Evan Carmichael: The Top 10 Rules for Success Book Summary

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One of the best ways to be great is to surround yourself with greatness.

The Top 10 Rules for Success
Rule 1: Follow Your Passion
“The key point is: you’ve got to enjoy what you do every day.” Bill Gates
Follow your passion. Do what you love. Pursue your purpose.
Find the thing that you would do even if you never got paid for it.
You keep going because you need to keep going.
You become the best by loving what you do more than anyone else and following that passion through.
Rule 2: Have Self-Awareness
Following your passion isn’t enough. It’ just your ticket in It doesn’t guarantee your success.
Understand what your good at, what you have Michael Jordan level talent at, and they pursue that instead of trying to do everything themselves.
Having the self-awareness to understand how you work best and then build a business around it gives you the best chance at success.
Rule 3: Raise Your Standards
“Develop the habit of giving more than what you’re paid for. Develop the habit of setting standards that others will be measured by. Do not go where the path may lead, but go where there’s no path and leave a trail.” (Les Brown)
Rule 4: Focus
Success in any field comes from focus.
If you want to become world class at anything, it requires focus. You can have the highest standards in the world but if you’re not focused in your approach to reach them, you never will.
Stop jumping from idea to idea and just focus. That’s where the magic will happen.
Rule 5: Work Hard
You need to work hard. Look at anybody who has had success that you look up to. They put in the hard work to get there.
The goal of freeing up your time is so that you can use the extra time that you now have to focus on your big goal and continue working hard.
Hard work beats talent when talent doesn’t work hard.
Forever and ever. There is no retirement when you’re truly committed.
Rule 6: Embrace Failure
You must fail 100 times to succeed once, that’s part of it. No one succeeds the first time. I had to teach myself early on, expect to fail, expect it, cover it, welcome it, it’s going to happen. But it’s not a permanent state. (Sylvester Stallone)
Most people are so afraid to fail that they don’t even try, and that’s the biggest failure of all.
The key is just to fail small.
If you’re failing, it means you’re trying something. And if you keep following your passion, focusing, and working hard, eventually you’ll hit on something big that works. But it only come through action.
Rule 7: Ignore the #LittleMan
“Think of the amount of time, that is wasted on negative energy, wondering what other people think of you. What they think of you really doesn’t make any difference. It’s what you think of you that makes a difference.” (Bob Proctor)
The #LittleMan is the person in your life who tells you all the reasons why your ideas won’t work.
We’re worried about failing in front of other people.
You will never have the success you’re after if you’re living your life according to other people’s expectations.
Rule 8: Build a Team
You can’t do anything major on your own. Behind every successful person is a team, whether you see them or not.
Rule 9: Model Success
If you study the success clues that others have left behind before you, they can shortcut your path to achieving your mission.
Study people in your industry who have made it as well as your heroes outside the industry.
Rule 10: #Believe
Whether you believe you can or can’t do something, you’re right.
Others with less talent rise to the top because they believed that they could.

THE TOP 400 RULES
STEVE JOBS
Everything around you that you call life was made up by people that were no smarter than you.
Apple at the core, its core value is that we believe that people with passion can change the world for the better.

Steve Jobs Summary

Don’t Live a Limited Life
Have Passion
Focus
Don’t Sell Crap
Build a Great Team
Don’t Do if for the Money
Be Proud of Your Products
Build Around Customers
Marketing is About Values
Stay Hungry, Stay Foolish

TONY ROBBINS
You don’t have to work on change. Change is automatic, but progress is not.
You don’t always get your goals, but you always get your standards.
We live who we believe we are.
You’ve got to separate the vehicle from the outcome. What is it that’s going to truly fulfil you?
What is your gift?
What is an extraordinary life, on your terms, today?
Progress equals happiness.
Treat people, at the end of the relationship, like it’s the beginning, and there won’t be an end.
Today, what creates marketing is when you don’t just market, but you add value to people.
If you can’t sell your business, if you don’t have an exit strategy, you have a job.
Success, by the way, is not some overnight event. It’s all these little things.
Activity without high levels of purpose is the drain of your fortune.

Tony Robbins Summary

Raise Your Standards
Be Truly Fulfilled
Progress Equals Happiness
Love Your Customers
Add Value
Have an Exit Strategy
Be Resourceful
Pay Attention to the Little Things
Look for Leverage
Change Your Mindset

SIMON SINEK
It’s not about outdoing anyone. It’s about how to outdo yourself. You are your competition.
You don’t have to do it the way everybody else has done it. You can do it your way, you can break the rules, you just can’t get in the way of somebody else getting what they want.
Deal with pressure by interpreting what your body is experiencing as excitement rather than nerves.
Life, career fulfillment, relationships, are journeys.
Finite players play to beat the people around them. Infinite players play to be better than themselves.
Joy comes not from comparison, but from advancement.
The things you say and do are symbols of who you are.
Passion is the feeling you have that you would probably do this for free and you can’t believe somebody pays you to do it.
People don’t buy what you do, they buy why you do it.

Simon Sinek Summary

Break the Rules
Train Your Mind
Be Patient
Take Accountability
Outdo Yourself
Stack the Deck
Be the Last to Speak
Be Authentic
Find Your Passion
Start with Why

Bill Gates Summary

Overcome Your Fear of Risk
Always Be a Student
Work Hard
Learn to Say No
Enjoy What You Do
Be Fanatical
Ask For Advice
Pick Good People
Don’t Procrastinate
Be Practical

ERIC THOMAS
Know what you want.
Stop just waking up like an accident.
What do you want? And then once you find out what you want, spend the rest of your natural life waking up and going after it.
There is no excuse for not living up to your fullest potential. No excuse.
All of us are born with a gift, but you’ve got to hone it.
You’ve never looked at yourself in the mirror and said you let you down.
You need to put yourself in punishment.
You need to start pointing fingers at yourself.
You believe in sleep more than you believe in grinding. Your value system says you are a consumer and not a producer. And you’re spending more money than you’re making.
If you’re grinding six, seven days a week for a span of five or six years, something’s got to come out of that.
The more you read, the more liberated you are.
Why do you wake up in the morning?

Eric Thomas Summary

Know What you Want
Work on Your Gift
No Excuses
Upgrade Your Values
You Reap What You Sow
Education is the Equalizer
What is Your “Why”?
Have Boundaries
Speak from the Heart
Succeed as Bad as You Want to Breathe

SADHGURU
How your experience of life is on this planet is 100% determined by you if you take charge of this.
Over a million people will not wake up tomorrow morning.
Fear is happening because of excessive imagination.
The things that you fear, probably 99 of them never happened.
To be peaceful means that your system is at ease.

Sadhguru Summary

Enhance Your Perception
Take Charge of Your Life
Be Conscious of Your Mortality
Take a Holiday from Seriousness
Produce Nice Movies
Don’t Identify with Anything
Fix Yourself
Your Happiness Comes from You
Don’t Set Incentives for Sickness
Always Do Your Best

WARREN BUFFETT
Take the job you would take if you were independently wealthy. You are going to do well at it.
Stay within what I call my circle of competence.
I’m no genius, but I’m smart in spots, and I stay around those spots.

Warren Buffett Summary

Find Your Passion
Hire Well
Don’t Care What Others Think
Read, Read, Read
Have a Margin of Safety
Have a Competitive Advantage
Schedule for Your Personality
Always Be Competing
Model Success
Give Unconditional Love

ROBERT KIYOSAKI
What FOCUS stands for is this: Follow One Course Until You’re Successful.
A good education is knowing the good debt versus bad debt and how debtors can win, if you know what you’re doing.
When I meet somebody who doesn’t have any money, it just means that they’re not giving something.
The discipline I had to get into was I was paying myself first.
Follow one course until you’re successful, and then keep doing it because once you find the way of being successful, you can do it again and again and again.
There are three types of income. Most people are working hard for earned income.
The second type of income is portfolio income.
The third type of income, which is the best type of income, is passive income.

Robert Kiyosaki Summary

Experience Makes You Smarter
Give More, Receive More
Change the Way You Think
Focus
Hard Times Bring Opportunities
Design the Business Properly
Know What You’re Working For
Don’t Be Afraid of Losses
Aim to Acquire Assets
Stop Saving Money, Hedge It

JACK MA
The secret code for everybody is keep your dream alive because it might come true some day.
We believe customer, number one, employee, number two, shareholder, number three.
Where the opportunity is, is where the complaints are.

Jack Ma Summary

Get Used to Rejection
Keep Your Dream Alive
Have a Good Name
Build Trust
Get Inspired
Stay Focused
Focus on Culture
Customers Are #1
Don’t Complain, Look for Opportunities
Have Passion

Oprah Winfrey Summary

Understand the Next Move
Seize Your Opportunity
Have No Embarrassment
Work on Yourself
Run as Hard as You Can
Believe
We’re Seeking the Same Thing
Find Your purpose
Stay Grounded
Relax, It’s Going to Be Okay

LES BROWN
Take full responsibility for your life. Accept where you are and the responsibility that you’re going to take yourself where you want to go. We have two primary choices in life: Accept conditions as they exist or take the responsibility to change them.
If you don’t believe in yourself, it won’t happen for you.
Overcome the negative conversation, that inner dialogue that’s going on all the time, even when you don’t want it to be there.
Working on yourself, watching that inner dialogue, it will determine the quality of your life.
Develop the habit of setting standards that others will be measured by.
You have greatness within you.
Someone’s opinion of you does not have to become your reality.
Don’t stop running towards your dream. Don’t give up on your dreams.

Les Brown Summary

Believe in Yourself
Amaze Your Customers
Take Responsibility
Stand Up to Yourself
Go All Out
Stay Busy
Give More Than You’re Paid For
Someone’s Opinion is Not Reality
You’re Difference
Don’t Stop

GARY VAYNERCHUK
I’m a humungous believer that ideas are shit and that execution is the game.
You need to bet on your strengths, and don’t give a fuck about what you suck at.
If you wan to be an anomaly, you’ve got to act like one.
Position yourself to succeed.
You need to do you/
I delegate everything that I think is not the single most important thing in the world.
The biggest obstacle to success is a lack of optimism.
Luck comes from being in the right spot.

Gary Vaynerchuk Summary

Bet on Your Strengths
Work
Put Business in Perspective
Execute Your Ideas
Don’t Overlook Storytelling
Care About Your Customers
Stick to Your DNA
Do the Things That Matter
Don’t Make Excuses
There is Not Overnight Success

WAYNE DYER
There are no accidents. We all show up here with a purpose. Don’t die with your music still in you.
You can’t give away love for others if you don’t have love in here to give away.
Have a mind that is open to everything and attached to nothing.
When you change the way you look at things, the things you look at change.
Some of us hear a different drummer. We must march to the music that we hear.

Wayne Dyer Summary

You Can’t Give Away What You Don’t Have
Don’t Identify Yourself With What You Accomplish
As You Think, So Shall You Be
Be Open-Minded
Change How You Look at Things
Don’t Put Boundaries On You
There Are No Justified Resentments
Stop Finding Excuses
Walk Down Another Street
Don’t Die With Your Music Still In You

WILL SMITH
Living in service. I feel that is the purest form of joy. Your life means something to somebody other than you.
Rather than feeling like you are an effect to all the things that are happening, make a choice. You just decide what is going to be, who you are going to be, how you are going to do it.
Just decide. And from that point, the universe is going to get out of your way.
I believe that I can create whatever I want to create.
We are who we choose to be.
The difference between depression and joy, I think is purpose.
Living in service. I feel like that is the purest form of joy.
I know who I am, and that’s all I need to know.
Whatever it is that you love crazy, has to be the thing that you dedicate your life to.
If you stay ready you ain’t got to get ready.
Your talent is going to fail you if you are not skilled.

Will Smith Summary

Improve Yourself
Where You Are Isn’t Where You’re Going to Be
Make a Choice
Have a Purpose
Be Great
Don’t Chase Money
Don’t be Outworked
Work on Your Skills
Let Fear Motivate You
Focus

CONOR MCGREGOR
If you become vocal with it, you’re creating that law of attraction and it will become reality.
You stare at your past and you’ll end up staying there.
People can get comfortable with a win and slack off then.
You sleep on a win and you wake up with a loss.
I had to create my own footsteps and follow them.
Gratitude is one of the strongest forms of power in attracting good things.
I carry on day by day already living the final goal.

Conor McGregor Summary

Love What You Do
Carry On
Have Courage to Speak Up
Create Your Own Path
Prove Them Wrong
Think Outside the Box
Be Grateful
Have Heroes
Live Everyday Like a Champion
Train in Martial Arts

DONALD TRUMP
You have to love what you do. It solves a lot of problems. When you love what you do you, you work harder.
The worst employee is a good employee. A bad employee is fine cause you fire that person right away.
The harder I work, the luckier I get.
So much of success is seeing yourself as victorious.
To be a winner you have to think like a winner.
Sometime in life to be successful, often times, most of the time, you have to follow your instincts. You have to follow your gut.

Donald Trump Summary

Don’t Do it for the Money
Never Give Up
Be Into the Details
Be Totally Focused
Get Great Employees
Work Hard
Change Your Mindset
Believe in Yourself
Follow Your Instincts
Love What You Do

ELON MUSK
Now is the time to take risk. Do something bold! You won’t regret it.
You have to prove yourself not wrong.
If you like what you’re doing, you think about it even when you’re not working.
If something’s important enough, you should try even if the problem outcome is failure.

Elon Musk Summary

Expect to Fail
Never Give Up
Really Like What You Do
Take a Risk
Do Something Important
Focus on Signal over Noise
Look for Problem Solvers
Attract Great People
Have a Great Product
Work Super Hard

JORDAN BELFORT
Sales is the transference of emotion. And the emotion you’re transferring is the emotion of certainty.
If you can’t sell, if you can’t influence, if you can’t persuade, good luck trying to get your business off the ground.
Possess the ability to sell the vision to other people.
The unconscious part of your mind, which is infinitely more powerful than your conscious mind.
The reason that most people are not successful, or not wealthy, is not because they set their goals too high and miss them. It’s because they set them too low and hit them.
The only thing that stops you from getting what you want in life is the bullshit story you tell yourself of why you can’t have it.
There are three things that you need to know. Where you are, where you want to go, and how you’re going to get there.
When you start focusing on the external, on the excuses, you lose your power.
Poor people believe they are creatures of circumstance. That means that life happens to them. Rich people are creators of circumstance. There is no more destructive belief in the world than to think that life happens to you.

Jordan Belfort Summary

Take Action
Learn to Sell
Become Unconsciously Competent
Set Your Goals High
Have a Vision
Be Honest With Yourself
Get Rich Quick
Master Your Internal World
Try Your Hardest
Create Your Destiny

MARK ZUCKERBERG
The best entrepreneurs do it because they want to make a change in the world and help people.
You just have to keep running through the walls.
A players hire A players and B players hire C players.
Belief in the fact that you just care so much about what you’re doing is the only thing that kind of drives you to do it.

Mark Zuckerberg Summary

You Get What You Spend Your Time Doing
Get Feedback
Make Mistakes
Hire people You Would Work For
Make a Change in the World
Learn from the People Around You
Start Small
Give the Very best Experience
Care the Most About It
Social Bonds Are Critical

JOE ROGAN
Write down things you won’t tolerate from yourself.
Difficult moments are what build your character.
Through difficult tasks, you learn an incredible amount about yourself.
One of the worst decisions a man can make is to be comfortable.
Sometimes we have to pull yourself up and you have to push forward even if you want to stay in bed.
Your life would feel better and richer if you had a goal, you chased that goal.
A big part of success is just not being fucking lazy and just doing it. 90% of it is just showing up.
The happiness that’s involved in pursuing your inherent desires is unavoidable.

Joe Rogan Summary

Be the Hero of Your Own Movie
Be the Best Version of Yourself
Stop Making Excuses
Explore Difficult Tasks
Push Forward
Work Towards Something
Have Discipline
Don’t Get Stuck in Life
Spend Time in Nature
Pursue Your Desires

BOB PROCTOR
Your purpose is why you get out of bed in the morning.
Success was the progressive realization of a worthy ideal.
We should start to think, and build images in our mind, of what we’d like to do, and then set out and do it.
You should seek failures. If you’re playing it safe, you’re not going to win.
It’s by trying things that you figure out how far you can go.
If you’re not prepared to lose, you’re never going to win because you’re always playing it safe.
The cave you fear to enter holds the treasure you seek. (Joseph Campbell)
Act like the person you want to become.

Bob Proctor Summary

Discover Your Purpose
Don’t Waste Your Minutes
Be Different
Seek Failures
Conquer Your Own Limitations
Go to Experts for Advice
Don’t Worry About What Others Think of You
Crash Through the Terror Barrier
Develop Your Imagination
Change the Paradigm

DENZEL WASHINGTON
Dreams without goals are just dreams
Goals on the road to achievement cannot be achieved without discipline and consistency.
To get something you never had, you have to do something you never did.
You don’t have to compromise yourself. If it’s something you don’t feel good about, then don’t do it.
If you don’t feel like you should do it, then don’t do it. I think the most important decisions you could make is saying no.
Anything you want, good. You can have. So claim it. Work hard to get it. When you get it, reach back, pull someone else up.
Nelson Mandela said, ‘There is no passion to be found playing small and settling for a life that’s less than the one you’re capable of living.
Fall forward. Every failed experiment is one step closer to success.
Recognize the difference between life and making a living.

Denzel Washington Summary

Dreams Need Goals
Bring Your Dreams to Life
Ignore the Opinions of Others
Stick to Your Guns
Aspire to Make a Difference
Share Your Gift
Work hard
Fall Forward
Know Your Priorities
Don’t Quit

ZIG ZIGLAR
The people who wait end up getting cooked. The rule is simple. You do it now. You do it now.
You must have your goals. You’ll never make it as a wandering generality. You must become a meaningful specific.
Commitment plays heavily in everything.
When I choose to eat too much today I have chosen to weigh too much tomorrow. You can choose to set goals and realize your potential or you can choose not to set them.
You’ve got to put something in before you can expect to get anything out. Isn’t it true that anything worth doing is worth doing poorly until you can learnt to do it well?

Zig Ziglar Summary

Have a Dream
Think Like a Champion
Be Committed
Do it Right Now!
Be Prepared
Keep Your Word
Set Goals
Evaluate Where You Are
Have Integrity
The Reward Follows the Effort

DALAI LAMA
Anger really destroys the part of your brain which can judge right or wrong.
The ultimate source of satisfaction is within ourselves.
The ultimate source of a happy life is our inner value.

Dalai Lama Summary

Help Others
Don’t Care What Others Say
Pay Attention to Your Inner Values
Be Calm
Have Compassion
Be Determined
Mediate
Find Life’s Meaning
Develop Friendships
Conquer Yourself

Tim Ferriss Summary

Schedule Your Time’
Be Able to Sell
Learn the Art of the Pitch
Scratch Your Own Itch
Let Small Bad Things Happen
Ideas Are Worth Nothing
Pick the Right Things to Do
Be Pragmatically Pessimistic
Have a Focused Metric
Use Failure to Help You

Nelson Mandela Summary

Use Your Time Wisely
Prove Them Wrong
Demand Respect
Make Your Enemy Your Partner
Be Humble
Have Heroes
Lead From Behind
Manage Your Emotions
Be Willing to Die for Your Cause
Be Consistent

Morgan Freeman Summary

Prioritize Education
Build Word of Mouth
Be Courageous
Stick with it
Show Your Ability
Learn from Others
Find Your Path
Always Do Your Best
Hold On to Your Values
Keep Going

SYLVESTER STALLONE
It’s about how hard you can get hit, and keep moving forward. That’s how winning is done!
Dreams cost nothing. They’re free. The hard part is just keeping them going, and please keep them going because we’re here for one simple reason: our dreams come true, and there’s no reason every one of yours can’t either.
Fear is the fuel we use for overachievement.
Just roll the dice and say, ‘I’ve got to try it. Just do it. I may be totally wrong but I just believe in it.’

Sylvester Stallone Summary

Get it Done
Just Keep Going
Improvise
Use Fear to Fuel You
Love Challenge
Believe in Yourself
Find Your Process
Do One Thing Right
You Only Learn Through Failure
Keep Moving Forward

Tupac Shakur Summary

Be Outspoken
Search for Knowledge
Be a Real Model
Share Abundance
Spark a Change in the World
Get Up and Keep Trying
Shine
Talk About Problems
Learn from Tough times
Do Something

SIR RICHARD BRANSON
Pick yourself up and start again. And if it doesn’t work at that time then keep going until you do succeed, and not to give up.
An entrepreneur is not a manager. An entrepreneur is somebody who is great at conceiving ideas, starting ideas, building ideas, but then handing over to really good managers to manage the business.
Create something to make a difference in other people’s lives.
Life is short and it should be fun.

Sir Richard Branson Summary

Keep it Simple
Give it a Try
Be a Leader
Don’t Give Up
Delegate
Treat People Well
Shake Things Up
People Will Be Skeptical
Affect Lives Positively
Play Hard, Work Hard

MARK CUBAN
Be brutally honest with yourself. You’ve got to know your business better than anybody.
99% of small businesses you can start with next to no capital. It’s more about effort. Small businesses don’t fail for lack of capital. They fail for lack of brains. They fail for lack of effort. Most people just aren’t willing to put in the time to work smart.

Mark Cuban Summary

Now is the Time
Be Passionate
Don’t Make Excuses
Learn from History
Enjoy Competing
Know Your Business
Be Brutally Honest with Yourself
Know Your Strengths and Weaknesses
Be Unique
Be Yourself

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