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Malene Bendtsen Interview | Marketing Made Human: The Art and Science of Creating a Lovable Brand

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https://www.malenebendtsen.com/

Marketing reworked ..for what all humans want Since the beginning of times, all humans have seeked to have fundamental human desires met. Being sold to is not one of them.

Personal brands have often strived to present themselves and act like professional company brands. This book suggests, they are missing out on the biggest opportunity of all times; to stand out as relatable human beings and become true leaders of their tribe in their often transformational journeys. MARKETING MADE HUMAN empowers COURSE CREATORS to fall in love with marketing and build a personal brand that customers will love to promote.

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