with better ideas. For example, the Azure team imagined what users would want instead of thinking like engineers. People can also be moved around to different departments in order to see how other people do things or even try them out for themselves. A restaurateur could offer free meals at one restaurant to staff from another restaurant so that they have an expert’s point of view on how it runs and whether or not standards are being met.
Key Point 7: Individual moments of insight often come from situations in which one stretches one’s skills and, in so doing, risks failure.
We can learn a lot from our experiences, but sometimes we have to go through challenging situations in order to understand what we’ve learned.
Many people believe that there is one career path for them, but in fact there are many. Instead of thinking about it as a true or false calling, think of your job as a prototype. The most important characteristic of a prototype is that you can refine it; no version is necessarily final. When you consider different types of work, don’t just think about them intellectually–actually try new types of work and see what happens! This will inspire more ideas than just creating theoretical models.
Key Point 8: Connection can be built through group experiences and shared struggle, or by tapping into the meaning of the work for the entire team.
A connected workforce is very effective at working together and accomplishing tasks. They are more productive, efficient, and they produce higher-quality work than those who aren’t as close to each other. Many people think that time is essential for building strong relationships with others but in certain circumstances you can build relationships quickly.
In the business world, it’s important to inspire your employees. One way to do this is through a company-wide conference where people can bond over shared struggles and goals. Another way is to simply emphasize the mission of your organization and let employees take ownership of their work.
Book Structure
Throughout this book, references to popular television shows like The Bachelor and The Simpsons sit comfortably next to academic research and case studies of successful businesses.
The authors start by introducing their ideas, and then they break the book into four sections: Elevation, Insight, Pride, and Connection. Each section has two or three chapters that cover key concepts followed by a review of what was covered in that section with real-life examples. The last part is called “clinics”, which shows how to apply those concepts in real life situations. Some of the examples are made up and some come from research conducted on business leaders.
The authors write with a unified voice. They don’t always distinguish between their own experience and information that other researchers have found. They frequently refer back to examples in the text to reinforce material or show how ideas overlap.
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The Oxygen Advantage: Simple, Scientifically Proven Breathing Techniques by Patrick McKeown Summary
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The Oxygen Advantage: Simple, Scientifically Proven Breathing Techniques to Help You Become Healthier, Slimmer, Faster, and Fitter by Patrick McKeown
Improve your body’s oxygen use and increase your health, weight loss, and sports performance–whether you’re a recovering couch potato or an Ironman triathlon champion.
One of the biggest obstacles to better health and fitness is a rarely identified problem: chronic over-breathing. We often take many more breaths than we need–without realizing it–contributing to poor health and fitness, including a host of disorders, from anxiety and asthma to insomnia and heart problems.
In The Oxygen Advantage, the man who has trained over 5,000 people–including Olympic and professional athletes–in reduced breathing exercises now shares his scientifically validated techniques to help you breathe more efficiently. Patrick McKeown teaches you the fundamental relationship between oxygen and the body, then gets you started with a Body Oxygen Level Test (BOLT) to determine how efficiently your body uses oxygen. He then shows you how to increase your BOLT score by using light breathing exercises and learning how to simulate high altitude training, a technique used by Navy SEALs and professional athletes to help increase endurance, weight loss, and vital red blood cells to dramatically improve cardio-fitness.
Following his program, even the most out-of-shape person (including those with chronic respiratory conditions such as asthma) can climb stairs, run for a bus, or play soccer without gasping for air, and everyone can achieve:
Easy weight loss and weight maintenance Improved sleep and energy Increased concentration Reduced breathlessness during exercise Heightened athletic performance Improved cardiovascular health Elimination of asthmatic symptoms, and more.
With The Oxygen Advantage, you can look better, feel better, and do more–it’s as easy as breathing.
Chronic Overbreathing
Scientific research, as well as the experience of thousands of people I have worked with, has shown me the vital importance of learning how to breathe correctly. The problem is that correct breathing, which should be everyone’s birthright, has become extremely challenging in our modern society. We assume that the body reflexively knows how much air it needs at all times, but unfortunately this is not the case. Over the centuries we have altered our environment so dramatically that many of us have forgotten our innate way of breathing. The process of breathing has been warped by chronic stress, sedentary lifestyles, unhealthy diets, overheated homes, and lack of fitness. All of these contribute to poor breathing habits. These in turn contribute to lethargy, weight gain, sleeping problems, respiratory conditions, and heart disease.
Our ancestors lived on a natural diet in a far less competitive environment and physically worked hard, a lifestyle conducive to maintaining an efficient breathing pattern. Compare that to modern-day living, in which we spend hours slouched at a desk on computers and talking on phones, surviving on a rushed lunch of convenience food, trying to manage a seemingly neverending series of tasks and financial obligations.
Modern living gradually increases the amount of air we breathe, and while getting more oxygen into our lungs might seem like a good idea, it is in fact light breathing that is a testament to good health and fitness. Think of an overweight tourist and an Olympian both arriving for the Summer Games. As they picked up their luggage and carried it up a flight of stairs, whom would you expect to be huffing and puffing? Certainly not the Olympian.
The biggest obstacle to your health and fitness is a rarely identified problem: chronic overbreathing. We can breathe two to three times more air than required without knowing it. To help determine if you are overbreathing, see how many of these questions you answer “yes” to:
- Do you sometimes breathe through your mouth as you go about your daily activities?
- Do you breathe through your mouth during deep sleep? (If you are not sure, do you wake up with a dry mouth in the morning?)
- Do you snore or hold your breath during sleep?
- Can you visibly notice your breathing during rest? To find out, take a look at your breathing right now. Spend a minute observing the movements of your chest or abdomen as you take each breath. The more movement you see, the heavier you breathe.
- When you observe your breathing, do you see more movements from the chest than from the abdomen?
- Do you regularly sigh throughout the day? (While one sigh every now and again is not an issue, regular sighing is enough to maintain chronic overbreathing.)
- Do you sometimes hear your breathing during rest?
- Do you experience symptoms resulting from habitual overbreathing, such as nasal congestion, tightening of the airways, fatigue, dizziness, or light-headedness?
Answering yes to some or all of the questions above suggests a tendency to overbreathe. These traits are typical of what happens when the amount of air we breathe is greater than what we need. Just as we have an optimal quantity of water and food to consume each day, we also have an optimal quantity of air to breathe. And just as eating too much can be damaging to our health, so can overbreathing.
The unconscious habit of overbreathing has hit epidemic proportions all across the industrialized world, and it’s highly detrimental to our health. Chronic overbreathing leads to loss of health, poor fitness, and compromised performance and also contributes to many ailments including anxiety, asthma, fatigue, insomnia, heart problems, and even obesity. It may seem strange that such a disparate range of complaints can be caused by or worsened by overbreathing, but the breath of life influences literally every aspect of our health.
The purpose of this book is to return you to how you were meant to live and breathe. I will teach you simple methods that will counteract bad breathing habits, unearthing a new well of cardiovascular fitness that will improve your overall health and well-being. Serious athletes will achieve new levels of performance, fitness enthusiasts will unleash untapped potential, and those who are still trying to manage their health will overcome barriers to a more healthful lifestyle.
But, as with all conditions, to arrive at the remedy it’s crucial to first understand the ailment.
It is how you breathe during your daily life that determines how you breathe during physical exercise. Breathing too much air every minute, every hour, every day translates into excessive breathlessness during exercise. If our breathing is off during rest, it would be unreasonable to expect it to automatically correct itself during physical exercise. The seemingly innocuous tendency to breathe through the mouth during the day or night and breathe noticeably during rest means you will be more breathless during training and often limits your capacity to go faster and farther.
These poor breathing habits can be the difference between a healthy and vibrant life and an ill and feeble one. Overbreathing causes the narrowing of airways, limiting your body’s ability to oxygenate, and the constriction of blood vessels, leading to reduced blood flow to the heart and other organs and muscles. These systemic impacts affect your health profoundly, whether you’re a professional athlete or your main exercise is walking up the stairs of your house. Great sports careers can plateau or even be cut short by an athlete’s overbreathing. The lungs let the individual down, and—no matter how strong the rest of the body is—unnecessary, excess breaths take their toll. As most athletes know, our lungs give out long before our arms and legs.
It all comes down to our need for that invisible yet vital basis for human life: oxygen. Here’s the paradox: The amount of oxygen your muscles, organs, and tissues are able to use is not entirely dependent on the amount of oxygen in your blood. Our red blood cells are saturated with between 95 and 99 percent oxygen, and that’s plenty for even the most strenuous exercise. (A few of my clients with serious pulmonary disease have a lower oxygen saturation level, but this is very rare.) What determines how much of this oxygen your body can use is actually the amount of carbon dioxide in your blood. You may remember from biology class that we breathe in oxygen and breathe out carbon dioxide, also called CO2. Most people learn that carbon dioxide is just a waste gas that we exhale from our lungs, but it is not a waste gas. It is the key variable that allows the release of oxygen from the red blood cells to be metabolized by the body. This is called the Bohr Effect. Understanding and utilizing this physiological principle will allow you to stop overbreathing.
Discovered over a hundred years ago, the Bohr Effect explains the release of oxygen to working muscles and organs. Most people don’t realize that the amount of carbon dioxide present in our blood cells determines how much oxygen we can use. The crux of it is this: How we breathe determines the levels of carbon dioxide present in our blood. When we breathe correctly, we have a sufficient amount of carbon dioxide, and our breathing is quiet, controlled, and rhythmic. If we are overbreathing, our breathing is heavy, more intense, and erratic, and we exhale too much carbon dioxide, leaving our body literally gasping for oxygen.
It’s very intuitive: If we breathe better, increasing the amount of carbon dioxide inside us, then we can deliver more oxygen to our muscles and organs, including the heart and brain, and thus heighten our physical capacity. All we’re really doing is assisting the body in working the way it was meant to work in the first place.
The Oxygen Advantage
The explanation of the Bohr effect and how the body delivers oxygen was really an eye-opener to me. It reminds me of what Rich Roll wrote in his book Finding Ultra about the training method his trainer gave him to improve his running resistance. The instructions he received were basically to run at a pace that wouldn’t give him a heart rate over 140 beats per minute, even if that meant to run extremely slow and walk often. Very similar, Patrick explains several ways to train in this book that train the body to do more with less. For instance, forcing oneself to breathe only through the nose while training.
Measuring Fitness through the BOLT score
There is a great method to measure how efficient our breathing is. It is called the BOLT score. But first, we must understand what it means to be fit in relation to breathing.
It has been said that one of the main differences between endurance athletes and nonathletes is their response to low pressures of oxygen (hypoxia) and higher levels of carbon dioxide (hypercapnia). In other words, endurance athletes are able to tolerate a greater concentration of carbon dioxide and lower concentration of oxygen in the blood during exercise. Intense physical exercise results in increased consumption of oxygen and increased production of carbon dioxide, so it is vitally important that athletes are able to cope well with changes to these gases.
In order to attain outstanding performance during sports, it is essential that your breathing does not react too strongly to increased concentrations of carbon dioxide and decreased concentrations of oxygen. Over time, intense physical training will help to condition the body to better tolerate these changes, but a more effective method can be found in the pages of this book. The breathing exercises outlined in the Oxygen Advantage program can easily be incorporated into any form of exercise, no matter what your fitness level and even if you are laid up with an injury. You can even improve your fitness using a simple 10-minute exercise while sitting down.
A performance-related term you need to know is maximal oxygen uptake, or VO2 max. This simply refers to the maximum capacity of your body to transport and utilize oxygen in 1 minute during maximal or exhaustive exercise. VO2 max is one factor that can determine an athlete’s capacity to sustain physical exercise and is considered to be the best indicator of cardiorespiratory endurance and aerobic fitness. In sports that require exceptional endurance, such as cycling, rowing, swimming, and running, world-class athletes typically have a high VO2 max.
Furthermore, the goal of most endurance programs is to increase VO2 max.
Studies have shown that athletic ability to perform during increased carbon dioxide and reduced oxygen pressure corresponds to maximal oxygen uptake. In other words, the ability to tolerate higher concentrations of carbon dioxide in the blood means a higher VO2 max can be achieved, culminating in better delivery and utilization of oxygen by the working muscles.
The Body Oxygen Level Test (BOLT)
As far back as 1975, researchers noted that the length of time of a comfortable breath hold served as a simple test to determine relative breathing volume during rest and breathlessness during physical exercise. The Body Oxygen Level Test (BOLT) is a very useful and accurate tool for determining this relative breathing volume. BOLT is simple, safe, involves no sophisticated equipment, and can be applied at any time. BOLT differs from other breath-hold tests because it represents the length of time until the first definite desire to breathe. Holding the breath until you feel the first natural desire to breathe provides useful information on how soon the first sensations of breathlessness take place and is a very useful tool for the evaluation of breathlessness. Other breath-hold tests tend to focus on the maximum time you can hold your breath, but this measurement is not objective as it can be influenced by willpower and determination.
Athletes possess bucketloads of willpower and determination, so there is no doubt that many of us will be tempted to measure our BOLT score by holding the breath for as long as possible. But if you are serious about improving your breathing efficiency and VO2 max using the breath-hold exercises in this book, I urge you to follow the instructions carefully and measure your BOLT correctly—by holding your breath only until the first distinct urge to breathe is felt.
In short, the lower the BOLT score, the greater the breathing volume, and the greater your breathing volume, the more breathlessness you will experience during exercise.
To obtain an accurate measurement, it’s best to rest for 10 minutes before measuring your BOLT score. Read the instructions carefully first and have a timer on hand. You can measure your BOLT now:
- Take a normal breath in through your nose and allow a normal breath out through your nose.
- Hold your nose with your fingers to prevent air from entering your lungs.
- Time the number of seconds until you feel the first definite desire to breathe, or the first stresses of your body urging you to breathe. These sensations may include the need to swallow or a constriction of the airways. You may also feel the first involuntary contractions of your breathing muscles in your abdomen or throat as the body gives the message to resume breathing. (Note that BOLT is not a measurement of how long you can hold your breath but simply the time it takes for your body to react to a lack of air.)
- Release your nose, stop the timer, and breathe in through your nose. Your inhalation at the end of the breath hold should be calm.
- Resume normal breathing.
Please be aware of the following important points when measuring your BOLT score:
- The breath is taken after a gentle exhalation.
- The breath is held until the breathing muscles first begin to move. You are not measuring the maximum time that you can hold your breath.
- If you do not feel the first involuntary movements of your breathing muscles, then release your nose when you feel the first definite urge or first distinct stress to resume breathing.
- The BOLT is not an exercise to correct your breathing.
- Remember that measuring your BOLT involves holding your breath only until you feel the first involuntary movements of your breathing muscles. If you need to take a big breath at the end of the breath hold, then you have held your breath for too long.
How to train our breathing
At this point you have an idea why good breathing matters. The question you probably have — or should have — is, how can I train my breathing to increase my bolt score?
I’d highly recommend the Wim Hof breathing method as it seems a better system for daily practice to me than what is presented in this book. But I will quote one technique from the author.
Simulate High-Altitude Training While Walking
We begin by introducing a simple walking exercise that enables you to achieve similar benefits to those experienced during intense physical training in as little as 10 to 15 minutes. The beauty of this exercise is that it can be performed anywhere and at any time, even if an injury is preventing you from engaging in normal training. Similar to any intense physical exercise, it is important to practice at least two hours after eating. Just as it is not advisable to go for a jog directly after eating, it is also best to practice breathing exercises on an empty stomach. Not only would it be uncomfortable to perform breath holds too soon after a meal, but the benefit of the exercise would be much reduced as the process of digestion increases breathing.
During this exercise you will be practicing breath holds as you walk. For the first 2 to 3 breath holds, in order to gently acclimatize your body to lower levels of oxygen, it’s important to hold your breath only until you feel a medium hunger for air. For the remaining breath holds, challenge yourself by aiming to achieve a relatively strong need for air. Due to a delay in the pulse transit time, it is common for the decrease in oxygen saturation to take place not during the breath hold, but soon after it. Therefore, to get the most from the exercise, minimize breathing for about 15 seconds following the breath hold by taking short breaths in and out through the nose. If you have a pulse oximeter, you might enjoy observing the decrease to your oxygen saturation as you do this—effectively simulating high-altitude training and bringing the mountain to you.
- Walk and hold:After a minute of continuous walking, gently exhale and pinch your nose to hold your breath. If you feel uncomfortable pinching your nose while walking in public, you can simply hold your breath without holding your nose. Continue to walk while holding your breath until you feel a medium to strong air shortage. Release your nose, inhale through it, and minimize your breathing by taking very short breaths for about 15 seconds. Then allow your breathing to return to normal.
- Continue walking for 30 seconds and repeat:Continue walking for around 30 seconds while breathing through your nose, then gently exhale and pinch your nose with your fingers. Walk while holding the breath until you feel a medium to strong hunger for air. Release your nose and minimize your breathing by taking short breaths in and out through your nose for about 15 seconds. Then allow your breathing to revert to normal.
- Repeat breath holds 8 to 10 times:While continuing to walk, perform a breath hold every minute or so in order to create a medium to strong need for air. Minimize your breathing for 15 seconds following each breath hold. Repeat for a total of 8 to 10 breath holds during your walk.
This exercise will take about 12 minutes to complete and is highly effective at teaching your body to do more with less. At first you may only be able to hold your breath for 20 or 30 paces before you feel a strong air shortage (or less if you have asthma or are out of breath). As the number of paces per breath hold increases, the air shortage you experience will progress from easy to moderate to strong. As you feel an increased hunger for air, the breathing muscles in your abdomen or neck will begin to contract or spasm. An added effect of the contractions is to provide your diaphragm with a workout, thereby strengthening your main breathing muscle. During the longer breath holds, as you feel your breathing muscles spasm, focus on relaxing your body. Allow your muscles to go soft as you hold your breath. Relaxing the body in this way allows a longer breath hold with less stress.
With repetition, as the weeks go by, you will find yourself being able to hold your breath for 80 to 100 paces. Your ability to hold your breath will increase with practice and without stressing your body. Do not overdo it. Ideally, your breathing should recover easily and become calm within 3 or 4 breaths. While this exercise is a challenge, it should not be stressful.
If you notice any side effects, such as an elevated or stronger than normal pulse for a prolonged period after completing breath holding, then it is best to refrain from performing the stronger breath holds. Instead, concentrate on breathing lightly both during rest and physical exercise to bring benefit to your health and sports.
Breath holding can also be incorporated into a jog, run, or bike ride. While you may not be able to hold your breath for as many paces during a jog as you can during a walk, the quality of the exercise will be better because of the greater accumulation of carbon dioxide in the blood.
Breath holding during training adds an extra load that would only otherwise be experienced during maximum intensity exercise.
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The Narrow Road: A Brief Guide to the Getting of Money by Felix Dennis | Book Summary
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The Narrow Road: A Brief Guide to the Getting of Money by Felix Dennis
One of the world’s most successful media moguls shares eighty-eight tips for starting a business and getting rich. In How to Get Rich, British mogul Felix Dennis told the engaging story of how he started a media empire and became one of the wealthiest men in Britain-all without a college degree or any formal training. Now he shows readers exactly what it takes to start a business and make it successful. Dennis offers a guide for those determined to attempt what he calls the getting of money-regardless of the consequences. His eighty-eight tips include: Do not fall in love with any project. You may believe in it wholeheartedly, but must remain prepared to abandon it should it show signs of failing. If you are unwilling to fail, sometimes publicly and even catastrophically, you will never be rich. You will never get rich working for your boss. No one knows better than Dennis what it takes to get rich, and his battle-tested advice-delivered with his signature wit-will surely appeal to serious entrepreneurs.
In the getting of money, it’s wise to consider one’s motives for the getting itself. It’s better to wrestle with motive early and consider its strength at leisure than to be surprised by it at some perilous moment in the future when all is in the balance.
The three valid reasons for not attempting to become rich are:
- I do not wish to be rich
- I would like to be rich but I have other priorities
- I am too stupid to make the attempt
Apart from those listed above, most of the so-called reasons for not pursuing wealth are not reasons at all; they are excuses. They are the children of fear and the parents of a thousand “if onlys.”
Anyone in good health and of reasonable intelligence, provided they utterly commit themselves to the journey, can succeed on the narrow road. The commitment is vital.
Luck helps – but only if you do not waste time seeking it. The belief that you have a great idea is not worth shit. Ideas are ten a penny while the ability to execute counts for a great deal more.
Who is likely to succeed? Not those who want to and not those who need to or those who deserve to, but those who are utterly determined to, whatever the cost to themselves and to those around them.
There is no point in sitting around thinking about getting started – not just for the getting the money but for just about anything.
Forget glamor if the getting of money is your priority. The reason is obvious. The laws of supply and demand apply not to commodities but to the choices people make. Too many people wish to make blockbuster movies and live in Beverly Hill. Not enough people wish to start a landfill company and dig holes.
Gold rushes rarely happen in old mines. New or rapidly developing sectors often provide more opportunities to get rich.
You have to cut loose to get rich, from parents and family, from working for others, and from negative influences. It’s not that they do not care about you; they may well do. But two fears confront them: they (openly) fear you are placing yourself in harm’s way, which cannot be a good thing; and they (secretly) fear that should you succeed, you will expose their own timidity.
Young, penniless, and inexperienced? Excellent. You possess an advantage neither education nor upbringing, nor even money can buy – having almost nothing, you have nothing to lose.
Slightly better off and on the way up? You have the experience and the remnants of youthful stamina. Now is the time to decide whether you wish to continue to make your employer even richer, or, instead, become rich yourself.
Veteran manager or experienced professional? Find yourself a young and fearless partner. It’s your best, perhaps your only chance to survive and succeed on the narrow road.
If you have ever wondered why there are so few really wealthy self-made men and women in the world, you now have the answer. It has little to do with chance and everything to do with your capacity to accept the risk of being humiliated in the attempt – not just once, but many times, perhaps.
Startup capital is simply too precious to squander on physical purchases. The creating of a frugal company culture begins on the first day.
Revenues are not within your control. Cash spent on perks and fancy gear is.
Compulsion trumps desire in two ways: intensity and longevity.
The road to riches is a marathon, not a sprint.
Life is not a rehearsal. The getting of money may be a silly game, but it is a game with serious rules. It requires a level of discipline and toleration of hardship that is inimical to what most people regard as the purpose of a fulfilled life.
Cash flow is the lifeblood of any business. Failure to monitor cash flow is the source of most startup failures.
Obsessive monitoring and forecasting of cash levels cannot, of themselves, generate cash. But they can provide startup’s owner with an early warning – one that may well make the difference between ruin and survival.
Keeping costs low is a vital necessity for a startup company. One golden rule is: “Overhead walks in two legs.”
Do not fall in love with any project. You may believe in it wholeheartedly, but must remain prepared to abandon it should it show signs of failing. Then, examine whether the failure lies in the product or service itself or in its implementation.
If you are determined to become rich, there is only one talent you require: the talent to identify, hire, and nurture others with talent.
Talent is indispensable, although it is always replaceable. There are six simple rules concerning talent: identify it, nurture it, reward it, protect it from being poached. And when the time comes, fire it.
Whatever you can do, or dream you can, begin it – Boldness has genius, power and magic in it. – Johann Wolfgang von Goethe
If you are seeking for the right place and the right time, you are reading the wrong book. It is always the right time and this is the only place we have.
You must choose between seeking riches or seeking contentment. You may achieve neither, but you surely cannot seek both.
Given time, a salary begins to exert an attraction and addictiveness all of its own; regular paychecks and crack cocaine have that in common.
Working for others is a reconnaissance expedition; a means, not an end; an apprenticeship, not a goal.
There are only six ways of obtaining capital. You can be given or inherit it; you can win it; you can steal it; you can marry it; you can earn it; you can borrow it. However, the best two options we have here are either earning capital or borrowing it.
Very, very few entrepreneurs who accept a 51 percent partner in a new venture will get rich if they are also expected to run it. Control is mandatory.
You cannot get rich all on your own. No one can. You have to work within (or more likely, create) the right environment.
Human capital is by far the most important element of your environment, whether you’re starting up or deep in the game. By focusing on obtaining the right human capital you vastly increase your chances of becoming rich. Your employees, colleagues, professional advisors, suppliers, and customers are all human capital. Choosing those that will serve you best is an art form.
In the earliest days of a startup, you will likely have to do the hiring yourself.
The truth is, there are many clever, cunning, and adept people who are risk-averse. You are not risk-averse, because you are dedicated to becoming rich. Believe it or not, much cleverer people than yourself will happily work for you, providing they do not have to brave the narrow road.
When hiring, ignore prejudices, likes, and dislikes. This is not only good law, it’s good sense. Effectiveness, integrity, adeptness, professionalism, a desire to shine in the world – these are the attributes you seek. Who you like or do not like is irrelevant.
Team spirit is for losers, financially speaking. It is the glue that binds losers together – a strategy used by employers to shackle useful employees to their desks.
The road to riches begins with commitment and proceeds upon the basis of decisions and actions taken.
Listen by all means – listening intently is one of the most underrated of all entrepreneurial talents – but defer to no one.
Equal partnership suck!
Anyone determined to create wealth from a standing start must make a pact with themselves to abandon the fear of failure. One cannot banish fear, but one can face it down, crush it, bury it, padlock it in the deepest recess of your heart and soul – and leave it there to rot.
Having a great idea is not enough. It is the manner in which ideas are executed that counts. Implementation will always trump ideas, however good those ideas are.
If you never have a single great idea in your life, but become skilled in executing the great ideas of others, you can succeed beyond your wildest dreams. They do not have to be your ideas – execution is all.
Man alone lays claim to ownership. We purport to believe that individuals or groups can “own” the most astonishing things: islands, mines, mountains, forests, rivers, hills, and deserts. Such a collective delusion illustrates how silly the chasing of wealth really is. It defies logic because we are mortal and can take nothing with us. Wealth may provide access, but never true ownership.
The getting of money is a game. While the objective is absurd, the rules are deadly serious – precisely the reverse of the position taken by many who wish to become rich. In their estimation, the objective is serious while the rules are often absurd.
Contracting an incurable disease is a serious matter; the death of a loved one is a serious matter; even the rejection of your affection can be a serious matter. The making and losing of money is not a serious matter.
Ownership of an asset isn’t the most important thing in the getting of money – it is the only thing.
There is only one enemy – time.
Time spent recharging your batteries and maintaining your physical and mental health is not wasted. It is a necessity. Time frittered away attending to tasks easily achieved but relatively inessential to your ultimate goal is wasted – a criminal waste of precious resource.
Prioritizing is the key for every successful entrepreneur.
Luck is what happens when preparation meets opportunity. – Seneca
Preparation is the key. Being prepared to do the heavy lifting and the homework in advance. Getting on with the job in hand, but remaining alert enough to spot a lucky opportunity when it arrives and then hammering at it with prepared intensity. If one is not prepared, the opportunity will go begging. If one is not alert, all the preparation will be for naught.
All who learn to delegate wisely (and early) increase their chances of success in the getting of money to a significant degree. Entrepreneurs and moguls are often poor managers because they never had time to practice the art of management. They were too busy delegating and becoming rich.
Tenacity will sustain and encourage you; not just to persist, but to do so in a more adaptable way.
Without self-belief, nothing can be accomplished. With it, nothing is impossible.
Persistence offers you a second or third bite at the cherry. Tenacity ensures that you will continue to search for alternative ways to succeed. Self-belief encourages you to stare down failure and naysayers while tenacity works its magic.
Embrace our doubts; without them, there is only naked ego, the kind of certainty that leads to untrammeled arrogance, to cruelty, or worse.
How to become a leader? By not seeking all the glory your smarter employees earn.
Making time to sleep well, eat well, and take an occasional walk in the park is not slacking, not a betrayal of the cause. It’s just good sense. Keeping mentally and physically fit is essential.
It is difficult facing up to swiftly changing realities on the ground. Most of us would prefer for things to stay pretty much the same so that we can carry on making money in the same way. But things do not stay the same.
Ownership shall be half of the law, doing an outstanding job shall be the other half.
Besides increase your chance in succeeding, there is an extra benefit attached to excellence. Should your company fail, the reputation of what was produced will endure while the failure of the business itself will soon be forgotten.
Breaking your neck is a misfortune. Losing someone you love is a tragedy. Failing to accumulate a fortune on the narrow road is not a misfortune, it’s just a part of the game.
When going through hell, keep going.
Never fall in love with a deal. A deal is just a deal. There will always be other deals and other opportunities. No deal is a must-do deal.
The best time to sell a business is when you don’t have to. The worst time is when you have little choice.
Hire the best-qualified accountant or finance director you can afford, even before you can afford them.
Success has a thousand fathers. Failure is always an orphan. – Anonymous
Closing down a business is a miserable affair. Shoulder the responsibility squarely. Get it done as fairly and responsibly as you can. And remember, there will be other opportunities later. You’ll be back.
It was all just a silly game, wasn’t it? Don’t forget to help other young entrepreneurs when you can. But don’t tell them what you found at the end of the road. No need to spoil the surprise!
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Who Will Cry When You Die by Robin Sharma | Book Summary
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Who Will Cry When You Die? by Robin Sharma
Life Lessons from the Monk Who Sold His Ferrari. Would you like to replace that empty feeling inside you with a deep sense of peace, passion, and purpose? Are your hoping that your life will not only be successful but significant? Are you ready to have the very best within you shine through and create a rich legacy in the process? If so, this potent little book, with its powerful life lessons and its gentle but profound wisdom, is exactly what you need to rise to your next level of living. Offering 101 simple solutions to life’s most frustrating challenges, bestselling author and life leadership guru Robin Sharma will show you exactly how to recreate your life so that you feel strikingly happy, beautifully fulfilled, and deeply peaceful. This is a truly remarkable book that readers will treasure for a lifetime!
- Maintain Perspective
Often in life, we lose track of what is important to us. We focus on things that have little importance.
How big our daily life problems are really?
Focusing on those little problems gives us a sense that life is pretty hard.
What if you change your perspective and look from a different perspective?
Humans are tiny particles when compared to billions of stars in the universe.
Once we switch the perspective, we realize that what we thought as a giant hurdle of our life is actually a little event that doesn’t matter that much when seen from a different point of reference.
According to Robin Sharma, our lives are mere blips on the canvas of eternity.
Whenever you face any stressful situation, try to see it from different angles or shift your perspective.
Maintaining your perspective will help you look at problems more wisely and rationally.
- Journal Your Ideas
Many people love writing diaries.
Diaries are the recollection of our memories. When you look at your diary, you see the movie of your past life.
But along with diary writing, you should also do journaling.
Journaling is a bit different than diary writing.
Journaling includes writing lessons that you learn from every single day of your life. It also involves writing your reason for being and finding meaning in your daily life.
It has tremendous benefits. For example, it helps you boost your self-awareness.
By journaling your ideas, you get more connected to your deeper self.
- Be Honest
There is an adage that honesty is the best policy.
But how many people do you think follow that? A few.
What’s worse, breaking promises has become a habit now. People consider breaking bonds of trust as normal.
Is this a good thing? Hell, no.
You must be honest with the people around you.
Whenever you show dishonesty, you fuel this terrible habit, and due to it, your brain automatically urges you to lie more and more.
Being dishonest also adversely affects how much you keep the promise with yourself.
- Embrace The Present
Robin advises seeing your days as mini-lives.
We set goals. And we give our best to achieve those goals. We try to control the future. So most of our time is spent chasing distant goals.
And in that race of accomplishing great things, we forget to respect what’s already in front of us. We don’t feel privileged for all the things we have.
All we have is now.
But still, so many people never reach a stage where they could embrace the present moment. And in the hope of achieving some grandiose distant reality, they take the current reality for granted.
Robin says that we walk this earth for a short time.
Shouldn’t we respect what we have now?
- Don’t Dwell In The Past
Some people focus on what lies ahead, while some focus on what happened to them in the past.
Dwelling in the past has some severe consequences.
But why do people dwell in the past?
People have setbacks and failures. So when they look back, they feel bad, and try to bury their failures as much as possible.
Robin enlightens us with the fact that if you have more failures than others, then perhaps it’s because you have to serve a higher purpose.
We know happiness only when we know what being unhappy means.
We know victory only when we know what failing feels like.
Instead of worrying and complaining about your past, you should see it as a feedback mechanism.
- Have A Morning Routine
The way you begin your day determines the way you will live your day.
~Robin Sharma
If you had to launch a rocket or missile, would you launch it at an incorrect angle? No.
The same is the case with our day. We must launch our day with preparation.
Robin suggests that you should have morning rituals to follow.
For example, you could start your day by drinking warm water, walking in the woods, etc.
The important part is, the more organized your morning is, the more organized your entire day will be.
- Be Childish
Children come to us more highly evolved than adults to teach us the lessons we need to learn.
When we grow old, we start to value less of our playful child within us. We get busy doing businesses, paying bills, commuting to the office, etc.
Somewhere down the road of life, we lose touch with the child inside us.
Although we grow taller, we start becoming less happy and less energetic.
Robin shares his son’s story eating the warmest and the vital part of the bread while ignoring the outer layer.
This reminded Robin that adults could learn so many things from children by observing them.
Robin also realized how his son focused on the core of the bread. And how we can transfer that same concept to our lives by focusing on the things that matter.
- Practice Self-Talk
We talk to ourselves every day. But we do it unconsciously most of the time.
Talking to ourselves is correlated with our thoughts.
Thoughts have the incredible power to shape our lives, attract prosperity, etc.
Practicing self-talk also makes you more aware of your thoughts.
You don’t need to push yourself and practice deliberate self-talk. You just have to be more conscious of it.
The words you speak to yourself change your mindset.
So you better watch how you speak to yourself because it’ll ultimately reflect in your life.
- Practice Silence
Practicing silence is as important as practicing self-talk.
The best way to practice silence is to find a place where you can be in solitude and spend some quality time with yourself.
Being in solitude cuts off outside noise and allows you to calm your inner turbulence.
You might say, “I’m too busy. I can’t practice silence.”
But really? Can’t you find time for yourself?
Can’t you stop for a moment to fill gas in your vehicle?
Saying that you don’t have enough time to practice silence on a regular basis is a lot like saying that you are busy driving to stop for gas.
- Go On A News Fast
A lot of things happen in the world; some are good while some are bad. And this gives birth to the news.
News informs us about the events happening around the world.
It’s good to be aware of what’s happening in the world.
The problem starts when people begin to consume a lot of news, more news than they should.
These days, news channels keep bombarding us with negative news. It gives us the impression that nothing positive is happening in the world.
But is this true? Definitely, not.
Again, some events are constructive, while others are destructive.
Most people even start their day by opening a newspaper, which then again drains the mood and energy of the person reading it, because it’s filled with negative news, that sells well.
Why do these newspapers highlight negative news more?
It’s because humans, by nature, tend to focus more on tragic events rather than positive and uplifting events.
An earthquake is bound to gather more attention than the discovery of another chemical element.
Here is a tip:
Try to practice news-fast.
This will help you focus more, and you’ll also spend quality time with yourself.
It’s worth noting that avoiding news won’t make you oblivious. You will still be able to get the news circulating through your friends or colleagues.
- Be Kind To Strangers
Imagine what this world would look like if everyone were kinder to each other.
Great, wouldn’t it?
Everyone is kind to himself, but to strangers, it’s a whole different matter.
Most people are only kind to their friends and family members and don’t care about others.
Robin suggests that you don’t need to do great acts to improve the quality of your life.
You can be great every single day of your life by showing compassion towards others.
You can help people you find on the street or help a blind old lady cross the road.
By doing these little acts of decency, you can live a more fulfilling life.
- Take Weekly Holidays
Job is a part of life. It gives you money to survive. But it isn’t everything.
You should also carve out some quality time for yourself by taking weekly holidays.
That way, you’ll be able to recharge yourself with more energy and be ready for your work after the holidays.
- Your Body Is A Temple
Our consciousness lives inside our bodies.
That’s why we must give respect to our bodies by treating it as a temple.
But in reality, we abuse our bodies by not giving it the exercise it needs. On top of that, we put in a lot of junk food.
Also, studies have shown that mental and physical health are correlated.
So take care of your body.
- Laugh More
Even though people have almost everything they can imagine, most of them aren’t happy.
You should practice laughing more.
If you tend to become depressed, you can ameliorate this by laughing more.
- Take More Risks
Taking more risks opens up new opportunities.
People often avoid taking the roads less traveled.
But the more risks you take in your life, the more unique experiences you gather.
Once you walk the less traveled road and overcome the hurdles along the way, your life’s quality and richness get improved.
Therefore, take more risks. Don’t fear. You never know what’s waiting for you on the other side of the risk.
- Time Is Money
We all have same allotment of twenty-four hours in a day. What separates the people who create great lives from the also-rans is how they use these hours.
Most people think that time is infinite. This is a myth.
You should consider your time as money.
Would you squander your money if you have a limited amount? Obviously, not.
When you realize that life is short and time is limited, you become cautious about how you spend your life moments.
- Take Action
Most people slip into the addiction of thinking and never put the efforts to accomplish their goals. Put simply, they keep dreaming and never take any action to realize them.
So don’t just sit and dream all day.
Take action.
- Enjoy The Process
It’s in the process that you grow and become better.
Some people get so focused on accomplishing goals. But they forget that it’s those hardships that constitute the fun part.
Life isn’t about the reward or the end goal; it’s about the journey that you experience.
- Rewrite Your Story
Imagine if you had the chance to rewrite the story of your life.
What part of your life would you change?
Sadly, you can’t change the past. What’s done is done.
Fortunately, you can plan and rewrite your life’s story by finding out what needs to be changed in your life.
Grab a pen and write down what’s really holding you from living a life you want to live.
- Never Hesitate To Ask For Help
Sometimes, people feel embarrassed and hesitate to ask for help.
You should understand that there are times when you don’t get something unless you ask for it.
- Find Meaning In Your Work
Whatever you do in your daily life, it must have some meaning.
Because if you don’t find meaning in what you do, it’s meaningless.
Try to find a higher purpose for your work.
- Watch Uplifting Movies
Instead of watching the news and tv shows all day, you can watch some positive and motivational movies.
For example, you can watch documentaries of great people like Steve Jobs.
- Have Great Friends
Cultivating friendships is one of the surest ways to find more happiness and joy in your life.
Friendships and relationships help us in being resilient in tough times.
Also, great friends help you in achieving more in life.
- Develop Invaluable Skills
You should develop invaluable skills within yourself.
Those skills will help you grow professionally.
- See Your Day As A Life
Don’t think that life is long. See your life as a set of many mini-lives.
Let me explain.
Would you play Counter-Strike full day if you knew that you’re going to die tomorrow?
No way, unless your life doesn’t have any meaning.
Thinking your day as life gives you a clear picture of your top priorities.
And therefore, you only do those things that matter the most to you.
- Take The Control Of Your Life
You must take charge of your life.
Start with small things. Try to be deliberate in what you do.
- Worry Less
There are so many things you can’t change in your life.
For example, you can’t stop an alien invasion. Or you can’t stop gravity from pulling objects. Such things are beyond our control.
We often tend to worry a lot about things that aren’t in our control.
What’s the point of worrying and taking so much stress when you don’t have the power to change everything.
It’s understandable that a little worrying and stress is often helpful and helps us focus more, but do it too much, and you might get yourself into trouble.
Therefore, worry less. Find things that are in your control.
Live life with fewer worries.
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What if it Does Work Out? How a Side Hustle Can Change Your Life by Susie Moore | Book Summary
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What If It Does Work Out? How a Side Hustle Can Change Your Life by Susie Moore
What allows you to make extra money, use that talent of yours in a way you can’t with your day job and hedge your bets against an uncertain economy? Side hustle.
But it’s not always a breeze. You will need a combination of creative thinking and hard work to attract your first clients and build your brand. Add onto that the need to manage cash flow, handle various administrative tasks, etc. What If It Does Work Out is written to help you overcome these challenges and bring your side hustle ideas to life.
First, How Can I Get Past My Fear?
These are probably the worst things you are thinking can happen when you launch your side hustle:
- You happen to lose some money in setup costs.
- You change your mind about your side hustle idea.
- People laugh when you tell them about it.
- You don’t know what to do or how to start.
- You start and then quit.
- You never make any money from it.
- Your company/boss is not supportive.
- You find your passion disappointing.
- You aren’t good at your side hustle.
- Someone says “I told you so.”
Perhaps the worst that can happen is your side hustle builds, you quit your job to focus on it full time, and for whatever reason your new income flow is not financially sustainable. SO WHAT? If it does fail, most of the time you can get another job and then reassess. This is especially true if you keep your network alive! Keeping in touch with people is important and when you do, almost nothing in career-land is irreversible.
How Can I Find My Side Hustle?
- Think of 3 big problems you’ve solved or successes you’ve had.These don’t have to be work-related. And they don’t have to be impressive by anyone else’s standards. Just brainstorm three things that you’re proud to have achieved or three problems you’re proud to have solved.
- Now, Identify the skills that helped you achieve these three things.It’s so rare that we take time to acknowledge all that we’ve done and all that we’re capable of. But it’s essential to recognize your strengths if you want to build a successful side hustle. Let your mind explore everything you bring to the table that allowed you to achieve those accomplishments or solve those problems.
- Think about how you can apply your skills in a new way. Remember, a successful side hustle is all about doing the best you can with what you have. What you have is a clear set of skills that have already proven to get you results.
Am I Ready Now?
Like many things in life, conditions are never perfect and it never feels like the exact right time to embark on the adventurous journey of launching a business. The same is true with your side hustle. You will never, ever, ever be “ready” to start a side hustle. The sooner you understand this, the better. Getting started now just means that you arrive at your destination sooner.
Second, there’s a mistake that we think we are taking action. Maybe we’re doing research, taking a course, going to a million galleries, or reading a thousand books, and we feel we should get the credit for exploring our idea. Not so fast! Consuming relevant materials matters, but it alone won’t result in anything apart from your own increasing knowledge. And the purpose of knowledge is to be used. To inspire. To lead you to create. Knowledge, as Napoleon Hill says in Think and Grow Rich, is only “potential power.” You’ve got to do the work as well.
Think Big But Start Small
Let’s get real for a minute here. Say you wanted to take one or two days off work to do some research on your side hustle, bang out some meetings or finally complete your book; Cheryl Strayed went to the woods for three weeks to complete her best-selling book, Wild, even though she had small children. This is just one of many examples.
The good news is you can do it too! No one else’s life is going to drastically change because you press “pause” on your other obligations. So many people think: Time off? No way! Not me, I can’t. Their involvement seems too crucial to step away even briefly. But even the president of the United States takes time off. Sometimes when we fear something it seems more serious than it is. What we think might happen is often so far removed from reality.
Remember this: It’s a side hustle! While you build your new business you will still be busy with a job that pays the bills. But this is not an excuse to go slow or to put it off. There is an old Chinese proverb that I love: “The best time to plant a tree was 20 years ago. The second-best time is today.” The future is created in the present moment. Let go of your fear, and leap. Do it now, do it now, do it now.
Tell Stories
There are three things you need to craft when pitching a story:
- Keep it personal. People love to connect on a human leveland we all love stories.
- Speak about bringing value to an audience.
- Stay current. You are likely to get a higher success rate when you pitch ideas that are relevant and topical.
Above all, be prepared to put yourself out there. These days that doesn’t just have to be in the real world but it can be through online and social relationships as well. Every conversation, and I mean every conversation, can create business for you, whether it be an idea, a contact, or an invaluable second opinion, all the way through to a contract or sale.
Work On Your Elevator Pitch
Every side hustler needs an elevator pitch. Now, what is an elevator pitch, exactly? It’s a way to simply and easily describe your product or service in a snap. More than anything, it needs to be clear and concise to draw people in.
First, the elevator pitch should answer the question, “Who are you?” and your enthusiastic description of your unique skills.
Here are some examples:
My name is Katy.
I am a photographer.
I specialize in maternity photos.
What I do is help women feel their most gorgeous, natural, and comfortable in their beautiful final stages of pregnancy.
What makes me the best is how I help women feel at ease so that their true essence comes through on camera and shows in the results.
Could this be useful to someone you know?
I take new client consultations Tuesdays and Thursdays after 6 p.m.
Be Patient With Content Marketing
You may hear the term “content marketing” thrown around a lot. What is it? Simply producing and sharing valuable content, for free, with the intent to make a sale in the future—from how to style your hair with a beachy wave to how to whip up the perfect summer salad. Pure and simple.
Whether it’s through blog posts, video tutorials, webinars or free samples, people want to “try before they buy.” Content marketing builds familiarity and trust, but it also takes time. And this is where most people slip up. The average blogger gives up after their first post—they get frustrated about the fact that they aren’t famous or making money after five minutes. But guess what? As with any business, it takes time and consistency before anyone notices you.
Advice on Pricing
There are two main risks here: overpricing and underpricing.
If you overprice, you will hurt your sales, box clients out, and struggle to get crucial testimonials and have sufficient “wins” in your business. You will be inaccessible to your target audience.
But most common in side hustles is not overpricing, it’s underpricing. If you underprice you will kill your margins and your product/service might appear “cheap.” Many people equate price with value, so if you are too far on the lower end the assumption might be that your product or service is simply no good. Which is not necessarily true! It just means that sneaky impostor syndrome has got you too scared to raise your rate more in line with your market.
The best way to kick off your pricing is to know your competition: What is the going rate for your product/service on the market? How do you compare in terms of quality, expertise, and experience?
What You Don’t Know About Failure
Here is what you need to remind yourself of when you experience rejection in your side hustle. You are not alone. Oprah Winfrey was pulled off the air as an evening news reporter and was told that she was “unfit for TV.” Michael Jordan was cut from his high school basketball team. Walt Disney was fired from a local newspaper when his editor told him he lacked imagination.
Everyone should be sacked at least once in their career because perfection doesn’t exist.
- Rowling admits that her first Harry Potter book was rejected by twelve publishing houses. Twelve! Here is what she said, “Failure in life is inevitable.It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default.”
There is much value in failing! Don’t let personal or professional setbacks negatively impact your outlook: reframe them as learning and growth opportunities.
The Possibilities Are Endless
Here is a little universal truth that not everyone is aware of. When you walk in the direction of your dreams, take action, get busy, and gain momentum, the universe greets you halfway. In times of doubt, guard your thoughts like a bulldog. When doubt creeps in, defer to why it will work out (spoiler: it always does).
It’s not for the money. It’s not to be a CEO of something. It’s not to have full creative control or to one day hand in that overdue resignation letter. It’s because you have to. It’s because your contribution matters
What Will You Do Now?
Yes, you’ve learnt tips, tools and positive self-talk that hopefully save you some frustration. But what’s more important than the advice? Your inner wisdom. The wisdom that’s compelling you to create something. That whisper that pushes you forward, the one that won’t let up even when you feel down. The voice that urges you to forge ahead.
Honor that wisdom. It’s not wrong. It asks you, “Hey, what if it does work out?”
So let’s find out.