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Grant Cardone – Sell or Be Sold
Selling is a prerequisite for life
Selling is not just a job, selling is a way of life
A sale is made in every exchange of ideas or communication, there are no exceptions
The most important skills needed in life aren’t taught in school
Salespeople make the world go round
The ability to communicate and convince others is an asset for you
Selling is critical to your survival regardless of your career
To be truly great at anything, you must devote yourself, your energy, and your resources
If you want to be successful at anything you have to commit
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The ability to predict is the first thing that happens when you become a professional
To know is critical to success, as knowledge equals power in life
My production almost doubled from the simple action of observing
A salesman who can’t close deals won’t like selling
The most important sale, selling yourself. Only to the degree you are sold can you sell
You have to be 100 percent certain that what you’re selling is better than all other options
Being unreasonable means that you are sold on what you’re selling, and it is your conviction alone that will sell others on it
I assure you that the less hung-up you are on money, the easier money will come to you
If the price gets too cheap, people won’t see any value in the product.
Getting rid of the problem was. Give ‘em love, solve a problem, and you will get the money
Your prospect is never the problem – never! Salespeople, not the prospect, are the ultimate barriers to every sale
Customers do not stop sales
People want to feel good about themselves and their decisions
Get over the idea that there’s a scarcity of money because there isn’t
Money is to be used, not possessed
Second money is easier to get than first money
Be more interested in the customer than you are in yourself
People are senior to products
People write checks; policies and processes don’t
Make the individual more important than the individual sale, and you’ll make more sales
Quit the business you think you’re in right now and get into the people business
Always, always, always agree with the customer
Agree, acknowledge, make the other party right, and then close the deal
Agreeing is the road to more sales
Selling is the act of giving, not getting; serving, not selling
Service is senior to selling and giving is senior to getting
Give all of you to a prospect, not just a part of you
Always pay attention to your customers and stay with them from start to finish
If you chase two rabbits at the same time, both will get away
Make your total commitment to that one opportunity, that one customer, and let him know that
Human beings are much more valuable than money. Treat them like that and you’ll be rewarded
If you can’t close, you lose
Take Massive Action
The amount of success you have is limited by the amount of action you take
Put your attention on massive to ensure that you don’t become passive
Act like a madman when it comes to action and get completely unreasonable about what you think it will take to get the job done
Work your power base
Make the decision now that you’re controlling time – and time is no longer controlling you
A positive attitude is a thousand times more important than the product itself
Remember that a product can be shopped, but a great attitude cannot
Attitude is senior to product
Buyers don’t buy until someone sells! And it doesn’t take two, it only take one
Is that a complaint or an objection
The best salespeople I know are straight shooters
The best sales processes are shorter rather than longer
Remember, all purchases or investments are trying to solve a problem of some sort. All of them
Salespeople who can’t close will start to avoid all the other vital necessities of selling
Treat success as your duty, obligation, and responsibility, not as a choice or as a job
You have to practice, drill, and rehearse
Obscurity (not being known) is a bigger problem than money
It is a fact of life that to the degree you get attention, you will at some point get criticism
Go to Work to Prosper, Not to Work
How you handle rejection is the key
It will be critical to your sales success that you keep your environment positive
Don’t compete; dominate with your product, company, personality, and your offer
The goal is to provide your client with so much attention, follow-up, and service that you can’t be competed with
Closing is not selling
Closing is getting the buyer to take action and agree to exchange something of value for what it is you offer
You are in a business where communication is your number one weapon. You can’t help anyone if you can’t effectively communicate with them
This free summary is made possible by the followers of bestbookbits that took new action and partnered with me on their goals and business. They joined my personal evolution coaching and consulting program. They understood that free can only take you so far until the time comes where you have to pay the fee to get the feedback, knowledge and accountability they need to evaluate their life to that next level. Let me ask you a question. What are you waiting for yourself? Stop doing business, life and goals solo and partner with me today to get the results you so long for. What do you have to lose apart from your old story? Work with me privately 1 on 1 now for coaching and consulting.
